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市场调查报告书
商品编码
1316305
全球素食糖果市场 - 2023-2030 年Global Vegan Confectionery Market - 2023-2030 |
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2022 年,全球素食糖果市场规模达到 19 亿美元,预计到 2030 年将实现利润丰厚的增长,达到 45 亿美元。在 2023-2030 年的预测期内,该市场的复合年增长率为 11.5%。
近年来,随着越来越多的消费者选择以植物为基础的传统糖果产品替代品,纯素糖果市场正在稳步上升。素食主义的兴起、人们对动物福利的日益关注以及对可持续和道德消费的更多关注等因素正在推动市场的增长。因此,生产商正在推出各种创新美味的纯素糖果产品,以迎合不断扩大的消费群体。
包括发达国家和新兴经济体在内的不同国家对纯素糖果的需求都在增长。素食生活方式的广泛采用,加上植物性饮食的日益流行,推动了全球市场的增长。
多样化的产品系列使生产商能够满足纯素糖果市场中不同消费群体的需求。不同的消费者有不同的口味偏好、饮食限制和生活方式选择。通过提供巧克力、糖果、软糖、饼干和蛋糕等各种纯素糖果产品,制造商还能满足不同消费群体的特定需求和偏好。这确保了更多的消费者能够找到合适的纯素糖果选择,从而推动了市场的增长。
例如,2020 年 2 月,总部位于瑞士的著名巧克力制造商巴里-卡乐堡(Barry Callebaut)推出了名为 "植物工艺 "的创新产品系列。这一新产品系列是专门为迎合千禧一代和百岁一代的喜好而开发的,他们越来越多地寻求以植物为基础的选择。Plant Craft "提供多种产品,包括巧克力、坚果、可可和馅料,所有产品都经过精心制作,以满足人们对植物性食品日益增长的需求。
技术进步使生产商能够开发出在口味、质地和外观上接近传统糖果的纯素糖果产品。创新的技术和配方可以生产出植物性替代品,带来类似的愉悦体验。产品质量的提高有助于克服素食糖果与非素食糖果在口味和质地上的差异,从而扩大消费群体,推动市场增长。
例如,2022 年 8 月 31 日,雀巢公司推出了广受欢迎的 KitKat 的植物基版本,并在 15 个欧洲国家上市。雀巢公司于 2021 年在英国和其他国家进行了一次成功的试验,观察并确认了消费者对纯素食 KitKat 的巨大需求,之后雀巢公司才扩大了这一市场。
原材料的有限供应会阻碍纯素糖果市场的可扩展性和扩张。如果制造商无法获得足够数量的原材料来满足日益增长的需求,他们的生产能力就会受到限制。这种限制会制约他们推出新产品系列、拓展新市场或迎合更大客户群的能力。因此,原材料的有限供应可能会阻碍整个市场的增长潜力。
原材料供应有限会给制造商带来供应链挑战和成本增加。当纯素糖果中使用的特定植物配料供应受限时,制造商可能难以采购到足够数量的这些配料。这可能导致采购成本上升和供应链的潜在中断,从而导致最终产品的价格上涨。价格上涨会降低素食糖果产品的可负担性和竞争力,影响其市场需求。
COVID-19 大流行对全球纯素糖果市场产生了重大影响,并对市场和消费者行为的各个方面产生了影响。行动限制、封锁措施和物流挑战影响了原材料、包装材料和成品的运输和供应。供应链的中断导致暂时性短缺、生产延误和制造商成本增加,从而影响了整个市场。
然而,大流行病导致了消费者行为和偏好的改变。随着人们越来越注重健康和提高免疫力,人们对包括素食糖果在内的植物性饮食越来越感兴趣。大流行病提高了人们对健康生活方式的重要性以及饮食与健康之间联系的认识。消费者偏好的转变为纯素糖果市场创造了机会,因为消费者寻求更健康、更可持续的选择。
人工智能(AI)可以通过预测需求、优化库存水平和简化物流来优化纯素糖果供应链。通过分析历史销售数据、市场趋势和外部因素,人工智能算法可以生成准确的需求预测,帮助制造商和分销商就生产、采购和分销做出明智的决策。
人工智能驱动的数据分析可用于分析消费者行为、偏好和购买模式。这些数据可以帮助素食糖果公司定制营销策略,开发个性化产品推荐,更有效地锁定特定消费群体。人工智能还可以分析社交媒体和在线评论,收集有价值的消费者洞察,使公司能够改进其产品和营销活动。
The Global Vegan Confectionery Market reached US$ 1.9 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 4.5 billion by 2030. The market is growing at a CAGR of 11.5% during the forecast period 2023-2030.
The market for vegan confectionery is witnessing a steady rise in recent years, with a growing number of consumers opting for plant-based alternatives to traditional confectionery products. Factors such as the rise in veganism, increasing concerns about animal welfare, and a greater focus on sustainable and ethical consumption are fueling the market's growth. As a result, manufacturers are introducing a wide range of innovative and delicious vegan confectionery products to cater to this expanding consumer base.
The demand for vegan confectionery is growing across different countries, including both developed and emerging economies. This widespread adoption of vegan lifestyles, coupled with the increasing popularity of plant-based diets, is driving the market's growth on a global scale.
A diverse product range is allowing manufacturers to cater to various consumer segments within the vegan confectionery market. Different consumers have different flavor preferences, dietary restrictions, and lifestyle choices. By offering a diverse array of vegan confectionery products, such as chocolates, candies, gummies, cookies, and cakes, manufacturers are also meeting the specific needs and preferences of different consumer segments. This is ensuring that a broader range of consumers can find suitable vegan confectionery options, driving the market growth.
For instance, in February 2020, Barry Callebaut, a renowned chocolate manufacturer based in Switzerland, unveiled its innovative product line called 'Plant Craft.' This new line was specifically developed to cater to the preferences of millennials and centennials, who are increasingly seeking plant-based options. 'Plant Craft' offers a diverse range of products, including chocolate, nuts, cocoa, and fillings, all carefully crafted to meet the growing demand for plant-based indulgence.
Technological advancements enable manufacturers to develop vegan confectionery products that closely mimic the taste, texture, and appearance of traditional confectionery. Innovative techniques and formulations allow for the creation of plant-based alternatives that deliver a similar indulgent experience. This advancement in product quality is helping overcome any perceived taste and texture differences between vegan and non-vegan confectionery, thereby expanding the consumer base and driving the market growth.
For instance, on August 31, 2022, Nestle introduced a plant-based version of its popular KitKat, making it available in 15 European countries. This expansion came after a successful trial that took place in the UK and other countries in 2021, where significant consumer demand for a vegan KitKat was observed and confirmed.
The limited availability of raw materials can hinder the scalability and expansion of the vegan confectionery market. If manufacturers are unable to access a sufficient quantity of raw materials to meet growing demand, they may face limitations in their production capacity. This constraint can restrict their ability to introduce new product lines, expand into new markets, or cater to larger customer bases. The limited availability of raw materials may thereby impede the overall market growth potential.
The limited availability of raw materials can lead to supply chain challenges and increased costs for manufacturers. When the supply of specific plant-based ingredients used in vegan confectionery becomes limited, manufacturers may face difficulties in sourcing an adequate quantity of these ingredients. This can result in higher procurement costs and potential disruptions in the supply chain, which can lead to increased prices for the final products. Higher prices can reduce the affordability and competitiveness of vegan confectionery products, impacting their demand in the market.
The COVID-19 pandemic had a significant impact on the global vegan confectionery market and affected various aspects of the market and consumer behavior. Restrictions on movement, lockdown measures, and logistical challenges have affected the transportation and availability of raw materials, packaging materials, and finished products. This disruption in the supply chain has led to temporary shortages, delays in production, and increased costs for manufacturers, thereby impacting the overall market.
However, the pandemic has caused changes in consumer behavior and preferences. As people have become more health-conscious and focused on boosting their immunity, there has been a growing interest in plant-based diets, including vegan confectionery. The pandemic has raised awareness about the importance of a healthy lifestyle and the link between diet and well-being. This shift in consumer preferences has created opportunities for the vegan confectionery market, as consumers seek healthier and more sustainable options.
Artificial Intelligence (AI) can optimize the vegan confectionery supply chain by predicting demand, optimizing inventory levels, and streamlining logistics. By analyzing historical sales data, market trends, and external factors, AI algorithms can generate accurate demand forecasts, helping manufacturers and distributors make informed decisions regarding production, procurement, and distribution.
AI-driven data analytics can be used to analyze consumer behavior, preferences, and purchase patterns. This data can help vegan confectionery companies tailor their marketing strategies, develop personalized product recommendations, and target specific consumer segments more effectively. AI can also analyze social media and online reviews to gather valuable consumer insights, enabling companies to improve their products and marketing campaigns.
The global vegan confectionery market is segmented based on product type, distribution channel, and region.
The chocolate segment is dominating the global vegan confectionery market with the highest share due to its widespread popularity and consumer preference. Chocolate has a strong presence in the market and enjoys a large and loyal consumer base, contributing to its dominance. Manufacturers are also responding to the growing demand for vegan options by introducing a diverse range of vegan chocolate products, catering to various tastes and preferences.
For instance, In January 2020, Cadbury, a renowned brand under MondelA"z International, embraced the rising popularity of plant-based alternatives by introducing its plant-based milk chocolate as part of its Veganuary Campaign. This campaign, aimed at encouraging individuals to adopt a vegan lifestyle during the month of January, served as the perfect platform for Cadbury to unveil its new offering.
The North America region dominates the global probiotic yogurt market. the region has a large and growing consumer market that is increasingly adopting plant-based diets and seeking vegan alternatives. This rising consumer demand is creating a favorable market environment for vegan confectionery products, driving their popularity and market share in North America.
North America boasts a well-established market infrastructure and distribution network, which is allowing for easy accessibility and availability of vegan confectionery products. Supermarkets, specialty stores, and online platforms across the region are offering a wide range of vegan confectionery options, making it convenient for consumers to find and purchase these products. This extensive market reach and accessibility are contributing to North America's dominance in the global vegan confectionery market.
The major global vegan confectionery market players include: Taza Chocolate, Alter Eco, Endorfin., Freedom Confectionery, Creative Natural Products, Inc., Goodio, Dylan"s Candy Bar, Mondelez International, Endangered Species Chocolate, LLC, and VeganFirst.
The global vegan confectionery market report would provide approximately 53 tables, 46 figures, and 99 Pages.
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