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全球土豆泥市场 - 2023-2030 年
市场调查报告书
商品编码
1316247

全球土豆泥市场 - 2023-2030 年

Global Mashed Potatoes Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 200 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

全球土豆泥市场规模在 2022 年达到 101 亿美元，预计到 2030 年将实现 165 亿美元的丰厚增长。在 2023-2030 年的预测期内，该市场的复合年增长率为 6.4%。

马铃薯片和颗粒是马铃薯泥的脱水形式，由于其方便性和较长的保质期而越来越受欢迎。这些产品提供快速、简便的制备方法，使其成为家庭厨师和食品服务提供商的便捷选择。速溶马铃薯泥是预煮和干燥的马铃薯泥产品，只需极少的准备工作。由于省时省力，它们越来越受欢迎，成为繁忙家庭和餐饮企业的首选。

风味定制的趋势使土豆泥的调料和配料有了多种选择。消费者正在探索用不同的香草、香料、奶酪和酱料来提升土豆泥的口感和卖相。从大蒜、香草和黄油等经典选择，到松露油或培根碎等更具冒险精神的选择，各种可能性层出不穷。此外，素食主义和植物性饮食的兴起也带动了素食和植物性土豆泥产品的推出。

市场动态

对方便食品需求的增加推动了土豆泥市场的增长

马铃薯泥是一种很受欢迎的配菜，可以很容易地准备和食用，这使其成为忙碌的人们寻找快速简便餐点的方便选择。这导致了对超市和便利店中的预包装即食土豆泥需求的增加。

土豆泥的多功能性使其成为许多不同类型菜肴的常用配料，包括砂锅菜、牧羊人馅饼和土豆煎饼。因此，预制膳食和餐饮业对作为配料的土豆泥的需求不断增加。总之，由于消费者寻求快速、简便、美味和多功能的膳食选择，对方便食品需求的增加推动了土豆泥市场的增长。

对素食和植物性食品需求的增加推动了土豆泥市场的增长

采用素食和植物性饮食（包括土豆）的人数大幅增加。例如，根据美国农业部发布的一份报告，中国2020/21年度的马铃薯鲜薯产量预计为9900万吨，比2019/20年度增长3%，主要原因是种植面积扩大。传统上使用牛奶和黄油制作的土豆泥正在进行改良，以迎合这些饮食偏好。素食和植物性土豆泥现在使用植物性牛奶（如杏仁奶、豆奶或燕麦奶）和素食黄油替代品等替代配料制作。

提供素食和植物性土豆泥有助于餐饮企业迎合更多顾客的需求。通过提供传统土豆泥的替代品，如纯素土豆泥，餐馆和食品制造商可以满足有饮食限制的人的需求，包括乳糖不耐症、过敏症以及素食主义者。这种包容性促进了土豆泥市场的增长。

肥料成本的增加制约了土豆泥市场的增长

肥料成本的增加会影响土豆泥市场的增长。肥料对马铃薯作物的生长和产量至关重要。马铃薯需要大量的养分，尤其是氮、磷和钾，才能结出健康丰硕的块茎。据世界银行称，自 2022 年开始以来，化肥成本已上涨近 30%。

随着化肥成本的增加，农民可能会减少化肥用量，这可能会导致产量降低和马铃薯质量下降。这最终可能导致马铃薯短缺，马铃薯泥供应减少，从而推高价格，减少需求。总之，化肥成本的增加可能会影响土豆泥市场的整个供应链，从种植者到加工者再到消费者。

COVID-19 影响分析

COVID-19 影响分析包括 COVID 前情景、COVID 情景和 COVID 后情景，以及定价动态（包括大流行期间和之后的定价变化，并与 COVID 前情景进行比较）、供需关系（由于贸易限制、封锁和后续问题而导致的供需变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（此处将介绍制造商为缓解 COVID 问题而采取的措施）。

俄乌战争的影响

乌克兰是欧洲最大的马铃薯生产国之一，战争导致的任何农业活动中断都会影响马铃薯泥市场的马铃薯供应。如果农业生产受到影响，可能会导致马铃薯原料供应减少，从而可能导致价格上涨或供应受限。俄乌战争导致经济不稳定，特别是在直接受战争影响的地区。经济混乱、通货膨胀、货币波动和消费者购买力的变化影响了整个食品市场，包括土豆泥业务。

