无醇啤酒市场规模、份额和成长分析（按产品、类别、成分、销售管道和地区划分）—产业预测，2026-2033年

预计到 2024 年，无醇啤酒市场价值将达到 212.4 亿美元，到 2025 年将增长至 224.3 亿美元，到 2033 年将增长至 346.8 亿美元，在预测期（2026-2033 年）内复合年增长率为 5.6%。

受消费者偏好变化、健康意识增强以及人们越来越倾向于理性饮酒等因素的推动，无醇啤酒市场正经历显着成长。对于想要享受啤酒风味却又不想受到酒精影响的人来说，无醇啤酒无疑是个极具吸引力的选择。无醇啤酒的酿造方法与传统啤酒类似，保留了啤酒令人愉悦的口感，但酒精浓度含量通常低于0.5%。该市场的主要目标群体是希望减少酒精摄取的消费者，特别是指定驾驶员、孕妇和注重健康的人士。随着越来越多的人重视健康的生活方式，对无醇饮料的需求也不断增长。然而，市场渗透仍面临许多挑战，例如需要对消费者进行有效的教育，让他们了解无醇啤酒的益处和风味特征。

无醇啤酒市场驱动因素

无醇啤酒市场的成长主要得益于消费者对更健康饮品选择的转变。日益增强的健康意识和适度饮酒的趋势推动了对传统酒精饮料替代品的需求。这种转变源自于消费者对更多样化饮品选择和独特口味的追求。因此，各大品牌纷纷响应这一趋势，开发并推出各种创新无醇啤酒，以满足偏好在追求健康的同时，也兼顾了饮用乐趣。

无酒精啤酒市场的限制

无醇啤酒市场在复製传统酒精啤酒的口感、香气和整体感官体验方面面临巨大挑战。如何在保持低酒精含量或无酒精含量的同时，又能提供浓郁的风味，是一项复杂的技术难题。因此，有些消费者可能会觉得无醇产品的风味不如酒精啤酒。这种认知可能会阻碍市场成长，因为消费者对正宗啤酒体验的渴望仍然是影响其偏好和对无醇产品整体接受度的关键因素。

无醇啤酒市场趋势

无醇啤酒市场正经历着一个显着的趋势：精酿和手工产品的崛起。啤酒厂和饮料生产商正致力于开发高品质、风味独特的无醇啤酒，以吸引那些寻求传统酒精饮料之外的精緻替代品的消费者群体。这一转变反映了消费者对独特风味、天然成分和创新酿造技术的广泛需求，从而营造出一种真实感和优质感。随着人们越来越关注健康和养生，眼光独到的消费者被那些不仅能满足其口味偏好，还能融入其生活方式的无醇啤酒所吸引，这预示着该细分市场在饮料行业中拥有巨大的未来潜力。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球无醇啤酒市场规模（依产品划分）、复合年增长率（2026-2033 年）

• 非酒精性
• 低酒精

全球无醇啤酒市场规模（按类别划分）、复合年增长率（2026-2033 年）

• 飞机
• 调味

全球无醇啤酒市场规模（按成分划分）、复合年增长率（2026-2033 年）

• 麦芽
• 跳
• 酵母菌
• 酵素
• 其他的

全球无醇啤酒市场规模（依销售管道划分）、复合年增长率（2026-2033 年）

• 便利商店
• 酒类商店
• 超级市场
• 餐厅和酒吧
• 网路商店

全球无醇啤酒市场规模（按地区划分）、复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Anheuser-Busch InBev（Belgium）
• Heineken NV（Netherlands）
• Carlsberg A/S（Denmark）
• Athletic Brewing Company（USA）
• Bundaberg Brewed Drinks（Australia）
• Radeberger Gruppe（Germany）
• Volfas Engelman（Lithuania）
• Van Pur（Poland）
• Feldschlosschen Getranke AG（Switzerland）
• Moscow Brewing Company（Russia）
• Big Drop Brewing Co.（United Kingdom）
• Bernard Family Brewery Inc.（Czech Republic）
• Suntory Beer（Japan）
• Kirin Brewery Company（Japan）
• Coors Brewing Company（USA）
• Erdinger WeiBbrau GmbH（Germany）
• Krombacher Brauerei（Germany）
• Royal Swinkels Family Brewers（Netherlands）
• BrewDog plc（United Kingdom）
• Bitburger Braugruppe GmbH（Germany）

结论与建议

Non-alcoholic Beer Market size was valued at USD 21.24 Billion in 2024 and is poised to grow from USD 22.43 Billion in 2025 to USD 34.68 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).

The non-alcoholic beer market is experiencing notable expansion, fueled by evolving consumer tastes, a heightened focus on health, and a growing inclination towards moderation and responsible drinking practices. This product serves as an appealing alternative for those seeking to enjoy beer's flavor without the effects of alcohol. Brewed similarly to traditional beer, non-alcoholic options retain desirable taste characteristics, with alcohol content typically under 0.5% ABV. The market primarily targets consumers aiming to minimize alcohol intake, including designated drivers, pregnant women, and health-conscious individuals. As more people prioritize healthier lifestyles, the demand for alcohol-free beverages is rising. However, challenges remain, such as the need for effective consumer education on the benefits and flavor profiles of non-alcoholic beer to enhance market penetration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Non-alcoholic Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Non-alcoholic Beer Market Segments Analysis

Global Non-alcoholic Beer Market is segmented by Product, Category, Material, Sales Channel and region. Based on Product, the market is segmented into Alcohol-free and Low Alcohol. Based on Category, the market is segmented into Plain and Flavored. Based on Material, the market is segmented into Malted Grains, Hops, Yeasts, Enzymes and Others. Based on Sales Channel, the market is segmented into Convenience Stores, Liquor Stores, Supermarkets, Restaurants & Bars and Online Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Non-alcoholic Beer Market

A significant catalyst for the growth of the non-alcoholic beer market is the evolving consumer inclination towards healthier beverage choices. As individuals become more health-conscious and seek moderation in alcohol intake, there is a rising demand for alternatives to conventional alcoholic drinks. This shift is fueled by a desire for greater diversity in drinking options and the exploration of unique flavors. Consequently, brands are responding to this trend by developing and launching an array of innovative non-alcoholic beer varieties and flavors, reflecting the changing preferences of consumers who prioritize wellness without sacrificing enjoyment.

Restraints in the Non-alcoholic Beer Market

The non-alcoholic beer market encounters significant challenges in mimicking the taste, aroma, and overall sensory experience associated with traditional alcoholic beers. Striking a harmonious balance between delivering a flavorful profile while maintaining low or no alcohol content can be a complex technical task. As a result, some consumers may perceive the flavor of non-alcoholic options as less enjoyable when compared to their alcoholic equivalents. This perception can hinder the growth of the market, as the desire for an authentic beer experience remains a significant factor influencing consumer preferences and overall acceptance of non-alcoholic varieties.

Market Trends of the Non-alcoholic Beer Market

The non-alcoholic beer market is witnessing a significant trend characterized by the rise of craft and artisanal offerings. Breweries and beverage companies are increasingly focusing on creating high-quality, flavor-rich non-alcoholic beers that appeal to consumers seeking sophisticated alternatives to traditional alcoholic beverages. This shift reflects a broader consumer demand for unique flavors, natural ingredients, and innovative brewing techniques, fostering a sense of authenticity and premium quality. As health and wellness consciousness grows, discerning consumers are drawn to non-alcoholic beers that not only satisfy their taste preferences but also align with their lifestyle choices, signaling a promising future for this segment in the beverage industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Non-alcoholic Beer Market Size by Product & CAGR (2026-2033)

• Market Overview
• Alcohol-free
• Low Alcohol

Global Non-alcoholic Beer Market Size by Category & CAGR (2026-2033)

• Market Overview
• Plain
• Flavored

Global Non-alcoholic Beer Market Size by Material & CAGR (2026-2033)

• Market Overview
• Malted Grains
• Hops
• Yeasts
• Enzymes
• Others

Global Non-alcoholic Beer Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Convenience Stores
• Liquor Stores
• Supermarkets
• Restaurants & Bars
• Online Stores

Global Non-alcoholic Beer Market Size & CAGR (2026-2033)

• North America (Product, Category, Material, Sales Channel)
  • US
  • Canada
• Europe (Product, Category, Material, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, Material, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, Material, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, Material, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Athletic Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bundaberg Brewed Drinks (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radeberger Gruppe (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volfas Engelman (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Van Pur (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feldschlosschen Getranke AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moscow Brewing Company (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Drop Brewing Co. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bernard Family Brewery Inc. (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beer (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Brewery Company (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coors Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Erdinger WeiBbrau GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krombacher Brauerei (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Swinkels Family Brewers (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrewDog plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bitburger Braugruppe GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations