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日本清酒市场 - 2023-2030

Japan Sake Market - 2023-2030

出版日期: 2024年03月26日 | 出版商:

DataM Intelligence | 英文 225 Pages | 商品交期: 约2个工作天内

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简介目录

概述

日本清酒市场在 2022 年达到 12.1 亿美元，预计到 2030 年将达到 16.7 亿美元，2023-2030 年预测期间CAGR为 4.1%。

与其他一些酒精饮料相比，清酒被认为具有更简单的发酵过程，有时被视为更健康的选择。这可以吸引那些对饮料做出更明智选择的消费者。清酒生产商透过提供更广泛的产品来应对不断变化的口味。口味和其他标准创新的多样化有助于吸引可能对传统清酒不感兴趣的新消费者。

日本政府实施了支持清酒产业的倡议，例如促进出口和协助生产技术。这可以帮助清酒生产商在全球市场上竞争。日本清酒及烧酒製造商协会宣布，2022年清酒出口成长将持续成长。2022年日本清酒出口额创历史新高，达475亿日元，较2021年成长18%，年成长452%。与2013 年相比跳跃百分比。

2022年，清酒出口总额达474.92亿日元，超过上年资料。此外，根据日本贸易统计数据，清酒出口总量创历史新高，达35,895公斤。日本清酒的三大出口市场是香港、中国和美国。 2020年，日本清酒平均每公升出口额为1,109日元，首次突破1,000日圆。

动力学

新的和创新的产品介绍

清酒生产商不断创新，推出新口味、气泡酒品种和低酒精含量的清酒，以吸引年轻消费者和不断变化的偏好。例如，东京新开的酒吧 Heiwa Doburoku Kabutocho Brewery 提供店内製作的独特的浊酒风味以及小吃。截至 2023 年 3 月，除了原味之外，酒吧还提供草莓和啤酒花等约 10 种其他口味。

满足消费者需求的新产品的推出支持市场扩张。在日本，市场上的主要参与者正在重新配製清酒，为了健康的习惯而降低酒精含量，改变包装，并使其变得更加复杂以吸引顾客。例如，拥有300年历史的清酒酿酒厂奥飞钨酿酒厂于2023年12月推出了新的清酒品牌。新产品的酒精含量仅为8%，是为了满足日本低酒精啤酒厂的需求而开发的。

国家监管机构在日本清酒市场采取的新措施

过去 25 年来，日本的酒精消费量，尤其是年轻人的酒精消费量一直在稳定下降。这导致酒类销售税收下降，而酒类销售是政府的重要收入来源。为了解决这个问题，国税局推出了 Sake Viva！活动将于 2022 年 8 月举行。该活动针对年轻人，旨在让饮酒对他们更具吸引力。

清酒万岁！竞赛鼓励年轻人提出新的酒精饮料的想法或如何使饮酒更愉快并与他们的生活方式更相关。这可能涉及推广家庭饮酒体验或创造迎合年轻人口味的新型饮料。

此外，2023 年，日本清酒和烧酒製造商协会透过在欧洲、亚洲和美洲举办的活动、与侍酒师协会合作以及参加贸易展览，加大了本地和全球清酒的推广力度。它也主动参与ProWein 2023，加强清酒在国际机场的推广。

来自其他酒精饮料的激烈竞争

日本清酒市场受到市场上各种其他替代酒精饮料选择的阻碍。啤酒、葡萄酒和威士忌提供了更广泛的口味、价格和饮酒场合。如此丰富的选择可能会让清酒看起来不太有吸引力，尤其是对于可能正在探索不同酒精饮料的年轻消费者。一些年轻的饮酒者可能会将清酒视为一种与老一辈相关的老式饮料。

自动贩卖机、便利商店和超市都很容易买到啤酒和许多即饮饮料。另一方面，清酒可能不太容易买到，需要去专门的商店或餐厅。虽然高端清酒可能价格昂贵，但一些替代饮料以更具竞争力的价格提供良好的品质。对于精打细算的消费者来说，这可能是个决定性因素。

Sake, perceived as having a simpler fermentation process compared to some other alcoholic beverages, is sometimes viewed as a healthier option. This can appeal to consumers who are making more conscious choices about what they drink. Sake producers are responding to changing tastes by offering a wider range of products. Diversification with innovation in flavor and other criteria helps attract new consumers who might not have been interested in traditional sake.

The Japanese government has implemented initiatives to support the sake industry, such as promoting exports and assisting with production techniques. This can help sake producers compete in a global market. The Japan Sake and Shochu Makers Association announced that there will be a continuous increase in the growth of sake exports in 2022. The Japanese sake export reached a record-high of 47.5 billion Japanese yen in 2022, an 18% increase from 2021 and a 452% jump from 2013.

The total value of sake export reached 47.492 billion JPY, surpassing the previous year's data in 2022. In addition, the total volume of sake export achieved a record-high of 35,895 KL according to Trade Statistics of Japan. The top 3 export markets for Japanese sake are Hong Kong, China, and the USA. In 2020 the average export value per liter exceeded for the first time 1000 JPY with an average of 1109 JPY per liter exported Japanese sake.

Dynamics

New and Innovative Product Introductions

Sake producers are innovating with new flavors, sparkling varieties, and lower alcohol content sakes to appeal to younger consumers and changing preferences. For instance, Heiwa Doburoku Kabutocho Brewery, a new pub in Tokyo, is serving unique doburoku flavors made in-store alongside snacks. As of March 2023, in addition to plain, the pub offers about 10 other flavors, such as strawberry and hops.

The launch of a new product meeting consumer demand supports market expansion. In Japan, major players in the market are reformulating sake by reducing its alcohol content for healthy habits, changing the packaging, and making it more sophisticated to attract customers. For instance, Okuhida Brewery, a 300-year-old sake brewery launched a new sake brand in December 2023. The new product contains just 8% alcohol and was developed to meet the demand for the low alcoholic breweries in Japan.

New Approaches Taking Place in Japan Sake Market by the National Regulatory Bodies

Alcohol consumption in Japan, particularly among young people, has been steadily decreasing for the past 25 years. This has led to a decline in tax revenue from alcohol sales, which is a significant source of income for the government. To address this issue, the National Tax Agency launched the Sake Viva! Campaign in August 2022. This initiative targets young adults and aims to make drinking more appealing to them.

The Sake Viva! competition encourages young people to submit ideas for new alcoholic beverages or ways to make drinking more enjoyable and relevant to their lifestyles. This could involve promoting at-home drinking experiences or creating new types of drinks that cater to younger tastes.

Further, in 2023, the Japan Sake and Shochu Makers Association ramped up sake promotion locally and globally through events in Europe, Asia, and the Americas, partnering with sommelier associations and attending trade shows. It also took the initiative by participating in ProWein 2023 and enhancing the promotion of sake at international airports.

High Competition from Other Alcoholic Beverages

The Japan sake market is hindered by the presence of various other alternative alcoholic beverage options in the market. Beer, wine, and whiskey offer a wider variety of tastes, price points, and drinking occasions. This abundance of choices can make sake seem less appealing, especially to younger consumers who may be exploring different alcoholic beverages. Sake can be perceived by some, younger drinkers, as an old-fashioned drink associated with older generations.

Beer and many RTD options are readily available in vending machines, convenience stores, and supermarkets. Sake, on the other hand, might be less accessible, requiring a trip to a specialized store or a restaurant. While high-end sake can be expensive, some alternative beverages offer good quality at a more competitive price. This can be a deciding factor for budget-conscious consumers.

Segment Analysis

The Japan sake market is segmented based on type, age group, price range, distribution channel and application.

Increasing Consumer Preference Towards Clean Flavor Profile of Junmai

The Japan sake market is segmented based on type into ordinary sake, junmai, honjoro, junmai ginjo, ginjo and junmain daiginjo. Junmai sake dominated the higher market share due to its clean and pure flavor profile, which appeals to a wide range of consumers. It offers a good balance of taste and affordability compared to some premium types. Junmai sake is brewed using traditional methods.

Unlike some other sake types, junmai only allows rice, water, koji mold, and yeast, adhering to stricter regulations favoured by some consumers seeking a more traditional, authentic experience. The adherence to traditional brewing techniques and the purity of ingredients often make junmai sake highly regarded among sake enthusiasts and connoisseurs. According to the report of the National Tax Agency 202o, within the premium sake category, the share of junmai sake is increasing at a rapid rate.

Junmai sake is often associated with higher quality and craftsmanship. The focus on using premium rice and meticulous brewing processes contribute to the complexity of flavors and the overall character of the sake. The attention to detail and the commitment to traditional brewing methods can result in a product that is valued for its taste and quality.

Competitive Landscape

The major Japanese players in the market include Aramasa Co, Ltd., ASAHI-SHUZO SAKE BREWING CO., LTD., HAKUTSURU SAKE BREWING CO., LTD, Tatsuuma-Honke Brewing Co. Ltd, Kizakura Co., Ltd., SAWANOTSURU co, TAKARA SHUZO INTERNATIONAL CO., LTD., NIHONSAKARI CO., LTD., Kiku-Masamune Sake Brewing Co., Ltd. and Miyasaka Brewing Company, Ltd.

COVID-19 Impact Analysis

The COVID-19 pandemic had a moderate impact on the Japan sake market. Lockdowns and restrictions on restaurants hit sake sales hard. Sake is traditionally paired with meals, and with fewer people dining out, demand dropped significantly. Travel limitations and disruptions in international trade likely caused issues for sake exports and the import of brewing ingredients.

On the other hand, as people stayed home more, some may have shifted to at-home sake enjoyment, potentially boosting retail sales. The rise of online shopping has benefited some sake breweries as consumers turned to e-commerce platforms. Overall, the pandemic likely had a negative effect on the sake industry. However, some breweries adapted by focusing on online sales and targeting at-home consumption.

By Type

Ordinary Sake
Junmai
Honjoro
Junmai Ginjo
Ginjo
Junmain Daiginjo

By Age Group

20-40 years old
40-60 years old
Above 60 years old

By Price Range

Low
Medium
Premium

By Distribution Channel

Hypermarkets/Supermarkets
Specialty Stores
Online Channels
Others

By Application

Commercial Use
Home Use

Key Developments

In December 2023, Okuhida Brewery, a 300-year-old sake brewery launched a new sake brand. The new product contains just 8% alcohol and was developed to meet the demand for the low alcoholic breweries in Japan.
In January 2022, Tsunan Sake Brewery launched a new sustainable sake brand called Tsunan. This exciting line is all about celebrating and supporting their local community. Tsunan sake is a true terroir experience, crafted by local people using rice and water sourced directly from the Tsunan region.
In August 2020, Sato Sake Brewery created a brand new blue sake, Seilan. It is. The product is Ginjo sake, made with the flowers of butterfly peas with a rice polishing rate of 60%.

Why Purchase the Report?

To visualize the Japan sake market segmentation based on type, age group, price range, distribution channel, and application, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of agriculture tires market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The Japan's sake market report would provide approximately 78 tables, 73 figures and 225 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Age Group
3.3.Snippet by Price Range
3.4.Snippet by Distribution Channel
3.5.Snippet by Application

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.New and Innovative Product Introductions
  - 4.1.1.2.New Approaches Taking Place in Japan Sake Market by the National Regulatory Bodies
- 4.1.2.Restraints
  - 4.1.2.1.High Competition from Other Alcoholic Beverages
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Ordinary Sake
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Junmai
7.4.Honjoro
7.5.Junmai Ginjo
7.6.Ginjo
7.7.Junmain Daiginjo

8.By Age Group

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 8.1.2.Market Attractiveness Index, By Age Group
8.2.20-40 years old
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.40-60 years old
8.4.Above 60 years old

9.By Price Range

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 9.1.2.Market Attractiveness Index, By Price Range
9.2.Low
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Medium
9.4.Premium

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Hypermarkets/Supermarkets
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Specialty Stores
10.4.Online Channels
10.5.Others

11.By Application

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.1.2.Market Attractiveness Index, By Application
11.2.Commercial Use
- 11.2.1.Introduction
- 11.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3.Home Use

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.Aramasa Co, Ltd.
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.ASAHI-SHUZO SAKE BREWING CO., LTD.
13.3.HAKUTSURU SAKE BREWING CO., LTD
13.4.Tatsuuma-Honke Brewing Co. Ltd
13.5.Kizakura Co., Ltd.
13.6.SAWANOTSURU co
13.7.TAKARA SHUZO INTERNATIONAL CO., LTD.
13.8.NIHONSAKARI CO., LTD.
13.9.Kiku-Masamune Sake Brewing Co., Ltd.
13.10.Miyasaka Brewing Company, Ltd.

LIST NOT EXHAUSTIVE

14.Appendix

14.1.About Us and Services
14.2.Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

日本清酒市场 - 2023-2030

Japan Sake Market - 2023-2030

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：产业分析

第 6 章：COVID-19 分析

第 7 章：按类型

第 8 章：依年龄组

第 9 章：按价格范围

第 10 章：按配销通路

第 11 章：按应用

第 12 章：竞争格局

第 13 章：公司简介

第 14 章：附录