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市场调查报告书
商品编码
1801925

动力运动售后市场规模 - 按车型、按动力装置、按应用、按销售管道、按零件、增长预测（2025 - 2034 年）

Powersports Aftermarket Size - By Vehicle, By Propulsion, By Application, By Sales Channel, By Component, Growth Forecast, 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 350 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球动力运动售后市值为 119 亿美元，预计到 2034 年将以 6.3% 的复合年增长率增长至 210 亿美元。这一上升趋势源于人们对户外和休閒活动日益增长的兴趣，以及车辆性能技术的进步和电动和混合动力车型的日益普及。随着越来越多的消费者拥抱冒险生活方式，对售后零件、配件和性能升级的需求持续成长。近年来，数位平台帮助重塑了行业格局，越来越多的骑士选择在线上购买升级、改装和维修套件。消费者行为的转变也在推动电子商务的成长，尤其是那些希望在家中舒适地获得客製化解决方案的用户。后疫情时代户外体验的势头极大地促进了动力运动车辆的普及，从而全面刺激了需求。市场参与者正在适应这一变化，扩大产品供应并提供无缝的数位服务，以提高客户的便利性和满意度。

动力运动售后市场规模 - 按车型、按动力装置、按应用、按销售管道、按零件、增长预测（2025 - 2034 年）

2024年，重量级摩托车类别占据了65%的市场份额，预计到2034年将以7%的复合年增长率成长。这些摩托车（通常排气量超过750cc）受到注重客製化、耐力旅行和长期拥有价值的骑士的青睐。其坚固的设计和旅行性能通常会推动对售后零件（例如昇级悬吊、行李系统、高性能排气系统和照明增强）的更高投资。由于这一细分市场的骑士通常更注重性能和个性化，因此围绕重量级摩托车的售后市场生态系统依然格外强劲。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 119亿美元
预测值 210亿美元
复合年增长率 6.3%

2024年，汽油动力汽车占据了60%的市场份额，预计到2034年复合年增长率将达到7%。汽油凭藉其广泛的普及性、高扭力输出和更长的续航里程，将继续成为首选燃料，这些优势使其成为越野和远端驾驶的理想选择。该细分市场包括全地形车、摩托车、多用途越野车和其他高性能机械，这些车辆通常会经历严重的磨损，因此对替换零件和升级套件的需求持续存在。汽油引擎的韧性和可靠性确保使用者持续投资于车辆的升级和长期维护。

美国动力运动售后市场占85%的市场份额，2024年市场规模达47.2亿美元。美国动力运动售后市场的蓬勃发展得益于强劲的消费者接受度、成熟的所有权模式以及根深蒂固的越野文化。其强大的零售通路、经销商和服务中心网路使售后产品触手可及，而电子商务的广泛应用则支援了直销模式。 BRP、北极星、雅马哈和本田等知名品牌的加入，加上RevZilla和Rocky Mountain ATV/MC等数位化平台，持续巩固了美国市场的地位，并使其能够更好地响应不断变化的消费者偏好。

全球动力运动售后市场的领导公司包括 VANCE & HINES、BRP、K&N Engineering、Polaris、Arctic Cat、Dayco Incorporated 和 S&S Cycle。动力运动售后市场的公司正大力推动数位转型，拓展电商覆盖范围，并提供个人化的购买体验。产品多元化是另一个核心策略，各大品牌纷纷推出针对特定车型和骑乘者偏好的创新零件和配件。与原始设备製造商 (OEM) 的策略合作有助于提升品牌知名度并拓展分销网络。研发投入旨在提高产品的耐用性、性能以及对不断演变的排放标准的合规性。许多企业正在利用资料分析和 CRM 平台来了解客户行为并进行精准行销。

目录

第一章：方法论

  • 市场范围和定义
  • 研究设计
    • 研究方法
    • 资料收集方法
  • 资料探勘来源
    • 全球的
    • 地区/国家
  • 基础估算与计算
    • 基准年计算
    • 市场评估的主要趋势
  • 初步研究和验证
    • 主要来源
  • 预测模型
  • 研究假设和局限性

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 供应商格局
    • 利润率分析
    • 成本结构
    • 每个阶段的增值
    • 影响价值链的因素
    • 中断
  • 产业衝击力
    • 成长动力
      • 全球户外休閒与探险旅游兴起
      • 青少年全地形车、多功能车、雪地摩托车和摩托车拥有量激增
      • 车辆客製需求增加
      • 北美和欧洲个人可支配所得不断增加
    • 产业陷阱与挑战
      • 市场分散，价格竞争激烈
      • 跨地区多样化且复杂的监管合规性
    • 市场机会
      • 电动运动型车辆售后市场的扩张
      • 线上和行动客製化服务的成长
      • 新兴市场动力运动的普及率不断上升
      • 智慧互联配件集成
  • 监管格局
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲
  • 波特的分析
  • PESTEL分析
  • 科技与创新格局
    • 当前的技术趋势
    • 新兴技术
  • 专利分析
  • 配销通路演变与全通路策略
    • 传统经销商网路转型
    • 独立零售商和专卖店动态
    • 线上市场整合和直接面向消费者的模式
    • 仓库和配送中心优化
  • 消费者行为与购买模式分析
    • DIY 与专业安装偏好
    • 品牌忠诚度与OEM与售后市场偏好
    • 季节性购买模式和库存週期
    • 价格敏感度与价值感知分析
  • 定价策略演变与价值主张分析
  • 数位转型与电子商务整合
    • 网路销售平台开发及市场渗透
    • 数位目录和产品配置系统
    • 行动商务和基于应用程式的订购解决方案
    • 扩增实境和虚拟试穿技术
  • 产品创新与性能提升趋势
    • 性能升级技术和市场采用
    • 智慧技术整合与连接配件
    • 轻质材料与先进製造
    • 客製化和个人化技术趋势
  • 价格趋势
    • 按地区
    • 搭车
  • 生产统计
    • 生产中心
    • 消费中心
    • 汇出和汇入
  • 成本細項分析
  • 永续性和环境方面
    • 永续实践
    • 减少废弃物的策略
    • 生产中的能源效率
    • 环保倡议
    • 碳足迹考量

第四章：竞争格局

  • 介绍
  • 公司市占率分析
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • MEA
  • 主要市场参与者的竞争分析
  • 竞争定位矩阵
  • 战略展望矩阵
  • 关键进展
    • 併购
    • 伙伴关係与合作
    • 新产品发布
    • 扩张计划和资金

第五章：市场估计与预测：依车型，2021 - 2034 年

  • 主要趋势
    • 并排车辆
    • 全地形车
    • 重量级摩托车
    • 个人水上摩托车
    • 雪地摩托车

第六章：市场估计与预测：以推进方式，2021 - 2034 年

  • 主要趋势
  • 汽油
  • 柴油引擎
  • 电的

第七章：市场估计与预测：按应用，2021 - 2034 年

  • 主要趋势
  • 休閒娱乐
  • 公用事业
  • 商业的
  • 运动的
  • 建造
  • 防御

第八章：市场估计与预测：按销售管道，2021 - 2034 年

  • 主要趋势
  • 在线的
  • 离线

第九章：市场估计与预测：按组成部分，2021 - 2034 年

  • 主要趋势
  • 悬吊和煞车部件
  • 排气系统
  • 轮胎和车轮
  • 车身部件和框架
  • 电池和电器
  • 其他的

第十章：市场估计与预测：按地区，2021 - 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
    • 菲律宾
    • 印尼
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第 11 章：公司简介

  • 全球参与者
    • Akrapovic doo
    • BRP
    • Continental
    • Fox Factory
    • Honda Powersports
    • Kawasaki Motors
    • Magura GmbH
    • Polaris
    • Suzuki Motor
    • Yamaha Motor
  • 区域参与者
    • Acerbis SpA
    • All Balls Racing
    • Kimpex
    • Mitas Tires
    • Motovan
    • Polisport Group
    • ProX Racing Parts
    • SBS Friction A/S
    • TM Designworks
    • Twin Air
  • 新兴玩家
    • Baja Designs
    • Cycra Performance Plastics
    • FMF Racing
    • IMS Products
    • Racetech Products
    • Renegade Powersports
    • Scorpion Exhausts
    • Tusk Racing
    • Vortex Racing
    • ZETA USA
简介目录
Product Code: 4792

The Global Powersports Aftermarket was valued at USD 11.9 billion in 2024 and is estimated to grow at a CAGR of 6.3% to reach USD 21 billion by 2034. This upward trend is shaped by rising interest in outdoor and recreational activities, alongside the evolution of vehicle performance technologies and the increasing presence of electric and hybrid-powered models. As more consumers embrace adventure lifestyles, the demand for aftermarket parts, accessories, and performance upgrades continues to rise. In recent years, digital platforms have helped reshape the industry landscape, with more riders purchasing upgrades, modifications, and repair kits online. Shifts in consumer behavior are also driving e-commerce growth, especially among users looking for customized solutions from the comfort of home. The post-pandemic momentum around outdoor experiences contributed significantly to the adoption of powersport vehicles, fueling demand across the board. Market players are adapting with expanded product offerings and seamless digital services that elevate customer convenience and satisfaction.

Powersports Aftermarket Size - By Vehicle, By Propulsion, By Application, By Sales Channel, By Component, Growth Forecast, 2025 - 2034

In 2024, the heavyweight motorcycle category held a 65% share and is projected to grow at a CAGR of 7% through 2034. These motorcycles-typically over 750cc-are favored by riders who prioritize customization, endurance touring, and long-term ownership value. Their robust design and touring capabilities often drive higher investment in aftermarket parts such as upgraded suspensions, luggage systems, performance exhausts, and lighting enhancements. Because riders of this segment are typically more enthusiastic about performance and personalization, the aftermarket ecosystem surrounding heavyweight bikes remains particularly strong.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$11.9 Billion
Forecast Value$21 Billion
CAGR6.3%

Gasoline-powered vehicles held 60% share in 2024, with growth anticipated at 7% CAGR through 2034. Gasoline continues to be the fuel of choice due to its widespread availability, high torque output, and extended range-factors that make these vehicles ideal for off-road and remote usage. This segment includes ATVs, motorcycles, utility terrain vehicles, and other performance machines, which often experience significant wear and tear, resulting in sustained demand for replacement components and upgrade kits. The resilience and reliability of gasoline engines ensure that users continue to invest in enhancements and long-term maintenance.

United States Powersports Aftermarket held 85% share and generated USD 4.72 billion in 2024. The US powersports aftermarket thrives on strong consumer adoption, established ownership patterns, and a deeply rooted off-road culture. Its robust network of retail channels, dealerships, and service centers makes aftermarket products easily accessible, while widespread adoption of e-commerce supports direct-to-consumer sales. The presence of notable brands like BRP, Polaris, Yamaha, and Honda, combined with digital-forward platforms such as RevZilla and Rocky Mountain ATV/MC, continues to strengthen the US market's position and responsiveness to shifting consumer preferences.

Leading companies in the Global Powersports Aftermarket include VANCE & HINES, BRP, K&N Engineering, Polaris, Arctic Cat, Dayco Incorporated, and S&S Cycle. Companies operating in the powersports aftermarket are focusing heavily on digital transformation, expanding their e-commerce reach, and offering personalized buying experiences. Product diversification is another core strategy, with brands introducing innovative parts and accessories tailored to specific vehicle types and rider preferences. Strategic collaborations with OEMs help boost brand visibility and expand distribution networks. Investments in R&D are targeted at improving product durability, performance, and compliance with evolving emission standards. Many players are leveraging data analytics and CRM platforms to understand customer behavior and deliver targeted marketing.

Table of Contents

Chapter 1 Methodology

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021 - 2034
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Vehicle
    • 2.2.3 Propulsion
    • 2.2.4 Application
    • 2.2.5 Sales channel
    • 2.2.6 Component
  • 2.3 TAM Analysis, 2025-2034
  • 2.4 CXO perspectives: Strategic imperatives
    • 2.4.1 Executive decision points
    • 2.4.2 Critical success factors
  • 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin analysis
    • 3.1.3 Cost structure
    • 3.1.4 Value addition at each stage
    • 3.1.5 Factor affecting the value chain
    • 3.1.6 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Rise in global outdoor recreation and adventure tourism
      • 3.2.1.2 Surge in ATV, UTV, snowmobile, and motorcycle ownership among youth
      • 3.2.1.3 Increase in demand for vehicle customization
      • 3.2.1.4 Rising disposable income of individuals in North America and Europe
    • 3.2.2 Industry pitfalls and challenges
      • 3.2.2.1 Fragmented market with intense price competition
      • 3.2.2.2 Diverse and complex regulatory compliance across regions
    • 3.2.3 Market opportunities
      • 3.2.3.1 Expansion of electric powersports vehicles aftermarket
      • 3.2.3.2 Growth in online and mobile customization services
      • 3.2.3.3 Rising powersports adoption in emerging markets
      • 3.2.3.4 Integration of smart connected accessories
  • 3.3 Regulatory landscape
    • 3.3.1 North America
    • 3.3.2 Europe
    • 3.3.3 Asia Pacific
    • 3.3.4 Latin America
    • 3.3.5 Middle East & Africa
  • 3.4 Porter’s analysis
  • 3.5 PESTEL analysis
  • 3.6 Technology and Innovation landscape
    • 3.6.1 Current technological trends
    • 3.6.2 Emerging technologies
  • 3.7 Patent analysis
  • 3.8 Distribution channel evolution and omnichannel strategies
    • 3.8.1 Traditional dealer network transformation
    • 3.8.2 Independent retailer and specialty shop dynamics
    • 3.8.3 Online marketplace integration and direct-to-consumer models
    • 3.8.4 Warehouse and distribution center optimization
  • 3.9 Consumer behavior and purchase pattern analysis
    • 3.9.1 DIY vs. Professional installation preferences
    • 3.9.2 Brand loyalty and OEM vs. Aftermarket preferences
    • 3.9.3 Seasonal purchase patterns and inventory cycles
    • 3.9.4 Price sensitivity and value perception analysis
  • 3.10 Pricing strategy evolution and value proposition analysis
  • 3.11 Digital transformation and e-commerce integration
    • 3.11.1 Online sales platform development and market penetration
    • 3.11.2 Digital catalog and product configuration systems
    • 3.11.3 Mobile commerce and app-based ordering solutions
    • 3.11.4 Augmented reality and virtual fitting technologies
  • 3.12 Product innovation and performance enhancement trends
    • 3.12.1 Performance upgrade technologies and market adoption
    • 3.12.2 Smart technology integration and connected accessories
    • 3.12.3 Lightweight materials and advanced manufacturing
    • 3.12.4 Customization and personalization technology trends
  • 3.13 Price trends
    • 3.13.1 By region
    • 3.13.2 By Vehicle
  • 3.14 Production statistics
    • 3.14.1 Production hubs
    • 3.14.2 Consumption hubs
    • 3.14.3 Export and import
  • 3.15 Cost breakdown analysis
  • 3.16 Sustainability and environmental aspects
    • 3.16.1 Sustainable practices
    • 3.16.2 Waste reduction strategies
    • 3.16.3 Energy efficiency in production
    • 3.16.4 Eco-friendly Initiatives
    • 3.16.5 Carbon footprint considerations

