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市场调查报告书
商品编码
1336657

全球个人船隻市场 - 2023-2030

Global Personal Watercraft Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 187 Pages | 商品交期: 约2个工作天内

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简介目录

市场概况

2022年，全球个人船隻市场规模达到16亿美元，预计到2030年将达到24亿美元，2023-2030年预测期间年复合成长率为4.7%。

随着全球经济持续增长，可支配收入不断增加，使更多人能够负担得起乘坐个人船隻等娱乐活动。此外，采用更加积极和冒险的生活方式已成为一种趋势，鼓励人们探索户外活动，包括水上运动。此外，蓬勃发展的全球旅游业对个人船隻市场的增长做出了巨大贡献。寻求刺激体验和难忘假期的游客越来越多地选择水上活动，从而推动了热门旅游目的地对个人船隻租赁和旅游的需求。

休閒船舶细分市场已成为船舶类型细分市场中的主导类别，经历了快速增长并占据了超过四分之一的市场份额。该细分市场的显着扩张可归因于休閒船隻在水上爱好者中的日益普及，因为它提供了独特且令人兴奋的水上体验。同样，在个人船舶系统市场中，北美占据主导地位，占据超过四分之一的最大市场份额。该地区展示了该市场的巨大潜力，这主要是由于水上娱乐活动的日益普及和消费者可支配收入的增长所推动的。

市场动态

技术和设计的进步有助于提高燃油效率

个人船隻行业的技术进步在推动市场增长方面发挥了至关重要的作用。製造商一直在不断投资于研发，以改进个人船隻的设计、性能和安全功能。智能製动和倒车 (iBR) 系统、可变配平系统 (VTS) 和电子控制模块 (ECM) 等先进功能增强了个人船隻的整体驾驶体验和安全性。此类技术创新引起了经验丰富的骑手和新手骑手的兴趣，推动了市场增长。

近年来，环保意识和可持续性已成为各行业消费者的重要考虑因素，包括个人船舶市场。製造商越来越注重开发环保且节能的个人船隻模型。全球各国政府制定的环境法规和排放标准正在影响製造商采用更环保的做法并生产更环保的船舶。因此，市场上正在见证大量具有生态意识的消费者寻求节能和环保的选择。

扩大分销网络和营销力度

近年来，全球个人船隻（PWC）市场经历了大幅增长。市场受到多种因素的推动，导致消费者需求增加和市场扩张。扩大分销网络和营销力度是推动市场发展的主要因素。随着各自的市场驱动力的到位，市场将在可预见的未来见证持续扩张和繁荣。

扩大的分销网络和有效的营销策略支持了个人船隻市场的增长。製造商正在与经销商和零售商合作，以扩大对潜在客户的影响力。此外，通过数字平台、社交媒体和活动进行的积极营销努力有助于提高目标受众对个人船隻的认识和兴趣。这些分销和营销工作提高了知名度并促进了销售，有助于市场扩张。

安全问题和事故、高昂的维护成本以及市场的季节性

安全仍然是个人船隻市场的一个重要问题。儘管现代 PWC 型号配备了安全功能和安全操作指南，但事故和碰撞仍不断发生，导致人员伤亡。美国国家运输安全委员会 (NTSB) 等政府机构定期报告涉及私人船隻的事故。此类事件促使监管机构出台更严格的安全法规，并对私人船隻操作员提出许可和培训要求。

此外，私人船隻的维护和修理成本可能相对较高。专业技术和组件需要定期维护和保养，以确保安全高效的运行。对于消费者来说，高昂的维护成本可能会阻止他们购买或拥有私人船隻。此外，个人船隻市场受季节性因素的影响很大。在温暖的月份，当人们进行水上娱乐活动时，它的需求会达到高峰。

COVID-19 影响分析

COVID-19大流行给全球个人船隻市场带来了前所未有的挑战，这主要是由于旅行限制、经济不确定性、消费者行为的变化以及可支配收入的减少。大流行引发的经济衰退导致个人和企业普遍失业和财务不安全。由于人们面临财务不确定性，非必要支出，包括私人船隻等休閒活动，退居次席。

各国的个人船隻租赁和销售收入均出现下降。例如，美国是最大的个人船隻市场之一，经济分析局（BEA）的数据显示，个人在娱乐用品和车辆上的消费支出下降了3.1 2020 年与2019 年相比的百分比。

然而，随着限制的逐步放鬆和疫苗接种活动的开展，私人船隻市场出现了復苏的迹象。随着经济反弹和旅行恢復，对私人船隻的需求预计将增加。政府对娱乐产业的支持措施和投资进一步促进了市场未来几年的增长潜力。儘管全面復苏的道路可能是渐进的，但随着世界适应新常态，私人船舶市场前景广阔。

目录

第 1 章：方法和范围

  • 研究方法论
  • 报告的研究目的和范围

第 2 章：定义和概述

第 3 章：执行摘要

  • 按座位数摘录
  • 按船舶类型分類的片段
  • 赫尔的片段
  • 按地区分類的片段

第 4 章：动力学

  • 影响因素
    • 司机
      • 扩大水基基础设施、旅游和水上探险活动
      • 可支配收入和休閒支出的增加以及水上运动和休閒活动的日益普及
      • 技术和设计的进步有助于提高燃油效率
      • 扩大分销网络和营销力度
    • 限制
      • 噪音污染问题和严格的环境法规
      • 安全问题和事故、高昂的维护成本以及市场的季节性
    • 机会
    • 影响分析

第 5 章：行业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆发前的情景
    • 新冠疫情期间的情景
    • 新冠疫情后的情景
  • COVID-19 期间的定价动态
  • 供需谱
  • 疫情期间政府与市场相关的倡议
  • 製造商战略倡议
  • 结论

第 7 章：按座位数

  • 常设
  • 容纳 1 个座位
  • 可容纳两人
  • 三人座容量

第 8 章：按船舶类型

  • 休閒船
  • 肌肉船
  • 豪华船隻
  • 性能船隻
  • 运动船隻

第 9 章：赫尔

  • 塑料
  • 复合材料

第 10 章：按地区

  • 北美
    • 我们
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 俄罗斯
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第 11 章：竞争格局

  • 竞争场景
  • 市场定位/份额分析
  • 併购分析

第 12 章：公司简介

  • Honda Motors Co. Ltd.
    • 公司简介
    • 产品组合和描述
    • 财务概览
    • 主要进展
  • BRP Inc.
  • Yamaha Motors Co. Ltd.
  • Kawasaki Motors Corp.
  • Lampuga
  • Jiujiang Poseidon Motorboat Manufacturing Co. Ltd.
  • BRO Inc
  • Arctic cat Inc
  • Polaris Industries
  • SLVH sro

第 13 章：附录

简介目录
Product Code: AUTR6640

Market Overview

Global personal watercraft market reached US$ 1.6 billion in 2022 and is expected to reach US$ 2.4 billion by 2030, growing with a CAGR of 4.7% during the forecast period 2023-2030.

As the global economy continues to grow, disposable incomes have been on the rise, enabling more people to afford recreational activities like personal watercraft riding. Additionally, the adoption of a more active and adventurous lifestyle has become a trend, encouraging individuals to explore outdoor activities, including water sports. Moreover, the flourishing global tourism industry has significantly contributed to the growth of the personal watercraft market. Tourists seeking thrilling experiences and memorable vacations are increasingly opting for water-based activities, driving the demand for personal watercraft rentals and tours in popular travel destinations.

The recreational watercraft segment has emerged as the leading category within the watercraft type segment, experiencing rapid growth and capturing more than a quarter of the market share. The remarkable expansion of this segment can be attributed to the increasing popularity of recreational watercraft among water enthusiasts, as it offers a unique and exhilarating experience on the water. Similarly, in the personal watercraft system market, North America holds the dominant position, commanding the largest market share of over a quarter. The region showcases significant potential in this market, primarily driven by the rising popularity of water-based recreational activities and the growth of disposable incomes among consumers.

Market Dynamics

Advancements in Technology and Design Contributing to Fuel Efficiency

The technological advancements in the personal watercraft industry have played a crucial role in driving market growth. Manufacturers have been continuously investing in research and development to improve the design, performance, and safety features of personal watercraft. Advanced features such as Intelligent Brake & Reverse (iBR) systems, Variable Trim Systems (VTS), and Electronic Control Modules (ECM) have enhanced the overall riding experience and safety of personal watercraft. Such technological innovations have garnered the interest of both experienced and novice riders, driving market growth.

