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市场调查报告书
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1304474
全球益生菌饮料市场 - 2023-2030Global Probiotic Drinks Market - 2023-2030 |
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2022年全球益生菌饮料市场规模为123亿美元,预计到2030年将达到203亿美元。在2023-2030年的预测期内,该市场的复合年增长率为6.5%。
益生菌饮料通常通过将各种益生菌成分(如牛奶、水或植物替代品)与特定菌株或酵母发酵制成。发酵过程使有益微生物在饮料中繁殖和生长。它们有助于恢复和维持肠道细菌的健康平衡,支持消化和营养吸收,增强免疫系统,促进整体肠道健康。
某些益生菌菌株还具有特殊功效,如缓解乳糖不耐受症状或预防抗生素相关性腹泻。消费者正在越来越多地寻找能够提供基本水合作用以外的健康益处的功能性饮料。一些保质期长的益生菌可在室温下保持其活力和有效性,无需冷藏,这促进了其市场增长。
益生菌饮料可以帮助恢复肠道细菌的平衡,改善肠道功能,包括帮助营养物质的消化和吸收。肠道微生物群的失衡,如有害菌过度生长或有益菌减少,可导致胃酸和消化不良等消化问题。20-30%的印度人患有胃食管反流症状。同样,估计每5个美国成年人中就有1人患有胃食管反流病。益生菌补充剂含有活的培养物,可以在肠道内定植,帮助恢复微生物群的平衡。因此,越来越多的人遇到胃酸和消化不良问题,这确实促进了益生菌饮料市场的增长。
菌株功效的多样性可能导致消费者产生混淆。不同的益生菌株具有不同的特性、作用机制和健康益处。然而,消费者可能并不十分了解这些差异,并可能难以理解哪些菌株最适合其特定的健康问题。这种不明确性会阻碍消费者做出自信的购买决定,甚至可能导致对益生菌饮料的有效性产生怀疑。因此,益生菌菌株功效的差异性确实会制约益生菌饮料市场的增长。
COVID-19影响分析包括COVID前情景、COVID情景和COVID后情景,以及价格动态(包括大流行期间和之后的价格变化,并与COVID前情景进行比较)、供求关系(由于贸易限制、封锁和后续问题导致的供求变化)、政府倡议(政府机构为振兴市场、行业或产业而采取的倡议)和制造商战略倡议(制造商为缓解COVID问题而采取的措施)。
The Global Probiotic Drinks Market US$ 12.3 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 20.3 billion by 2030. The market is growing at a CAGR of 6.5% during the forecast period 2023-2030.
Probiotic drinks are typically made by fermenting various probiotic ingredients, such as milk, water, or plant-based alternatives, with specific strains of bacteria or yeast. The fermentation process allows the beneficial microorganisms to multiply and thrive in the beverage. They can help restore and maintain a healthy balance of gut bacteria, support digestion and nutrient absorption, strengthen the immune system, and promote overall gut health.
Some strains of probiotics may also have specific benefits, such as alleviating symptoms of lactose intolerance or preventing antibiotic-associated diarrhea. Consumers are increasingly looking for functional beverages that offer health benefits beyond basic hydration. Probiotic drinks fit this category perfectly and boost the probiotic drinks market growth. are some shelf-stable probiotics which can maintain their viability and effectiveness at room temperature without the need for refrigeration which boosts their market growth.
Probiotic drinks can help restore the balance of gut bacteria and improve gut function, including aiding in the digestion and absorption of nutrients. Imbalances in the gut microbiota, such as an overgrowth of harmful bacteria or a reduction in beneficial bacteria, can contribute to digestive issues like acidity and indigestion. 20-30% of the Indian population suffer from GERD symptoms. Likewise, an estimated 1 in every 5 American adults suffers from GERD. Probiotic supplements contain live cultures that can colonize the gut and help restore the balance of the microbiota. Hence, the increasing number of people experiencing acidity and indigestion issues has indeed contributed to the growth of the probiotic drinks market.
The variability in strain efficacy can lead to confusion among consumers. Different probiotic strains have distinct properties, mechanisms of action, and health benefits. However, consumers may not be well-informed about these differences and may struggle to understand which strains are most suitable for their specific health concerns. This lack of clarity can deter consumers from making confident purchasing decisions and may even lead to skepticism about the effectiveness of probiotic drinks. Hence, the variability in strain efficacy of probiotics can indeed be a restraint for the market growth of probiotic drinks.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The global probiotic drinks market is segmented based on product type, flavor, distribution channel, and region.
In 2022, based on product, dairy-based probiotic drinks segment held the highest share in the probiotic drinks market. Dairy-based products, such as yogurt and kefir, have a long history of being associated with probiotics. These products have been consumed for centuries in various cultures, and their probiotic properties are well-known. Dairy-based probiotic drinks often contain specific strains of bacteria that are well-studied and have documented health benefits. Some strains, like Lactobacillus acidophilus and Bifidobacterium lactis, have been extensively researched for their potential positive effects on gut health. Hence, the probiotic strains in dairy-based probiotic drinks have led to the highest share in the probiotic drinks market.
There has been a growing awareness among consumers in North America about the potential health benefits of probiotics. This increased awareness has led to a higher demand for probiotic products, including probiotic drinks. For instance, by May 2020, about 22% of Americans use some form of probiotic. North America has experienced a surge in health and wellness consciousness in recent years. Probiotic drinks, with their potential digestive and gut health benefits, align well with these trends, driving consumer interest and demand. Hence, the health and wellness trends are driving the market growth of the probiotic drinks market.
The major global players in the market include: GCMMF (Amul), Bio-K Plus International, Fonterra Co-op Group Ltd, Groupe Danone SA, Grupo Lala, Harmless Harvest, Lifeway, PepsiCo Inc. (Kevita Inc.), Arla Foods amba, and Yakult
The Global Probiotic Drinks Market Report Would Provide Approximately 61 Tables, 58 Figures and 102 pages.
LIST NOT EXHAUSTIVE