无酒精啤酒市场规模、份额和成长分析（按产品、类别、成分、销售管道和地区）- 2025-2032 年产业预测

预计到 2023 年无酒精啤酒市场规模将达到 232.3 亿美元，从 2024 年的 245.3 亿美元成长到 2032 年的 379.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.6%。

受消费者偏好的改变、健康意识的增强以及适度饮酒习惯的推动，无酒精啤酒市场正在经历显着的成长。这一类别的啤酒适合那些喜欢啤酒口感但又不醉人的人群，采用真空蒸馏和逆渗透等方法生产酒精浓度低于 0.5% 的饮料。其目标族群涵盖多种多样，包括注重健康的消费者、指定驾驶者、孕妇以及遵守文化或宗教酒精限制的人士。随着消费者越来越重视更健康的生活方式，对无酒精替代方案的需求正在飙升。虽然复製传统啤酒体验存在挑战，但对消费者进行无酒精啤酒的好处和风味的有效教育对于市场持续成长至关重要。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

无酒精啤酒市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 不含酒精
• 低酒精

无酒精啤酒市场规模（按类别划分）及复合年增长率（2025-2032 年）

• 市场概况
• 无味
• 味道

按成分和复合年增长率分類的无酒精啤酒市场规模（2025-2032 年）

• 市场概况
• 麦芽谷物
• 跳
• 酵母菌
• 酵素
• 其他的

依销售管道分類的无酒精啤酒市场规模及复合年增长率（2025-2032 年）

• 市场概况
• 便利商店
• 酒类商店
• 超级市场
• 餐厅和酒吧
• 网路商店

无酒精啤酒市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Anheuser-Busch InBev（Belgium）
• Heineken NV（Netherlands）
• Carlsberg A/S（Denmark）
• Athletic Brewing Company（USA）
• Bundaberg Brewed Drinks（Australia）
• Radeberger Gruppe（Germany）
• Volfas Engelman（Lithuania）
• Van Pur（Poland）
• Feldschlosschen Getranke AG（Switzerland）
• Moscow Brewing Company（Russia）
• Big Drop Brewing Co.（United Kingdom）
• Bernard Family Brewery Inc.（Czech Republic）
• Suntory Beer（Japan）
• Kirin Brewery Company（Japan）
• Coors Brewing Company（USA）
• Erdinger WeiBbrau GmbH（Germany）
• Krombacher Brauerei（Germany）
• Royal Swinkels Family Brewers（Netherlands）
• BrewDog plc（United Kingdom）
• Bitburger Braugruppe GmbH（Germany）

结论和建议

Non-alcoholic Beer Market size was valued at USD 23.23 billion in 2023 and is poised to grow from USD 24.53 billion in 2024 to USD 37.93 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The non-alcoholic beer market has experienced notable growth, fueled by shifting consumer preferences, a heightened focus on health, and a movement towards moderation in drinking habits. This segment appeals to those who appreciate the taste of beer without the intoxicating effects, producing a beverage with less than 0.5% ABV through methods like vacuum distillation and reverse osmosis. It targets a diverse audience, including health-conscious consumers, designated drivers, pregnant women, and those adhering to cultural or religious alcohol restrictions. As consumers increasingly prioritize healthier lifestyles, the demand for alcohol-free alternatives surges. Despite challenges in replicating the traditional beer experience, effective consumer education on the benefits and flavors of non-alcoholic beer is vital for continued market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Non-Alcoholic Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Non-Alcoholic Beer Market Segments Analysis

Global Non-alcoholic Beer Market is segmented by Product, Category, Material, Sales Channel and region. Based on Product, the market is segmented into Alcohol-free and Low Alcohol. Based on Category, the market is segmented into Plain and Flavored. Based on Material, the market is segmented into Malted Grains, Hops, Yeasts, Enzymes and Others. Based on Sales Channel, the market is segmented into Convenience Stores, Liquor Stores, Supermarkets, Restaurants & Bars and Online Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Non-Alcoholic Beer Market

A significant factor propelling the non-alcoholic beer market is the growing consumer trend toward healthier beverage options. As individuals become more health-conscious, there is a marked shift away from traditional alcoholic drinks, fueled by a desire for moderation and a broader array of drinking alternatives. This shift was particularly evident in 2022, when brands responded by launching a variety of innovative non-alcoholic beer options and flavors to meet the changing preferences of consumers. The increasing demand for these alternatives reflects a collective inclination towards making more informed lifestyle choices, further driving the expansion of the non-alcoholic beer segment.

Restraints in the Non-Alcoholic Beer Market

The non-alcoholic beer market encounters significant hurdles in mimicking the taste, aroma, and overall enjoyment associated with conventional alcoholic beers. Striking a harmonious balance between delivering a rich flavor profile while maintaining low or zero alcohol content poses a considerable technical challenge. As a result, certain consumers may perceive non-alcoholic options as less enjoyable and appealing compared to their alcoholic versions. This discrepancy in taste and experience can hinder market growth, as some individuals may be reluctant to choose non-alcoholic beers over their traditional counterparts, limiting the potential audience for these products and impacting their overall market acceptance.

Market Trends of the Non-Alcoholic Beer Market

The non-alcoholic beer market is witnessing a significant trend towards the expansion of craft and artisanal offerings. As the craft beer movement gains momentum, breweries and beverage companies are increasingly investing in the production of non-alcoholic beers that prioritize unique flavors, high-quality ingredients, and innovative brewing techniques. This shift caters to a discerning consumer base that seeks premium alternatives without compromising on taste or experience. With the growing health-consciousness among consumers, the demand for sophisticated non-alcoholic options is set to rise, driving further innovations and market growth in this segment. This alignment with consumer preferences signals a promising future for craft non-alcoholic beers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Non-alcoholic Beer Market Size by Product & CAGR (2025-2032)

• Market Overview
• Alcohol-free
• Low Alcohol

Global Non-alcoholic Beer Market Size by Category & CAGR (2025-2032)

• Market Overview
• Plain
• Flavored

Global Non-alcoholic Beer Market Size by Material & CAGR (2025-2032)

• Market Overview
• Malted Grains
• Hops
• Yeasts
• Enzymes
• Others

Global Non-alcoholic Beer Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Convenience Stores
• Liquor Stores
• Supermarkets
• Restaurants & Bars
• Online Stores

Global Non-alcoholic Beer Market Size & CAGR (2025-2032)

• North America (Product, Category, Material, Sales Channel)
  • US
  • Canada
• Europe (Product, Category, Material, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, Material, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, Material, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, Material, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Athletic Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bundaberg Brewed Drinks (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radeberger Gruppe (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volfas Engelman (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Van Pur (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feldschlosschen Getranke AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moscow Brewing Company (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Drop Brewing Co. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bernard Family Brewery Inc. (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beer (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Brewery Company (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coors Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Erdinger WeiBbrau GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krombacher Brauerei (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Swinkels Family Brewers (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrewDog plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bitburger Braugruppe GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations