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市场调查报告书
商品编码
1797904
全球强化水市场:2032 年预测 - 按产品、成分、价格分布范围、包装、分销管道、最终用户和地区进行分析Enhanced Water Market Forecasts to 2032 - Global Analysis By Product, Infusion, Price Range, Packaging, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球强化水市场预计在 2025 年达到 97.7 亿美元,到 2032 年将达到 205.5 亿美元,预测期内的复合年增长率为 11.2%。
强化水是指添加了维生素、矿物质、电解质、草药、抗氧化剂和香料等特殊成分的瓶装或包装水,其健康益处远超简单的补水功效。这类产品以机能饮料的形式销售,目标客户是注重健康的消费者,他们希望提升体能、改善感觉、增强活力。强化水产品常被宣传为含糖饮料的健康替代品,可根据特定需求进行设计,例如增强免疫力、帮助消化、提高运动表现和治疗皮肤病。此外,消费者偏好兼具清爽和功能性的饮料,加上预防性保健运动和日益盛行的健身趋势,也促使这类饮料越来越受欢迎。
根据国际食品资讯委员会(IFIC)发布的2023年食品与健康调查,约74%的美国认为他们的饮食和健康直接受到他们所食用的食品和饮料的影响。
人们对无糖和添加电解质的产品的兴趣日益浓厚
随着全球含糖饮料消费量量的下降,无糖强化水产品正迅速流行起来,尤其是在註重卡路里摄取的消费者群体中。运动员、健身爱好者以及积极生活方式的人们选择富含电解质的饮料来补充运动和炎热天气中流失的矿物质。这些饮料被宣传为比传统含糖运动饮料更健康的替代品。此外,随着生酮饮食、断食和其他限制碳水化合物摄取的健康习惯的日益普及,富含功能性电解质的零糖或低糖强化水的流行趋势也进一步加剧。
比普通瓶装水贵
强化水进入市场的主要障碍之一是其价格相对自来水或普通瓶装水较高。由于添加成分、专业净化技术、奢华包装以及行销成本,强化水的价格通常要高出两到三倍。这种成本差异可能会阻碍价格敏感市场(尤其是新兴市场)的消费者定期购买强化水。此外,虽然注重健康的都市区消费者可能愿意支付更高的价格,但中低收入消费者更喜欢价格更实惠的补水产品,这减缓了大众市场的普及速度。
透过直接面向消费者的管道和电子商务实现成长
全球网路购物的兴起,为优质水品牌提供了突破传统零售限制的销售管道。品牌自有网站和电商平台可以提供产品捆绑包装、个人化建议模式,进而提高客户维繫。此外,数位化叙事、网红伙伴关係和社群媒体行销可以帮助小品牌透过直接与客户建立联繫,与大品牌竞争。该通路对于推出传统零售通路无法实现的独家口味或功能性产品尤其有效。
虚假或夸大的健康声明的危害
强化水品牌经常吹嘘其具有排毒、提升能量和增强免疫力等实际功效。然而,如果这些宣传被夸大或缺乏可靠的科学数据支持,就可能引发法律和监管行动,并损害其声誉。只要出现一次因虚假标籤或未经证实的宣传而引发的争议,消费者信任不仅会削弱相关品牌,甚至会削弱整个品类的信任。此外,鑑于监管机构和消费者权益保护组织日益严格的审查,这已成为一个持续存在的威胁。
新冠疫情以多种方式影响了强化水市场。封锁和物流限制最初扰乱了供应链、製造和零售分销,导致短期产品短缺和线下通路销售下降。随着疫情蔓延,由于消费者对免疫力、健康和保健的兴趣日益浓厚,对机能饮料(例如强化维生素、矿物质、抗氧化剂和电解质的改良水)的需求大幅增加。品牌利用数位行销和电子商务直接接触注重健康的消费者,宅配服务和网路购物的兴起进一步推动了市场復苏。此类别受益于消费行为的这种长期转变,使强化水成为疫情后主导生活方式的理想补水选择。
预测期内,维生素添加部分预计将成为最大的市场
预计在预测期内,维生素强化饮料细分市场将占据最大市场占有率,这得益于消费者对营养丰富且易于获取的补水产品日益增长的需求。这些饮料中添加了维生素A、C、D和B群维生素,具有增强免疫系统、提升能量和改善整体健康等益处。尤其是在新冠疫情之后,消费者的健康意识不断增强,寻求不含人工成分或添加糖、能够解决营养问题的机能饮料,导致维生素强化饮料的受欢迎程度激增。此外,该细分市场适应性强,提供丰富的口味选择,以满足各种健康需求,这进一步巩固了其在强化水市场中的领先地位。
预计预测期内罐头产业的复合年增长率最高。
预计罐装水市场将在预测期内实现最高成长率。由于其在饮料市场的高端定位、便携性以及对环保消费者的吸引力,罐装水预计将在强化水包装选项中实现最快的成长。铝罐比塑胶罐更易于回收,符合永续性目标并符合日益增长的环保意识。其轻巧便携的设计还能提高零售架效率,方便消费者随时随地饮用。此外,由于时尚的罐装包装在视觉和触觉上都极具吸引力,能够提升品牌差异化,并在拥挤的货架环境中吸引消费者的注意力,罐装水是强化水行业最具活力、增长最快的细分市场。
预计北美将在预测期内占据最大的市场占有率,这得益于机能饮料透过线下和线上管道的广泛供应、强劲的购买力以及消费者对健康保健的高度关注。该地区的消费者,尤其是美国和加拿大的消费者,对添加了维生素、电解质和抗氧化剂等成分的高端补水产品反应迅速。成熟的分销网络、持续的产品创新以及知名国际饮料公司和新兴品牌的积极行销,进一步推动了市场的发展。此外,北美庞大的健身意识人口,加上对无糖和低卡路里饮料日益增长的需求,进一步巩固了其在市场上的主导地位。
预计亚太地区将在预测期内呈现最高的复合年增长率,这得益于不断壮大的中阶日益增强的健康意识、快速的都市化以及不断增长的可支配收入。在中国、印度、日本和澳洲等国家,随着人们忙碌的生活方式推动人们寻求便捷健康的补水方式,机能饮料的需求正在成长。电子商务平台的普及、积极的行销以及区域风味创新也推动了强化饮料的普及。此外,由于亚太地区年轻、注重健身的人口以及对全球健康趋势的关注,该地区是全球强化水市场成长最快的地区。
According to Stratistics MRC, the Global Enhanced Water Market is accounted for $9.77 billion in 2025 and is expected to reach $20.55 billion by 2032 growing at a CAGR of 11.2% during the forecast period. Bottled or packaged water that has been fortified with extra ingredients-such as vitamins, minerals, electrolytes, herbs, antioxidants, or flavors-to offer health advantages beyond simple hydration is referred to as enhanced water. Being marketed as a functional beverage, it serves consumers who are concerned about their health and want to perform better, feel better, or have more energy. Enhanced water products, which are frequently promoted as healthier substitutes for sugary drinks, can be designed to meet particular needs, like increasing immunity, facilitating digestion, enhancing athletic performance, or treating skin conditions. Moreover, consumer preference for beverages that provide both refreshment and functional value, the trend toward preventive healthcare, and growing fitness trends have all contributed to the segment's growth in popularity.
