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市场调查报告书
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1865782

气泡酒市场报告:趋势、预测与竞争分析(至2031年)

Sparkling Wine Market Report: Trends, Forecast and Competitive Analysis to 2031

出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

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全球气泡酒市场前景广阔,在超级市场/大卖场、独立零售商和线上零售商等领域均蕴藏着巨大机会。预计2025年至2031年,全球气泡酒市场将以3.4%的复合年增长率成长。推动该市场成长的关键因素包括:消费者对高端饮品的需求不断增长、社交聚会日益盛行以及千禧世代消费能力的提升。

  • 根据 Lucintel 的预测,按类型划分,普通气泡酒在预测期内预计将呈现较高的成长率。
  • 从应用领域来看,超级市场和大卖场预计将呈现最高的成长率。
  • 从区域来看,预计亚太地区在预测期内将达到最高的成长率。

气泡酒市场的新趋势

受消费者生活方式改变、生产技术进步以及人们对健康和永续性日益关注的推动,气泡酒产业正经历快速变革。除了传统的庆祝饮品定位外,气泡酒正越来越多地被宣传为适合日常饮用的“休閒葡萄酒”,目标消费群体也更加广泛。这些新趋势正在改变全球范围内的产品创新、行销方式和消费习惯。

  • 日常饮用与休閒消费:此趋势反映了气泡酒消费方式的转变,从以往仅在特殊场合饮用转变为日常享受。消费者越来越多地将气泡酒作为餐前酒、佐餐酒或用于休閒社交场合。这种日常饮用趋势的推动因素包括普罗塞克和卡瓦等价格分布的选择日益增多,以及将起泡酒定位为价格适中的奢侈品的创造性营销宣传活动,这些活动扩大了起泡酒的受众群体,并推动了其销量的稳定增长。
  • 优质化与匠心魅力:儘管低价价格分布盛行,但消费者对奢侈品的偏好却日益增长,他们转向高端、手工、精品起泡酒,尤其是那些采用传统发酵工艺、展现独特风土、产量有限的起泡酒。消费者愿意为那些工艺精湛、风味独特、品牌真实可靠的气泡酒支付溢价,这体现了他们对差异化体验的追求以及对酿酒艺术更深层的欣赏。
  • 低醇和无醇气泡酒市场成长:顺应全球健康养生趋势,低醇和无醇(Nol)气泡酒市场正稳定成长。消费者寻求酒精浓度较低但仍能享受气泡酒社交乐趣的替代品。这一趋势主要由注重健康的人士、理性饮酒者和指定驾驶员推动。生产商正投资于先进的脱醇技术,以生产出既能保持理想风味和气泡又能满足无醇需求的起泡酒替代品。
  • 包装和形式创新:除了传统的瓶装之外,气泡酒产业在包装和形式方面也经历了显着的创新。这包括罐装气泡酒、单瓶装气泡酒,甚至还有适用于大型活动的衬袋纸盒(BIB)包装的兴起。所有这些包装形式都强调便利性、便携性和份量控制,旨在吸引年轻消费者以及那些希望在户外活动和社交聚会中轻鬆享用起泡酒的人群。这正在拓展起泡酒的消费管道和普及程度。
  • 永续性和有机生产:气泡酒产业日益受到消费者对永续生产和有机葡萄酒需求的驱动。这些趋势包括对环境负责的葡萄栽培方式、低碳生产足迹和开放原始码。酒庄正利用有机、生物动力和永续性认证来吸引具有环保意识的消费者,这体现了他们对负责任生产的承诺,并在一个优先考虑道德消费的市场中提升了品牌声誉。

这些新兴趋势正在重塑气泡酒市场,使其去个人化,刺激消费者对高端和无酒精气泡酒的需求,催生创新包装,并推动永续生产。这种综合转变正在扩大市场消费群,丰富产品线,并将气泡酒无缝融入各种生活方式选择,从而确保其在全球饮料市场持续扩张并保持适应性。

气泡酒市场的最新趋势

近年来,受消费者偏好变化、生产技术创新以及市场领导策略倡议的推动,气泡酒产业经历了一系列重大创新。这些创新凸显了该行业蓬勃发展的态势,它不断适应全球趋势,拓展了其用途,不再局限于传统的庆祝场合,而是迎合了更加多元化且注重健康的消费群体。

  • 非传统气泡酒市场的成长:近年来,非传统气泡酒市场呈现显着成长趋势,例如普罗塞克和卡瓦等,它们正逐渐蚕食香槟的市场份额。这些价格亲民、易于购买的产品提高了气泡酒的市场渗透率,并鼓励人们在日常生活中而非仅在庆祝活动中饮用气泡酒。这使得气泡酒更加大众化,更容易被更广泛的消费者群体所接受,推动了整体市场的成长。
  • 低酒精和无酒精产品的扩张:顺应全球健康意识的提升趋势,低酒精和无酒精(Nol)气泡酒的快速发展成为一大趋势。生产商正投资于先进的脱醇工艺,以生产出完全去除酒精,同时又能保持与普通起泡酒相同口感和气泡的产品。这吸引了注重健康的消费者、指定驾驶员以及喜欢适度饮酒的人群,从而开闢了新的细分市场。
  • 单份包装及包装创新:近年来,气泡酒包装领域涌现许多创新。罐装气泡酒、单份瓶装和迷你装(200毫升)越来越受欢迎。这一趋势顺应了消费者对便利性、便携性和份量控制的需求,使气泡酒成为野餐、休閒聚会和外出饮用的理想之选,尤其受到年轻消费者的青睐,并适用于更广泛的消费场景。
  • 近年来,气泡酒产业日益重视有机和永续生产。酒庄正在实施永续的葡萄栽培方法,努力减少碳足迹,并积极争取有机和生物动力认证。这既是对消费者对永续生产需求的回应,也是生产者为应对全球暖化和环境问题、提升品牌声誉以及吸引具有环保意识的消费者而采取的积极行动。
  • 气泡桃红葡萄酒的崛起:近年来,气泡桃红葡萄酒人气飙升,已成为气泡酒产业的一股潮流。其迷人的色泽、浓郁的果香和百搭的特性,使其成为各种场合的理想选择。包括普罗塞克DOC在内的主要气泡酒产区已正式获得桃红葡萄酒的生产许可,世界各地的生产商也都在生产各种高品质的起泡桃红葡萄酒。

