全球起泡葡萄酒市场 - 2023-2030 年

市场概述

2022 年，全球起泡葡萄酒市场规模达到 456 亿美元，预计到 2030 年将实现利润丰厚的增长，达到 721.3 亿美元。在 2023-2030 年的预测期内，市场年复合增长率为 5.9%。

消费者越来越多地追求优质和手工起泡葡萄酒。他们愿意花更高的价格购买独一无二的高品质产品，以获得与众不同的口感和体验。这一趋势为生产商迎合日益增长的追求手工和小批量起泡葡萄酒的挑剔消费者开辟了道路。随着人们对健康和保健的关注，许多消费者在选择饮料时开始寻求低糖、低酒精的选择。这也导致了对起泡葡萄酒需求的增加。

消费者越来越喜欢体验起泡葡萄酒中不同程度的碳酸化。一些人喜欢气泡细腻的葡萄酒，而另一些人则追求气泡更明显、更持久的葡萄酒。提供一系列碳酸化选择可以迎合不同消费者的喜好，吸引更广泛的客户群。

市场动态

大型社交聚会和大型活动中起泡葡萄酒消费量的增加推动了市场增长

起泡葡萄酒在大型社交聚会和大型活动中的流行是起泡葡萄酒市场增长的重要推动力。起泡酒通常与婚礼、派对和企业活动等庆祝场合联系在一起。这些活动为起泡酒品牌提供了一个向大量不同受众展示其产品的平台，提高了知名度和品牌曝光率。

根据 Concours Mondial Bruxelles 的数据，预计 2023 年起泡酒将超过啤酒，成为美国最受欢迎的酒精饮料。从 2019 年到 2022 年，美国人对起泡葡萄酒的消费量增加了 30%。起泡酒通常被视为奢华和喜庆的饮品，这会让人对品牌产生积极的联想，增加重复购买的可能性。总体而言，起泡酒在大型社交聚会和大型活动中的流行有助于促进起泡酒市场的增长。

可支配收入的增加推动了起泡葡萄酒市场的增长

可支配收入的增加使消费者有更多的资金用于自由支配，包括奢侈的食品和饮料。起泡葡萄酒通常与庆祝、奢华和尊贵联系在一起。随着消费者可支配收入的增加，他们更倾向于购买高档产品，包括高品质的起泡葡萄酒。对优质产品需求的增加推动了起泡葡萄酒市场的增长。

随着可支配收入的增加，消费者有更多机会享受外出就餐、社交和庆祝特殊场合的乐趣。起泡酒往往是这些活动的首选饮品，因为它能增添喜庆和优雅的气氛。随着消费者越来越频繁地参与这些活动，对起泡酒的需求也随之增加，从而推动了市场的增长。

其他酒精饮料的竞争阻碍起泡葡萄酒市场的增长

来自其他酒精饮料的竞争会阻碍起泡葡萄酒市场的增长。消费者有多种酒精饮料可供选择，包括啤酒、烈酒和葡萄酒。在全球范围内，啤酒是消费量最大的酒精饮料。例如，根据麒麟控股公司发布的《全球啤酒消费报告》，2021 年全球啤酒消费量约为 1.856 亿千升，同比增长 4.0%。

起泡酒可能比其他酒精饮料更贵，因此对价格敏感的消费者来说吸引力较小。这可能会限制需求，影响市场增长。与起泡酒相比，其他酒精饮料可能更容易买到或更容易获得，这可能会限制消费者接触起泡酒的机会，从而限制市场增长。总之，来自其他酒精饮料的竞争会限制起泡葡萄酒的市场份额和增长潜力。

COVID-19 影响分析

COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景，以及定价动态（包括大流行期间和大流行后的定价变化，并与 COVID 前情景进行比较）、供求光谱（由于贸易限制、封锁和后续问题而导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（此处将涵盖制造商为缓解 COVID 问题而采取的措施）。

俄乌战争的影响

俄乌战争对起泡葡萄酒市场产生了重大影响。俄罗斯和乌克兰是世界上最大的两个起泡葡萄酒生产国，冲突阻碍了两国的出口和生产。

由于冲突，生产起泡葡萄酒瓶子所需的玻璃在俄罗斯供应有限。进口酿酒用品和机械也变得更具挑战性。虽然乌克兰是一个重要的起泡葡萄酒生产国，但战争已迫使几家酿酒厂关闭。俄罗斯和乌克兰的生产中断导致了全球市场上起泡葡萄酒的短缺。

人工智能的影响

在工业流程中使用人工智能技术可以改进质量控制程序。这种分析有助于优化生产方法，从而使采用香槟法或传统工艺酿造的起泡葡萄酒的质量和风味保持一致。

除了起泡度和特定风格（如干型和半干型），人工智能（AI）还能帮助消费者找到适合其口味和偏好的新起泡葡萄酒。生产商可以通过量身定制的建议改善客户体验，提高消费者对其起泡葡萄酒产品的兴趣。

目 录

第 1 章：研究方法与范围

• 研究方法
• 报告的研究目标和范围

第2章：定义和概述

第3章：执行摘要

• 按产品类型分類的片段
• 按颜色分类
• 按包装系统划分
• 按销售渠道划分
• 按地区划分

第四章：动态

• 影响因素
  • 驱动因素
    • 大型社交聚会和大型活动对起泡葡萄酒的消费日益增长
  • 制约因素
    • 来自其他酒精饮料的竞争
  • 机会
    • 产品创新不断增加
  • 影响分析

第五章：行业分析

• 波特五力分析法
• 供应链分析
• 定价分析
• 监管分析

第 6 章：COVID-19 分析

• COVID-19 分析
  • COVID 之前的情况
  • COVID 期间的情景
  • COVID 后的情景
• COVID-19 期间的定价动态
• 供求关系
• 大流行期间与市场相关的政府倡议
• 制造商的战略倡议
• 结论

第七章：按产品类型划分

• 气泡酒
• 香槟
• 克雷芒
• 普罗赛克
• 其他类型

第 8 章：按颜色分类

• 红葡萄酒
• 玫瑰红
• 白色

第 9 章：按包装系统

• 瓶装
• 罐装

第 10 章：按销售渠道

• 超市/超级市场
• 专卖店
• 网上销售
• 其他

第 11 章：按地区划分

• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 意大利
  • 西班牙
  • 欧洲其他地区
• 南美洲
  • 巴西
  • 阿根廷
  • 南美洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
• 中东和非洲

第 12 章 ：竞争格局

• 竞争格局
• 市场定位/份额分析
• 合併与收购分析

第 13 章 ：公司简介

• Bacardi and Company Limited
  • 公司概况
  • 产品组合和说明
  • 财务概况
  • 主要发展
• Bronco Wine Company
• Casella Family Brands
• Henkell Freixenet
• Caviro Extra S.p.A.
• Giulio Cocchi Spumanti Srl
• Quady Winery
• Treasury Wine Estates Ltd
• Pernod Ricard Winemakers
• Schramsberg Vineyards

第 14 章：附录

Market Overview

Global Sparkling Wines Market reached US$ 45.6 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 72.13 billion by 2030. The market is growing at a CAGR of 5.9% during the forecast period 2023-2030.

Consumers are increasingly seeking out premium and craft sparkling wines. They are willing to pay a higher price for unique and high-quality offerings that provide a distinctive taste and experience. This trend opens up avenues for producers to cater to the growing segment of discerning consumers looking for artisanal and small-batch sparkling wines. With the focus on health and wellness, many consumers are looking for lower-sugar and lower-alcohol options in their beverage choices. This has also led to an increased demand for sparkling wines.

Consumers are increasingly interested in experiencing different levels of carbonation in sparkling wines. Some prefer wines with fine, delicate bubbles, while others seek out wines with more pronounced and persistent effervescence. Offering a range of carbonation options can cater to diverse consumer preferences and attract a wider customer base.

Market Dynamics

Increasing Consumption of Sparkling Wines in Large Social Gatherings and Big Events is Driving the Market Growth

The popularity of sparkling wine at large social gatherings and big events can be a significant driver of the growth of the sparkling wine market. Sparkling wine is often associated with celebratory occasions, such as weddings, parties, and corporate events. These events provide a platform for sparkling wine brands to showcase their products to a large and diverse audience, increasing visibility and brand exposure.

According to Concours Mondial Bruxelles, In 2023, sparkling wine is anticipated to surpass beer as the most popular alcoholic beverage in the USA. American consumption of sparkling wine increased by 30% between 2019 and 2022. Sparkling wine is often viewed as a luxurious and festive drink, which can create a positive association with the brand and increase the likelihood of repeat purchases. Overall, the popularity of sparkling wine at large social gatherings and big events can contribute to the growth of the sparkling wine market.

Increasing Disposable Income is Driving the Market Growth of the Sparkling Wines Market

Rising disposable income allows consumers to allocate more funds to discretionary spending, including indulgent food and beverages. Sparkling wine is often associated with celebration, luxury, and prestige. As consumers have more disposable income, they are more inclined to seek out premium products, including high-quality sparkling wines. This increased demand for premium options drives the market growth of sparkling wine.

With higher disposable income, consumers have more opportunities to enjoy dining out, socializing, and celebrating special occasions. Sparkling wine is often the beverage of choice for such events, as it adds a touch of festivity and elegance. As consumers engage in these activities more frequently, the demand for sparkling wine increases, driving market growth.

Competition From Other Alcoholic Beverages Hamper the Growth of the Sparkling Wines Market

Competition from other alcoholic beverages can be a restraint for the growth of the sparkling wine market. Consumers have a wide variety of alcoholic beverage choices, including beer, spirits, and still wine. Worldwide, beer is the most consumed alcoholic beverage. For instance, according to Global Beer Consumption Report published by Kirin Holdings company, about 185.60 million kiloliters of beer were consumed worldwide in 2021, a rise of 4.0% from the previous year.

Sparkling wine can be more expensive than other alcoholic beverages, making it less attractive to price-sensitive consumers. This can limit demand and impact market growth. Other alcoholic beverages may be more widely available or more accessible than sparkling wine, which can limit consumer exposure and limit market growth. Overall, competition from other alcoholic beverages can limit the market share and growth potential of sparkling wine.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine War Impact

The market for sparkling wine has been significantly impacted by the Russia-Ukraine War. Two of the biggest producers of sparkling wine in the world are Russia and Ukraine, and the conflict has hampered both exports and production.

Glass, which is required to produce sparkling wine bottles, is in limited supply in Russia as a result of the conflict. Importing supplies and machinery for winemaking has also become more challenging. Although Ukraine is a significant sparkling wine producer, the war has forced several wineries to close. The disruption of production in Russia and Ukraine has led to a shortage of sparkling wine on the global market

AI Impact

The use of AI technologies in the industrial process can improve quality control procedures. This analysis can aid in production method optimization, resulting in consistent quality and flavor profiles in sparkling wines made with methode champenoise or conventional techniques.

In addition to effervescence levels and particular styles like brut and dry brut, artificial intelligence (AI) can assist consumers in finding new sparkling wines that suit their tastes and preferences. Producers may improve customer experiences and raise consumer interest in their sparkling wine offers by making tailored recommendations.

Segment Analysis

The global sparkling wine market is segmented based on product type, coloration, packaging system, distribution channel, and region.

The Versatility and Ability to Appeal to a Broad Range of Consumer Preferences for White Sparkling Wines

Based on coloration the sparkling wines market is classified into red, rose, and white.

In 2022, white sparkling wine typically has the highest share in the sparkling wine market. According to a report published by ResearchGate, on average consumption of white wine held 28.6%. This is because white sparkling wine, such as champagne, prosecco, and cava, has traditionally been the most popular and widely produced type of sparkling wine. White sparkling wine is made primarily from white grape varieties, such as chardonnay, pinot noir, and pinot meunier. It is characterized by its light, refreshing taste, and effervescence, which makes it a popular choice for celebrations and special occasions.

While other types of sparkling wine, such as rose and red, have gained popularity in recent years, white sparkling wine remains the most widely consumed and produced type of sparkling wine. It is available at a range of price points and is produced in regions all around the world, including Champagne (France), Prosecco (Italy), and Cava (Spain). Overall, the popularity and market share of white sparkling wine can be attributed to its long history, versatility, and ability to appeal to a broad range of consumer preferences.

Geographical Analysis

Increasing Consumption of Sparkling Wines in the North American Region

In 2022, North America had a significant share of the sparkling wine market. The demand for sparkling wine has been steadily increasing in North America over the past decade, as consumers seek out new and interesting wine options. For instance, according to Wine Intelligence, the number of consumers in America has risen to 30% between 2019 and 2022.

North America has a growing wine culture, with more consumers becoming interested in exploring different wine varieties and regions. This has led to an increased demand for sparkling wine, which is seen as a versatile and celebratory option. As the demand for sparkling wine continues to grow, North America will likely continue to play a major role in the global sparkling wine market.

Competitive Landscape

The major global players in the market include: Bacardi and Company Limited, Bronco Wine Company, Casella Family Brands, Henkell Freixenet, Caviro Extra S.p.A., Giulio Cocchi Spumanti Srl, Quady Winery, Treasury Wine Estates Ltd, Pernod Ricard Winemakers, and Schramsberg Vineyards

Why Purchase the Report?

• To visualize the global sparkling wines market segmentation based on product type, coloration, packaging system, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of sparkling wines market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Global Sparkling Wines Market Report Would Provide Approximately 69 Tables, 69 Figures, And 200 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product Type
• 3.2. Snippet by Coloration
• 3.3. Snippet by Packaging System
• 3.4. Snippet by Distribution Channel
• 3.5. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Increasing Consumption of Sparkling Wines in Large Social Gatherings and Big Events
  • 4.1.2. Restraints
    • 4.1.2.1. Competition From Other Alcoholic Beverages
  • 4.1.3. Opportunity
    • 4.1.3.1. Increasing Product Innovations
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Product Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 7.1.2. Market Attractiveness Index, By Product Type
• 7.2. Cava*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Champagne
• 7.4. Cremant
• 7.5. Prosecco
• 7.6. Others

8. By Coloration

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Coloration
  • 8.1.2. Market Attractiveness Index, By Coloration
• 8.2. Red*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Rose
• 8.4. White

9. By Packaging System

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging System
  • 9.1.2. Market Attractiveness Index, By Packaging System
• 9.2. Bottles*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Cans

10. By Distribution Channel

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.1.2. Market Attractiveness Index, By Distribution Channel
• 10.2. Supermarket/Hypermarket*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Specialty Stores
• 10.4. Online Sales
• 10.5. Others

11. By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America
  • 11.2.1. Introduction
  • 11.2.2. Key Region-Specific Dynamics
  • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Coloration
  • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging System
  • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1. The U.S.
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. Europe
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Coloration
  • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging System
  • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1. Germany
    • 11.3.7.2. The UK
    • 11.3.7.3. France
    • 11.3.7.4. Italy
    • 11.3.7.5. Spain
    • 11.3.7.6. Rest of Europe
• 11.4. South America
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Coloration
  • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging System
  • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1. Brazil
    • 11.4.7.2. Argentina
    • 11.4.7.3. Rest of South America
• 11.5. Asia-Pacific
  • 11.5.1. Introduction
  • 11.5.2. Key Region-Specific Dynamics
  • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Coloration
  • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging System
  • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1. China
    • 11.5.7.2. India
    • 11.5.7.3. Japan
    • 11.5.7.4. Australia
    • 11.5.7.5. Rest of Asia-Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Coloration
  • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging System
  • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Bacardi and Company Limited*
  • 13.1.1. Company Overview
  • 13.1.2. Product Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. Bronco Wine Company
• 13.3. Casella Family Brands
• 13.4. Henkell Freixenet
• 13.5. Caviro Extra S.p.A.
• 13.6. Giulio Cocchi Spumanti Srl
• 13.7. Quady Winery
• 13.8. Treasury Wine Estates Ltd
• 13.9. Pernod Ricard Winemakers
• 13.10. Schramsberg Vineyards

LIST NOT EXHAUSTIVE

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us