气泡酒市场规模、份额和成长分析（按类型、产品、价格、包装、分销管道和地区）- 2025-2032 年行业预测

预计到 2023 年气泡酒市场规模将达到 491.7 亿美元，并从 2024 年的 525.6 亿美元成长到 2032 年的 896.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.9%。

随着葡萄酒和香槟在世界各地庆祝活动中越来越受欢迎，未来几年气泡酒的销售量预计将大幅成长。随着消费者可支配收入的增加和对高檔饮料的投资意愿增强，为气泡酒生产商创造了新的机会。此外，人们越来越意识到饮用葡萄酒对健康的好处，这可能会进一步刺激需求。新兴市场的都市化和西方影响正促使酒精饮料的吸引力日益增强，为气泡酒公司的发展铺平了道路。此外，电子商务领域的强劲成长可能会提高可及性和销售量。然而，酒精替代品的兴起、严格的法规、高价格溢价和季节性等挑战仍然是该行业的主要限制。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

气泡酒市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 红色的
• 白色的
• 玫瑰

气泡酒市场规模（依产品及复合年增长率） (2025-2032)

• 市场概况
• 香槟酒
• 普罗塞克
• 卡瓦
• 其他的

气泡酒市场规模（按价格和复合年增长率） (2025-2032)

• 市场概况
• 奢华
• 经济实惠

气泡酒市场规模（按包装和复合年增长率） (2025-2032)

• 市场概况
• 瓶子
• 能

气泡酒市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场/大卖场
• 专卖店
• 网路零售
• 其他的

气泡酒市场规模（依地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Moet & Chandon（France）
• Martini & Rossi（Italy）
• Ferrari Trento（Italy）
• Henkell & Co. Sektkellerei（Germany）
• Campari Group（Italy）
• Constellation Brands Inc.（USA）
• E. & J. Gallo Winery（USA）
• The Wine Group（USA）
• Treasury Wine Estates（Australia）
• Vina Concha y Toro（Chile）
• Castel Freres（France）
• Accolade Wines（Australia）
• Pernod Ricard（France）
• Grupo Penaflor（Argentina）
• FeCoVitA Co-op（Argentina）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Brown-Forman Corporation（USA）
• Diageo PLC（United Kingdom）
• Bacardi Limited（Bermuda）

结论和建议

Sparkling Wine Market size was valued at USD 49.17 billion in 2023 and is poised to grow from USD 52.56 billion in 2024 to USD 89.64 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The future of sparkling wine sales is set to rise significantly due to the increasing popularity of wines and champagnes for celebratory occasions globally. With a growing disposable income and a willingness to invest in premium beverages, consumers are creating new opportunities for sparkling wine producers. Additionally, heightened awareness of the health benefits associated with wine consumption is likely to further drive demand. The urbanization and Western influence in emerging markets are contributing to the growing appeal of alcoholic beverages, paving the way for sparkling wine companies. Furthermore, the robust growth of the e-commerce sector will enhance accessibility and sales. However, challenges such as the rise of alternative alcoholic options, stringent regulations, high premium pricing, and seasonality remain critical constraints for the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sparkling Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sparkling Wine Market Segments Analysis

Global Sparkling Wine Market is segmented by Type, Product, Price, Packaging, Distribution Channel and region. Based on Type, the market is segmented into Red, White and Rose. Based on Product, the market is segmented into Champagne, Prosecco, Cava and Others. Based on Price, the market is segmented into Luxury and Affordable. Based on Packaging, the market is segmented into Bottled and Canned. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty stores, Online retail and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sparkling Wine Market

The increase in disposable income globally, combined with enhanced living standards, is significantly boosting the demand for premium beverages, including sparkling wines and champagne. As consumers become more willing to invest in high-quality wines, they are drawn to the unique flavors, exclusivity, and perceived sophistication these beverages offer. This shift in consumer behavior and preference is set to propel the growth of the sparkling wine market in the upcoming years, as more individuals seek out premium options for their enjoyment and celebrations, reflecting a broader trend toward luxury consumption in the beverage industry.

Restraints in the Sparkling Wine Market

The production of high-quality premium sparkling wine involves significant investments in both time and capital. Additionally, employing traditional champenoise methods further inflates the costs associated with crafting premium offerings. As a result, this could hinder the sales growth of sparkling wine in the future, particularly impacting market expansion in price-sensitive regions. The combination of elevated production costs and the complexity of traditional techniques may deter potential consumers, ultimately restraining the overall growth of the sparkling wine market and limiting its accessibility in various demographics where affordability is a key factor.

Market Trends of the Sparkling Wine Market

The sparkling wine market is increasingly shifting towards non-alcoholic and low-alcohol alternatives, aligning with the rising demand for healthier lifestyle choices among consumers. As more individuals adopt alcohol-free lifestyles, brands have the opportunity to innovate by developing products that cater to this expanding demographic. Investment in the creation of lower alcohol content and non-alcoholic sparkling wines is poised to significantly broaden the consumer base, appealing specifically to health-conscious drinkers and those seeking celebratory beverages without the effects of alcohol. This trend is projected to reshape the market landscape, making non-alcoholic options a key growth driver in the sparkling wine segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sparkling Wine Market Size by Type & CAGR (2025-2032)

• Market Overview
• Red
• White
• Rose

Global Sparkling Wine Market Size by Product & CAGR (2025-2032)

• Market Overview
• Champagne
• Prosecco
• Cava
• Others

Global Sparkling Wine Market Size by Price & CAGR (2025-2032)

• Market Overview
• Luxury
• Affordable

Global Sparkling Wine Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bottled
• Canned

Global Sparkling Wine Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty stores
• Online retail
• Others

Global Sparkling Wine Market Size & CAGR (2025-2032)

• North America (Type, Product, Price, Packaging, Distribution Channel)
  • US
  • Canada
• Europe (Type, Product, Price, Packaging, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Price, Packaging, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product, Price, Packaging, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Price, Packaging, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Moet & Chandon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Martini & Rossi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrari Trento (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkell & Co. Sektkellerei (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. & J. Gallo Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina Concha y Toro (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castel Freres (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accolade Wines (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Penaflor (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FeCoVitA Co-op (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations