 |
市场调查报告书
商品编码
1698580
气泡酒市场机会、成长动力、产业趋势分析及 2025-2034 年预测Sparkling Wine Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034 |
||||||
2024 年全球气泡酒市场价值为 2,901 亿美元，预计 2024 年至 2034 年的复合年增长率为 7.5%。稳定的人均消费推动着需求，预计到 2030 年每公升价值将成长 20%。葡萄酒生产商通常将起泡酒标记为香槟，这进一步影响消费者的看法和市场成长。出口额表示国际贸易强劲，主要经济体占有相当大的份额。
消费者偏好凸显了对气泡酒日益增长的倾向，其中女性消费者的趋势尤其明显，她们占总消费量的 56%。与年轻族群相比，老年族群的消费水准更高。欧洲生产商保持竞争优势，利用根深蒂固的传统和强大的行销策略来扩大其全球影响力。普罗塞克 (Prosecco) 继续受到青睐，由于其口味较清淡且适合混合饮料，到 2024 年将占据 30.4% 的收入份额。
| 市场范围 | |
|---|---|
| 起始年份 | 2024 |
| 预测年份 | 2025-2034 |
| 起始值 | 2901亿美元 |
| 预测值 | 4806亿美元 |
| 复合年增长率 | 7.5％ |
香槟仍然是一个重要的市场领域，预计复合年增长率为 3.5%，其中法国保持主导地位。产量和出货量持续上升，反映出主要外部市场的强劲需求。同时，由于传统的生产技术和相对于香槟的价格优势，卡瓦酒的市场份额预计将略有增加。
按类型细分的市场显示，白葡萄酒在 2024 年将占据 48.3% 的份额，预计到 2034 年将以 3.6% 的复合年增长率增长。由于与感知到的健康益处相关的需求不断增加，红葡萄酒预计将以 3.9% 的复合年增长率增长。桃红葡萄酒正经历温和成长，其消费模式在已开发经济体中趋于稳定。
可负担性和奢华性定义了基于价格的细分。受价格敏感的消费者以及对低热量或无酒精饮料日益增长的兴趣的推动，平价饮料市场正在迅速扩张。相反，由高端国际品牌主导的奢侈品市场正在经历成长放缓，因为年轻消费者越来越倾向于高端产品。
瓶装气泡酒占了 84.8% 的市场份额，因其可回收玻璃包装而受到青睐，符合永续发展趋势。製造商优先使用玻璃来提高产品透明度并强化环保意识。罐装葡萄酒专为单次饮用的便利而设计，在年轻消费者中越来越受欢迎，提供了更便携、更经济实惠的替代品。
零售动态表明，超市是主要的配销通路，到 2024 年将占据 50.4% 的市场份额。这些商店以具有竞争力的价格提供多样化的选择，以满足广大受众的需求。专卖店正在稳步成长，尤其是对于寻求优质和独家产品的消费者而言。
在美国，2024 年气泡酒市场价值为 94 亿美元，预计到 2034 年将达到 126 亿美元。由于加州对生产贡献巨大，家族酿酒厂在市场扩张中发挥至关重要的作用。千禧世代和 Z 世代消费者正在推动需求，对传统和创新形式都表现出兴趣。电子商务和超市仍然是主要的零售管道，而永续和有机产品继续受到关注。
目录
第一章：方法论与范围
- 市场范围和定义
- 基础估算与计算
- 预测计算
- 资料来源
- 基本的
- 次要
- 付费来源
- 公共资源
第二章：执行摘要
第三章：行业洞察
- 产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 中断
- 未来展望
- 製造商
- 经销商
- 供应商格局
- 利润率分析
- 重要新闻和倡议
- 监管格局
- 衝击力
- 成长动力
- 日益增长的庆祝文化
- 电子商务的成长
- 永续发展措施与绿色製造
- 产业陷阱与挑战
- 消费者偏好的改变
- 生产成本高
- 法规和贸易壁垒
- 成长动力
- 成长潜力分析
- 波特的分析
- PESTEL分析
第四章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第五章：市场估计与预测：依类型，2021-2034
- 主要趋势
- 红色的
- 白色的
- 玫瑰
第六章：市场估计与预测：按产品，2021-2034
- 主要趋势
- 香槟酒
- 普罗塞克
- 卡瓦酒
- 其他的
第七章：市场估计与预测：按价格，2021-2034 年
- 主要趋势
- 奢华
- 价格实惠
第八章：市场估计与预测：依包装，2021-2034
- 主要趋势
- 瓶装
- 罐装
第九章：市场估计与预测：按配销通路，2021-2034
- 主要趋势
- 超市/大卖场
- 专卖店
- 网路零售
- 其他的
第十章：市场估计与预测：按地区，2021-2034
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 俄罗斯
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 拉丁美洲
- 巴西
- 墨西哥
- MEA
- 南非
- 沙乌地阿拉伯
- 阿联酋
第 11 章：公司简介
- Accolade Wines
- Bacardi & Company
- Bronco Wine Company
- Casella Family Brands
- Moët & Chandon
- Caviro Extra
- Constellation Brands
- E & J Gallo Winery
- Pernod Ricard Winemakers
- Schramsberg Vineyards
- Treasury Wine Estates
- Henkell Freixenet
- Giulio Cocchi Spumanti Srl
- Vina Concha Y Toro
- Illinois Sparkling
The Global Sparkling Wine Market was valued at USD 290.1 billion in 2024 and is expected to grow at a CAGR of 7.5% from 2024 to 2034. Steady per capita consumption is driving demand, with the value per liter projected to increase by 20% by 2030. Wine producers often label sparkling wine as champagne, further influencing consumer perception and market growth. Export values indicate strong international trade, with major economies holding significant shares.
Consumer preferences highlight a growing inclination toward sparkling wines, with a notable trend among women, who account for 56% of total volume consumption. Older demographics exhibit higher consumption levels compared to younger age groups. European producers maintain a competitive edge, leveraging deep-rooted traditions and robust marketing strategies to expand their presence worldwide. Prosecco continues to gain traction, securing a 30.4% revenue share in 2024, driven by its lighter profile and suitability for mixed beverages.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $290.1 Billion |
| Forecast Value | $480.6 Billion |
| CAGR | 7.5% |
Champagne remains a key market segment, growing at a projected CAGR of 3.5%, with France maintaining dominance. Production and shipments continue to rise, reflecting strong demand from key external markets. Meanwhile, cava is poised for a slight market share increase, benefiting from traditional production techniques and affordability relative to champagne.
Market segmentation by type shows white wine leading with a 48.3% share in 2024, expected to grow at a CAGR of 3.6% through 2034. Red wine is projected to expand at a 3.9% CAGR due to increasing demand linked to perceived health benefits. Rose wine is witnessing moderate growth, with its consumption patterns stabilizing across developed economies.
Affordability and luxury define price-based segmentation. The affordability segment is expanding rapidly, fueled by price-sensitive consumers and growing interest in low-calorie or non-alcoholic variants. Conversely, the luxury segment, dominated by high-end international brands, is experiencing slower growth as younger consumers increasingly lean toward premium selections.
Bottled sparkling wine holds 84.8% of the market share, favored for its recyclable glass packaging, which aligns with sustainability trends. Manufacturers prioritize glass to enhance product transparency and reinforce eco-conscious messaging. Canned wines, designed for single-serve convenience, are gaining momentum among younger consumers, offering a more portable and budget-friendly alternative.
Retail dynamics indicate supermarkets as the dominant distribution channel, accounting for 50.4% of market share in 2024. These stores cater to a broad audience by offering a diverse selection at competitive prices. Specialty stores are experiencing steady growth, particularly among consumers seeking premium and exclusive offerings.
In the U.S., the sparkling wine market was valued at USD 9.4 billion in 2024 and is projected to reach USD 12.6 billion by 2034. With California contributing significantly to production, family-owned wineries play a crucial role in market expansion. Millennials and Gen Z consumers are driving demand, showing interest in both traditional and innovative formats. E-commerce and supermarkets remain key retail channels, while sustainable and organic offerings continue to gain traction.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definitions
- 1.2 Base estimates & calculations
- 1.3 Forecast calculations
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry synopsis, 2021-2034
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.2 Supplier landscape
- 3.3 Profit margin analysis
- 3.4 Key news & initiatives
- 3.5 Regulatory landscape
- 3.6 Impact forces
- 3.6.1 Growth drivers
- 3.6.1.1 Increasing celebratory culture
- 3.6.1.2 Growth of E-commerce
- 3.6.1.3 Sustainability initiatives and green manufacturing
- 3.6.2 Industry pitfalls & challenges
- 3.6.2.1 Changing consumer preferences
- 3.6.2.2 High production costs
- 3.6.2.3 Regulations and trade barriers
- 3.6.1 Growth drivers
- 3.7 Growth potential analysis
- 3.8 Porter's analysis
- 3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Type, 2021-2034 (USD Million) (Million Liters)
- 5.1 Key trends
- 5.2 Red
- 5.3 White
- 5.4 Rose
Chapter 6 Market Estimates & Forecast, By Product, 2021-2034 (USD Million) (Million Liters)
- 6.1 Key trends
- 6.2 Champagne
- 6.3 Prosecco
- 6.4 Cava
- 6.5 Others
Chapter 7 Market Estimates & Forecast, By Price, 2021-2034 (USD Million) (Million Liters)
- 7.1 Key trends
- 7.2 Luxury
- 7.3 Affordable
Chapter 8 Market Estimates & Forecast, By Packaging, 2021-2034 (USD Million) (Million Liters)
- 8.1 Key trends
- 8.2 Bottled
- 8.3 Canned
Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Million Liters)
- 9.1 Key trends
- 9.2 Supermarkets/hypermarkets
- 9.3 Specialty stores
- 9.4 Online retail
- 9.5 Others
Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Million Liters)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE
Chapter 11 Company Profiles
- 11.1 Accolade Wines
- 11.2 Bacardi & Company
- 11.3 Bronco Wine Company
- 11.4 Casella Family Brands
- 11.5 Moët & Chandon
- 11.6 Caviro Extra
- 11.7 Constellation Brands
- 11.8 E & J Gallo Winery
- 11.9 Pernod Ricard Winemakers
- 11.10 Schramsberg Vineyards
- 11.11 Treasury Wine Estates
- 11.12 Henkell Freixenet
- 11.13 Giulio Cocchi Spumanti Srl
- 11.14 Vina Concha Y Toro
- 11.15 Illinois Sparkling