目 录

第 1 章：研究方法与范围

  • 研究方法
  • 报告的研究目标和范围

第2章：定义和概述

第 3 章：执行摘要

  • 按形式摘录
  • 按应用分类
  • 按销售渠道划分
  • 按地区划分

第四章：动态

  • 影响因素
    • 驱动因素
      • 对方便食品的需求不断增长
      • 对素食和植物性食品的需求增加
    • 制约因素
      • 肥料成本增加
    • 机会
      • 马铃薯泥产品的高端化
    • 影响分析

第 5 章：行业分析

  • 波特五力分析法
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • COVID 之前的情况
    • COVID 期间的情景
    • COVID 后的情景
  • COVID-19 期间的定价动态
  • 供求关系
  • 大流行期间与市场相关的政府倡议
  • 制造商的战略倡议
  • 结论

第七章：按形态分类

  • 粉末
  • 固体

第 8 章：按应用分类

  • 食品配料
  • 食品

第9章：按销售渠道

  • 超市/超级市场
  • 便利店
  • 网上销售
  • 其他

第 10 章：按地区划分

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第 11 章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第 12 章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第 13 章 ：公司简介

  • Knorr
    • 公司概况
    • 产品组合和说明
    • 财务概况
    • 主要发展
  • Agrarfrost Holding GmbH & Co. KG
  • Idahoan Foods LLC
  • Hormel Foods Corporation
  • McCain Foods Limited
  • Hungry Jack Potatoes
  • Pineland Farms Potato Company Inc
  • Agristo Masa Pvt Ltd
  • Casa Milo
  • Simply Potatoes

第 14 章：附录

简介目录
Product Code: FB6528

Market Overview

The Global Mashed Potatoes Market reached US$ 10.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 16.5 billion by 2030. The market is growing at a CAGR of 6.4% during the forecast period 2023-2030.

Potato flakes and granules, which are dehydrated forms of mashed potatoes, are gaining popularity due to their convenience and longer shelf life. These products offer quick and easy preparation, making them a convenient option for home cooks and food service providers. Instant mashed potatoes are pre-cooked and dried mashed potato products that require minimal preparation. They are becoming increasingly popular due to their time-saving nature, making them a go-to choice for busy households and food establishments.

The trend of flavor customization has led to a wide range of seasoning and topping options for mashed potatoes. Consumers are exploring different herbs, spices, cheeses, and sauces to enhance the taste and presentation of mashed potatoes. From classic options like garlic, herbs, and butter to more adventurous choices like truffle oil or bacon bits, the possibilities are endless. In addition, the rise of veganism and plant-based diets has led to the introduction of vegan and plant-based mashed potato options.

Market Dynamics

Increasing Demand for Convenient Food is Driving the Growth of the Mashed Potatoes Market

Mashed potatoes are a popular side dish that can be easily prepared and consumed, making them a convenient option for busy individuals who are looking for a quick and easy meal. This has led to an increase in the demand for pre-packaged and ready-to-eat mashed potatoes, which can be found in supermarkets and convenience stores.

The versatility of mashed potatoes makes them a popular ingredient in many different types of dishes, including casseroles, shepherd's pie, and potato pancakes. This has led to an increase in demand for mashed potatoes as an ingredient in prepared meals and food service operations. Overall, the increasing demand for convenient food is driving the market growth of mashed potatoes, as consumers seek out quick and easy meal options that are also tasty and versatile.

Increasing Demand for Vegan and Plant Based Options is Driving the Market Growth of Mashed Potatoes Market

There has been a significant rise in the number of individuals adopting vegan and plant-based diets including potatoes. For instance, according to a report published by USDA, China's MY2020/21 fresh potato production is forecast at 99 million metric tons (MMT), a 3 percent increase over MY2019/20 primarily due to expanded acreage. Mashed potatoes, which are traditionally made with dairy milk and butter, are being modified to cater to these dietary preferences. Vegan and plant-based mashed potatoes are now made with alternative ingredients such as plant-based milk (e.g., almond, soy, or oat milk) and vegan butter substitutes.

Offering vegan and plant-based mashed potatoes helps food establishments cater to a broader range of customers. By providing alternatives to traditional mashed potatoes, such as vegan versions, restaurants, and food manufacturers can accommodate individuals with dietary restrictions, including lactose intolerance, allergies, and those following vegan or vegetarian diets. This inclusivity contributes to the market growth of mashed potatoes.

