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全球植物棒市场 - 2023-2030 年
市场调查报告书
商品编码
1319218

全球植物棒市场 - 2023-2030 年

Global Plant-Based Bars Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 200 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概述

2022 年，全球植物棒市场规模为 72 亿美元，预计到 2030 年将达到 125 亿美元，实现利润丰厚的增长。在 2023-2030 年的预测期内，市场年复合增长率为 7.2%。

对于健身爱好者和寻求植物蛋白替代品的人来说，植物蛋白棒作为一种方便的蛋白质来源，已经获得了巨大的吸引力。这些蛋白棒通常含有丰富的蛋白质成分，如豌豆蛋白、糙米蛋白或大麻蛋白。与传统的加工零食相比，植物蛋白棒被定位为更健康的零食替代品。品牌强调使用天然、加工程度最低的配料，避免使用人工添加剂、防腐剂和精制糖。

素食主义的兴起和越来越多的人采用植物性饮食，推动了对植物棒的需求。例如，Larabar 等公司提供了一系列素食和植物棒，由于对这些产品的需求不断增加，它们的业绩出现了大幅增长。

市场动态

对素食和纯素食品需求的增长促进了植物性食品棒市场的增长

对素食和纯素食品日益增长的需求是植物棒市场增长的主要驱动力。随着越来越多的人出于道德、环保或健康等原因采用植物性饮食，人们对以植物为原料、不含动物产品的零食的需求也在不断增长。根据 Soylent 的数据，10% 的美国成年人认为自己是素食者或纯素者。

除了素食主义者和纯素主义者的人数不断增加外，还有一种更广泛的趋势，那就是 "柔性主义"，即在饮食中减少肉类和动物产品的摄入量。推动这一趋势的因素有很多，包括健康问题、道德考虑和环境可持续性。随着越来越多的人采用植物性饮食或柔性饮食，对植物性零食（如巧克力棒）的需求可能会继续增长。

创造性创新和产品开发推动植物棒市场增长

创新和产品开发带来了更广泛的植物棒选择，满足了不同消费者的偏好和饮食需求。公司不断推出新口味、新成分和新配方，以满足消费者不断变化的需求。例如，Clif Bar、RXBAR 和 Kind Snacks 等品牌定期推出新口味和新配料组合，以吸引消费者并扩大产品线。

产品开发的创新促使植物棒中加入了功能性配料并增强了营养成分。一些品牌正在加入超级食品、适应原和其他有益成分，以提供更多的健康益处。例如，一些植物棒含有奇亚籽、螺旋藻或姜黄等成分，这些成分具有功能特性和营养价值，对注重健康的消费者很有吸引力。

植物棒的高成本阻碍市场增长

植物性配料的高成本可能会严重制约植物性食品棒市场的增长。植物棒通常使用天然全食品配料制成，这些配料通常比许多其他类型零食中使用的人工配料更加昂贵。这可能使植物棒的生产成本更高，也可能导致消费者购买的价格更高。

植物棒的高成本会使一些消费者，特别是低收入或可支配收入有限的消费者，不太容易获得植物棒。这可能会限制植物棒的潜在市场，并使其与其他更实惠的零食相比竞争力更弱。

COVID 影响：

COVID-19 大流行加速了电子商务和在线零售的发展。随着实体店的关闭和现场购物的限制，消费者越来越多地转向网络平台购买日用品和零食。植物棒状食品不易腐烂，易于运输，非常适合在线销售。向电子商务的转变为植物棒品牌接触消费者提供了新的途径。

大流行病导致全球供应链中断，影响了各种食品的供应和分销。虽然这些中断的程度可能各不相同，但依赖稳定原料供应的植物棒可能会在生产和分销方面面临挑战。

俄乌战争影响：

地缘政治冲突会给消费者带来不确定性和不稳定性。在这种情况下，个人可能会优先考虑生活必需品和基本必需品，而不是像植物棒这样的特色食品。与冲突有关的经济困难和担忧可能会导致消费者的购买行为和整体市场需求发生变化。地缘政治冲突会对全球经济产生更广泛的影响，包括货币波动、贸易政策和投资者信心。这些因素会影响消费者的消费能力、市场稳定性和投资决策，从而间接影响植物棒市场，进而影响该行业的增长和发展。

目 录

第 1 章：研究方法与范围

  • 研究方法
  • 报告的研究目标和范围

第2章：定义和概述

第3章：执行摘要

  • 按产品类型分類的摘要
  • 按成分划分
  • 按销售渠道划分
  • 按地区划分

第四章：动态

  • 影响因素
    • 驱动因素
    • 限制因素
    • 机会
    • 影响分析

第 5 章：行业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • COVID 之前的情况
    • COVID 期间的情景
    • COVID 后的情景
  • COVID-19 期间的定价动态
  • 供求关系
  • 大流行期间与市场相关的政府倡议
  • 制造商的战略倡议
  • 结论

第7章：按产品类型划分

  • 谷物/麦片棒
  • 蛋白棒
  • 小吃棒
  • 代餐棒
  • 其他

第 8 章：按配料分类

  • 坚果和种子
  • 谷物
  • 水果
  • 其他

第 9 章：按分销渠道

  • 超市/超级市场
  • 专卖店
  • 网上销售
  • 其他

第 10 章：按地区划分

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第 11 章 ：公司简介

  • Kellogg's Company
    • 公司概况
    • 产品组合和说明
    • 财务概况
    • 主要发展
  • LoveRaw
  • 88 Acres
  • Rise Bar
  • Vaxa Bar
  • Green's Mills Inc.
  • Raw Bite
  • GNC Holdings LLC
  • General Mills Inc.
  • MADE GOOD

第 12 章 ：附录

简介目录
Product Code: FB6564

Market Overview

The Global Plant-Based Bars Market US$ 7.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 12.5 billion by 2030. The market is growing at a CAGR of 7.2% during the forecast period 2023-2030.

Plant protein bars have gained significant traction as a convenient source of protein for fitness enthusiasts and those seeking plant-based protein alternatives. These bars often contain protein-rich ingredients like pea protein, brown rice protein, or hemp protein. Plant-based bars are positioned as healthier snack alternatives compared to traditional processed snacks. Brands emphasize the use of natural, minimally processed ingredients and avoid artificial additives, preservatives, and refined sugars.

The demand for plant-based bars has been driven by the rise in veganism and the growing number of people adopting plant-based diets. For instance, companies like Larabar, which offers a range of vegan and plant-based bars, have experienced significant growth due to the increasing demand for these products.

Market Dynamics

Increasing Demand for Vegan and Vegetarian Food Boosts the Growth of the Plant-Based Bars Market

The increasing demand for vegan and vegetarian food is a major driver behind the growth of the plant-based bars market. As more people adopt plant-based diets for ethical, environmental, or health reasons, there is a growing demand for snacks that are made with plant-based ingredients and free from animal products. According to Soylent, 10% of U.S. adults identify themselves as vegan or vegetarian.

In addition to the growing number of vegans and vegetarians, there is also a wider trend towards flexitarianism, which involves reducing the amount of meat and animal products in one's diet. This trend is driven by a range of factors, including health concerns, ethical considerations, and environmental sustainability. As more people adopt plant-based or flexitarian diets, the demand for plant-based snacks like bars is likely to continue to grow.

Creative Innovation and Product Development is Driving the Plant-Based Bars Market Growth

Innovation and product development have led to a wider range of plant-based bar options, catering to diverse consumer preferences and dietary needs. Companies are continuously introducing new flavors, ingredients, and formulations to keep up with evolving consumer demands. For instance, brands like Clif Bar, RXBAR, and Kind Snacks regularly introduce new flavors and ingredient combinations to attract consumers and expand their product lines.

Innovation in product development has led to the inclusion of functional ingredients and enhanced nutritional profiles in plant-based bars. Brands are incorporating superfoods, adaptogens, and other beneficial ingredients to provide added health benefits. For instance, some plant-based bars incorporate ingredients like chia seeds, spirulina, or turmeric for their functional properties and nutritional benefits, appealing to health-conscious consumers.

The High Cost of Plant-Based Bars Hamper the Market Growth

The high cost of plant-based ingredients can be a significant restraint on the growth of the plant-based bars market. Plant-based bars are typically made with natural, whole-food ingredients that are often more expensive than the artificial ingredients used in many other types of snacks. This can make plant-based bars more expensive to produce, and can also result in higher prices for consumers.

The high cost of plant-based bars can make them less accessible to some consumers, particularly those on lower incomes or with limited disposable income. This can limit the potential market for plant-based bars and may make them less competitive compared to other more affordable snack options.

COVID Impact:

The COVID-19 pandemic has accelerated the growth of e-commerce and online retail. With physical store closures and restrictions on in-person shopping, consumers have increasingly turned to online platforms to purchase their groceries and snacks. Plant-based bars, being non-perishable and easy to ship, are well-suited for online sales. This shift to e-commerce may have provided new avenues for plant-based bar brands to reach consumers.

The pandemic has caused disruptions in global supply chains, affecting the availability and distribution of various food products. While the extent of these disruptions may vary, plant-based bars that rely on a stable supply of ingredients could potentially face challenges in production and distribution.

Russia-Ukraine War Impact:

Geopolitical conflicts can create a sense of uncertainty and instability among consumers. In such situations, individuals might prioritize essential goods and basic necessities over specialty food items like plant-based bars. Economic hardships and concerns related to the conflict may lead to changes in consumer purchasing behavior and overall market demand. Geopolitical conflicts can have broader impacts on the global economy, including currency fluctuations, trade policies, and investor confidence. These factors can indirectly affect the plant-based bars market by influencing consumer spending power, market stability, and investment decisions, which could impact the growth and development of the industry.

Segment Analysis

The global plant-based bars market is segmented based on product type, ingredient, distribution channel, and region.

Nutritional Value and Health Benefits of Nuts and Seeds

Based on the ingredient the plant-based bars market is classified into nuts & seeds, grains, fruits, and others. The nuts and seeds segment held the largest share in the plant-based bars market in 2022 and is expected to continue to dominate the market over the forecast period. Nuts and seeds are popular ingredients in plant-based bars due to their high nutritional value, including healthy fats, fiber, and protein.

Nuts and seeds are also popular because they add flavor, texture, and crunch to plant-based bars. They can be used to create a variety of different flavor profiles, from sweet and fruity to savory and spicy. For instance, Larabars come in 30 flavors and cost less than $1.50 a bar, making them a budget-friendly option. This bar contains 3-6 gms of protein and also comes with cashews, almonds, walnuts, or peanuts. Additionally, nuts and seeds are often used as a natural binding agent in plant-based bars, helping to hold the bar together without the need for artificial additives or preservatives.

Geographical Analysis

Increasing Awareness Among Consumers about Plant-Based Diets in The Europe Region

Europe has a significant share of the plant-based bars market. The increasing awareness among consumers about the benefits of plant-based diets for their health and the environment has led to a surge in demand for plant-based products, including plant-based bars. Another factor contributing to the growth of the plant-based bars market in Europe is the increasing number of people following vegetarian or vegan diets.

The consumption of plant-based foods in Europe increased by 49% in just two years, according to a project funded by the EU. Additionally, The Good Food Institute Europe reports that by 2022, sales of plant-based foods will have increased by 22% across 13 different European nations, totaling €5.7 billion. As a result, these elements helped to create an environment that was conducive to the market expansion for plant-based bars in Europe.

Competitive Landscape

The major global players in the market include: Kellogg's Company, LoveRaw, 88 Acres, Rise Bar, Vaxa Bar, Green's Mills Inc., Raw Bite, GNC Holdings LLC, General Mills Inc., MADE GOOD.

Why Purchase the Report?

  • To visualize the plant-based bars market segmentation based on product type, ingredient, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of pant-based bars market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The global plant-based bars market report would provide approximately 61 tables, 61 figures, and 200 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product Type
  • 3.2. Snippet by Ingredient
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3 Opportunity
    • 4.1.3. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Cereal/Granola Bars*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Protein Bars
  • 7.4. Snack Bars
  • 7.5. Meal Replacement Bars
  • 7.6. Others

8. By Ingredient

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 8.1.2. Market Attractiveness Index, By Ingredient
  • 8.2. Nuts & Seeds*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Grains
  • 8.4. Fruits
  • 8.5. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarket/Hypermarket*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Specialty Stores
  • 9.4. Online Sales
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

Competitive Landscape

  • 10.7. Competitive Scenario
  • 10.8. Market Positioning/Share Analysis
  • 10.9. Mergers and Acquisitions Analysis

11. Company Profiles

  • 11.1. Kellogg's Company*
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Financial Overview
    • 11.1.4. Key Developments
  • 11.2. LoveRaw
  • 11.3. 88 Acres
  • 11.4. Rise Bar
  • 11.5. Vaxa Bar
  • 11.6. Green's Mills Inc.
  • 11.7. Raw Bite
  • 11.8. GNC Holdings LLC
  • 11.9. General Mills Inc.
  • 11.10. MADE GOOD

LIST NOT EXHAUSTIVE

12. Appendix

  • 12.1. About Us and Services
  • 12.2. Contact Us