In recent years, environmental awareness and sustainability have become critical considerations for consumers across industries, including the personal watercraft market. Manufacturers are increasingly focusing on developing eco-friendly and fuel-efficient personal watercraft models. Environmental regulations and emission standards set by governments globally are influencing manufacturers to adopt greener practices and produce more environmentally-friendly watercraft. Consequently, the market is witnessing an influx of eco-conscious consumers seeking fuel-efficient and environmentally-friendly options.

Expanding Distribution Networks and Marketing Efforts

The global personal watercraft (PWC) market has been experiencing substantial growth in recent years. The market is driven by various factors that have led to an increase in consumer demand and market expansion. Expanding distribution networks and marketing efforts is a major factor that have boosted the market. With the respective market driver in place, the market is poised to witness continued expansion and prosperity in the foreseeable future.

The personal watercraft market growth has been supported by expanding distribution networks and effective marketing strategies. Manufacturers are partnering with dealerships and retailers to increase their reach to potential customers. Moreover, aggressive marketing efforts through digital platforms, social media, and events have helped raise awareness and generate interest in personal watercraft among the target audience. These distribution and marketing efforts have led to increased visibility and boosted sales, contributing to market expansion.

Safety Concerns and Accidents, High Maintenance Costs and Seasonal Nature of the Market

Safety remains a significant concern in the personal watercraft market. While modern PWC models are equipped with safety features and guidelines for safe operation, accidents and collisions continue to occur, leading to injuries and fatalities. Government agencies, such as the National Transportation Safety Board (NTSB) in U.S., regularly report accidents involving personal watercraft. Such incidents prompt regulators to introduce stricter safety regulations and impose licensing and training requirements for personal watercraft operators.

Moreover, the maintenance and repair costs of personal watercraft can be relatively high. The specialized technology and components require regular maintenance and servicing to ensure safe and efficient operation. For consumers, high maintenance costs can deter them from purchasing or owning personal watercraft. Additionally, the personal watercraft market is highly influenced by seasonal factors. It experiences peak demand during the warm months when people engage in water-based recreational activities.

COVID-19 Impact Analysis

The COVID-19 pandemic brought unprecedented challenges to the global personal watercraft market, primarily due to travel restrictions, economic uncertainty, changes in consumer behavior, and reduced disposable income. The pandemic-induced economic recession resulted in widespread job losses and financial insecurity for individuals and businesses alike. With people facing financial uncertainty, non-essential spending, including leisure activities like personal watercraft, took a backseat.

Various countries have experienced declines in personal watercraft rental and sales revenue.For instance, U.S., one of the largest markets for personal watercraft, data from the Bureau of Economic Analysis (BEA) shows that personal consumption expenditures on recreational goods and vehicles decreased by 3.1% in 2020 compared to 2019.

However, with the gradual easing of restrictions and the rollout of vaccination campaigns, there are signs of recovery in the personal watercraft market. As economies rebound and travel resumes, the demand for personal watercraft is expected to increase. Governments' support measures and investments in recreational industries further contribute to the market's potential for growth in the coming years. While the road to full recovery may be gradual, the personal watercraft market holds promising prospects as the world adapts to the new normal.

Segment Analysis

The global personal watercraft market is segmented based on seating capacity, watercraft type, hull and region.

Ability of Recreational Watercrafts to offer Unique and Exhilarating Experience for Water Enthusiasts

Personal watercraft, also known as jet skis, are versatile and thrilling watercraft that offers a unique and exhilarating experience for water enthusiasts. As more people seek leisure activities and outdoor adventures, the recreational watercraft segment has emerged as a dominant force within the global market. Moreover, tourists seeking unique experiences are opting for jet ski rentals and tours, boosting the demand in popular tourist destinations. Governments around the world have recognized the potential economic impact of the personal watercraft market.

