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市场调查报告书
商品编码
1733306
全球强化水市场:市场规模(依产品、通路和地区)、未来预测Global Enhanced Water Market Size By Product (Flavored, Plain), By Distribution Channel (Online, Offline), By Geographic Scope And Forecast |
2024 年增强型水市场规模价值 70.9 亿美元,预计到 2032 年将达到 132.2 亿美元,2026 年至 2032 年的复合年增长率为 8.10%。
年轻人对健身相关活动和运动的兴趣日益浓厚,以及对这些产品的健康益处的认识不断提高,是推动该市场成长的主要因素。全球增强型水市场报告对市场进行了全面评估。它对关键细分市场、趋势、市场驱动因素、市场限制因素、竞争格局以及在市场中发挥关键作用的因素进行了全面的分析。
定义全球强化水市场
强化水是指一类精製、无污染的饮料或瓶装水。它被归类为添加了天然或人工香料、甜味剂、维生素和矿物质等成分以增强其风味或营养价值的水。虽然它的热量比非减肥软性饮料低,但它所含的热量仍然与运动饮料差不多。
它含有镁、钾、钠和碳水化合物等必需矿物质,有助于补充身体营养,但不能取代均衡饮食。
这些产品主要针对那些进行高强度运动、生活忙碌且喜欢便携式产品的人。它们采用易于携带的包装,方便随身携带。由于生活方式的改变而对消化器官系统健康的日益关注以及对更清洁、更健康的能量饮料的需求不断增加是推动该市场成长的主要因素。
全球强化水市场概况
人们越来越意识到脱水对健康的不利影响,这促进了对健康补水和清爽解渴饮料的需求增加,这是全球强化水市场的主要成长要素。除此之外,消费者对调味饮料的偏好超过了对含有糖和添加剂的碳酸饮料的偏好,预计也将推动该市场的成长。全球消费者对补水饮料日益增长的重视也有望使该领域受益。
强化水含有钾、钠和镁等矿物质,有助于维持体内离子平衡。许多强化水产品含有碳水化合物,有助于补充身体营养。由于人们越来越意识到脱水对健康的不利影响,增强水市场在未来几年可能会大幅扩张。这些产品使用植物成分、植物汁液以及水果和蔬菜萃取物等机能性食品元素。
此外,久坐的生活方式、对消化器官系统健康的担忧、快速的都市化以及消费者对户外瓶装水日益增长的兴趣也在推动该市场的成长。此外,加大对开发更健康创新产品和加入草药成分的投资也促进了市场的显着成长。然而,缺乏完整营养饮料和产品知名度低等因素可能会阻碍该市场的成长。
Enhanced Water Market size was valued at USD 7.09 Billion in 2024 and is projected to reach USD 13.22 Billion by 2032, growing at a CAGR of 8.10% from 2026 to 2032.
The increase in the awareness of the health benefits associated with these products along with rising interest in youngsters in fitness-related activities and sports are the major factors responsible for the growth of this market. The Global Enhanced Water Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
Global Enhanced Water Market Definition
Enhanced water refers to a category of beverages or, a type of bottled water that has been purified and is free from contamination. It is categorized as water with added ingredients such as natural or artificial flavors, sweeteners, vitamins & minerals, etc to enhance the taste and nutritional benefits. These are low in calories when compared to non-diet soft drinks but contain an equal amount of calories like that of a sports drink.
They have a lot of benefits and contain essential minerals such as magnesium, potassium, sodium, and carbohydrates that help in the refuelling of the body but are not a substitute for a well-balanced diet rather, prove to be a good alternative for people who want to wean themselves off sugary beverages and sodas.
These are mostly consumed by people who are involved in a high-intensity workout, have busy lifestyles, and prefer on-the-go products. These come in easy-to-carry packaging which makes them convenient to carry anywhere. The increasing concerns towards digestive health due to changes in lifestyle and rising demand for cleaner and healthier energy drinks are the primary factors driving the growth of this market.
Global Enhanced Water Market Overview
The increase in demand for healthy hydrating and refreshing thirst-quenching drinks owing to the increasing awareness of the adverse effects of dehydration on health is the major factor responsible for the growth of the Global Enhanced Water Market. In addition to this, consumers' preference for flavored drinks over carbonated beverages loaded with sugars and additives is also expected to boost the growth of this market. The growing importance of hydration drinks among consumers around the world is predicted to benefit the sector.
Enhanced water contains minerals such as potassium, sodium, and magnesium, which help to maintain the body's ionic balance. Many enhanced water products include carbs, which aid in body replenishment. Because of raising awareness of the negative consequences of dehydration on health, the market for improved water is likely to rise significantly in the future years. Functional food elements such as plant-based ingredients, plant fluids, and fruit and vegetable extracts are used in these products.
Furthermore, sedentary lifestyles, concern towards digestive health, rapid urbanization, and growing interest of consumers in bottled water for outdoors have also fueled the growth of this market. Moreover, the increase in the investments to develop more innovative products that offer more health benefits and the incorporation of herbal ingredients has also helped in the substantial growth of the market. However, factors such as not a fully nutritional drink, and lack of awareness of the product may hinder the growth of this market.
The Global Enhanced Water Market is segmented on the basis of Product, Distribution Channel, And Geography.
Based on Product, The market is bifurcated into Flavored, Plain, and Others. The Flavored segment holds the maximum share owing to creating a unique place in people's diets who are inclined towards flavored drinks.
Based on Distribution Channel, The market is bifurcated into Online, Offline, and Others. The Offline segment holds the largest share because of the higher product visibility across offline. Pharmacies, chemist shops, drug stores, hypermarkets and supermarkets, as well as retail outlets in airports, hotels, and movie theatres, are examples of offline distribution channels. A good factor is increased product visibility across retail locations such as CVS Health, Safeway, Wal-Mart, Walgreens, and Target. The majority of producers rely on retail establishments to distribute their goods. Product distribution in the market is also handled by agents and wholesalers. Wholesalers purchase things in bulk from producers, break them into small packets, and distribute them to retailers, who then sell them to consumers.
The "Global Enhanced Water Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Nestle S.A, Groupe Danone, PepsiCo, The Coca Cola Company, Karma Culture LLC, Hint Water Inc, Kraft Foods, New York Spring Water Inc, Sunny Delight Beverages Company, Penta Water. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.