The Increasing Cost of Fertilizers Restrains the Growth of the Mashed Potatoes Market

The increasing cost of fertilizers can impact the market growth of mashed potatoes. Fertilizers are essential for the growth and yield of potato crops. Potatoes require high levels of nutrients, particularly nitrogen, phosphorus, and potassium, to produce healthy and abundant tubers. According to World Bank, the cost of fertilizer has risen nearly about 30% since the start of 2022.

As the cost of fertilizers increases, farmers may reduce the amount of fertilizer used, which could lead to lower yields and lower-quality potatoes. This could ultimately result in a shortage of potatoes and a decrease in the supply of mashed potatoes, which could drive up prices and reduce demand. Overall, the increasing cost of fertilizers could impact the entire supply chain of the mashed potatoes market, from growers to processors to consumers.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine War Impact

Ukraine is one of the largest potato producers in Europe, and any disruption in agricultural activities due to the war can impact the availability of potatoes for the mashed potatoes market. If farming operations are affected, it could lead to a decrease in the supply of raw potatoes, potentially resulting in higher prices or limited availability. The Russia-Ukraine war resulted in economic instability, particularly in the regions directly affected by the war. Economic disruptions, inflation, currency fluctuations, and changes in consumer purchasing power impacted the overall food market, including the mashed potatoes segment.

Segment Analysis

The global mashed potatoes market is segmented based on form, application, distribution channel, and region.

The Increasing Application of Mashed Potatoes as a Food Product

In 2022, the food product segment has a higher share than the food ingredients segment in the mashed potatoes market. Mashed potatoes are primarily consumed as a side dish, which means the demand for mashed potatoes as a food product is higher than the demand for mashed potatoes as a food ingredient.

Mashed potatoes are a popular side dish that is often served alongside main courses such as meat, poultry, and fish in restaurants and households. While mashed potatoes can be used as an ingredient in some food products, such as soups, stews, and casseroles, the overall demand for mashed potatoes as a food ingredient is relatively low compared to their demand as a food product. This is because there are many other types of starches and thickeners available that can be used in food formulations, and mashed potatoes are not always the most cost-effective or practical option

Geographical Analysis

Rising Demand for Mashed Potatoes in the North American Region

In 2022, North America had a significant share of the mashed potatoes market. Mashed potatoes are a staple food in North American cuisine, particularly in the United States and Canada. They are commonly served as a side dish alongside roasted meats, vegetables, and other traditional dishes.

North America is also a large market for convenience foods, and mashed potatoes are a popular choice among consumers who are looking for quick and easy side dishes. Pre-packaged and ready-to-eat mashed potato products are widely available in supermarkets and grocery stores, which has contributed to the growth of the retail market for mashed potatoes in the region. Overall, the high demand for mashed potatoes in traditional cuisine, convenience foods, and the food service industry has contributed to North America's significant share in the mashed potatoes market.

Competitive Landscape

The major global players in the market include: Knorr, Agrarfrost Holding GmbH & Co. KG, Idahoan Foods LLC, Hormel Foods Corporation, McCain Foods Limited, Hungry Jack Potatoes, Pineland Farms Potato Company Inc, Agristo Masa Pvt Ltd, Casa Milo, Simply Potatoes.

Why Purchase the Report?

  • To visualize the mashed potatoes market segmentation based on form, application, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of mashed potatoes market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The Mashed Potatoes Market Report Would Provide Approximately 61 Tables, 56 Figures, And 200 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Form
  • 3.2. Snippet by Application
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Increasing Demand for Convenient Food
      • 4.1.1.2. Increasing Demand for Vegan and Plant-Based Options
    • 4.1.2. Restraints
      • 4.1.2.1. Increasing Cost of Fertilizers
    • 4.1.3. Opportunity
      • 4.1.3.1. Premiumization Of Mashed Potato Products
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Form

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 7.1.2. Market Attractiveness Index, By Form
  • 7.2. Powder*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Solid

8. By Application

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 8.1.2. Market Attractiveness Index, By Application
  • 8.2. Food Ingredient*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Food Product

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarket/Hypermarket*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Online Sales
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Knorr*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Agrarfrost Holding GmbH & Co. KG
  • 13.3. Idahoan Foods LLC
  • 13.4. Hormel Foods Corporation
  • 13.5. McCain Foods Limited
  • 13.6. Hungry Jack Potatoes
  • 13.7. Pineland Farms Potato Company Inc
  • 13.8. Agristo Masa Pvt Ltd
  • 13.9. Casa Milo
  • 13.10. Simply Potatoes

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us