全球谷物棒市场研究报告 - 2024 年至 2032 年产业分析、规模、份额、成长、趋势和预测

全球谷物棒市场需求预计将从 2023 年的 89.3 亿美元达到 2032 年近 148.9 亿美元的市场规模，2024-2032 年研究期间复合年增长率为 5.85%。

谷物棒是由谷类、谷物和其他成分（如坚果、水果和甜味剂）製成的方便零食。它们通常被烘烤或压製成棒，并且通常添加维生素和矿物质。这些零食棒为外出用餐提供了方便携带且营养丰富的选择，吸引了寻求快速、健康零食的忙碌消费者。它们有各种口味和配方，包括高蛋白、低糖和无麸质选项，可满足不同的饮食偏好和需求。

市场动态

由于消费者对方便携带的零食选择的日益偏好，谷物棒市场正在经历显着增长。忙碌的生活方式和日益增强的健康意识导致对无缝融入日常生活的营养、便携式零食的需求不断增长。健康与保健趋势在塑造市场方面发挥着不可或缺的作用。消费者越来越多地寻求具有功能性益处的零食，例如高蛋白、低糖以及添加维生素和矿物质。迎合这些以健康为导向的偏好的谷物棒，包括满足特定饮食需求的选择，如无麸质或纯素食，特别受欢迎。

食品加工和配方方面的技术进步有助于创造市场机会。成分和生产技术的创新使得能够创造出新的和改进的巧克力棒品种，从而提高口味、质地和营养价值。这些进步也支持开发满足新兴消费趋势和饮食需求的专用产品。零售通路和线上平台的扩张增强了市场的可及性和成长。杂货店、便利商店和电子商务平台的激增让消费者可以轻鬆获得各种谷物棒选择。此外，基于订阅的模式和直接面向消费者的销售策略的兴起为品牌提供了进入利基市场和建立客户忠诚度的机会。然而，高生产成本和来自其他零食类别的竞争可能会抑制市场成长。

研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外，这些工具还对全球谷物棒市场的每个细分市场进行了包容性评估。谷物棒产业的成长和趋势为本研究提供了整体方法。

市场区隔

谷物棒市场报告的这一部分提供了有关国家和地区级别细分市场的详细资料，从而帮助策略师确定相应产品或服务的目标人口统计数据以及即将到来的机会。

按产品分类

• 小吃吧
• 能量营养棒
• 其他的

按配销通路

• 大型超市及超市
• 食品专卖店
• 便利商店
• 其他的

区域分析

本节涵盖区域前景，重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲谷物棒市场当前和未来的需求。此外，该报告重点关注所有主要地区各个应用领域的需求、估计和预测。

该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。谷物棒市场的主要参与者包括 General Mills Inc.、Naturell India Pvt.。有限公司、玛氏公司及其附属公司、Bellring Brands INC.、雀巢公司、家乐氏公司、阿特金斯营养品、麦基食品、百事可乐公司、Cliff Bar & Company。本节包含竞争格局的整体视图，包括各种策略发展，例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。

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目录

第一章：前言

• 报告说明
  • 客观的
  • 目标受众
  • 独特的销售主张 (USP) 和产品
• 研究范围
• 研究方法
  • 市场研究过程
  • 市场研究方法论

第 2 章：执行摘要

• 市集亮点
• 全球市场概况

第 3 章：谷物棒 - 产业分析

• 简介 - 市场动态
• 市场驱动因素
• 市场限制
• 机会
• 产业动态
• 波特五力分析
• 市场吸引力分析
  • 按产品分類的市场吸引力分析
  • 按配销通路分類的市场吸引力分析
  • 市场吸引力分析：按地区

第 4 章：价值链分析

• 价值链分析
• 原料分析
  • 原料清单
  • 原料厂商清单
  • 主要原物料价格走势
• 潜在买家名单
• 行销管道
  • 直效行销
  • 间接行销
  • 行销通路发展趋势

第 5 章：全球谷物棒市场分析：按产品

• 概述（按产品）
• 按产品分类的历史和预测资料分析
• 小吃吧
• 能量营养棒
• 其他的

第 6 章：全球谷物棒市场分析：按分销管道

• 配销通路概述
• 按配销通路进行历史和预测资料分析
• 大型超市及超市
• 食品专卖店
• 便利商店
• 其他的

第 7 章：全球谷物棒市场分析：依地理位置

• 区域展望
• 介绍
• 北美销售分析
  • 概览、历史与预测资料销售分析
  • 北美按细分市场销售分析
  • 北美按国家销售分析
  • 美国销售分析
  • 加拿大销售分析
  • 墨西哥销售分析
• 欧洲销售分析
  • 概览、历史与预测资料销售分析
  • 欧洲按细分市场销售分析
  • 欧洲按国家销售分析
  • 英国销售分析
  • 法国销售分析
  • 德国销售分析
  • 义大利销售分析
  • 俄罗斯销售分析
  • 欧洲其他地区销售分析
• 亚太地区销售分析
  • 概览、历史与预测资料销售分析
  • 亚太地区按细分市场销售分析
  • 亚太地区按国家销售分析
  • 中国销售分析
  • 印度销售分析
  • 日本销售分析
  • 韩国销售分析
  • 澳洲销售分析
  • 东南亚销售分析
  • 亚太地区其他地区销售分析
• 拉丁美洲销售分析
  • 概览、历史与预测资料销售分析
  • 拉丁美洲按细分市场销售分析
  • 拉丁美洲按国家销售分析
  • 巴西销售分析
  • 阿根廷销售分析
  • 秘鲁销售分析
  • 智利销售分析
  • 拉丁美洲其他地区销售分析
• 中东和非洲销售分析
  • 概览、历史与预测资料销售分析
  • 中东和非洲按细分市场销售分析
  • 中东和非洲按国家销售分析
  • 沙乌地阿拉伯销售分析
  • 阿联酋销售分析
  • 以色列销售分析
  • 南非销售分析
  • 中东其他地区和非洲销售分析

第 8 章：谷物棒公司的竞争格局

• 谷物棒市场竞争
• 伙伴关係/协作/协议
• 併购
• 新产品发布
• 其他发展

第 9 章：公司简介

• 顶级公司市占率分析
• 市场集中度
• General Mills Inc.
• 公司概况
• 公司收入
• 产品
• 最新动态
• Naturell India Pvt. Ltd.
• 公司概况
• 公司收入
• 产品
• 最新动态
• Mars Incorporated And Its Affiliates
• 公司概况
• 公司收入
• 产品
• 最新动态
• Bellring Brands INC.
• 公司概况
• 公司收入
• 产品
• 最新动态
• Nestle SA
• 公司概况
• 公司收入
• 产品
• 最新动态
• The Kellogg Company
• 公司概况
• 公司收入
• 产品
• 最新动态
• Atkins Nutritional
• 公司概况
• 公司收入
• 产品
• 最新动态
• McKee Foods
• 公司概况
• 公司收入
• 产品
• 最新动态
• PepsiCo Inc.
• 公司概况
• 公司收入
• 产品
• 最新动态
• Cliff Bar & Company
• 公司概况
• 公司收入
• 产品
• 最新动态

註 - 在公司概况中，财务详细资讯和最新发展视情况而定，或对私人公司而言可能不包括在内

The global demand for Cereal Bar Market is presumed to reach the market size of nearly USD 14.89 Billion by 2032 from USD 8.93 Billion in 2023 with a CAGR of 5.85% under the study period 2024-2032.

Cereal bars are convenient snack foods made from cereals, grains, and other ingredients, such as nuts, fruits, and sweeteners. They are typically baked or pressed into bars and are often fortified with vitamins and minerals. These bars offer a portable and nutritious option for on-the-go eating, appealing to busy consumers seeking quick, health-conscious snacks. They come in various flavors and formulations, including high-protein, low-sugar, and gluten-free options, catering to diverse dietary preferences and needs.

MARKET DYNAMICS

The cereal bar market is experiencing significant growth driven by the rising consumer preference for convenient and on-the-go snack options. Busy lifestyles and increasing health consciousness contribute to the growing demand for nutritious, portable snacks that fit seamlessly into daily routines. Health & wellness trends play an integral role in shaping the market. Consumers increasingly seek snacks with functional benefits, such as high protein, low sugar, and added vitamins and minerals. Cereal bars that cater to these health-oriented preferences, including options for specific dietary needs like gluten-free or vegan, are particularly well-received.

Technological advancements in food processing and formulation contribute to market opportunities. Innovations in ingredients and production techniques enable the creation of new and improved bar varieties, enhancing taste, texture, and nutritional value. These advancements also support the development of specialized products that address emerging consumer trends and dietary needs. The expansion of retail channels and online platforms enhances market accessibility and growth. The proliferation of grocery stores, convenience stores, and e-commerce platforms offers consumers easy access to various cereal bar options. Additionally, the rise of subscription-based models and direct-to-consumer sales strategies offers opportunities for brands to reach niche markets and build customer loyalty. However, high production costs and competition from other snack categories may restrain market growth.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Cereal Bar. The growth and trends of Cereal Bar industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Cereal Bar market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Product

• Snacks Bar
• Energy & Nutrition Bar
• Others

By Distribution Channel

• Hypermarket & Supermarket
• Food Specialty Stores
• Convenience Stores
• Others

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Cereal Bar market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Cereal Bar market include General Mills Inc., Naturell India Pvt. Ltd., Mars Incorporated And Its Affiliates, Bellring Brands INC., Nestle S.A., The Kellogg Company, Atkins Nutritional, McKee Foods, PepsiCo Inc., Cliff Bar & Company. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. CEREAL BAR - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Product
  • 3.7.2 Market Attractiveness Analysis By Distribution Channel
  • 3.7.3 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL CEREAL BAR MARKET ANALYSIS BY PRODUCT

• 5.1. Overview By Product
• 5.2. Historical and Forecast Data Analysis By Product
• 5.3. Snacks Bar Historic and Forecast Sales By Regions
• 5.4. Energy & Nutrition Bar Historic and Forecast Sales By Regions
• 5.5. Others Historic and Forecast Sales By Regions

6. GLOBAL CEREAL BAR MARKET ANALYSIS BY DISTRIBUTION CHANNEL

• 6.1. Overview By Distribution Channel
• 6.2. Historical and Forecast Data Analysis By Distribution Channel
• 6.3. Hypermarket & Supermarket Historic and Forecast Sales By Regions
• 6.4. Food Specialty Stores Historic and Forecast Sales By Regions
• 6.5. Convenience Stores Historic and Forecast Sales By Regions
• 6.6. Others Historic and Forecast Sales By Regions

7. GLOBAL CEREAL BAR MARKET ANALYSIS BY GEOGRAPHY

• 7.1. Regional Outlook
• 7.2. Introduction
• 7.3. North America Sales Analysis
  • 7.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.3.2 North America By Segment Sales Analysis
  • 7.3.3 North America By Country Sales Analysis
  • 7.3.4 United States Sales Analysis
  • 7.3.5 Canada Sales Analysis
  • 7.3.6 Mexico Sales Analysis
• 7.4. Europe Sales Analysis
  • 7.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.4.2 Europe By Segment Sales Analysis
  • 7.4.3 Europe By Country Sales Analysis
  • 7.4.4 United Kingdom Sales Analysis
  • 7.4.5 France Sales Analysis
  • 7.4.6 Germany Sales Analysis
  • 7.4.7 Italy Sales Analysis
  • 7.4.8 Russia Sales Analysis
  • 7.4.9 Rest Of Europe Sales Analysis
• 7.5. Asia Pacific Sales Analysis
  • 7.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.5.2 Asia Pacific By Segment Sales Analysis
  • 7.5.3 Asia Pacific By Country Sales Analysis
  • 7.5.4 China Sales Analysis
  • 7.5.5 India Sales Analysis
  • 7.5.6 Japan Sales Analysis
  • 7.5.7 South Korea Sales Analysis
  • 7.5.8 Australia Sales Analysis
  • 7.5.9 South East Asia Sales Analysis
  • 7.5.10 Rest Of Asia Pacific Sales Analysis
• 7.6. Latin America Sales Analysis
  • 7.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.6.2 Latin America By Segment Sales Analysis
  • 7.6.3 Latin America By Country Sales Analysis
  • 7.6.4 Brazil Sales Analysis
  • 7.6.5 Argentina Sales Analysis
  • 7.6.6 Peru Sales Analysis
  • 7.6.7 Chile Sales Analysis
  • 7.6.8 Rest of Latin America Sales Analysis
• 7.7. Middle East & Africa Sales Analysis
  • 7.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.7.2 Middle East & Africa By Segment Sales Analysis
  • 7.7.3 Middle East & Africa By Country Sales Analysis
  • 7.7.4 Saudi Arabia Sales Analysis
  • 7.7.5 UAE Sales Analysis
  • 7.7.6 Israel Sales Analysis
  • 7.7.7 South Africa Sales Analysis
  • 7.7.8 Rest Of Middle East And Africa Sales Analysis

8. COMPETITIVE LANDSCAPE OF THE CEREAL BAR COMPANIES

• 8.1. Cereal Bar Market Competition
• 8.2. Partnership/Collaboration/Agreement
• 8.3. Merger And Acquisitions
• 8.4. New Product Launch
• 8.5. Other Developments

9. COMPANY PROFILES OF CEREAL BAR INDUSTRY

• 9.1. Top Companies Market Share Analysis
• 9.2. Market Concentration Rate
• 9.3. General Mills Inc.
  • 9.3.1 Company Overview
  • 9.3.2 Company Revenue
  • 9.3.3 Products
  • 9.3.4 Recent Developments
• 9.4. Naturell India Pvt. Ltd.
  • 9.4.1 Company Overview
  • 9.4.2 Company Revenue
  • 9.4.3 Products
  • 9.4.4 Recent Developments
• 9.5. Mars Incorporated And Its Affiliates
  • 9.5.1 Company Overview
  • 9.5.2 Company Revenue
  • 9.5.3 Products
  • 9.5.4 Recent Developments
• 9.6. Bellring Brands INC.
  • 9.6.1 Company Overview
  • 9.6.2 Company Revenue
  • 9.6.3 Products
  • 9.6.4 Recent Developments
• 9.7. Nestle S.A.
  • 9.7.1 Company Overview
  • 9.7.2 Company Revenue
  • 9.7.3 Products
  • 9.7.4 Recent Developments
• 9.8. The Kellogg Company
  • 9.8.1 Company Overview
  • 9.8.2 Company Revenue
  • 9.8.3 Products
  • 9.8.4 Recent Developments
• 9.9. Atkins Nutritional
  • 9.9.1 Company Overview
  • 9.9.2 Company Revenue
  • 9.9.3 Products
  • 9.9.4 Recent Developments
• 9.10. McKee Foods
  • 9.10.1 Company Overview
  • 9.10.2 Company Revenue
  • 9.10.3 Products
  • 9.10.4 Recent Developments
• 9.11. PepsiCo Inc.
  • 9.11.1 Company Overview
  • 9.11.2 Company Revenue
  • 9.11.3 Products
  • 9.11.4 Recent Developments
• 9.12. Cliff Bar & Company
  • 9.12.1 Company Overview
  • 9.12.2 Company Revenue
  • 9.12.3 Products
  • 9.12.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies

LIST OF TABLES

• Market Snapshot
• Drivers: Impact Analysis
• Restraints: Impact Analysis
• List of Raw Material
• List of Raw Material Manufactures
• Analysis By Product (USD MN)
• Snacks Bar Market Sales By Geography (USD MN)
• Energy & Nutrition Bar Market Sales By Geography (USD MN)
• Others Market Sales By Geography (USD MN)
• Analysis By Distribution Channel (USD MN)
• Hypermarket & Supermarket Market Sales By Geography (USD MN)
• Food Specialty Stores Market Sales By Geography (USD MN)
• Convenience Stores Market Sales By Geography (USD MN)
• Others Market Sales By Geography (USD MN)
• Global Cereal Bar Market Sales By Geography (USD MN)
• North America Market Analysis (USD MN)
• United States Market Analysis (USD MN)
• Canada Market Analysis (USD MN)
• Mexico Market Analysis (USD MN)
• Europe Market Analysis (USD MN)
• Europe Market Estimate By Country (USD MN)
• United Kingdom Market Analysis (USD MN)
• France Market Analysis (USD MN)
• Germany Market Analysis (USD MN)
• Italy Market Analysis (USD MN)
• Russia Market Analysis (USD MN)
• Spain Market Analysis (USD MN)
• Rest of Europe Market Analysis (USD MN)
• Asia Pacific Market Analysis (USD MN)
• China Market Analysis (USD MN)
• Japan Market Analysis (USD MN)
• India Market Analysis (USD MN)
• South Korea Market Analysis (USD MN)
• Australia Market Analysis (USD MN)
• South East Asia Market Analysis (USD MN)
• Rest of Asia Pacific Market Analysis (USD MN)
• Latin America Market Analysis (USD MN)
• Brazil Market Analysis (USD MN)
• Argentina Market Analysis (USD MN)
• Peru Market Analysis (USD MN)
• Chile Market Analysis (USD MN)
• Rest of Latin America Market Analysis (USD MN)
• Middle East & Africa Market Analysis (USD MN)
• Saudi Arabia Market Analysis (USD MN)
• UAE Market Analysis (USD MN)
• Israel Market Analysis (USD MN)
• South Africa Market Analysis (USD MN)
• Rest of Middle East and Africa Market Analysis (USD MN)
• Partnership/Collaboration/Agreement
• Mergers And Acquisition

LIST OF FIGURES

• Research Scope of Cereal Bar Report
• Market Research Process
• Market Research Methodology
• Global Cereal Bar Market Size, By Region (USD MN)
• Porters Five Forces Analysis
• Market Attractiveness Analysis By Product
• Market Attractiveness Analysis By Distribution Channel
• Market Attractiveness Analysis By Region
• Value Chain Analysis
• Global Market Analysis By Product (USD MN)
• Snacks Bar Market Sales By Geography (USD MN)
• Energy & Nutrition Bar Market Sales By Geography (USD MN)
• Others Market Sales By Geography (USD MN)
• Global Market Analysis By Distribution Channel (USD MN)
• Hypermarket & Supermarket Market Sales By Geography (USD MN)
• Food Specialty Stores Market Sales By Geography (USD MN)
• Convenience Stores Market Sales By Geography (USD MN)
• Others Market Sales By Geography (USD MN)
• Global Market Sales (USD MN)
• North America Market Sales (USD MN)
• Europe Market Sales (USD MN)
• Asia Pacific Market Sales (USD MN)
• Latin America Market Sales (USD MN)
• Middle East & Africa Market Sales (USD MN)
• Recent Development in Industry
• Top Company Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.