全球无酒精啤酒市场规模：按产品、分销管道和地区分類的范围和预测

无酒精啤酒市场规模及预测

预计 2024 年无酒精啤酒市场规模将达到 250 亿美元，到 2032 年将达到 420 亿美元，2026 年至 2032 年的复合年增长率为 5.35%。

• 软性饮料的乙醇含量高达 2.8%，被公认为酒精饮料的有效替代品。研究表明，饮用含酒精的啤酒和饮用烈性啤酒能带来同样的感觉。
• 啤酒种类包括 IPA、麦芽、小麦等。它具有许多健康益处，包括降低心臟病的风险、促进睡眠和促进骨骼生长。
• 建议某些族群饮用无酒精啤酒，例如孕妇、心臟病或肝病患者、相关人员和服药的人。
• 人们越来越意识到饮酒对健康的不利影响，这是支持无酒精啤酒市场渗透的主要因素之一。消费者对饮用麦芽饮料的好处的健康意识不断增强，以及产品供应的增加，正在推动产业前景的发展。
• 几十年来，酒精消费一直是多个国家的社会问题，因为它强烈反映了相当一部分人口的传统文化和信仰，这应该会支持无酒精啤酒市场的趋势。

全球无酒精啤酒市场动态

影响全球无酒精啤酒市场的关键市场动态是：

关键市场驱动因素

• 健康意识：健康意识：消费者健康意识的增强，包括对饮酒及其相关健康风险的担忧，推动了对无酒精啤酒作为更健康替代品的需求。
• 消费者偏好的改变：消费者偏好转向更健康的生活方式，例如减少酒精消费量，导致对非酒精饮料（包括非酒精啤酒）的需求增加。
• 产品创新：製造商正在投资产品创新，以改善无酒精啤酒的口感、香气和整体质量，使其对寻求无酒精选择而又不影响口感的消费者更具吸引力。
• 扩大消费者群体：无酒精啤酒对更广泛的消费者群体的吸引力越来越大，不仅包括指定司机和避免饮酒的人，还包括孕妇、运动员和注重健康、寻求低热量饮料的人。
• 行销与广告：有效的行销策略和广告宣传强调无酒精啤酒的健康益处、口味和多功能性，将提高消费者的认知度和接受度，促进市场成长。
• 监管支持：有利的法律规范和政策，促进负责任的消费和更健康的饮料选择，再加上优惠的税收制度和标籤法规，将推动无酒精啤酒市场的成长。

主要问题

• 口味和品质：儘管口味和品质有所进步，但无酒精啤酒仍然面临着复製传统酒精啤酒的口味和口感的挑战。非酒精饮料
• 认知与耻辱：无酒精啤酒仍然面临认知问题和耻辱，被认为是酒精啤酒的劣质替代品，这限制了它被某些消费者群体接受。
• 产品认知度有限：消费者对无酒精啤酒缺乏认知和了解，尤其是在新兴市场和消费水平较低的地区，这对市场渗透和成长构成了挑战。
• 分销管道：与酒精啤酒相比，无酒精啤酒在零售店和商店的供应量和知名度有限，这使得消费者难以购买和接受无酒精啤酒。
• 价格敏感度：无酒精啤酒通常比含酒精啤酒更贵，主要是因为生产成本较低且规模经济，这可能会阻止对价格敏感的消费者转而购买无酒精啤酒。
• 来自替代饮料的竞争：无酒精啤酒面临着来自各种具有类似清凉和补水特性的替代饮料的竞争，例如无酒精调饮、软性饮料和调味水。

关键机会

• 健康与保健趋势：随着消费者健康意识的增强，对软性饮料作为传统酒精饮料替代品的需求日益增长。无酒精啤酒为注重健康的消费者提供了机会，让他们在不牺牲口味或体验的情况下寻求低热量的选择。
• 扩大消费者群体：无酒精啤酒为传统上不饮用酒精饮料的人群提供了机会，例如孕妇、指定驾驶者、健身爱好者以及有宗教或文化限制的人。
• 口味创新：无酒精啤酒提供了创新和多样化口味的机会，以满足更广泛的消费者偏好。尝试不同的原料、酿造技术和口味改进可以帮助吸引新消费者并留住现有消费者。
• 优质化：透过高品质的原料、精美的包装和高端的品牌，无酒精啤酒有机会定位为高端饮料，机会那些愿意为高品质无酒精饮料支付溢价的挑剔消费者。
• 功能性成分：透过在无酒精啤酒中添加维生素、矿物质、抗氧化剂和植物萃取物等功能性成分，机会增强健康益处并吸引那些为了满足特定健康需求或生活方式选择而寻求机能饮料的消费者。
• 零售扩张：无酒精啤酒品牌可以从超级市场、便利商店和线上平台等零售通路中无酒精饮料供应的扩大中受益。增加货架空间和知名度可以促进销售并扩大您的市场范围。

目录

第一章 全球无酒精啤酒市场简介

• 市场概览
• 研究范围
• 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章全球无酒精啤酒市场展望

• 概述
• 市场动态
  • 驱动程式
  • 限制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章全球无酒精啤酒市场（按产品）

• 概述
• 无酒精
• 低酒精

第六章全球无酒精啤酒市场（依通路）

• 概述
• 商店类型
• 无店家类型

7. 全球无酒精啤酒市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 其他的
  • 拉丁美洲
  • 中东和非洲

第八章全球无酒精啤酒市场的竞争格局

• 概述
• 各公司市场排名
• 重点发展策略

第九章 公司简介

• Heineken International BV
• Moscow Brewing Company
• Anheuser-Busch InBev SA/NV
• Krombacher Brauerei
• Carlsberg

第十章 重大进展

• 产品发布/开发
• 合併与收购
• 业务扩展
• 伙伴关係与合作

第十一章 附录

• 相关调查

Non-Alcoholic Beer Market Size And Forecast

Non-Alcoholic Beer Market size is valued at USD 25 Billion in 2024 and is anticipated to reach USD 42 Billion by 2032, growing at a CAGR of 5.35% from 2026 to 2032.

• The soft drink contains up to 2.8% ethyl alcohol by volume and is recognized as an effective substitute for alcoholic beverages. Research has shown that drinking alcoholic beer evokes the same sensations as full-strength beer.
• Some types of beer are IPA, malt and wheat. It has numerous health benefits, such as reducing the risk of heart disease, promoting sleep, and promoting bone growth.
• Non-alcoholic beer is recommended for specific groups of people, such as pregnant women, people with heart and liver disease, sports professionals and people taking medications.
• Increasing awareness of the negative health effects of alcohol consumption is one of the main factors supporting the penetration of non-alcoholic beer into the market. Growing consumer health awareness about the benefits of consuming malt beverages along with product availability are driving the industry outlook.
• Alcohol consumption has been a social problem in several countries for decades due to the strong representation of traditional culture and beliefs among a significant part of the population, which should support trends in the Non-Alcoholic Beer Market.

Global Non-Alcoholic Beer Market Dynamics

The key market dynamics that are shaping the global non-alcoholic beer market include:

Key Market Drivers:

• Health Consciousness: Growing consumer health awareness, including concerns over alcohol consumption and associated health risks, is driving the demand for non-alcoholic beer as a healthier alternative.
• Changing Consumer Preferences: Changes in consumer preferences towards healthier lifestyles, including reducing alcohol consumption, are leading to an increase in demand for non-alcoholic beverages, including non-alcoholic beer.
• Product Innovation: Manufacturers are investing in product innovation to improve the taste, aroma and overall quality of non-alcoholic beers, making them more attractive to consumers looking for a non-alcoholic option without compromising on taste.
• Growing Consumer Base: Non-alcoholic beer is increasingly attracting a broader consumer base that extends beyond designated drivers and those who avoid alcohol, including pregnant women, athletes and individuals health-conscious people looking for low-calorie drinks.
• Marketing and Advertising: Effective marketing strategies and advertising campaigns that highlight the health benefits, taste and versatility of non-alcoholic beer increase consumer awareness and acceptance and contribute to market growth.
• Regulatory Support: Favourable regulatory frameworks and policies promoting responsible consumption and healthier beverage options, coupled with favourable tax and labelling regulations, facilitate the growth of the non-alcoholic beer market.

Key Challenges:

• Taste and Quality: Despite advances in taste and quality, non-alcoholic beer still faces the challenge of replicating the taste and mouthfeel of traditional alcoholic beer, which may deter some consumers from switching to alternatives. Non-alcoholic options.
• Perception and Stigma: Non-alcoholic beer continues to face perception issues and stigma as an inferior alternative to alcoholic beer, which limits its acceptance by certain consumer segments.
• Limited Product Awareness: Lack of awareness and understanding of non-alcoholic beer, especially among consumers in emerging markets or regions with low consumption rates, poses a challenge to market penetration and growth.
• Distribution Channels: The limited availability and visibility of non-alcoholic beer in retail stores and on-premises compared to alcoholic beer makes it difficult for consumers to access and accept non-alcoholic options.
• Price Sensitivity: Non-alcoholic beer is often priced higher than alcoholic beer, primarily due to production costs and lower economies of scale, which may dissuade price-sensitive consumers from switching.
• Competition from Alternative Beverages: Non-alcoholic beer faces competition from a wide range of alternative beverages, including mocktails, soft drinks and flavored waters, which offer similar properties such as refreshment and hydration.

Key Opportunities

• Health and Wellness Trend: As consumers become more health conscious, there is a growing demand for soft drinks as an alternative to traditional alcoholic beverages. Non-alcoholic beer offers the opportunity to satisfy health-conscious consumers looking for low-calorie options without sacrificing taste or experience.
• Expanding the Consumer Base: Non-alcoholic beer offers the opportunity to target demographic groups that traditionally do not consume alcoholic beverages, including pregnant women, designated drivers, fitness enthusiasts, and individuals with religious or cultural restrictions.
• Innovation in flavor profiles: There is an opportunity to innovate and diversify flavor profiles in non-alcoholic beer, catering to a wider range of consumer preferences. Experimenting with different ingredients, brewing techniques and flavor enhancements can help attract new consumers and retain existing ones.
• Premiumisation: There is an opportunity to position non-alcoholic beer as a premium drink, with high-quality ingredients, sophisticated packaging and premium branding to attract discerning consumers who are willing to pay a premium for high-quality non-alcoholic options.
• Functional Ingredients: The inclusion of functional ingredients such as vitamins, minerals, antioxidants and botanical extracts in non-alcoholic beer offers the opportunity to enhance its health benefits and attract consumers seeking functional beverages for specific health needs or lifestyle choices.
• Retail Expansion: Non-alcoholic beer brands can benefit from the growing availability of non-alcoholic beverages in retail channels, including supermarkets, convenience stores and online platforms. Increasing shelf space and visibility can help boost sales and expand market reach.

Global Non-Alcoholic Beer Market Regional Analysis

Here is a more detailed regional analysis of the global non-alcoholic beer market

Asia Pacific

• Asia Pacific is experiencing a significant increase in beer consumption, driven by rising disposable incomes, urbanization and changing consumer preferences. This growth represents a great opportunity for alcoholic beer producers to expand their presence and enter new markets in the region.
• The region's emerging middle class represents a significant consumer base with growing purchasing power, resulting in increased demand for premium and craft beers. Alcoholic beer producers can capitalize on this trend by offering diverse, high-quality products tailored to local preferences, enabling the region exhibit rapid growth.
• Urbanization and the influence of Western culture are driving the adoption of beer consumption in many Asian countries. This provides opportunities for national and international beer brands to launch new products and gain market share in urban centers.
• The craft beer movement is gaining momentum in the Asia-Pacific region, particularly in countries like Japan, South Korea, Australia, and China. Alcoholic beer producers can capitalize on this trend by offering unique, craft beers aimed at discerning consumers looking for variety and quality.

North America

• North America is at the forefront of the craft beer revolution, with a thriving craft beer industry made up of small, independent breweries producing innovative, artisanal beers, holding major shar in the market. This presents opportunities for both established and new operators to participate in the growing craft beer market.
• Consumer preferences in North America are shifting toward healthier lifestyles, leading to greater demand for low-calorie, low-carb and organic beers. Alcoholic beer producers can respond to this trend by offering healthier alternatives and promoting transparency in beer ingredients and production processes.
• The premiumization trend in North America is driving demand for high-quality, high-priced alcoholic beers, including specialty beers, limited editions and cask ales. Alcoholic beer producers can use premiumization to differentiate their brands and command higher prices.
• The rise of e-commerce platforms and direct-to-consumer channels offers alcoholic beer brands the opportunity to reach consumers directly, bypassing traditional retail channels and expanding its reach on the market.

Global Non-Alcoholic Beer Market: Segmentation Analysis

The Non-Alcoholic Beer Market is segmented on the basis of Application, End-User, and Geography.

Non-Alcoholic Beer Market, By Product

• Alcohol Free
• Low Alcohol

Based on Product, the market is segmented into Alcohol free and Low alcohol. The growing inclination toward socialization while still maintain focus on health is surging the demand for light beer options. Thus, the need to experience little alcoholic effect without affecting the health is bolstering the sales of low alcohol. This segment is projected to hold a dominant share in the market.

Non-Alcoholic Beer Market, By Distribution Channel

• Online
• Offline

Based on Distribution Channel, the market is segmented into Store Based and Non-Store Based. Offline segment is projected to hold a large share, accounting for a share of 81.2% in the market. This segment includes supermarkets, retail outlets (company-owned or franchisee-owned), convenience stores, and convenience stores. The quick delivery and lower damage risks is major factor bolstering the offline sales.

Non-Alcoholic Beer Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Geography, the Global Non-Alcoholic Beer Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. European Non-Alcoholic Beer Market is estimated to exceed USD 4 Billion owing to rise in beer companies capitalizing on the surging interest in the low alcohol varieties by launching products in this segment. Consumption of Non-Alcoholic Beer is growing fast as consumers have become more aware of the adverse effects of excessive sugar and calorie consumption & are focusing on healthier lifestyles.

Key Players

The "Global Non-Alcoholic Beer Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Big Drop Brewing Co., Anheuser-Busch InBev, Heineken N.V., Bernard Family Brewery Inc., Moscow Brewing Company, Carlsberg A/S, Suntory Beer, Erdinger Weibbrau, Arpanoosh CO, Krombacher Braueri.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

• Non-Alcoholic Beer Market Recent Developments
• In May 2020, Carlsberg, a Danish brewer, and Marston's, a British pub and cask ale company, announced a joint venture. The new company supplies Carlsberg beers to Marston's 1,400 United Kingdom pubs. As well as Carlsberg mass-market lagers and Marston's cask ale brands including Hobgoblin and Pedigree.
• In December 2020, Brooklyn Brewery, revealed its plan to enhance its non-alcoholic portfolio with the introduction of Special Effects IPA. Since craft brewers are seeking a 0%-ABV area, the buzz around low-alcohol beers has further been propelled. Thus, creating a beneficial outlook for the non-alcoholic beer industry in the estimated period.

TABLE OF CONTENTS

1. INTRODUCTION OF GLOBAL NON-ALCOHOLIC BEER MARKET

• 1.1. Overview of the Market
• 1.2. Scope of Report
• 1.3. Assumptions

2. EXECUTIVE SUMMARY

3. RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1. Data Mining
• 3.2. Validation
• 3.3. Primary Interviews
• 3.4. List of Data Sources

4. GLOBAL NON-ALCOHOLIC BEER MARKET OUTLOOK

• 4.1. Overview
• 4.2. Market Dynamics
  • 4.2.1. Drivers
  • 4.2.2. Restraints
  • 4.2.3. Opportunities
• 4.3. Porters Five Force Model
• 4.4. Value Chain Analysis

5. GLOBAL NON-ALCOHOLIC BEER MARKET, BY PRODUCT

• 5.1. Overview
• 5.2. Alcohol Free
• 5.3. Low alcohol

6. GLOBAL NON-ALCOHOLIC BEER MARKET, BY DISTRIBUTION CHANNEL

• 6.1. Overview
• 6.2. Store Based
• 6.3. Non-Store Based

7. GLOBAL NON-ALCOHOLIC BEER MARKET, BY GEOGRAPHY

• 7.1. Overview
• 7.2. North America
  • 7.2.1. U.S.
  • 7.2.2. Canada
  • 7.2.3. Mexico
• 7.3. Europe
  • 7.3.1. Germany
  • 7.3.2. U.K.
  • 7.3.3. France
  • 7.3.4. Rest of Europe
• 7.4. Asia Pacific
  • 7.4.1. China
  • 7.4.2. Japan
  • 7.4.3. India
  • 7.4.4. Rest of Asia Pacific
• 7.5. Rest of the World
  • 7.5.1. Latin America
  • 7.5.2. Middle East & Africa

8. GLOBAL NON-ALCOHOLIC BEER MARKET COMPETITIVE LANDSCAPE

• 8.1. Overview
• 8.2. Company Market Ranking
• 8.3. Key Development Strategies

9. COMPANY PROFILES

• 9.1. Heineken International B.V.
  • 9.1.1. Overview
  • 9.1.2. Financial Performance
  • 9.1.3. Product Outlook
  • 9.1.4. Key Developments
• 9.2. Moscow Brewing Company
  • 9.2.1. Overview
  • 9.2.2. Financial Performance
  • 9.2.3. Product Outlook
  • 9.2.4. Key Developments
• 9.3. Anheuser-Busch InBev SA/NV
  • 9.3.1. Overview
  • 9.3.2. Financial Performance
  • 9.3.3. Product Outlook
  • 9.3.4. Key Developments
• 9.4. Krombacher Brauerei
  • 9.4.1. Overview
  • 9.4.2. Financial Performance
  • 9.4.3. Product Outlook
  • 9.4.4. Key Developments
• 9.5. Carlsberg
  • 9.5.1. Overview
  • 9.5.2. Financial Performance
  • 9.5.3. Product Outlook
  • 9.5.4. Key Developments

10 KEY DEVELOPMENTS

• 10.1 Product Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research