市场调查报告书
商品编码
1452477
增强水市场评估:依产品类型、添加剂、包装、最终用户、价格范围、分销管道和地区划分的机会和预测(2017-2031)Enhanced Water Market Assessment, By Product Type, By Infusions, By Packaging, By End-users, By Price Range, By Distribution Channel By Region, Opportunities and Forecast, 2017-2031F |
2023年全球强化水市场规模将达到50.6亿美元,2024-2031年预测期间复合年增长率为7.95%,2031年将增至50.6亿美元。预计将增长至2000万美元。
消费者健康意识、口味和产品创新、运动员支持、不断增长的健身趋势、环境问题和便携性等因素极大地促进了该市场不断增长的需求。
主导市场的电解质
由于多种因素,含有电解质的强化水越来越受欢迎。 首先,它们为消费者提供了一种方便、清爽的方式来补充运动中出汗流失的电解质,这使得它们对运动员和健身爱好者很有吸引力。 人们越来越认识到水合和电解质平衡对整体健康的重要性,这也推动了需求。 此外,多种电解质的可用性使得水可以透过口味和配方进行强化,以满足不同消费者的喜好并鼓励购买。 此外,行销重点关注电解质的功能优势,例如改善水合作用和增强性能,这使得它们更受注重健康的消费者的欢迎。
无糖强化水推动市场成长
无糖强化水越来越受欢迎有几个原因。 随着消费者的健康意识越来越强,无糖选择变得更具吸引力,因为消费者寻求含糖饮料的替代品来控制卡路里摄取量并减少糖的消耗。 不加糖的强化水还可以在不增加热量的情况下提供水分,使其成为低热量或低碳水化合物饮食的人的好选择。 此外,有效的行销强调无糖饮料的健康益处,进一步提高了其受欢迎程度。
永续包装进一步推动需求
消费者环保意识的增强导致水市场对永续包装解决方案和环保生产实践的需求。 因此,企业透过采用可回收包装材料、减少塑胶使用、添加植物性和纸质包装材料以及实施环保製造工艺来响应消费者的可持续发展期望,从而迎合具有环保意识的消费者。
本报告调查了全球强化水市场,提供市场定义和概述、市场规模趋势和预测、各个细分市场和地区的详细分析、行业结构以及影响市场成长的因素分析。、案例研究、竞争格局、主要公司的简介等等。
Global enhanced water market is projected to witness a CAGR of 7.95% during the forecast period 2024-2031, growing from USD 5.06 billion in 2023 to USD 9.32 billion in 2031. Factors such as consumers' health consciousness, innovations in flavor and product, endorsements of athletes, rising fitness trends and environmental concerns, convenience in portability, and on-the consumption are majorly contributing to promoting growth in the demand for the enhanced water market.
Endorsements from athletes and influencers and the rise of social media along with the popularity of fitness and sports activities contribute to the perception of enhanced water as a performance-enhancing and hydrating beverage choice. Moreover, effective marketing campaigns emphasize health benefits, hydration advantages, and unique features of enhanced water products, driving consumer interest and demand which helps the market to grow exponentially.
For instance, Grundfos, introduced SUREWATER mineral water in March 2023, which is a newly packaged mineral water launched to increase the water security in Ghana by providing affordable water and contributing towards a sustainable environment by eliminating the usage of single-use sachet water. SUREWATER will offer a refill service granting clean water access to 4,000 individuals in Otoase and 150,000 residents in Nsawam, alongside citizens from various areas of Accra. The initiative forms a segment of the broader GWI project, which strives to cultivate financially sustainable approaches for delivering water services to marginalized communities in Ghana, aiming to extend drinking water access to one million people by 2026.
Electrolyte to Dominate the Market
Electrolyte-infused enhanced water is gaining popularity due to several factors. It offers consumers a convenient and refreshing way to replenish electrolytes lost through sweating during physical activity, making it appealing to athletes and fitness enthusiasts. Moreover, the growing awareness of the importance of hydration and electrolyte balance for overall health and well-being drives the demand. Additionally, the availability of a wide range of electrolytes enhances water with the infusions of flavors and formulations catering to diverse consumer preferences, encouraging trial and repeat purchases. Moreover, the marketing emphasis on the functional benefits of electrolytes, such as improved hydration and enhanced performance, further fuels its popularity among health-conscious consumers.
For instance, Gatorade is a PepsiCo brand, announced in September 2023 for launch to expand its presence in the segment of hydration. Gatorade Water is anticipated by the company to hit the market in the first quarter of 2024. The company is aiming to target consumers preferring low and no-sugar hydration through the product driving its sales and growth in the sports drink category as well.
Sugar-Free Enhanced Water to Fuel the Growth of the Market
Sugar-free enhanced water is gaining popularity for several reasons. Amidst increasing health consciousness, consumers are seeking alternatives to sugary beverages to manage calorie intake and reduce sugar consumption, making sugar-free options more appealing. Also, sugar-free enhanced water offers hydration without the added calories, making it suitable for those following low-calorie or low-sugar diets. Moreover, effective marketing highlights the health benefits of sugar-free options further driving their popularity.