这些新兴趋势共同塑造气泡酒市场,扩大了消费群体,丰富了产品种类,并契合了现代生活方式和消费习惯。其他酒类的兴起、无酒精饮料的普及、创造性包装、环保倡议以及桃红起泡酒日益增长的人气,都在助力打造一个充满活力且不断增长的全球市场。

目录

第一章执行摘要

第二章 市场概览

  • 背景和分类
  • 供应链

第三章:市场趋势与预测分析

  • 产业驱动因素与挑战
  • PESTLE分析
  • 专利分析
  • 法规环境

第四章 全球气泡酒市场(按类型划分)

  • 概述
  • 吸引力分析:按类型
  • 普通气泡酒:趋势与预测(2019-2031)
  • 半气泡酒:趋势与预测(2019-2031)

第五章 全球气泡酒市场依应用领域划分

  • 概述
  • 吸引力分析:依目的
  • 超级市场与大卖场:趋势与预测(2019-2031)
  • 独立零售商:趋势与预测(2019-2031)
  • 线上零售:趋势与预测(2019-2031)

第六章 区域分析

  • 概述
  • 全球气泡酒市场(按地区划分)

第七章 北美气泡酒市场

  • 概述
  • 北美气泡酒市场按类型划分
  • 北美气泡酒市场(依用途划分)
  • 美国气泡酒市场
  • 墨西哥气泡酒市场
  • 加拿大气泡酒市场

第八章:欧洲气泡酒市场

  • 概述
  • 欧洲气泡酒市场按类型划分
  • 欧洲气泡酒市场
  • 德国气泡酒市场
  • 法国气泡酒市场
  • 西班牙气泡酒市场
  • 义大利气泡酒市场
  • 英国气泡酒市场

9. 亚太地区气泡酒市场

  • 概述
  • 亚太地区气泡酒市场(按类型划分)
  • 亚太地区气泡酒市场按应用领域划分
  • 日本气泡酒市场
  • 印度气泡酒市场
  • 中国气泡酒市场
  • 韩国气泡酒市场
  • 印尼气泡酒市场

第十章 世界其他地区(ROW)气泡酒市场

  • 概述
  • ROW 气泡酒市场按类型
  • ROW气泡酒市场依应用分类
  • 中东气泡酒市场
  • 南美洲气泡酒市场
  • 非洲气泡酒市场

第十一章 竞争分析

  • 产品系列分析
  • 营运整合
  • 波特五力分析
    • 竞争对手之间的竞争
    • 买方议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 新进入者的威胁
  • 市占率分析

第十二章:机会与策略分析

  • 价值链分析
  • 成长机会分析
    • 按类型分類的成长机会
    • 发展机会:透过申请
  • 全球气泡酒市场的新趋势
  • 战略分析
    • 新产品开发
    • 认证和许可
    • 企业合併、协议、合作关係和合资企业

第十三章:价值链中主要企业的概况

  • 竞争分析
  • E & J Gallo Winery
  • Henkell & Co. Sektkellerei
  • Freixenet
  • Moet & Chandon
  • Rotkappchen-Mumm Sektkellereien
  • Cecchi
  • Martini & Rossi
  • Mionetto Prosecco
  • Maranello Wines
  • Juve & Camps

第十四章附录

  • 图表清单
  • 表格列表
  • 分析方法
  • 免责声明
  • 版权
  • 简称和技术单位
  • 关于 Lucintel
  • 询问

The future of the global sparkling wine market looks promising with opportunities in the supermarket & hypermarket, independent retailer, and online retailer markets. The global sparkling wine market is expected to grow with a CAGR of 3.4% from 2025 to 2031. The major drivers for this market are the increasing demand for premium beverages, the growing popularity of social celebrations, and the rising consumption among millennials.

  • Lucintel forecasts that, within the type category, normal sparkling wine is expected to witness higher growth over the forecast period.
  • Within the application category, supermarket & hypermarket is expected to witness the highest growth.
  • In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Sparkling Wine Market

Sparkling wine trade is transforming at a fast pace with changing consumer lifestyles, advances in production technology, and increased emphasis on health and sustainability. In addition to its historical position as a celebration beverage, sparkling wine is being increasingly marketed as a convenience wine for everyday consumption across a wider age group. With these new trends, product innovation, marketing practices, and consumption habits are all being transformed on the global stage.

  • Depersonalization and Casual Consumption: This trend reflects a move from sparkling wine being saved only for special occasions to being an every-day treat. Consumers are increasingly consuming sparkling wines as an aperitif, with food, or as a casual social occasion wine. This depersonalization is propelled by the popularity of cheaper consumer options such as Prosecco and Cava, and creative marketing campaigns making sparkling wine an affordable luxury item, both widening its appeal and driving consistent volume sales.
  • Premiumization and Craft Appeal: In spite of the spread of economy, there is a robust upsurge in premiumization with consumers turning towards high-end, artisanal, and boutique sparkling wines. This includes an emphasis on traditional fermentation, individual terroir, and limited production. The consumers are willing to pay for sparkling wines with better craftsmanship, distinctive flavors, and genuine branding, expressing an aspirational for differentiated experiences and a greater appreciation for the art of winemaking.
  • Expansion of Low-Alcohol and No-Alcohol Sparkling Wines: In conformity with worldwide health and wellness trends, the low-alcohol and no-alcohol (Nol) sparkling wine market is growing steadily. Customers are in search of alternatives that enable them to appreciate the social aspect of sparkling wine but with fewer alcoholic content. This is fueled by health-conscious individuals, moderation practitioners, as well as designated drivers. Producers are making investments in advanced de-aldolization methods to create Nol alternatives that maintain desirable flavor and fizz.
  • Packaging and Format Innovation: In addition to classic bottles, the sparkling wine industry is experiencing major innovation in formats and packaging. This encompasses the increasing trend of canned sparkling wine, single-serve bottles, and even bag-in-box for larger events. All these formats are leaning towards convenience, portability, and portion control, reaching out to younger buyers and those that desire ease of consumption when engaging in outdoor activities or in social gatherings without fuss, opening up accessibility and occasions for sparkling wine consumption.
  • Sustainability and Organic Production: The sparkling wine industry is becoming more driven by consumer demand for sustainably made and organic wines. The trend includes environmentally responsive viticulture methods, lower carbon footprints in production, and open sourcing. Wineries are using organic, biodynamic, and sustainable certifications as a means to attract environmentally responsive consumers, reflecting commitment to responsible production and bolstering brand reputation in a market placing greater emphasis on ethical consumption.

These new trends are essentially redefining the Sparkling Wine Market by facilitating its depersonalization, encouraging demand for premium and Nol versions, inspiring innovative packaging, and demanding sustainable production. This combined shift is expanding the market's consumer base, diversifying product ranges, and embedding sparkling wine more naturally within varying lifestyle choices, ensuring its sustained expansion and applicability in the world beverage market.

Recent Developments in the Sparkling Wine Market

The sparkling wine industry has seen a number of major recent innovations, fueled by changing consumer tastes, production innovations, and strategic maneuvers by market leaders. They speak to a vibrant sector constantly responding to world trends, growing its use beyond traditional celebratory occasions, and servicing a more diverse, health-oriented consumer base.

  • Growth of Alternative Sparkling Wine Segments: A significant recent trend is the huge increase in popularity of alternative sparkling wine segments like Prosecco and Cava, which are increasingly encroaching into Champagne's territory. These lower priced and more accessible products have expanded sparkling wine's penetration, inducing its consumption for every-day occasions instead of celebrations alone. This has democratized sparkling wine, making it more available to a broader group of consumers and driving overall market growth.
  • Expansion in Low and No-Alcohol Products: In line with the global health and wellness trend, a key trend is the fast development of low-alcohol and no-alcohol (Nol) sparkling wines. Producers are investing in sophisticated de-aldolization processes to produce products that are a likeness in taste and carbonation of regular sparkling wine but without the full alcohol. This appeals to health-focused consumers, designated drivers, and those inclined toward moderation, creating new market segments.
  • Single-Serve and Packaging Innovation: The past few years have witnessed significant innovation in the packaging of sparkling wine. Canned sparkling wines, single-serve bottles, and mini formats (200ml) have become increasingly popular. This trend responds to consumer needs for convenience, portability, and portion control, positioning sparkling wine for picnics, casual parties, and mobile consumption, particularly among younger consumers and broader occasions for consumption.
  • More Emphasis on Organic and Sustainable Production: There is an increasing recent trend toward organic and sustainable methods in the sparkling wine sector. Wineries are using sustainable viticulture practices, lowering their carbon footprint, and pursuing organic or biodynamic certifications. This is a result of consumer demand for responsibly produced products as well as proactive action by producers to global warming and environmental issues, building brand reputation and appealing to ecologically friendly consumers.
  • Rise of Sparkling Rose as a Leading Trend: Sparkling Rose has experienced a tremendous increase in popularity over the past few years, emerging as a leading trend in the sparkling wine industry. Its desirable color, fruit-forward flavor profile, and versatility are reasons why it is desirable to sip on different occasions. Most prominent sparkling wine regions, such as Prosecco DOC, have gained official approval for Rose production, resulting in an array of high-quality sparkling Rose from various producers globally.

These new trends are all working together to collectively shape the sparkling wine market by expanding its consumer base, making it more diverse in its products, and putting it into sync with current lifestyle and consumption habits. The emergence of alternative categories, Nol beverages, creative packaging, environmentally friendly practices, and the increasing popularity of sparkling Rose are all helping to create a vibrant and growing world market.

Strategic Growth Opportunities in the Sparkling Wine Market

The sparkling wine market provides several strategic growth opportunities through a series of key applications, fueled by shifting consumer attitudes, expanding perceptions of its consumption, and new product innovation. Pinpointing and utilizing these particular application markets enables manufacturers and suppliers to customize their product portfolios, increase market penetration, and reinforce their competitive foothold. The emphasis is on growing sparkling wine's presence beyond the conventional celebratory occasions and into lifestyle choices.

  • Daily Drinking and Aperitif Situations: One key strategic expansion potential is in more actively promoting sparkling wine for daily consumption and for aperitif use. Marketing must emphasize its ability to be used as a revitalizing beverage to have with meals or for informal entertaining, going beyond the image of being only for special occasions. This includes providing a wide variety of friendly, everyday-price sparkling wines, along with innovative recipe suggestions for cocktails and food, to trigger more regular purchases.
  • Gastronomy and Food Pairing: Strategic expansion may be achieved by highlighting sparkling wine's superior food pairing abilities. Informing consumers and the hospitality sector on how diverse sparkling wines pair with various cuisine, ranging from everyday to haute cuisine, offers a valuable opportunity. Partnering with chefs, issuing food pairing guides, and organizing tasting sessions can establish sparkling wine as an upscale and versatile drink option for more diverse gastronomic occasions.
  • Health and Wellness Segment (Nol and Organic): Riding the health and wellness wave is an important strategic growth driver through the creation and marketing of low-alcohol, no-alcohol (Nol), and organic sparkling wines. R&D investment in de-aldolization processes that preserve taste integrity and acquisition of organic certifications will be essential. Marketing efforts must appeal to health-oriented consumers and those interested in responsible consumption, highlighting the natural ingredients and lifestyle appeal of such alternatives.
  • Direct-to-Consumer (DTC) and E-commerce Channels: Growth through direct-to-consumer sales and through e-commerce channels is a key strategic growth driver. Creating strong online retailing presences, subscription models, and digital marketing can access more consumers, especially younger, digitally engaged consumers. DTC provides better messaging control and direct access to customers, building loyalty and valuable consumer information.
  • On-Premise Growth (Bars, Restaurants, Hotels): Despite obstacles, there are tremendous growth opportunities in enhancing sparkling wine's visibility in on-premise channels. This includes working with bars, restaurants, and hotels to enlarge their sparkling wine lists, providing more by-the-glass choices, and developing signature sparkling wine cocktails. Educating staff in sparkling wine facts and pairing ideas can improve customer experience, stimulating sales and consolidating sparkling wine's place in social occasions.

These strategic expansion opportunities will shape the sparkling wine market with far-reaching effects by increasing its occasions for consumption, broadening its product range to fulfill wellness and lifestyle trends, and reinforcing its distribution channels. By targeting daily enjoyment, food pair ability, Nol and organics, direct-to-consumer sales, and on-premise segments, producers can tap into new revenue streams and assure long-term growth and further integration of sparkling wine into consumer practices worldwide.

Sparkling Wine Market Driver and Challenges

Sparkling wine industry is driven by a multifaceted interplay of numerous technological, economic, and regulatory drivers. This ever-changing context poses considerable growth opportunities as well as strong challenges that the stakeholders have to overcome. It is important to know these drivers and challenges to design proper market strategies and ensure long-term growth. The development of the market is greatly influenced by shifting consumer tastes, production requirements, and the world economy.

The factors responsible for driving the sparkling wine market include:

1. Depersonalization of Consumption: A key stimulant is the continued migration away from sparkling wine being an exclusively celebratory beverage and towards one that can be enjoyed on a routine basis. This depersonalization results from effective marketing efforts positioning sparkling wine as an everyday luxury, appropriate for aperitifs, everyday meals, and social engagement. This wider acceptance radically increases the consumption occasions and frequency, leading to steady market expansion beyond holiday rebounds.

2. Value and Accessibility of Non-Champagne Segments: More widespread availability and consumer acceptance of less expensive sparkling wine styles such as Prosecco, Cava, and Cremant are key drivers. These alternatives provide great value and easy-to-understand taste profiles, making sparkling wine more accessible to a broader audience. Their success has exposed more consumers to the category, with many subsequently seeking out premium or other sparkling wines, increasing overall size of the market.

3. Increasing Disposable Incomes and Premiumization Trends: Increasing disposable incomes worldwide, especially in the middle class in emerging markets, are leading to a premiumization trend in alcoholic drinks. Consumers are more ready to spend money on high-quality, artisanal, and authentic sparkling wines, searching for distinctive experiences and prestige. This drives demand for higher-priced segments such as Champagne and premium independent producers.

4. Impact of Social Media and Shifting Lifestyles: The widespread reach of social media websites and shifting lifestyle patterns are major drivers. The visual beauty of sparkling wine makes it ideal for social sharing, and the connection to brunch culture, al fresco occasions, and everyday luxury appeals to young consumers. Online promotion and influencer endorsements are important drivers of preferences and demand.

5. Increase in Tourism and Hospitality Industry: The revival and growth in the international tourism and hospitality industry, such as high-end dining, hotels, and event spaces, contribute a great deal to the demand for sparkling wine. Sparkling wine is a mainstay in these establishments, tied in with celebrations, high-end experiences, and varied cuisine. Growth in the industry directly relates to on-premise consumption and sales.

Challenges in the sparkling wine market are:

1. Severe Competition from Other Spirits Segments: One major challenge is that sparkling wine is highly competitive with a broad range of other alcoholic segments, such as still wines, spirits, beer, and the fast-developing ready-to-drink (RTD) cocktail segment. There are many alternatives, and sparkling wine needs to keep re-positioning itself to retain and expand market share in a variety of choices.

2. Impact of Climate Change on Grape Yield and Production: Climate change already threatens grape production, especially for traditional wine-producing areas that depend on certain climatic conditions to achieve perfect ripeness and acidity of grapes. Severe weather patterns such as droughts, hailstorms, and frosts will directly affect grape yield and quality, driving supply fluctuations and potentially more expensive production of sparkling wine.

3. Multilayered Regulation and Trade Barriers: The market for sparkling wine is threatened by multilayered and frequently conflicting regulatory environments in various countries, such as exacting labeling regulations, import taxes, and trade deals. These barriers may make international trade more difficult, raise costs for manufacturers, and restrict access to markets, particularly for small wineries attempting to sell abroad.

The sparkling wine industry is seeing vigorous expansion, fueled by its depersonalization, the availability of cheaper substitutes, increased disposable incomes, the power of social media, and an exploding tourism industry. Yet that growth is being countered at the same time by fierce competition from other alcoholic drinks, the powerful effects of climate change on grape yields, and the intricacies of operating in an expansive and frequently severe global regulatory climate. Effectively overcoming these issues will be key to long-term growth and innovation for the sparkling wine sector.

List of Sparkling Wine Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies sparkling wine companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the sparkling wine companies profiled in this report include-

  • E & J Gallo Winery
  • Henkell & Co. Sektkellerei
  • Freixenet
  • Moet & Chandon
  • Rotkappchen-Mumm Sektkellereien
  • Cecchi
  • Martini & Rossi
  • Mionetto Prosecco
  • Maranello Wines
  • Juve & Camps

Sparkling Wine Market by Segment

The study includes a forecast for the global sparkling wine market by type, application, and region.

Sparkling Wine Market by Type [Value from 2019 to 2031]:

  • Normal Sparkling Wine
  • Semi-sparkling Wine

Sparkling Wine Market by Application [Value from 2019 to 2031]:

  • Supermarkets & Hypermarkets
  • Independent Retailers
  • Online Retailers

Country Wise Outlook for the Sparkling Wine Market

The international market for sparkling wine is now undergoing dynamic expansion and diversification due to changing consumer tastes that look beyond traditional festive occasions. Consumers increasingly view sparkling wine as a daily luxury, an everyday beverage to go with a wide range of cuisine, and an expression of modern lifestyles. Such changing consumer behavior is driving innovation in terms of product offerings, packaging, and marketing approaches, with specific focus on accessibility, sustainability, and diversity of distinctive taste profiles per region of the world.

  • United States: United States sparkling wine is booming, with consumption moving from special events to daily occasions. This is primarily fueled by value-driven alternatives such as Prosecco and Cava, combined with brunch culture popularity and aperitif cocktails. Millennials and Gen Z are among the drivers, with diverse varietals and formats such as canned wines. The market is also experiencing growth in premiumization, with consumers interested in high-quality, artisanal, and sustainably made sparkling wines.
  • China: The sparkling wine market in China is proving to be a rare beacon of growth in an otherwise shrinking alcohol market. On the whole, still wine sales declined in 2024 and into 2025, but imports of sparkling wine grew strongly over these periods. Behind this increase lies a movement towards lighter, friendlier drinks among younger consumers, especially in coastal towns such as Shanghai. Cheap sparkling alternatives to costly champagne in some establishments, and the increasing role of online sales channels, are major recent trends.
  • Germany: Germany is a strong and stable market for sparkling wine, supported by robust domestic consumption. Traditional bottle-fermented sparkling wines retain prestige, but non-alcoholic sparkling wine shows considerable growth reflecting consumer wellness trends worldwide. The market is competitive, and Prosecco continues to take market share from Champagne in some outlets because it is affordable and fruit-driven. German producers are also targeting high quality standards and extended yeast storage times for their upper segment products.
  • India: The Indian sparkling wine market is witnessing a dramatic change, shifting from a luxury niche product to a more mainstream drink. This is influenced by growing disposable incomes, evolution of lifestyle choices among urban young consumers, and a growing wine awareness, education, and tourism. Local brands such as Sula Vineyards and Chandon India are aggressively introducing new products, such as sweeter varieties, in order to cater to changing local tastes. The import duty is still a hindrance, yet there is robust growth potential in the market, particularly in urban areas.
  • Japan: Japan's sparkling wine market reflects solid demand, with imports of sparkling wines persistently high, especially from France, Spain, and Italy. Champagne commands a high percentage, more commonly used for business entertaining and prestige. A greater appreciation is, nevertheless, developing for good-quality Cava and an embryonic interest in locally made sparkling wines produced in accordance with traditional practices. Prosecco has developed more gradually than in some other markets, but total demand for quality, longer-aged sparkling wines is still robust.

Features of the Global Sparkling Wine Market

  • Market Size Estimates: Sparkling wine market size estimation in terms of value ($B).
  • Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
  • Segmentation Analysis: Sparkling wine market size by type, application, and region in terms of value ($B).
  • Regional Analysis: Sparkling wine market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the sparkling wine market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the sparkling wine market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the sparkling wine market by type (normal sparkling wine and semi-sparkling wine), application (supermarkets & hypermarkets, independent retailers, and online retailers), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

  • 2.1 Background and Classifications
  • 2.2 Supply Chain

3. Market Trends & Forecast Analysis

  • 3.2 Industry Drivers and Challenges
  • 3.3 PESTLE Analysis
  • 3.4 Patent Analysis
  • 3.5 Regulatory Environment

4. Global Sparkling Wine Market by Type

  • 4.1 Overview
  • 4.2 Attractiveness Analysis by Type
  • 4.3 Normal Sparkling Wine: Trends and Forecast (2019-2031)
  • 4.4 Semi-sparkling Wine: Trends and Forecast (2019-2031)

5. Global Sparkling Wine Market by Application

  • 5.1 Overview
  • 5.2 Attractiveness Analysis by Application
  • 5.3 Supermarkets & Hypermarkets: Trends and Forecast (2019-2031)
  • 5.4 Independent Retailers: Trends and Forecast (2019-2031)
  • 5.5 Online Retailers: Trends and Forecast (2019-2031)