As a result, many countries have implemented policies and regulations to support water sports and recreational activities. Such policies create opportunities for businesses to expand their operations, driving the growth of the recreational watercraft segment. For instance, in Australia, the Australian Bureau of Statistics reported an increase in the number of personal watercraft registrations. In 2015, there were 43,349 registered personal watercraft, and by 2020, this number had grown to 54,927, representing a significant uptick in demand for recreational watercraft.

Similalry, the European market has also witnessed substantial growth in the recreational watercraft segment. Data from the European Boating Industry indicates that personal watercraft accounted for approximately 18% of the total boat registrations in Europe in 2015. By 2020, this share had increased to around 20%, underscoring the segment's expansion in the region.

Geographical Analysis

Presence of Vast Coastline, Numerous Lakes and Water-Friendly Culture in North America

U.S. dominates the personal watercraft market in North America. With its vast coastline, numerous lakes, and water-friendly culture, the U.S. has emerged as a significant player in the global personal watercraft industry. Similalry, Canada's expansive water bodies and scenic locations have also contributed to the growth of the personal watercraft market. The country's strong tourism industry and water sports culture have driven demand for these watercraft.

The outbreak of the COVID-19 pandemic in 2020 had a mixed impact on the personal watercraft market in North America. While the initial months saw a decline in sales due to lockdowns and restrictions on recreational activities, the market experienced a surge in demand later in the year. As people sought safe and socially distant outdoor activities, water sports gained popularity, leading to increased sales of personal watercraft. With the continued focus on sustainability and emerging markets, the personal watercraft industry is poised for further growth in North America.

Competitive Landscape

Honda Motors Co. Ltd., BRP Inc., Yamaha Motors Co. Ltd., Kawasaki Motors Corp., Lampuga, Jiujiang Poseidon Motorboat Manufacturing Co. Ltd., BRO Inc, Arctic cat Inc, Polaris Industries and SLVH s.r.o.

Why Purchase the Report?

  • To visualize the global personal watercraft market segmentation based on seating capacity, watercraft type, hull and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of personal watercraft market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global personal watercraft market report would provide approximately 61 tables, 59 figures and 187 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Seating Capacity
  • 3.2. Snippet by Watercraft Type
  • 3.3. Snippet by Hull
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Expanding Water-based Infrastructure, Tourism and Water-based Adventure
      • 4.1.1.2. Rising Disposable Income and Leisure Spending Combined with Growing Popularity of Water Sports and Recreational Activities
      • 4.1.1.3. Advancements in Technology and Design Contributing to Fuel Efficiency
      • 4.1.1.4. Expanding Distribution Networks and Marketing Efforts
    • 4.1.2. Restraints
      • 4.1.2.1. Noise Pollution Concerns and Stringent Environmental Regulations
      • 4.1.2.2. Safety Concerns and Accidents, High Maintenance Costs and Seasonal Nature of the Market
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Seating Capacity

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Seating Capacity
    • 7.1.2. Market Attractiveness Index, By Seating Capacity
  • 7.2. Standing*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. One Seat Capacity
  • 7.4. Two Seat Capacity
  • 7.5. Three Seat Capacity

8. By Watercraft Type

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Watercraft Type
    • 8.1.2. Market Attractiveness Index, By Watercraft Type
  • 8.2. Recreational Watercraft*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Muscle Watercraft
  • 8.4. Luxury Watercraft
  • 8.5. Performance Watercraft
  • 8.6. Sports Watercraft

9. By Hull

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Hull
    • 9.1.2. Market Attractiveness Index, By Hull
  • 9.2. Plastics*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Composites

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Seating Capacity
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Watercraft Type
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Hull
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Seating Capacity
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Watercraft Type
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Hull
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Russia
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Seating Capacity
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Watercraft Type
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Hull
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Seating Capacity
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Watercraft Type
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Hull
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Seating Capacity
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Watercraft Type
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Hull

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Honda Motors Co. Ltd.*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. BRP Inc.
  • 12.3. Yamaha Motors Co. Ltd.
  • 12.4. Kawasaki Motors Corp.
  • 12.5. Lampuga
  • 12.6. Jiujiang Poseidon Motorboat Manufacturing Co. Ltd.
  • 12.7. BRO Inc
  • 12.8. Arctic cat Inc
  • 12.9. Polaris Industries
  • 12.10. SLVH s.r.o.

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us