For instance, in March 2023, vitamin water, The Coca-Cola Company brand notified the additions of two latest flavors to its enhanced water product offerings, monk fruit and stevia. These products were added to its zero-sugar lineup along with an innovative reformulation, adding vitamins and nutrients. The new launches were made in convenience and grocery stores, named 'with love' and 'forever you', infused with raspberry and dark chocolate and tropical lime coconut flavors along with white curcumin, respectively. It is formulated with antioxidant vitamin C (100%), 25% of vitamin A and 30% of vitamin E. Both the drinks are full of vitamin b3, vitamin b5, vitamin b6, and vitamin b12 sources.
Sustainable Packaging to Drive the Demand Further
Increasing environmental consciousness among consumers leads to the demand for sustainable packaging solutions and eco-friendly production practices in the enhanced water market. As a result, companies are responding to environmentally conscious consumers by adopting recyclable packaging materials, reducing plastic usage, adding plant-based and paper packaging, and implementing environmentally friendly manufacturing processes to meet consumer expectations for sustainability. The emphasis on eco-consciousness aligns with consumer values and contributes to the long-term viability and success of enhanced water brands in an environmentally sensitive market landscape.
For instance, Boxed Water is Better provides sustainable alternatives to plastic bottles and aluminum cans. It launched a refreshing beverage in watermelon flavor, packed in a 500 ml sustainable carton. The classic flavor is made of drinking water which is 100% purified with sugar-free and zero added artificial sweeteners. The product is packaged in a 92 percent plant-based sustainable packaging. The lid is made from plants and has been derived from leftover waste from sustainably grown trees used for bioenergy and pulp. Boxed Water's 500mL carton has been recently certified as Carbon Neutral and using paper sourced from trees for each pack, the brand remains loyal to sustainability.
Flavored Enhanced Water to Dominate the Market
Flavored enhanced water is gaining popularity due to its appeal to consumers seeking hydration with a twist of taste. With an array of natural flavors, it offers a refreshing alternative to plain water, enticing those looking for a hydration routine. Additionally, flavored varieties often contain added nutrients like vitamins and antioxidants, further enhancing their appeal to health-conscious individuals.
For instance, in January 2024, Lemon Perfect announced the launch of its new flavors, namely, Blueberry, Coconut, and Watermelon, in the product-line of flavor enhanced water. The new bottles containing 15.2 ounce of liquid are replacing the previous 12-ounce fluid size. The newer larger bottles are adding value to consumers, being priced at USD 2.29. Lemon Perfect was made available in all 50 states of the United States, soon after its launch and in the retail stores, including Kroger, Publix, Sam's Club, Costco, Whole Foods, Albertsons, Target, CVS, and more.
Future Market Scenario (2024 - 2031F)
Ongoing innovation in the beverage industry results in the introduction of new formulations, flavors, and packaging formats, catering to diverse consumer preferences and needs, expanding the market in the future.
Manufacturers' innovative marketing strategies showcase the health benefits, advantages of hydration, and unique features of enhanced water products, contributing to their growing popularity and appeal to the consumer.
Brands of enhanced water are expanding their distribution networks to reach newer marketplaces, including convenience stores, supermarkets, gyms, and e-commerce platforms, further driving the market growth and accessibility for a positive future.
Key Players Landscape and Outlook
Key participants in the enhanced water market are driving the size of the market through product innovation, technology advancement, and strategic partnerships. The manufacturers are innovating and launching new products to cater to the dynamic needs of the consumers.
In June 2023, Nestle S.A. announced the expansion of its premium ionized alkaline water brand, Essentia Water in Canada. Utilizing a unique ionization process, Essentia produces water with a pH level of 9.5 or above, characterized by its pure and velvety flavor. After achieving success in the United States market, the product has become the leading alkaline water brand and the top-selling bottled water brand in the natural channel, Essentia is expanding its availability to several retailers throughout Ontario. These include Loblaws, Longo's, Metro, Circle K, and online platforms such as Amazon.ca, Well.ca, and others.
In February 2023, Keurig Dr Pepper Inc. launched 'perfectly pH balanced' premium enhanced water under its brand Core Hydration. The brand expanded its Core Hydration+ range of nutrient-enriched waters, formulated to support consumers' overall health with functional nutrients like Vitamin C, Zinc, L-Theanine, and Biotin, along with the infusions of real fruit extract and essences. The debut included three flavours, including Core Hydration+ Immunity consisting of Zinc and Vitamin C with a hint of lemon, Core Hydration+ Calm containing L-theanine with the taste of cucumber, and Core Hydration+ Vibrancy infused with Zinc, Biotin, and Vitamin C with the added flavor of grapefruit. These launches were available in 23.9 oz bottles which are made from 100% recycled plastic, post-consumer use.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.