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市场调查报告书
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1304582

全球碳酸即饮茶市场 - 2023-2030年

Global Carbonated Ready-to-Drink Tea Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 102 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

全球碳酸即饮茶市场规模在2022年达到51亿美元，预计到2030年将达到88亿美元，实现利润丰厚的增长。在2023-2030年的预测期内，该市场的复合年增长率为7.2%。市场对茶饮料的需求不断增长。例如，2020年全球茶叶消费量约为63亿公斤。这些茶饮料具有抗氧化剂、天然成分和低糖等功能性优势，推动了碳酸即饮茶的增长。

口味创新是碳酸即饮茶市场的一个重要趋势。制造商正在推出各种独特的异国风味来吸引消费者。除了传统的茶叶口味，消费者正在寻求更加多样化和冒险的口味体验。这一趋势推动了水果茶、植物混合茶等口味的推出，甚至是将茶与其他流行饮料口味相结合的融合口味。

对优质碳酸即饮茶的需求日益增长。消费者愿意为具有独特成分、精致包装和高端品牌形象的产品支付溢价。这一趋势促使高档和手工碳酸饮料即饮茶的推出，以满足消费者对饮料体验的追求。

市场动态

人们对茶叶健康益处的认识不断提高，推动了碳酸即饮茶市场的增长

随着人们对健康和保健的日益重视，消费者正在寻求更健康的饮料选择。茶叶以其天然抗氧化剂和潜在的健康益处而闻名，作为含糖碳酸软饮料的健康替代品，茶叶已经越来越受欢迎。例如，根据美国茶叶协会的数据，2021年美国人喝的茶超过39亿加仑，约850亿份。

碳酸即饮茶既能提供碳酸饮料的清爽口感，又能充分利用茶叶对健康的益处。许多碳酸即饮茶加入了草药提取物、维生素或超级食品等功能性成分，增强了其健康吸引力。这些配料通常是根据其提供特定健康益处的潜力而选择的，如增强能量、改善消化、支持免疫功能或促进放松。

可支配收入增加和城市化推动碳酸即饮茶市场增长

消费者可支配收入的增长增加了对碳酸即饮茶等非必需品的消费。随着人们可支配收入的增加，他们愿意探索和购买高档和高价饮料，包括碳酸饮料。这通过扩大消费群体和为高端产品创造机会来推动市场增长。

城市化带来了生活方式和消费模式的变化。在城市地区，人们的日程安排往往更加繁忙，准备膳食的时间有限，并且更喜欢方便快捷的选择。碳酸即饮茶为人们提供了方便清爽的饮料选择，可以在通勤或繁忙的工作时间轻松饮用。城市人口对方便即饮饮料的需求促进了市场的增长。

其他饮料类别的竞争制约了碳酸即饮茶市场的增长

碳酸即饮茶面临来自传统碳酸软饮料的竞争，如可乐、柠檬汽水和其他碳酸饮料。例如，根据Statista的数据，2021年美国所有渠道的碳酸软饮料（CSD）销售总量为75.6亿192盎司箱。

这些茶饮料在市场上存在已久，拥有强大的消费者基础。与碳酸软饮料相关的知名度和品牌忠诚度可能会使碳酸即饮茶饮料的市场份额面临挑战。

即饮咖啡和冷萃饮料的需求也在激增，这主要是由于咖啡文化的流行以及它们所提供的便利性。例如，根据Statista的数据，2022年巴西的即饮咖啡市场容量为30万升。这些饮料提供了不同的口味体验，满足了消费者对咖啡因的需求。即饮咖啡和冷饮在争夺货架空间和消费者注意力的过程中，可能会制约碳酸即饮茶的市场增长。

COVID-19影响分析

COVID-19影响分析包括COVID前情景、COVID情景和COVID后情景，以及价格动态（包括大流行期间和之后的价格变化，并与COVID前情景进行比较）、供求关系（由于贸易限制、封锁和后续问题而导致的供求变化）、政府倡议（政府机构为振兴市场、行业或产业而采取的倡议）和制造商战略倡议（制造商为缓解COVID问题而采取的措施）。

目录

第一章 研究方法和范围

  • 研究方法
  • 研究目的和报告范围

第2章：定义和概述

第三章：执行摘要

  • 按产品类型划分
  • 按成分划分
  • 按包装分类
  • 按销售渠道划分
  • 按地区划分

第四章 动态

  • 影响因素
    • 驱动因素
    • 限制因素
    • 机会
    • 影响分析

第五章 行业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 法规分析

第六章：COVID-19分析

  • COVID-19分析
    • COVID-19之前的情况
    • COVID-19期间的情景
    • COVID-19之后的情景
  • COVID-19期间的定价动态
  • 供求关系
  • 大流行期间与市场相关的政府倡议
  • 制造商的战略倡议
  • 结论

第七章：按产品类型

  • 能量饮料
  • 休闲饮料
  • 其他类型

第八章：按配料分类

  • 起始培养基
  • 酵母提取物

第九章：按包装

  • 金属罐
  • 塑料瓶

第十章：按销售渠道

  • 超市/大型超市
  • 专卖店
  • 在线销售
  • 其他销售渠道

第十一章：按地区划分

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 法国
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地区
  • 亚太地区
    • 中国
    • 日本
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第十二章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第十三章 ：公司简介

  • Talking Rain
    • 公司概况
    • 产品组合和描述
    • 财务概况
    • 主要发展
  • Sunny Delight Beverages Co.
  • TeaZazz
  • PepsiCo
  • Suja Juice
  • Unilever
  • Coca-Cola
  • Lactalis
  • Starbucks
  • Nestle

第十四章：附录

简介目录
Product Code: FB6423

Market Overview

The Global Carbonated Ready to Drink Tea market reached US$ 5.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 8.8 billion by 2030. The market is growing at a CAGR of 7.2% during the forecast period 2023-2030. There is a growing demand for tea-based beverages. For instance, about 6.3 billion kilograms of tea were consumed globally in 2020. These tea beverages offering functional benefits such as antioxidants, natural ingredients, and low sugar content drive the growth of carbonated ready-to-drink tea.

Flavor innovation is a significant trend in the carbonated ready-to-drink tea market. Manufacturers are introducing various unique and exotic flavors to attract consumers. Beyond traditional tea flavors, consumers are seeking more diverse and adventurous taste experiences. This trend is driving the introduction of flavors like fruit-infused teas, botanical blends, and even fusion flavors that combine tea with other popular beverage flavors.

There is a growing demand for premium and high-quality carbonated ready-to-drink teas. Consumers are willing to pay a premium for products with unique ingredients, sophisticated packaging, and a premium brand image. This trend has led to the introduction of upscale and artisanal carbonated ready-to-drink teas that cater to consumers looking for a more elevated and indulgent beverage experience.

Market Dynamics

Increasing Awareness of Tea Health Benefits is Driving the Market Growth of Carbonated Ready-to-Drink Tea

With a growing emphasis on health and wellness, consumers are seeking healthier beverage options. Tea, known for its natural antioxidants and potential health benefits, has gained popularity as a healthier alternative to sugary carbonated soft drinks. For instance, according to The Tea Association of The USA, More than 3.9 billion gallons, or about 85 billion servings, of tea were drunk by Americans in 2021.

Carbonated ready-to-drink tea offers the refreshing qualities of carbonation while leveraging the perceived health benefits of tea. Many carbonated ready-to-drink teas incorporate functional ingredients, such as herbal extracts, vitamins, or superfoods, enhancing their health appeal. These ingredients are often selected for their potential to provide specific health benefits, such as boosting energy, improving digestion, supporting immune function, or promoting relaxation.

Rising Disposable Income and Urbanization are Driving the Market Growth of the Carbonated Ready to Drink Tea Market

Rising disposable income among consumers increases spending on non-essential products such as carbonated ready-to-drink teas. As people have more discretionary income, they are willing to explore and purchase premium and higher-priced beverages, including carbonated tea options. This drives the growth of the market by expanding the consumer base and creating opportunities for premium offerings.

Urbanization brings changes in lifestyle and consumption patterns. In urban areas, people often have busier schedules, limited time for meal preparation, and a preference for convenient and on-the-go options. Carbonated ready-to-drink teas provide a convenient and refreshing beverage choice that can be easily consumed while commuting or during busy work hours. The urban population's demand for convenient, ready-to-consume beverages contributes to market growth.

Competition From Other Beverage Categories Poses a Restraint on the Market Growth of Carbonated Ready-to-Drink Tea

Carbonated ready-to-drink tea faces competition from traditional carbonated soft drinks, such as cola, lemon-lime sodas, and other carbonated beverages. For instance, according to Statista, The total volume of carbonated soft drinks (CSD) sales across all U.S. channels in 2021 was 7.56 billion 192-oz cases.

These tea beverages have a long-standing presence in the market and enjoy a strong consumer base. The popularity and brand loyalty associated with carbonated soft drinks can make it challenging for carbonated ready-to-drink teas to gain market share.

Ready-to-drink coffee and cold brew beverages also have seen a surge in demand, driven by the popularity of coffee culture and the convenience they offer. For instance, according to Statista, In Brazil, the ready-to-drink (RTD) coffee market recorded a volume of 0.3 million liters in 2022. These beverages provide a different taste experience and cater to consumers seeking caffeinated options. As they compete for shelf space and consumer attention, ready-to-drink coffee and cold brews can constrain the market growth of carbonated ready-to-drink teas.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The Global Carbonated Ready-to-Drink Tea Market is segmented based on product type, ingredient, packaging, distribution channel, and region.

Convenience Associated With Plastic Bottles is Expected to Drive the Segment Growth

In 2022, based on packaging, plastic bottles held the highest share of the carbonated ready-to-drink tea market. Plastic bottles are lightweight and easy to carry, making them convenient for on-the-go consumption. Consumers can easily grab a plastic bottle of carbonated ready-to-drink tea and take it with them to work, school, or other activities. The portability factor has contributed to the popularity of plastic bottles in the market.

Plastic bottles offer design flexibility, allowing for various shapes, sizes, and labeling options. Manufacturers can easily customize the appearance of plastic bottles to align with brand identities and consumer preferences. This versatility in design helps to differentiate products on the shelf and attract consumer attention.

Geographical Analysis

Strong Tea Culture in the Asia-Pacific Region

In 2022, the Asia-Pacific region had a significant share of the global carbonated ready to drink Tea market, ea has a long-standing tradition and cultural significance in many Asian countries, including China, Japan, India, and Southeast Asian nations. For instance, During the fiscal year 2022, over 1.2 billion kilograms of tea were consumed in India. Tea is deeply ingrained in the daily lives of people, and there is a strong preference for tea-based beverages. The popularity of tea in the region extends to carbonated ready-to-drink tea, leading to a significant market share.

In recent years, there has been a shift in consumer preferences towards healthier and more convenient beverage options. Ready-to-drink (RTD) tea, with its refreshing qualities and perceived health benefits, aligns with these changing preferences. As consumers in the Asia Pacific region become more health-conscious and seek convenient on-the-go options, the demand for carbonated ready-to-drink tea has grown significantly.

Competitive Landscape

The major global players in the market include: Talking Rain, Sunny Delight Beverages Co., TeaZazz, PepsiCo, Suja Juice, Unilever, Coca-Cola, Lactalis, Starbucks and Nestle.

Why Purchase the Report?

  • To visualize the Global Carbonated Ready-to-Drink Tea Market segmentation based on product type, ingredient, packaging, and region and understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of carbonated ready-to-drink tea market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The Global Carbonated Ready to Drink Tea Market Report Would Provide Approximately 71 Tables, 66 Figures And 102 Pages.

Target Audience 2023

  • Manufacturers / Buyers
  • Industry Investors /Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product Type
  • 3.2. Snippet by Ingredient
  • 3.3. Snippet by Packaging
  • 3.4. Snippet by Distribution Channel
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Energy Drinks*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Recreational Drinks
  • 7.4. Others

8. By Ingredient

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 8.1.2. Market Attractiveness Index, By Ingredient
  • 8.2. Starter Cultures*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Yeast Extract

9. By Packaging

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 9.1.2. Market Attractiveness Index, By Packaging
  • 9.2. Metal Tin*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Plastic Bottle

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarket/Hypermarket*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Specialty Stores
  • 10.4. Online Sales
  • 10.5. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. The U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. The UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Talking Rain*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Sunny Delight Beverages Co.
  • 13.3. TeaZazz
  • 13.4. PepsiCo
  • 13.5. Suja Juice
  • 13.6. Unilever
  • 13.7. Coca-Cola
  • 13.8. Lactalis
  • 13.9. Starbucks
  • 13.10. Nestle

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us