According to the 2023 Food & Health Survey published by the International Food Information Council (IFIC), approximately 74% of Americans believe their diet and health are directly influenced by the food and beverages they consume.
Growing interest in sugar-free and electrolyte-infused products
Sugar-free enhanced water products are gaining popularity quickly as the consumption of sugary beverages declines worldwide, particularly among consumers watching their calorie intake. Athletes, gym-goers, and people with active lifestyles are increasingly choosing electrolyte-infused varieties, which restore minerals lost during exercise or hot weather. These drinks are marketed as a healthier substitute for conventional sports drinks, which frequently have a lot of sugar. Additionally, the trend toward zero-sugar or low-sugar enhanced waters enhanced with functional electrolytes is further supported by the rising popularity of ketogenic diets, intermittent fasting, and other health practices that restrict sugar intake.
Expensive product in comparison to ordinary bottled water
The comparatively higher cost of enhanced water in comparison to tap or plain bottled water is one of the main barriers to the market. Because of the additional ingredients, specialized purification techniques, high-end packaging, and marketing costs, enhanced water is frequently two to three times more expensive. This cost difference may deter consumers from regularly buying enhanced water in price-sensitive markets, particularly in developing nations. Furthermore, the mass market's adoption is being slowed by middle- and low-income segments' preference for more reasonably priced hydration options, even though health-conscious urban populations might be willing to pay more.
Growth via direct-to-consumer channels and e-commerce
The increase in online shopping worldwide gives improved water brands a direct sales channel that gets around the limitations of traditional retail. To improve customer retention, brand-owned websites and e-commerce platforms can provide bundled product packages, personalized recommendations, and subscription models. Moreover, digital storytelling, influencer partnerships, and social media marketing can also help smaller brands compete with larger companies by connecting with customers directly. When introducing limited-edition flavors or functional variants that might not be feasible in traditional retail, this channel works particularly well.
Danger of false or exaggerated health claims
Enhanced water brands frequently advertise practical advantages like detoxification, increased energy, or better immunity. But if these assertions are overstated or unsupported by reliable scientific data, they may lead to legal action, regulatory action, or harm to one's reputation. Consumer confidence can be damaged for the entire category, not just the brand in question, by a single high-profile dispute involving deceptive labeling or unsubstantiated benefits. Additionally, this is a constant threat due to the growing regulatory and consumer advocacy organizations' scrutiny.
