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市场调查报告书

商品编码

1685136

线上动力运动市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

Online Powersports Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年01月07日 | 出版商:

Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2024 年全球线上动力运动市场价值为 71 亿美元，预计 2025 年至 2034 年的复合年增长率为 8.6%。随着越来越多的消费者享受在线上购买动力运动车辆、配件和零件的便利，这种扩张是由向数位商务的日益转变所推动的。电子商务平台提供无缝体验，拥有丰富的产品目录、比较价格、阅读客户评论和享受送货上门的功能。人们对于网上购物日益增长的偏好因可以轻鬆接触到各种国际品牌而得到进一步推动，从而增强了数位平台在该市场的吸引力。

随着人们对户外娱乐活动的兴趣日益浓厚，对动力运动产品的需求不断上升，有助于推动市场成长。越来越多的人寻求充满冒险的体验，从而推动了对动力运动车辆的需求。网上购物简化了购买流程，消费者无需前往实体经销店即可了解不同的车型和规格。在家浏览的便利性预计将继续推动这一趋势，特别是个人化推荐和虚拟展厅等数位行销策略使线上购物更具吸引力。此外，可支配收入的增加和对休閒和冒险生活方式的更多关注将继续支持该行业的稳定成长。

市场范围
起始年份	2024
预测年份	2025-2034
起始值	71亿美元
预测值	160亿美元
复合年增长率	8.6%

根据车辆类型，市场分为雪地摩托车、全地形车 (ATV)、个人水上摩托车、重型摩托车和并排车辆。并排式车辆市场是主要贡献者，2024 年占据 30% 的市场份额，预计到 2034 年将创造 50 亿美元的市场价值。这些车辆的采用得益于安全方面的进步，包括稳定控制、防滚架、安全带和安全气囊等功能，这些功能使它们对更广泛的消费者群体更具吸引力。对安全性的关注吸引了经验丰富的骑士和新手，从而促进了销售的成长。

休閒是主要的应用领域，到 2024 年将占据 39% 的市场。户外活动和冒险生活方式的日益普及正在推高对休閒动力运动车辆的需求。随着这些车辆的舒适性、性能和效率不断提高，它们对于追求高性能体验的爱好者来说变得更具吸引力。随着消费者优先考虑娱乐体验，这一细分市场预计将继续扩大。

在美国，线上动力运动销售蓬勃发展，到 2024 年市场将占据 80% 的份额。推动这一增长的一个重要因素是车辆客製化的兴起。消费者越来越多地寻求个性化汽车的方式，以满足他们独特的品味和需求。线上平台透过提供各种配件、性能升级和美学修改来满足这一需求，让消费者更深入参与他们购买的产品。这些车辆能够轻鬆个人化，从而提高参与度和销量，使美国成为线上动力运动市场的领导者。

产业生态系统分析
- 製造商
- 软体供应商
- 技术提供者
- 经销商
- 最终用户
供应商概况
利润率分析
技术与创新格局
专利分析
重要新闻及倡议
监管格局
衝击力
- 成长动力
  - 加强体育市场参与者与电子商务平台提供者的合作
  - 动力运动产业主要参与者的有吸引力的行销策略和促销活动
  - 加大投资发展电子商务产业
  - 与动力运动产品购买相关的线上平台使用率上升
- 产业陷阱与挑战
  - 资料安全和隐私问题
  - 运输和交付挑战
成长潜力分析
波特的分析
PESTEL 分析

第四章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第五章：市场估计与预测：依车型，2021 - 2034 年

主要趋势
全地形车
并排车辆
个人水上摩托车
雪地摩托车
重量级摩托车

第 6 章：市场估计与预测：按推进方式，2021 - 2034 年

主要趋势
汽油
柴油引擎
电的

第 7 章：市场估计与预测：按应用，2021 - 2034 年

主要趋势
公用事业
运动的
娱乐
军队

第 8 章：市场估计与预测：按地区，2021 - 2034 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
中东及非洲
- 阿联酋
- 南非
- 沙乌地阿拉伯

第九章：公司简介

Artic Cat
BRP
Chaparral Motorsport
Harley Davidson
Honda
Kawasaki
KTM
Louis Powersports
MotoSport
MotoUsher
Polaris
RideNow Powersports
Rumble ON
World of Powersports
Yamaha

简介目录

Product Code: 4754

The Global Online Powersports Market, valued at USD 7.1 billion in 2024, is poised for robust growth, with a projected CAGR of 8.6% from 2025 to 2034. This expansion is driven by the increasing shift toward digital commerce, as more consumers embrace the convenience of shopping for powersports vehicles, accessories, and parts online. E-commerce platforms provide a seamless experience with extensive product catalogs and the ability to compare prices, read customer reviews, and enjoy home delivery. This growing preference for online shopping is further fueled by the ease of access to a wide variety of international brands, enhancing the appeal of digital platforms in this market.

With a broader interest in outdoor recreational activities, the demand for powersports products is rising, helping to drive market growth. More people are seeking adventure-filled experiences, propelling the need for powersports vehicles. Online shopping simplifies the buying process, allowing consumers to explore different vehicle models and specifications without ever having to visit physical dealerships. The convenience of browsing from home is expected to continue driving this trend, particularly as digital marketing strategies, such as personalized recommendations and virtual showrooms, make online purchasing even more attractive. Additionally, increasing disposable incomes and a stronger focus on leisure and adventure lifestyles will continue to support steady growth in the sector.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$7.1 Billion
Forecast Value	$16 Billion
CAGR	8.6%

By vehicle type, the market is segmented into snowmobiles, all-terrain vehicles (ATVs), personal watercraft, heavyweight motorcycles, and side-by-side vehicles. The side-by-side vehicle segment is a major contributor, holding 30% of the market share in 2024 and is projected to generate USD 5 billion by 2034. The adoption of these vehicles is fueled by safety advancements, including features like stability control, roll cages, seat belts, and airbags, which make them more appealing to a wider consumer base. This focus on safety is attracting both seasoned riders and newcomers, contributing to an increase in sales.

Recreation is the leading application segment, accounting for 39% of the market share in 2024. The growing popularity of outdoor activities and adventurous lifestyles is pushing up demand for recreational powersports vehicles. As these vehicles evolve to offer enhanced comfort, performance, and efficiency, they become even more desirable for enthusiasts who seek high-performance experiences. This segment is expected to continue expanding as consumers prioritize recreation-based experiences.

In the U.S., online powersports sales are booming, with the market holding an 80% share in 2024. One significant factor contributing to this growth is the rise in vehicle customization. Consumers are increasingly looking for ways to personalize their vehicles to suit their unique tastes and needs. Online platforms cater to this demand by offering a wide range of accessories, performance upgrades, and aesthetic modifications, allowing consumers to engage more deeply with the products they buy. The ability to personalize these vehicles easily is driving up both engagement and sales, making the U.S. a leader in the online powersports market.

Chapter 1 Methodology & Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates & calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market scope & definition

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Manufacturers
- 3.1.2 Software providers
- 3.1.3 Technology providers
- 3.1.4 Distributors
- 3.1.5 End users
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news & initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Increasing collaborations of power sports market players with e-commerce platform provider
  - 3.8.1.2 Attractive marketing strategy and promotional activities by key players in power sports industry
  - 3.8.1.3 Growing investments to develop e-commerce industry
  - 3.8.1.4 Rise in the usage of online platforms related to power sports purchases
- 3.8.2 Industry pitfalls & challenges
  - 3.8.2.1 Data security and privacy concerns
  - 3.8.2.2 Shipping and delivery challenges
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Vehicle, 2021 - 2034 ($Bn)

5.1 Key trends
5.2 All-terrain vehicle
5.3 Side by side vehicle
5.4 Personal watercraft
5.5 Snowmobile
5.6 Heavyweight motorcycle

Chapter 6 Market Estimates & Forecast, By Propulsion, 2021 - 2034 ($Bn)

6.1 Key trends
6.2 Gasoline
6.3 Diesel
6.4 Electric

Chapter 7 Market Estimates & Forecast, By Application, 2021 - 2034 ($Bn)

7.1 Key trends
7.2 Utility
7.3 Sports
7.4 Recreation
7.5 Military

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 Australia
- 8.4.5 South Korea
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Argentina
8.6 MEA
- 8.6.1 UAE
- 8.6.2 South Africa
- 8.6.3 Saudi Arabia