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全球无醇啤酒市场－2025-2030年预测

Global Non-Alcoholic Beer Market - Forecasts from 2025 to 2030

出版日期: 2025年10月27日 | 出版商:

Knowledge Sourcing Intelligence | 英文 148 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

全球无醇啤酒市场预计将从 2025 年的 314.22 亿美元成长到 2030 年的 428.89 亿美元，复合年增长率为 6.42%。

无醇啤酒（NAB）是一种旨在以极低或不含酒精含量来复製传统啤酒口感和体验的饮料类别。这些产品根据酒精浓度（ABV）进行分类。无醇啤酒的酒精酒精浓度通常低于0.05%，脱醇啤酒的酒精度数最高酒精浓度0.5%，而低醇啤酒的酒精度数最高可达1.2%。这些产品主要透过两种方法生产：脱酒精浓度法，即从完全发酵的啤酒中去除酒精；以及限制发酵法，即从一开始就限製酒精的产生。受全球健康生活方式转变、消费者群体结构变化、政府对酒精监管日益严格、宗教禁忌以及消费者偏好变化等因素的推动，无醇啤酒市场正经历显着扩张。

主要市场驱动因素

推动无醇啤酒市场发展的最重要因素是全球消费者日益增强的健康意识。随着人们对饮酒相关健康风险（包括某些癌症、中风和肝病发病率的增加）的认识不断提高，消费者正在积极寻找更健康的替代方案。无醇啤酒为那些既想享受啤酒带来的社交和感官体验，又不想承受酒精带来的负面生理影响的人们提供了一个可行的选择。

这种对健康意识的需求是多方面的。体重管理是许多消费者的主要动机。酒精热量很高，而改喝无酒精饮品可以显着降低热量摄取。普通啤酒和无酒精啤酒之间显着的热量差异是一个强大的行销点，也是注重健康的消费者做出选择的关键因素。除了热量之外，市场创新也致力于进一步提升无酒精啤酒的健康价值。一些生产商正在开发零碳水化合物版本，或添加可溶性纤维等功能性成分以帮助消化。此外，无酒精啤酒的定位不再只是酒精的替代品，而是在某些饮用场景下比含糖软性饮料更健康的选择。一些研究表明，无酒精啤酒的潜在益处，例如减轻炎症，使其成为众多致力于健康管理的消费者的理想选择。

分配与消费的转变

随着消费者生活方式的改变，无醇啤酒的通路也不断发展，线上销售日益占据主导地位。电商平台透过提供促销、折扣和宅配服务，完美契合了忙碌消费者的需求，从而推动了市场成长。这个通路不仅提高了产品的可及性，也为消费者提供了一个了解和发现新品牌的平台。

同时，消费者的态度正在发生根本性的转变。无酒精啤酒正日益被视为各种需要保持清醒状态的社交和职业场合中合适的选择。它正逐渐融入日常生活，例如工作午餐、与同事的深夜聚会，或是剧烈运动前一晚。无酒精产品在主流文化中的普及正在消除传统的偏见，并扩大其适用场合的范围。因此，它们不再局限于小众场合，而是每天都能创造稳定的需求。

区域市场展望

预计北美将占据全球无醇啤酒市场的主要份额。该地区的成长主要得益于研发投入的增加，以提升产品品质。当地酿酒商正采用逆渗透等先进且高效的生产技术，以酿造风味更佳的无醇啤酒。为了满足不同消费者的偏好，全部区域的无醇啤酒产品线不断扩展，并致力于创新，以丰富其风味、香气和色彩。此外，糖尿病等日益严重的健康问题也促使消费者追求更健康的饮品，进一步推动了北美无醇啤酒的研发与普及。

然而，预计亚太地区在整个预测期内将呈现最强劲的成长。日本、中国和印度等主要国家对酒精和非酒精饮料的广泛消费，为该地区提供了巨大的市场潜力。这个成熟的饮料市场为非酒精啤酒产品的引进和规模化发展奠定了坚实的基础。此外，中国、印度和泰国的快速都市化、可支配收入水准的提高以及人们对健康和保健问题的日益关注，都在推动该地区的成长。宏观经济和社会文化趋势的共同作用，为非酒精啤酒市场的显着扩张创造了有利环境。

本报告的主要优势：

深入分析：提供对主要和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
竞争格局：了解主要全球参与者正在采取的策略倡议，并了解透过正确的策略进入市场的可能性。
市场驱动因素与未来趋势：探索推动市场的动态因素和关键趋势，以及它们将如何塑造未来的市场发展。
可操作的建议：利用这些见解，在动态环境中做出策略决策，并开拓新的商机和收入来源。
受众广泛：适用于Start-Ups、研究机构、顾问公司、中小企业和大型企业，且经济实惠。

您打算如何使用这份报告？

产业与市场分析、机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法规结构及影响、新产品开发、竞争情报

研究范围：

2022年至2024年的历史数据和2025年至2030年的预测数据
成长机会、挑战、供应链前景、法规结构与趋势分析
竞争定位、策略和市场占有率分析
按业务板块和地区分類的收入成长和预测评估，包括国家/地区
公司概况（策略、产品、财务资讯、关键发展等）

介绍
北美洲
- 按类型
- 透过分销管道
- 最终用户
- 按国家/地区
  - 美国
  - 加拿大
  - 墨西哥
南美洲
- 按类型
- 透过分销管道
- 最终用户
- 按国家/地区
  - 巴西
  - 阿根廷
  - 其他的
欧洲
- 按类型
- 透过分销管道
- 最终用户
- 按国家/地区
  - 德国
  - 法国
  - 英国
  - 义大利
  - 西班牙
  - 其他的
中东和非洲
- 按类型
- 透过分销管道
- 最终用户
- 按国家/地区
  - 沙乌地阿拉伯
  - 阿拉伯聯合大公国
  - 以色列
  - 其他的
亚太地区
- 按类型
- 透过分销管道
- 最终用户
- 按国家/地区
  - 中国
  - 印度
  - 日本
  - 韩国
  - 印尼
  - 泰国
  - 其他的

第九章竞争格局与分析

主要企业和策略分析
市占率分析
合併、收购、协议和合作
竞争对手仪錶板

第十章：公司简介

Anheuser-Busch InBev SA/NV
Heineken International BV
Moscow Brewing Company
Krombacher Brauerei
Carlsberg A/S
Big Drop Brewing Inc.
Bernard Family Brewery Inc.
Suntory Group
Kirin Holdings Company, Limited
Athletic Brewing Company

第十一章附录

货币
先决条件
基准年和预测年时间表
相关人员的主要收益
调查方法
简称

简介目录

Product Code: KSI061614507

The global non-alcoholic beer market is expected to grow at a 6.42% CAGR, attaining USD 42.889 billion by 2030 from USD 31.422 billion in 2025.

Non-alcoholic beer (NAB) represents a category of beverages designed to mimic the taste and experience of traditional beer while containing minimal to no alcohol. The classification of these products is based on their alcohol by volume (ABV): alcohol-free beer typically contains no more than 0.05% ABV, de-alcoholized beer has a maximum of 0.5% ABV, and beers brewed with reduced alcohol can contain up to 1.2% ABV. These products are primarily produced through two methods: de-alcoholization, which involves removing alcohol from a fully fermented beer, and limited fermentation, which restricts the alcohol production process from the outset. The market for non-alcoholic beers is experiencing significant expansion, driven by a global shift toward health-conscious living, evolving consumer demographics, stringent government regulations on alcohol, religious prohibitions, and changing consumer preferences.

Primary Market Driver

The single most influential factor propelling the non-alcoholic beer market is the growing health awareness among consumers globally. As understanding of the health risks associated with alcohol consumption-such as an increased incidence of certain cancers, stroke, and liver disease-becomes more widespread, consumers are actively seeking healthier alternatives. Non-alcoholic beer presents a viable option for those who wish to enjoy the social and sensory aspects of beer without the negative physiological effects of alcohol.

This health-centric demand is multifaceted. A primary motivation for many consumers is weight management. Alcohol is calorically dense, and switching to a non-alcoholic version can lead to a substantial reduction in calorie intake. The significant calorie differential between standard and non-alcoholic beers is a powerful marketing point and a key decision-making factor for health-conscious individuals. Beyond calorie content, the market is seeing innovation aimed at further enhancing the health profile of NABs. Some producers are formulating products with zero carbohydrates or by adding functional ingredients like water-soluble dietary fibers to aid digestion. Furthermore, non-alcoholic beer is positioned not just as an alcohol substitute but also as a healthier alternative to sugary soft drinks in certain consumption contexts. Its perceived benefits, which some studies suggest may include reduced inflammation, make it an attractive option for a broad spectrum of consumers managing their wellness.

Distribution and Consumption Shifts

The distribution channels for non-alcoholic beer are evolving in tandem with consumer lifestyles, with online sales gaining prominence. E-commerce platforms facilitate market growth by offering consumer conveniences such as sales incentives, discounts, and home delivery, which align perfectly with the needs of consumers leading busy lives. This channel enhances product accessibility and provides a platform for education and discovery of new brands.

Simultaneously, a fundamental shift in consumption attitudes is underway. Non-alcoholic beers are increasingly seen as appropriate and desirable for a wide range of social and professional situations where full alertness is required. They are becoming a common feature at working lunches, late-night colleague gatherings, or the night before a strenuous athletic activity. This normalization of non-alcoholic options in mainstream culture is breaking down previous stigmas and expanding the occasions for which these products are considered suitable, thereby driving consistent, everyday demand rather than confining them to niche circumstances.

Geographical Market Outlook

North America is projected to be the prominent shareholder in the global non-alcoholic beer market. The region's growth is fueled by increased investment in research and development aimed at improving product quality. Local brewers are adopting advanced and efficient production techniques, such as reverse osmosis, to create better-tasting non-alcoholic ales. There is a concerted effort within the region to expand product variety, with innovation focused on a wider range of flavors, aromas, and colors to cater to diverse palates. The growing prevalence of health conditions, such as diabetes, is also prompting more consumers to seek healthier beverage alternatives, further spurring product development and adoption in North America.

The Asia Pacific region, however, is anticipated to exhibit the most dynamic growth throughout the forecast period. The region presents significant potential due to the large volume consumption of both alcoholic and non-alcoholic beverages in key countries like Japan, China, and India. This established beverage market provides a solid foundation for the introduction and scaling of non-alcoholic beer products. The region's growth is further accelerated by rapid urbanization, rising disposable income levels, and an increasing awareness of health and wellness issues among the populations in China, India, and Thailand. This combination of macroeconomic and sociocultural trends creates a fertile environment for the non-alcoholic beer market to expand substantially.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

GLOBAL NON-ALCOHOLIC BEER MARKET BY TYPE
Lager
Ale
Stout
Others
GLOBAL NON-ALCOHOLIC BEER MARKET BY DISTRIBUTION CHANNEL
Online
Offline
Supermarket/Hypermarket
Liquor Stores
GLOBAL NON-ALCOHOLIC BEER MARKET BY END-USER
Residential
Commercial
Restaruants & Clubs
Sporting Events & Stadiums
Others
GLOBAL NON-ALCOHOLIC BEER MARKET BY GEOGRAPHY
North America
By Type
By Distribution Channel
By End-User
By Country
USA
Canada
Mexico
South America
By Type
By Distribution Channel
By End-User
By Country
Brazil
Argentina
Others
Europe
By Type
By Distribution Channel
By End-User
By Country
Germany
France
United Kingdom
Italy
Spain
Others
Middle East and Africa
By Type
By Distribution Channel
By End-User
By Country
Saudi Arabia
UAE
Israel
Others
Asia Pacific
By Type
By Distribution Channel
By End-User
By Country
China
India
Japan
South Korea
Indonesia
Thailand
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL NON-ALCOHOLIC BEER MARKET BY TYPE

5.1. Introduction
5.2. Lager
5.3. Ale
5.4. Stout
5.5. Others

6. GLOBAL NON-ALCOHOLIC BEER MARKET BY DISTRIBUTION CHANNEL

6.1. Introduction
6.2. Online
6.3. Offline
- 6.3.1. Supermarket/Hypermarket
- 6.3.2. Liquor Stores

7. GLOBAL NON-ALCOHOLIC BEER MARKET BY END-USER

7.1. Introduction
7.2. Residential
7.3. Commercial
- 7.3.1. Restaruants & Clubs
- 7.3.2. Sporting Events & Stadiums
- 7.3.3. Others

8. GLOBAL NON-ALCOHOLIC BEER MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. By Type
- 8.2.2. By Distribution Channel
- 8.2.3. By End-User
- 8.2.4. By Country
  - 8.2.4.1. USA
  - 8.2.4.2. Canada
  - 8.2.4.3. Mexico
8.3. South America
- 8.3.1. By Type
- 8.3.2. By Distribution Channel
- 8.3.3. By End-User
- 8.3.4. By Country
  - 8.3.4.1. Brazil
  - 8.3.4.2. Argentina
  - 8.3.4.3. Others
8.4. Europe
- 8.4.1. By Type
- 8.4.2. By Distribution Channel
- 8.4.3. By End-User
- 8.4.4. By Country
  - 8.4.4.1. Germany
  - 8.4.4.2. France
  - 8.4.4.3. United Kingdom
  - 8.4.4.4. Italy
  - 8.4.4.5. Spain
  - 8.4.4.6. Others
8.5. Middle East and Africa
- 8.5.1. By Type
- 8.5.2. By Distribution Channel
- 8.5.3. By End-User
- 8.5.4. By Country
  - 8.5.4.1. Saudi Arabia
  - 8.5.4.2. UAE
  - 8.5.4.3. Israel
  - 8.5.4.4. Others
8.6. Asia Pacific
- 8.6.1. By Type
- 8.6.2. By Distribution Channel
- 8.6.3. By End-User
- 8.6.4. By Country
  - 8.6.4.1. China
  - 8.6.4.2. India
  - 8.6.4.3. Japan
  - 8.6.4.4. South Korea
  - 8.6.4.5. Indonesia
  - 8.6.4.6. Thailand
  - 8.6.4.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis
9.2. Market Share Analysis
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Anheuser-Busch InBev SA/NV
10.2. Heineken International B.V.
10.3. Moscow Brewing Company
10.4. Krombacher Brauerei
10.5. Carlsberg A/S
10.6. Big Drop Brewing Inc.
10.7. Bernard Family Brewery Inc.
10.8. Suntory Group
10.9. Kirin Holdings Company, Limited
10.10. Athletic Brewing Company

11. APPENDIX

11.1. Currency
11.2. Assumptions
11.3. Base and Forecast Years Timeline
11.4. Key Benefits for the Stakeholders
11.5. Research Methodology
11.6. Abbreviations

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全球无醇啤酒市场－2025-2030年预测