The COVID-19 pandemic had a mixed effect on the enhanced water market. Lockdowns and logistical restrictions caused supply chains, manufacturing, and retail distribution to be disrupted at first, resulting in short-term product shortages and lower sales in offline channels. The demand for functional beverages, such as improved water fortified with vitamins, minerals, antioxidants, and electrolytes, greatly increased as the pandemic spread due to increased consumer focus on immunity, wellness, and health. Brands used digital marketing and e-commerce to directly reach health-conscious consumers, and the market recovery was further bolstered by an increase in home delivery services and online shopping. The category has benefited from this long-lasting change in consumer behaviour, which has made enhanced water the go-to hydration option for the post-pandemic wellness-driven lifestyle.
The vitamins-infused segment is expected to be the largest during the forecast period
The vitamins-infused segment is expected to account for the largest market share during the forecast period, driven by growing consumer demand for easily accessible hydration options that are also nutrient-dense. Vitamins A, C, D, and several forms of the B-complex are added to these drinks, and they have been associated with advantages like immune system support, increased energy, and the preservation of general wellness. Growing health consciousness, especially in the wake of the COVID-19 pandemic, has led to a surge in their popularity as consumers look for functional drinks that help fill nutritional gaps without artificial ingredients or added sugars. Moreover, offering a variety of flavor options and catering to a wide range of health needs, the segment's adaptability has further solidified its position as the top category in the enhanced water market.
The cans segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the cans segment is predicted to witness the highest growth rate because of its premium positioning in the beverage market, portability, and appeal to eco-conscious consumers, the can format is expected to grow at the fastest rate among enhanced water packaging options. Cans made of aluminum are much more recyclable than those made of plastic, which is in line with sustainability objectives and growing environmental concerns. Their lightweight, portable design also improves retail display efficiency and convenience for consumption while on the go. Additionally, cans are the most dynamic and quickly growing segment of the enhanced water industry due to the visual and tactile appeal of sleek canned packaging, which supports brand differentiation and draws consumer attention in a crowded shelf environment.
During the forecast period, the North America region is expected to hold the largest market share, driven by the broad availability of functional beverages through offline and online channels, strong purchasing power, and high consumer awareness of health and wellness. Customers in the area, especially those in the US and Canada, are quick to embrace high-end hydration products with extra features like vitamins, electrolytes, and antioxidants. The market has grown even more owing to established distribution networks, ongoing product innovation, and aggressive marketing by both well-known international beverage companies and up-and-coming labels. Furthermore, North America's dominance in the market has also been cemented by the region's sizable fitness-conscious populace and rising demand for sugar-free, low-calorie beverages.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by its expanding middle class's growing health consciousness, fast urbanization, and rising disposable incomes. Demand for functional and fortified beverages is rising in nations like China, India, Japan, and Australia as people's lifestyles become more hectic and they look for easy, healthful ways to stay hydrated. Adoption is also being accelerated by the growing use of e-commerce platforms, aggressive marketing, and innovations in regional flavors. Additionally, Asia-Pacific is the fastest-growing enhanced water market globally due to the region's youthful, fitness-conscious population and exposure to global wellness trends.
Key players in the market
Some of the key players in Enhanced Water Market include Nestle S.A., PepsiCo Inc., The Coca Cola Company, Danone S.A., Hint Water, Inc., BiPro USA, CORE Nutrition LLC, Keurig Dr Pepper, Inc., Tata Consumer Products, Bisleri International, FIJI Water Inc, The Alkaline Water Company, Just Water Inc, Karma Culture LLC, VOSS Water Inc and Penta Water Inc.
In May 2025, Nestle SA announced that it has acquired a minority stake in Indian pet food brand Drools. The announcement comes after Drools raised $60 million in June 2023 from L Catterton, the private equity firm backed by luxury conglomerate LVMH. The Indian pet food market, currently valued at ₹5,000 crore, is expected to witness double-digit growth.
In May 2025, PepsiCo, Inc. has signed a multi-year agreement with Amazon Web Services (AWS). The American multinational food, snack, and beverage corporation will migrate its applications and workloads to AWS' cloud platform as part of its "cloud-first" strategy. The agreement spans PepsiCo's global operations and lines of business.
In December 2024, The Coca-Cola Company announced that it has reached an agreement with the Jubilant Bhartia Group, a multi-billion conglomerate with global presence in diverse sectors, to acquire a 40% stake in Hindustan Coca-Cola Holdings Pvt. Ltd., the parent company of the largest Coca-Cola bottler in India, Hindustan Coca-Cola Beverages Pvt. Ltd.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.