全球无醇啤酒市场 - 2023-2030 年

市场概述

全球无醇啤酒市场规模在 2022 年达到 202 亿美元，预计到 2030 年将达到 287 亿美元，2023-2030 年的复合年增长率为 4.5%。人们的健康意识不断增强，导致无醇啤酒市场比含酒精饮料市场大幅扩大。

销售渠道的拓展为市场扩张带来了有利可图的机会。主要公司正在通过并购、合作和合资等方式实现业务多元化。无酒精精酿啤酒的推出进一步推动了市场增长。例如，2023 年，俄勒冈州波特兰市的无酒精精酿啤酒公司 Kit NA Brewing 首次推出了多种包装的精酿啤酒。

人们对无酒精饮料益处的认识不断提高，支持了无酒精啤酒市场的增长。上游酿造公司的一篇文章指出，无醇啤酒能改善心血管健康，增加骨矿物质密度，降低骨质疏松症风险，并促进母乳分泌。这些因素推动了无醇啤酒市场的增长。

市场动态

植物产品的健康优势推动市场增长。

酒精饮料对健康有不利影响。它们会伤害大脑、肝脏、胰腺和消化系统。根据美国国家癌症研究所（National Cancer Institute）的研究，科学界一致认为饮酒可导致多种癌症。这些不良影响正促使人们寻找一种既能带来同样感觉又有益健康的替代品。

无醇啤酒因其对健康的益处而越来越受到人们的青睐。无醇啤酒有助于刺激乳房分泌乳汁。它能提供良好的睡眠，从而减轻焦虑和压力。此外，它还有助于降低心血管疾病的风险。它还被纳入运动营养品，为运动员提供额外能量。

新产品和创新估计将推动无醇啤酒市场的增长。

主要市场参与者正在采取强有力的战略来扩大其全球覆盖范围。考虑到消费者不断变化的消费模式，他们在产品组合中推出了新的变体，以迎合消费者的需求。许多公司推出了添加水果的无醇啤酒，在口味和质量上更具优势。例如，Coolberg Strawberry 是一种无醇啤酒，在金黄色的啤酒中加入了草莓和麦芽的美妙口感。

通过创新，我们采用了葡萄和苹果等多种原材料进行加工。此外，在产品组合中加入 0.5%（按体积计算）的无酒精啤酒，使酒精饮料消费者转向无酒精啤酒，因为无酒精啤酒的口味与酒精饮料相同。因此，无醇啤酒更能吸引消费者，从而推动无醇啤酒市场的增长。

无醇啤酒的健康优势推动市场增长。

酒精饮料对健康有不利影响。它们会伤害大脑、肝脏、胰腺和消化系统。据美国国家癌症研究所称，有确凿的科学证据表明，饮酒可导致多种癌症。这些不良影响正促使人们寻找一种既能带来同样感觉又有益健康的替代品。

无醇啤酒富含人体必需的维生素、矿物质、纤维素和抗氧化剂。无醇啤酒有助于刺激乳房分泌乳汁。它能提供良好的睡眠，从而减轻焦虑和压力。此外，它还有助于降低罹患心血管疾病的风险。它还被纳入运动营养品，为运动员提供额外能量。

高昂的生产和零售成本制约了无醇啤酒市场的增长。

与含酒精啤酒相比，无醇啤酒价格昂贵。这一因素制约了市场的增长。无醇啤酒是一个新兴市场。要生产一种新颖独特的产品，总是需要进行大量的研究和开发。根据电子商务网站 Drizly 的数据，无酒精烈酒的平均成本略高于含酒精烈酒。这是因为无酒精烈酒通常需要传统蒸馏器研究和开发新工艺。

酿造无醇啤酒的原料往往比酿造普通啤酒的原料昂贵。从啤酒中去除酒精需要额外的步骤和设备，这可能会推高生产成本。高昂的营销和分销成本、专门的包装、较小的生产量以及持续的研发，都是导致无醇啤酒价格居高不下的原因。

COVID-19 影响分析

COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景，以及定价动态（包括疫情期间和疫情后的定价变化，并与 COVID 前情景进行比较）、供求光谱（由于贸易限制、封锁和后续问题而导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（此处将涵盖制造商为缓解 COVID 问题而采取的措施）。

目 录

第 1 章：研究方法与范围

• 研究方法
• 报告的研究目标和范围

第2章：市场定义与概述

第3章：执行摘要

• 按类型分類的市场摘要
• 按技术分類的市场摘要
• 按成分分類的市场剪影
• 按销售渠道分類的市场摘要
• 按地区分類的市场摘要

第 4 章：市场动态

• 市场影响因素
  • 驱动因素
  • 限制因素
  • 机会
  • 影响分析

第 5 章：行业分析

• 波特五力分析
• 供应链分析
• 定价分析
• 监管分析

第 6 章：COVID-19 分析

• COVID-19 的市场分析
  • COVID-19 之前的情况
  • COVID-19 期间的情景
  • COVID-19 之后的情况
• COVID-19 期间的定价动态
• 供求关系
• 大流行期间与市场相关的政府倡议
• 制造商的战略倡议
• 结论

第 7 章：按类型划分

• 无醇啤酒
• 脱醇啤酒
• 低酒精啤酒

第 8 章：按技术分类

• 限制发酵
• 脱醇
• 其他

第九章：按原料分类

• 麦芽大麦
• 啤酒花
• 酵母
• 其他

第 10 章：按销售渠道

• 超市和大卖场
• 专卖店
• 电子商务
• 其他

第 11 章：按地区划分

• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 意大利
  • 西班牙
  • 欧洲其他地区
• 南美洲
  • 巴西
  • 阿根廷
  • 南美洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
• 中东和非洲

第 12 章 ：竞争格局

• 竞争格局
• 市场定位/份额分析
• 合併与收购分析

第 13 章 ：公司简介

• Anheuser-Busch InBer
  • 公司概况
  • 产品组合和说明
  • 财务概况
  • 主要发展
• Bernard Brewery
• Behnoush Iran
• Suntory Beer
• Weihenstephan
• Coors Brewing Company
• Erdinger Weibbrau
• Big Drop Brewing Co
• Heineken N.V.
• Athletic Brewing Company

第 14 章：附录

Market Overview

The Global Non-Alcoholic Beer Market reached US$ 20.2 billion in 2022 and is expected to reach US$ 28.7 billion by 2030 and grow with a CAGR of 4.5% during the forecast period 2023-2030. The growing health consciousness among people leads to the immense expansion of the non-alcoholic beer market over alcoholic beverages.

Expansion of sales channels generates lucrative opportunities for market expansion. Key companies are diversifying their businesses through mergers & acquisitions, collaborations, and joint ventures. The introduction of craft beers, which have no alcohol content, has further boosted the market growth. For instance, in 2023, Kit NA Brewing, a Portland, Oregon,n non-alcoholic craft beer company, launched its first-ever variety pack.

The growing awareness of the benefits of alcohol-free beverages supported the growth of the non-alcoholic beer market. According to an article by Upstream Brewing Company, alcohol-free beer improves cardiovascular health, increases bone mineral density, reduces the risk of osteoporosis, and stimulates breast milk production. These factors are driving the non-alcoholic beer market growth.

Market Dynamics

Health Advantages Associated With Plant-Based Products is Driving the Market Growth.

Alcoholic drinks have adverse effects on health. They hurt the brain, liver, pancreas, and digestive system. According to the National Cancer Institute, there is a solid scientific consensus that alcohol drinking can cause several types of cancer. These ill effects are causing people to look for an alternative that gives the same feel but with health benefits.

Non-alcoholic beer is gaining immense expansion cause of its health advantages. Non-alcoholic beer helps stimulate the milk production of breasts. It reduces anxiety and stress by providing sound sleep. In addition, it helps in lowering the risk of cardiovascular diseases. It is also included in sports nutrition to provide extra energy to the players.

The New Launches and Innovations Estimated to Drive the Non-Alcoholic Beer Market Growth.

The key market players are adopting powerful strategies to extend their global coverage. Considering the changing patterns of consumers, they are introducing new variants in the product portfolio to cater to the needs of consumers. Many companies have launched fruit-infused non-alcoholic beer with the added advantage of taste & quality. For instance, Coolberg Strawberry is a non-alcoholic beer with a fantastic crafted taste of strawberries and malt packed in a golden brew.

The innovation has led to the processing of various raw materials, such as grapes and apples. In addition, the inclusion of 0.5 % by volume of non-alcoholic beer in the product portfolio is shifting the preference of alcohol consumers to nonalcoholic beer, as it has the same taste as that of alcoholic beverages. Thus, it increases to attract consumers, causing to drive the non-alcohol beer market growth.

Health Advantages Associated with Non-Alcoholic Beer is Driving the Market Growth.

Alcoholic drinks have adverse effects on health. They hurt the brain, liver, pancreas, and digestive system. According to the National Cancer Institute, there is a solid scientific console that alcohol drinking can cause several types of cancer. These ill effects are causing people to look for an alternative that gives the same feel but with health benefits.

Non-alcoholic beer is a key load of essential vitamins, minerals, fiber, and antioxidants. Non-alcoholic beer helps stimulate the milk production of breasts. It reduces anxiety and stress by providing sound sleep. In addition, it helps in lowering the risk of cardiovascular diseases. It is also included in sports nutrition to provide extra energy to the players.

High Production and Retail Costs are Restraining the Non-Alcoholic Beer Market Growth.

Non-alcoholic beer is expensive when compared to alcoholic ones. This factor has become a restraint to the market growth. Non-alcoholic beer is an emerging market. There is always a lot of research and development to produce a new and unique product. According to the e-commerce site Drizly, the cost of non-alcoholic spirits is slightly higher on average than spirits with alcohol. This is because non-alcoholic spirits often entail traditional distillers to research and develop new processes.

The ingredients used to make non-alcoholic beer are often more expensive than those used to make regular beer. Removing alcohol from beer requires additional steps and equipment, which can drive up the cost of production. The high marketing and distribution costs, specialized packaging, smaller production quantities, and ongoing research and development contribute to the high price of non-alcoholic beer.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global non-alcoholic beer market is segmented based on type, technology, ingredient, distribution channel, and region.

In the Global Non-Alcoholic Beer Market, the Alcohol-Free Segment Holds the Largest Market Share.

The global non-alcoholic beer market has been segmented by type into alcohol-free beer, de-alcoholized beer, and low-alcohol beer. In the non-alcoholic beer market analysis report, the alcohol-free beer segment held the largest non-alcoholic beer market share of 38.8% in 2022. The growth of the target segment is attributed to the increasing demand for healthy beverages.

There is an increased prevalence of digestive disorders due to alcoholic beverages. The alcohol-free beer will improve the gut microbiome variety linked to beneficial health effects boosting alcohol-free beer. There is a rise in the prevalence of alcohol allergy influences the manufacturing of quality alcohol-free products. According to WHO, alcohol consumption causes death and disability relatively early in life. In people aged 20-39 years, approximately 13.5% of total deaths are attributable to alcohol.

Geographical Analysis

The North American Region Held the Largest Share of the Non-Alcoholic Beer Market.

The global non-alcoholic beer market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American non-alcoholic beer market held the largest market share of 38.6% in 2022 in the non-alcoholic beer market analysis. Most people's health awareness increase is attributed to this region's non-alcoholic beer market growth.

Non-alcoholic beer has become a growing trend in the U.S. and a popular one worldwide, with many craft breweries brewing non-alcoholic beer. Many craft breweries have added innovative, flavorful non-alcoholic beers to their portfolios, and entirely non-alcoholic beer brands are emerging. For instance, major established brands like Brooklyn Brewery, Boston Beer Co., and Dogfish Head have crafted non-alcoholic beers in this region.

Competitive Landscape

The major global players in the market include: Anheuser-Busch InBev, Bernard Brewery, Behnoush Iran, Suntory Beer, Weihenstephan, Coors Brewing Company, Erdinger Weibbrau, Big Drop Brewing Co, Heineken N.V, and Athletic Brewing Company.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The unprecedented COVID-19 pandemic in 2020 profoundly affected the beverage industry. COVID-19 has considerably impacted the global beverage supply chain phases involving non-alcoholic beer production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments.

Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.

The COVID-19 pandemic issue has had an impact on the beverage industry as well. The COVID-19 pandemic is upending life, and the beverage sector is seeing an increase in trends like non-alcoholic beer. The beverage businesses are launching innovative programs, including non-alcoholic beer, which are readily available and straightforward to consume.

Why Purchase the Report?

• To visualize the global non-alcoholic beer market segmentation based on type, technology, ingredient, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of non-alcoholic beer market-level with all segments.
• The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Non-Alcoholic Beer Market report would provide approximately 69 tables, 69 figures and 190 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet, by Type
• 3.2. Market Snippet, by Technology
• 3.3. Market Snippet, by Ingredient
• 3.4. Market Snippet, by Distribution Channel
• 3.5. Market Snippet, by Region

4. Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19 on the Market
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During the Pandemic
• 6.5. Manufacturers' Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Alcohol-Free Beer
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. De-Alcoholized Beer
• 7.4. Low-Alcohol Beer

8. By Technology

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 8.1.2. Market Attractiveness Index, By Technology
• 8.2. Restricted Fermentation
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. De-Alcoholization
• 8.4. Others

9. By Ingredient

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 9.1.2. Market Attractiveness Index, By Ingredient
• 9.2. Malted Barley
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Hops
• 9.4. Yeast
• 9.5. Others

10. By Distribution Channel

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.1.2. Market Attractiveness Index, By Distribution Channel
• 10.2. Supermarkets and Hypermarkets
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Specialty Stores
• 10.4. E-Commerce
• 10.5. Others

11. By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America
  • 11.2.1. Introduction
  • 11.2.2. Key Region-Specific Dynamics
  • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1. The U.S.
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. Europe
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1. Germany
    • 11.3.7.2. The U.K.
    • 11.3.7.3. France
    • 11.3.7.4. Italy
    • 11.3.7.5. Spain
    • 11.3.7.6. Rest of Europe
• 11.4. South America
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1. Brazil
    • 11.4.7.2. Argentina
    • 11.4.7.3. Rest of South America
• 11.5. Asia-Pacific
  • 11.5.1. Introduction
  • 11.5.2. Key Region-Specific Dynamics
  • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1. China
    • 11.5.7.2. India
    • 11.5.7.3. Japan
    • 11.5.7.4. Australia
    • 11.5.7.5. Rest of Asia-Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Anheuser-Busch InBer
  • 13.1.1. Company Overview
  • 13.1.2. Product Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. Bernard Brewery
• 13.3. Behnoush Iran
• 13.4. Suntory Beer
• 13.5. Weihenstephan
• 13.6. Coors Brewing Company
• 13.7. Erdinger Weibbrau
• 13.8. Big Drop Brewing Co
• 13.9. Heineken N.V.
• 13.10. Athletic Brewing Company

LIST NOT EXHAUSTIVE

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us