6. Regional Analysis

  • 6.1 Overview
  • 6.2 Global Sparkling Wine Market by Region

7. North American Sparkling Wine Market

  • 7.1 Overview
  • 7.2 North American Sparkling Wine Market by Type
  • 7.3 North American Sparkling Wine Market by Application
  • 7.4 United States Sparkling Wine Market
  • 7.5 Mexican Sparkling Wine Market
  • 7.6 Canadian Sparkling Wine Market

8. European Sparkling Wine Market

  • 8.1 Overview
  • 8.2 European Sparkling Wine Market by Type
  • 8.3 European Sparkling Wine Market by Application
  • 8.4 German Sparkling Wine Market
  • 8.5 French Sparkling Wine Market
  • 8.6 Spanish Sparkling Wine Market
  • 8.7 Italian Sparkling Wine Market
  • 8.8 United Kingdom Sparkling Wine Market

9. APAC Sparkling Wine Market

  • 9.1 Overview
  • 9.2 APAC Sparkling Wine Market by Type
  • 9.3 APAC Sparkling Wine Market by Application
  • 9.4 Japanese Sparkling Wine Market
  • 9.5 Indian Sparkling Wine Market
  • 9.6 Chinese Sparkling Wine Market
  • 9.7 South Korean Sparkling Wine Market
  • 9.8 Indonesian Sparkling Wine Market

10. ROW Sparkling Wine Market

  • 10.1 Overview
  • 10.2 ROW Sparkling Wine Market by Type
  • 10.3 ROW Sparkling Wine Market by Application
  • 10.4 Middle Eastern Sparkling Wine Market
  • 10.5 South American Sparkling Wine Market
  • 10.6 African Sparkling Wine Market

11. Competitor Analysis

  • 11.1 Product Portfolio Analysis
  • 11.2 Operational Integration
  • 11.3 Porter's Five Forces Analysis
    • Competitive Rivalry
    • Bargaining Power of Buyers
    • Bargaining Power of Suppliers
    • Threat of Substitutes
    • Threat of New Entrants
  • 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

  • 12.1 Value Chain Analysis
  • 12.2 Growth Opportunity Analysis
    • 12.2.1 Growth Opportunities by Type
    • 12.2.2 Growth Opportunities by Application
  • 12.3 Emerging Trends in the Global Sparkling Wine Market
  • 12.4 Strategic Analysis
    • 12.4.1 New Product Development
    • 12.4.2 Certification and Licensing
    • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

  • 13.1 Competitive Analysis
  • 13.2 E & J Gallo Winery
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.3 Henkell & Co. Sektkellerei
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.4 Freixenet
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.5 Moet & Chandon
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.6 Rotkappchen-Mumm Sektkellereien
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.7 Cecchi
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.8 Martini & Rossi
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.9 Mionetto Prosecco
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.10 Maranello Wines
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.11 Juve & Camps
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing

14. Appendix

  • 14.1 List of Figures
  • 14.2 List of Tables
  • 14.3 Research Methodology
  • 14.4 Disclaimer
  • 14.5 Copyright
  • 14.6 Abbreviations and Technical Units
  • 14.7 About Us
  • 14.8 Contact Us

List of Figures

  • Figure 1.1: Trends and Forecast for the Global Sparkling Wine Market
  • Figure 2.1: Usage of Sparkling Wine Market
  • Figure 2.2: Classification of the Global Sparkling Wine Market
  • Figure 2.3: Supply Chain of the Global Sparkling Wine Market
  • Figure 3.1: Driver and Challenges of the Sparkling Wine Market
  • Figure 3.2: PESTLE Analysis
  • Figure 3.3: Patent Analysis
  • Figure 3.4: Regulatory Environment
  • Figure 4.1: Global Sparkling Wine Market by Type in 2019, 2024, and 2031
  • Figure 4.2: Trends of the Global Sparkling Wine Market ($B) by Type
  • Figure 4.3: Forecast for the Global Sparkling Wine Market ($B) by Type
  • Figure 4.4: Trends and Forecast for Normal Sparkling Wine in the Global Sparkling Wine Market (2019-2031)
  • Figure 4.5: Trends and Forecast for Semi-sparkling Wine in the Global Sparkling Wine Market (2019-2031)
  • Figure 5.1: Global Sparkling Wine Market by Application in 2019, 2024, and 2031
  • Figure 5.2: Trends of the Global Sparkling Wine Market ($B) by Application
  • Figure 5.3: Forecast for the Global Sparkling Wine Market ($B) by Application
  • Figure 5.4: Trends and Forecast for Supermarkets & Hypermarkets in the Global Sparkling Wine Market (2019-2031)
  • Figure 5.5: Trends and Forecast for Independent Retailers in the Global Sparkling Wine Market (2019-2031)
  • Figure 5.6: Trends and Forecast for Online Retailers in the Global Sparkling Wine Market (2019-2031)
  • Figure 6.1: Trends of the Global Sparkling Wine Market ($B) by Region (2019-2024)
  • Figure 6.2: Forecast for the Global Sparkling Wine Market ($B) by Region (2025-2031)
  • Figure 7.1: North American Sparkling Wine Market by Type in 2019, 2024, and 2031
  • Figure 7.2: Trends of the North American Sparkling Wine Market ($B) by Type (2019-2024)
  • Figure 7.3: Forecast for the North American Sparkling Wine Market ($B) by Type (2025-2031)
  • Figure 7.4: North American Sparkling Wine Market by Application in 2019, 2024, and 2031
  • Figure 7.5: Trends of the North American Sparkling Wine Market ($B) by Application (2019-2024)
  • Figure 7.6: Forecast for the North American Sparkling Wine Market ($B) by Application (2025-2031)
  • Figure 7.7: Trends and Forecast for the United States Sparkling Wine Market ($B) (2019-2031)
  • Figure 7.8: Trends and Forecast for the Mexican Sparkling Wine Market ($B) (2019-2031)
  • Figure 7.9: Trends and Forecast for the Canadian Sparkling Wine Market ($B) (2019-2031)
  • Figure 8.1: European Sparkling Wine Market by Type in 2019, 2024, and 2031
  • Figure 8.2: Trends of the European Sparkling Wine Market ($B) by Type (2019-2024)
  • Figure 8.3: Forecast for the European Sparkling Wine Market ($B) by Type (2025-2031)
  • Figure 8.4: European Sparkling Wine Market by Application in 2019, 2024, and 2031
  • Figure 8.5: Trends of the European Sparkling Wine Market ($B) by Application (2019-2024)
  • Figure 8.6: Forecast for the European Sparkling Wine Market ($B) by Application (2025-2031)
  • Figure 8.7: Trends and Forecast for the German Sparkling Wine Market ($B) (2019-2031)
  • Figure 8.8: Trends and Forecast for the French Sparkling Wine Market ($B) (2019-2031)
  • Figure 8.9: Trends and Forecast for the Spanish Sparkling Wine Market ($B) (2019-2031)
  • Figure 8.10: Trends and Forecast for the Italian Sparkling Wine Market ($B) (2019-2031)
  • Figure 8.11: Trends and Forecast for the United Kingdom Sparkling Wine Market ($B) (2019-2031)
  • Figure 9.1: APAC Sparkling Wine Market by Type in 2019, 2024, and 2031
  • Figure 9.2: Trends of the APAC Sparkling Wine Market ($B) by Type (2019-2024)
  • Figure 9.3: Forecast for the APAC Sparkling Wine Market ($B) by Type (2025-2031)
  • Figure 9.4: APAC Sparkling Wine Market by Application in 2019, 2024, and 2031
  • Figure 9.5: Trends of the APAC Sparkling Wine Market ($B) by Application (2019-2024)
  • Figure 9.6: Forecast for the APAC Sparkling Wine Market ($B) by Application (2025-2031)
  • Figure 9.7: Trends and Forecast for the Japanese Sparkling Wine Market ($B) (2019-2031)
  • Figure 9.8: Trends and Forecast for the Indian Sparkling Wine Market ($B) (2019-2031)
  • Figure 9.9: Trends and Forecast for the Chinese Sparkling Wine Market ($B) (2019-2031)
  • Figure 9.10: Trends and Forecast for the South Korean Sparkling Wine Market ($B) (2019-2031)
  • Figure 9.11: Trends and Forecast for the Indonesian Sparkling Wine Market ($B) (2019-2031)
  • Figure 10.1: ROW Sparkling Wine Market by Type in 2019, 2024, and 2031
  • Figure 10.2: Trends of the ROW Sparkling Wine Market ($B) by Type (2019-2024)
  • Figure 10.3: Forecast for the ROW Sparkling Wine Market ($B) by Type (2025-2031)
  • Figure 10.4: ROW Sparkling Wine Market by Application in 2019, 2024, and 2031
  • Figure 10.5: Trends of the ROW Sparkling Wine Market ($B) by Application (2019-2024)
  • Figure 10.6: Forecast for the ROW Sparkling Wine Market ($B) by Application (2025-2031)
  • Figure 10.7: Trends and Forecast for the Middle Eastern Sparkling Wine Market ($B) (2019-2031)
  • Figure 10.8: Trends and Forecast for the South American Sparkling Wine Market ($B) (2019-2031)
  • Figure 10.9: Trends and Forecast for the African Sparkling Wine Market ($B) (2019-2031)
  • Figure 11.1: Porter's Five Forces Analysis of the Global Sparkling Wine Market
  • Figure 11.2: Market Share (%) of Top Players in the Global Sparkling Wine Market (2024)
  • Figure 12.1: Growth Opportunities for the Global Sparkling Wine Market by Type
  • Figure 12.2: Growth Opportunities for the Global Sparkling Wine Market by Application
  • Figure 12.3: Growth Opportunities for the Global Sparkling Wine Market by Region
  • Figure 12.4: Emerging Trends in the Global Sparkling Wine Market

List of Tables

  • Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the Sparkling Wine Market by Type and Application
  • Table 1.2: Attractiveness Analysis for the Sparkling Wine Market by Region
  • Table 1.3: Global Sparkling Wine Market Parameters and Attributes
  • Table 3.1: Trends of the Global Sparkling Wine Market (2019-2024)
  • Table 3.2: Forecast for the Global Sparkling Wine Market (2025-2031)
  • Table 4.1: Attractiveness Analysis for the Global Sparkling Wine Market by Type
  • Table 4.2: Market Size and CAGR of Various Type in the Global Sparkling Wine Market (2019-2024)
  • Table 4.3: Market Size and CAGR of Various Type in the Global Sparkling Wine Market (2025-2031)
  • Table 4.4: Trends of Normal Sparkling Wine in the Global Sparkling Wine Market (2019-2024)
  • Table 4.5: Forecast for Normal Sparkling Wine in the Global Sparkling Wine Market (2025-2031)
  • Table 4.6: Trends of Semi-sparkling Wine in the Global Sparkling Wine Market (2019-2024)
  • Table 4.7: Forecast for Semi-sparkling Wine in the Global Sparkling Wine Market (2025-2031)
  • Table 5.1: Attractiveness Analysis for the Global Sparkling Wine Market by Application
  • Table 5.2: Market Size and CAGR of Various Application in the Global Sparkling Wine Market (2019-2024)
  • Table 5.3: Market Size and CAGR of Various Application in the Global Sparkling Wine Market (2025-2031)
  • Table 5.4: Trends of Supermarkets & Hypermarkets in the Global Sparkling Wine Market (2019-2024)
  • Table 5.5: Forecast for Supermarkets & Hypermarkets in the Global Sparkling Wine Market (2025-2031)
  • Table 5.6: Trends of Independent Retailers in the Global Sparkling Wine Market (2019-2024)
  • Table 5.7: Forecast for Independent Retailers in the Global Sparkling Wine Market (2025-2031)
  • Table 5.8: Trends of Online Retailers in the Global Sparkling Wine Market (2019-2024)
  • Table 5.9: Forecast for Online Retailers in the Global Sparkling Wine Market (2025-2031)
  • Table 6.1: Market Size and CAGR of Various Regions in the Global Sparkling Wine Market (2019-2024)
  • Table 6.2: Market Size and CAGR of Various Regions in the Global Sparkling Wine Market (2025-2031)
  • Table 7.1: Trends of the North American Sparkling Wine Market (2019-2024)
  • Table 7.2: Forecast for the North American Sparkling Wine Market (2025-2031)
  • Table 7.3: Market Size and CAGR of Various Type in the North American Sparkling Wine Market (2019-2024)
  • Table 7.4: Market Size and CAGR of Various Type in the North American Sparkling Wine Market (2025-2031)
  • Table 7.5: Market Size and CAGR of Various Application in the North American Sparkling Wine Market (2019-2024)
  • Table 7.6: Market Size and CAGR of Various Application in the North American Sparkling Wine Market (2025-2031)
  • Table 7.7: Trends and Forecast for the United States Sparkling Wine Market (2019-2031)
  • Table 7.8: Trends and Forecast for the Mexican Sparkling Wine Market (2019-2031)
  • Table 7.9: Trends and Forecast for the Canadian Sparkling Wine Market (2019-2031)
  • Table 8.1: Trends of the European Sparkling Wine Market (2019-2024)
  • Table 8.2: Forecast for the European Sparkling Wine Market (2025-2031)
  • Table 8.3: Market Size and CAGR of Various Type in the European Sparkling Wine Market (2019-2024)
  • Table 8.4: Market Size and CAGR of Various Type in the European Sparkling Wine Market (2025-2031)
  • Table 8.5: Market Size and CAGR of Various Application in the European Sparkling Wine Market (2019-2024)
  • Table 8.6: Market Size and CAGR of Various Application in the European Sparkling Wine Market (2025-2031)
  • Table 8.7: Trends and Forecast for the German Sparkling Wine Market (2019-2031)
  • Table 8.8: Trends and Forecast for the French Sparkling Wine Market (2019-2031)
  • Table 8.9: Trends and Forecast for the Spanish Sparkling Wine Market (2019-2031)
  • Table 8.10: Trends and Forecast for the Italian Sparkling Wine Market (2019-2031)
  • Table 8.11: Trends and Forecast for the United Kingdom Sparkling Wine Market (2019-2031)
  • Table 9.1: Trends of the APAC Sparkling Wine Market (2019-2024)
  • Table 9.2: Forecast for the APAC Sparkling Wine Market (2025-2031)
  • Table 9.3: Market Size and CAGR of Various Type in the APAC Sparkling Wine Market (2019-2024)
  • Table 9.4: Market Size and CAGR of Various Type in the APAC Sparkling Wine Market (2025-2031)
  • Table 9.5: Market Size and CAGR of Various Application in the APAC Sparkling Wine Market (2019-2024)
  • Table 9.6: Market Size and CAGR of Various Application in the APAC Sparkling Wine Market (2025-2031)
  • Table 9.7: Trends and Forecast for the Japanese Sparkling Wine Market (2019-2031)
  • Table 9.8: Trends and Forecast for the Indian Sparkling Wine Market (2019-2031)
  • Table 9.9: Trends and Forecast for the Chinese Sparkling Wine Market (2019-2031)
  • Table 9.10: Trends and Forecast for the South Korean Sparkling Wine Market (2019-2031)
  • Table 9.11: Trends and Forecast for the Indonesian Sparkling Wine Market (2019-2031)
  • Table 10.1: Trends of the ROW Sparkling Wine Market (2019-2024)
  • Table 10.2: Forecast for the ROW Sparkling Wine Market (2025-2031)
  • Table 10.3: Market Size and CAGR of Various Type in the ROW Sparkling Wine Market (2019-2024)
  • Table 10.4: Market Size and CAGR of Various Type in the ROW Sparkling Wine Market (2025-2031)
  • Table 10.5: Market Size and CAGR of Various Application in the ROW Sparkling Wine Market (2019-2024)
  • Table 10.6: Market Size and CAGR of Various Application in the ROW Sparkling Wine Market (2025-2031)
  • Table 10.7: Trends and Forecast for the Middle Eastern Sparkling Wine Market (2019-2031)
  • Table 10.8: Trends and Forecast for the South American Sparkling Wine Market (2019-2031)
  • Table 10.9: Trends and Forecast for the African Sparkling Wine Market (2019-2031)
  • Table 11.1: Product Mapping of Sparkling Wine Suppliers Based on Segments
  • Table 11.2: Operational Integration of Sparkling Wine Manufacturers
  • Table 11.3: Rankings of Suppliers Based on Sparkling Wine Revenue
  • Table 12.1: New Product Launches by Major Sparkling Wine Producers (2019-2024)
  • Table 12.2: Certification Acquired by Major Competitor in the Global Sparkling Wine Market