强力运动市场规模、份额和成长分析（按车辆类型、应用、型号和地区）- 2025-2032 年产业预测

预计 2023 年全球强力运动市场规模将达到 321 亿美元，并从 2024 年的 341.9 亿美元成长到 2032 年的 565.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.5%。

强力运动市场正显示出復苏的迹象，这得益于热爱冒险的青少年的需求不断增长、可支配收入的增加以及休閒和旅游业的增长。区域对强力运动赛事的支持和休閒基础设施的发展进一步推动了市场扩张。公司越来越注重推出创新的电器产品，以吸引更广泛的消费者。 2019年市场急剧萎缩7.2%，2020年初受新冠疫情的影响，全球需求下降，但目前已步入復苏轨道。 2019 年市场规模约为 127.5 亿美元，预计 2022 年至 2028 年的复合年增长率为 5.5%，最终恢復到疫情前的成长水准。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

强力运动市场规模：依车辆类型及复合年增长率（2025-2032 年）

• 市场概况
• 全地形车 (ATV)
• 并排车辆
• 水上摩托车
• 雪上摩托车
• 重量级自行车

强力运动市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 公路式
• 越野

强力运动市场规模（按型号和复合年增长率） (2025-2032)

• 市场概况
• 多人
• 坐式

强力运动市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Polaris Inc.（US）
• BRP Inc.（Canada）
• Honda Motor Co., Ltd.（Japan）
• Yamaha Motor Co., Ltd.（Japan）
• Kawasaki Heavy Industries, Ltd.（Japan）
• Suzuki Motor Corporation（Japan）
• Arctic Cat（US）
• Textron Inc.（US）
• CFMOTO（China）
• KTM AG（Austria）
• Ducati Motor Holding SpA（Italy）
• Harley-Davidson, Inc.（US）
• Triumph Motorcycles Ltd（UK）
• BMW Motorrad（Germany）
• Piaggio & CSpA（Italy）
• Polaris India Pvt. Ltd.（India）
• Mahindra & Mahindra Ltd（India）
• TVS Motor Company（India）
• Bajaj Auto（India）
• Hisun Motors（China）

结论和建议

Global Powersports Market size was valued at USD 32.1 billion in 2023 and is poised to grow from USD 34.19 billion in 2024 to USD 56.58 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The powersport vehicle market is witnessing a resurgence, driven by rising demand among teenagers seeking adventure, increased disposable income, and the growth of leisure and tourism. Regional support for powersports events and the development of recreational infrastructure further support market expansion. Companies are increasingly focused on introducing innovative electrical products to capture a wider audience. Despite a significant contraction of 7.2% in 2019 and impacts from COVID-19, which led to decreased demand globally in early 2020, the market is on the rebound. With a market value of approximately US$12.75 billion in 2019, the industry is expected to grow at a CAGR of 5.5% from 2022 to 2028, ultimately returning to pre-pandemic growth levels.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Powersports market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Powersports Market Segments Analysis

Global Powersports Market is segmented by Vehicle type, Application, Model and region. Based on Vehicle type, the market is segmented into All-terrain Vehicles (ATV), Side-by-side Vehicles, Personal Watercraft, Snowmobiles and Heavyweight Motorcycles. Based on Application, the market is segmented into On-road and Off-road. Based on Model, the market is segmented into Multi Personal and Sit Down. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Powersports Market

The global powersports market is significantly driven by the increasing popularity of all-terrain vehicles (ATVs), which stand out among other powersport vehicles due to their minimal age restrictions, lower maintenance costs, and ease of handling. These advantages make ATVs appealing to a broad range of consumers, from younger enthusiasts to older riders. Moreover, government initiatives in North America and Europe to enhance ATV trail accessibility in parks are further promoting their usage. Consequently, the growing prevalence of ATVs is expected to propel the overall growth of the powersports industry in the coming years.

Restraints in the Global Powersports Market

The global powersports market faces challenges due to the heavy reliance on conventional fuel and the high emissions produced by many powersports vehicles, particularly heavyweight motorcycles. These vehicles consume significant amounts of fuel, leading to increased pollution and contributing to environmental concerns. As regulatory standards become stricter to mitigate these impacts, consumer preferences are shifting towards more fuel-efficient alternatives, resulting in a decline in sales of traditional powersports vehicles. This transition is prompting manufacturers to reconsider their strategies and invest in cleaner technologies to meet evolving market demands and comply with environmental regulations.

Market Trends of the Global Powersports Market

The Global Powersports market is experiencing a significant trend driven by a strong consumer demand for accessories post-purchase, with approximately 82% of vehicle owners looking to invest in enhancements within three months of acquiring their vehicles. This trend highlights the importance of utility-oriented modifications across diverse terrains, fueling a surge in accessory spending, which has increased by 50 to 60% in the past two years. As manufacturers (OEMs) respond to this demand by expanding their accessory offerings, profitability in this segment is set to rise, fostering overall market growth and reflecting a robust appetite for both performance and personalization within the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Powersports Market Size by Vehicle type & CAGR (2025-2032)

• Market Overview
• All-terrain Vehicles (ATV),
• Side-by-side Vehicles
• Personal Watercraft
• Snowmobiles
• Heavyweight Motorcycles

Global Powersports Market Size by Application & CAGR (2025-2032)

• Market Overview
• On-road
• Off-road

Global Powersports Market Size by Model & CAGR (2025-2032)

• Market Overview
• Multi Personal
• Sit Down

Global Powersports Market Size & CAGR (2025-2032)

• North America (Vehicle type, Application, Model)
  • US
  • Canada
• Europe (Vehicle type, Application, Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Vehicle type, Application, Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Vehicle type, Application, Model)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Vehicle type, Application, Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Polaris Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BRP Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki Heavy Industries, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arctic Cat (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Textron Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CFMOTO (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM AG (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ducati Motor Holding S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harley-Davidson, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph Motorcycles Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW Motorrad (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piaggio & C. S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polaris India Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra & Mahindra Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TVS Motor Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bajaj Auto (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisun Motors (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations