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1304568

全球清酒市场 - 2023-2030

Global Sake Market - 2023-2030

出版日期: 2023年07月07日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

全球清酒市场规模在2022年达到91亿美元，预计到2030年将达到129亿美元，并在2023-2030年期间以4.5%的复合年增长率增长。

清酒有时也被称为米酒，因为它是由大米发酵酿制而成的。然而，清酒与葡萄酿造的葡萄酒不同，后者是通过水果糖发酵酿造而成，而清酒则是通过类似啤酒的酿造工艺酿造而成。清酒的酿造需要经过碾米、麴培养、发酵和过滤等多个步骤。酿造过程需要精心制作并遵守传统酿造技术。清酒生产中使用不同类型的大米，大米品种的选择会影响清酒的风味、香气和整体质量。特别栽培的清酒大米品种，如山田锦和五百万石，通常是高级清酒的首选。

在全球范围内，对优质清酒的需求与日俱增。顾客乐于尝试新事物，并愿意为独特的口味、工艺和酿造方法支付更多费用。例如，日本的酿酒厂一直专注于酿造高级纯米大吟酿清酒，这种清酒以其卓越性和复杂性而闻名。

市场动态

全球化趋势有望促进清酒市场发展

全球化带动了国际贸易网络的扩大，使清酒生产商更容易向各国出口其产品。清酒在全球市场的可及性和销售量的增加促进了清酒行业的发展。根据日本国税厅的数据，日本清酒的出口量从2010年到2020年几乎增长了两倍，年出口额达到241.41亿日元（2.342亿美元）。

全球化带来了跨文化的美食交流，人们更愿意探索和欣赏世界各地的美食。寿司和拉面等日本料理的流行极大地促进了全球清酒消费量的增长。

高端化和产品创新可为清酒市场带来巨大商机

高端化是各行各业的全球趋势，包括酒精饮料行业。消费者越来越愿意为高品质和与众不同的产品支付溢价。清酒以其多样的风味和精湛的工艺，有潜力占领高端市场，满足消费者追求独特和精致的饮酒体验的需求。根据宾夕法尼亚州立大学发布的一份研究报告，2021年，美国24%的消费者将花费50美元或更多购买一瓶酒，2022年这一比例将增至33%。

清酒生产商正在探索新技术、新原料和新风格，以实现产品差异化，迎合消费者不断变化的喜好。这包括尝试陈酿技术、使用不同的大米品种、融入创新口味或酿造方法。产品创新不仅能吸引新的消费者，还能鼓励现有清酒饮用者探索该品类中的不同选择。

其他酒精饮料的竞争阻碍了清酒市场的发展

酒精饮料市场提供了广泛的选择，包括啤酒、葡萄酒、烈酒和鸡尾酒。消费者的喜好和口味各不相同。这些替代饮料的供应和多样性可能会转移消费者对清酒的注意力，从而限制其市场增长。

不同地区和国家都有根植于其文化中的传统酒精饮料。例如，在西方国家，葡萄酒和啤酒通常是首选，而在其他一些地区，烈性酒则占据重要地位。这些既有的饮酒习惯和文化偏好会使清酒在其传统消费群之外获得巨大的市场份额面临挑战。

COVID-19 影响分析

COVID-19分析包括COVID前情景、COVID情景和COVID后情景，以及定价动态（包括大流行期间和大流行后的定价变化，并与COVID前情景进行比较）、供求光谱（由于贸易限制、封锁和后续问题而导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（制造商为缓解COVID问题而采取的措施将在此处涵盖）。

俄乌战争的影响

地缘政治紧张局势和冲突可能导致贸易中断和限制，包括关税、禁运或进出口困难。这些障碍会影响相关国家之间的清酒进出口，从而可能影响受影响地区的清酒供应和销售。地缘政治冲突通常会造成经济不稳定，影响消费者购买力和整体市场状况。不确定性和经济衰退会导致消费者在非必需品上的支出减少，包括像日本清酒这样的特殊饮料。

Market Overview

The Global Sake Market reached US$ 9.1 billion in 2022 and is expected to reach US$ 12.9 billion by 2030 and is expected to grow with a CAGR of 4.5% during the forecast period 2023-2030.

Sake is sometimes called rice wine because it is made from fermented rice. However, unlike grape wine, which is produced through the fermentation of fruit sugars, sake is made through a brewing process similar to beer. Sake production involves several steps, including rice polishing, koji mold cultivation, fermentation, and filtration. The process requires careful craftsmanship and adherence to traditional brewing techniques. Different types of rice are used in sake production, and the choice of rice variety can impact the flavor, aroma, and overall quality of the sake. Specially cultivated sake rice varieties, such as Yamada Nishiki and Gohyakumangoku, are often preferred for premium sake.

Premium and high-quality sake are increasingly in demand on a global scale. Customers are open to trying new things and are willing to pay more for the sake of distinctive flavors, craftsmanship, and brewing methods. For instance, breweries in Japan have been concentrating on making the premium Junmai Daiginjo sake, which is renowned for its excellence and complexity.

Market Dynamics

The Increasing Trend of Globalization is Expected to Foster the Sake Market

Globalization has led to the expansion of international trade networks, making it easier for sake producers to export their products to various countries. This increased accessibility and distribution of sake in global markets contribute to the growth of the sake industry. According to the National Tax Agency of Japan, Japanese sake exports almost tripled from 2010 to 2020 with an annual export value of 24,141 million JPY (US$ 234.2 million).

Globalization has resulted in cross-cultural culinary exchanges, where people are more willing to explore and appreciate cuisines from different parts of the world. The popularity of Japanese cuisines, such as sushi and ramen, has significantly contributed to the increased consumption of sake globally.

Premiumization and Product Innovation can Show a Remarkable Opportunity in the Sake Market

Premiumization is a global trend observed across various industries, including the alcoholic beverage sector. Consumers are increasingly willing to pay a premium for high-quality and distinctive products. Sake, with its diverse range of flavor profiles and craftsmanship, has the potential to capture the premium market segment and cater to consumers seeking unique and refined drinking experiences. According to a study published by Pennsylvania State University, in 2021, 24% of consumers in the U.S. spent $50 or more on a bottle of alcohol, with the percentage growing to 33% in 2022.

Sake producers are exploring new techniques, ingredients, and styles to differentiate their offerings and cater to evolving consumer preferences. This includes experimenting with aging techniques, using different rice varieties, and incorporating innovative flavors or brewing methods. Product innovation not only attracts new consumers but also encourages existing sake drinkers to explore different options within the category.

Competition From Other Alcoholic Beverages is Holding Back the Sake Market

The alcoholic beverage market offers a wide range of options, including beer, wine, spirits, and cocktails. Consumers have diverse preferences and varying taste profiles. The availability and variety of these alternative beverages can divert consumer attention away from sake, limiting its market growth.

Different regions and countries have their traditional alcoholic beverages deeply rooted in their cultures. For example, in Western countries, wine and beer are often preferred, while spirits hold a prominent position in some other regions. These established drinking habits and cultural preferences can make it challenging for Sake to gain significant market share outside of its traditional consumer base.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine War Impact

Geopolitical tensions and conflicts can lead to trade disruptions and restrictions, including tariffs, embargoes, or import/export difficulties. These barriers can affect the import and export of sake between the countries involved, potentially impacting the availability and distribution of sake in the affected regions. Geopolitical conflicts often create economic instability, affecting consumer purchasing power and overall market conditions. Uncertainty and economic downturn can lead to reduced consumer spending on non-essential goods, including specialty beverages like sake.q

Segment Analysis

The global sake market is segmented based on type, age group, and region.

By Age Group, People Belonging to the Age Group of 40-60 Years Old are Estimated to have Significant Growth During the Forecast Period

As individuals enter their 40s and beyond, they often develop a more refined palate and a greater appreciation for complex flavors. Sake, with its diverse range of styles, flavors, and craftsmanship, appeals to individuals who seek unique and sophisticated drinking experiences.

By their 40s and 50s, individuals have typically had more exposure to different cultures, including Japanese cuisine and traditions. The familiarity with Japanese culture, along with a sense of curiosity and willingness to explore new experiences, can drive the interest in and consumption of sake.

Geographical Analysis

Europe is the Fastest Growing Market in the Sake Market

Japanese cuisine, including sushi, ramen, and other traditional dishes, has gained significant popularity in Europe. As consumers become more familiar with Japanese food culture, there is a corresponding interest in pairing sake with these culinary experiences. This growing interest in Japanese cuisine creates a favorable environment for the growth of the sake market in Europe.

Europe has experienced increased cultural exchange and globalization, leading to greater exposure to different cultural traditions and products. Sake, as a traditional Japanese beverage, is gaining recognition as part of this cultural exchange. According to Japan Sake and Shochu Makers Association, France recorded the highest percentage of growth in both total value and volume with a 230.3% increase in value and a 197.5% increase in volume compared to 2020. The expanding multicultural environment contributes to the growing demand and consumption of sake in Europe.

Competitive Landscape

The major global players in the market include: Hakutsuru Sake Brewing Co., Ltd., Ozeki Sake, KANPAI London Craft Sake, Aramasa Shuzo Co., Sun Masamune Pty Limited, Takara Holdings Inc., Blue Current Brewery, Asahishuzo CO., Ltd., Tatsuuma-Honke Brewing Co. Ltd., and Gekkeikan Sake Co., Ltd.

Why Purchase the Report?

To visualize the global Sake market segmentation based on type, age group, and region, as well as understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of Sake market-level with all segments.
The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The global Sake market report would provide approximately 53 tables, 50 figures and 190 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Type
3.2. Market Snippet, by Age Group
3.3. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Trend of Globalization
- 4.1.2. Restraints
  - 4.1.2.1. Competition from Other Alcoholic Beverages
- 4.1.3. Opportunity
  - 4.1.3.1. Premiumization and Product Innovation
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Ordinary Sake*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Junmai
7.4. Honjozo
7.5. Junmai Ginjo
7.6. Ginjo
7.7. Junmain Daiginjo

8. By Age Group

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 8.1.2. Market Attractiveness Index, By Age Group
8.2. 20-40 Years Old*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. 20-40 Years Old
8.4. Above 60 Years Old

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America*
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The U.K.
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Hakutsuru Sake Brewing Co., Ltd.*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Ozeki Sake
11.3. KANPAI London Craft Sake
11.4. Aramasa Shuzo Co.
11.5. Sun Masamune Pty Limited
11.6. Takara Holdings Inc.
11.7. Blue Current Brewery
11.8. Asahishuzo CO., Ltd.
11.9. Tatsuuma-Honke Brewing Co. Ltd.
11.10. Gekkeikan Sake Co., Ltd

LIST NOT EXHAUSTIVE

12. Appendix

12.1. About Us and Services
12.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球清酒市场 - 2023-2030

Global Sake Market - 2023-2030

市场概述

市场动态

目录

第一章 研究方法和范围

第二章：市场定义和概述

第三章：执行摘要

第四章：市场动态

第五章 行业分析

第六章：COVID-19分析

第七章：按类型

第八章：按年龄段划分

第九章：按地区划分

第十章：竞争格局

第十一章 ：公司简介

第十二章 ：附录