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 North America
    • 4.2.2 Europe
    • 4.2.3 Asia Pacific
    • 4.2.4 LATAM
    • 4.2.5 MEA
  • 4.3 Competitive analysis of major market players
  • 4.4 Competitive positioning matrix
  • 4.5 Strategic outlook matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New Product Launches
    • 4.6.4 Expansion Plans and funding

Chapter 5 Market Estimates & Forecast, By Vehicle, 2021 - 2034 ($Bn, Units)

  • 5.1 Key trends
    • 5.1.1 Side by side vehicle
    • 5.1.2 All-terrain vehicle
    • 5.1.3 Heavyweight motorcycle
    • 5.1.4 Personal watercrafts
    • 5.1.5 Snowmobile

Chapter 6 Market Estimates & Forecast, By Propulsion, 2021 - 2034 ($Bn, Units)

  • 6.1 Key trends
  • 6.2 Gasoline
  • 6.3 Diesel
  • 6.4 Electric

Chapter 7 Market Estimates & Forecast, By Application, 2021 - 2034 ($Bn, Units)

  • 7.1 Key trends
  • 7.2 Recreational
  • 7.3 Utility
  • 7.4 Commercial
  • 7.5 Sports
  • 7.6 Construction
  • 7.7 Defense

Chapter 8 Market Estimates & Forecast, By Sales Channel, 2021 - 2034 ($Bn, Units)

  • 8.1 Key trends
  • 8.2 Online
  • 8.3 Offline

Chapter 9 Market Estimates & Forecast, By Component, 2021 - 2034 ($Bn, Units)

  • 9.1 Key trends
  • 9.2 Suspension & Brake Parts
  • 9.3 Exhaust Systems
  • 9.4 Tires & Wheels
  • 9.5 Body Parts & Frames
  • 9.6 Batteries & Electricals
  • 9.7 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn, Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 Australia
    • 10.4.5 South Korea
    • 10.4.6 Philippines
    • 10.4.7 Indonesia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
  • 10.6 MEA
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE

Chapter 11 Company Profiles

  • 11.1 Global Players
    • 11.1.1 Akrapovic d.o.o.
    • 11.1.2 BRP
    • 11.1.3 Continental
    • 11.1.4 Fox Factory
    • 11.1.5 Honda Powersports
    • 11.1.6 Kawasaki Motors
    • 11.1.7 Magura GmbH
    • 11.1.8 Polaris
    • 11.1.9 Suzuki Motor
    • 11.1.10 Yamaha Motor
  • 11.2 Regional Players
    • 11.2.1 Acerbis S.p.A
    • 11.2.2 All Balls Racing
    • 11.2.3 Kimpex
    • 11.2.4 Mitas Tires
    • 11.2.5 Motovan
    • 11.2.6 Polisport Group
    • 11.2.7 ProX Racing Parts
    • 11.2.8 SBS Friction A/S
    • 11.2.9 TM Designworks
    • 11.2.10 Twin Air
  • 11.3 Emerging Players
    • 11.3.1 Baja Designs
    • 11.3.2 Cycra Performance Plastics
    • 11.3.3 FMF Racing
    • 11.3.4 IMS Products
    • 11.3.5 Racetech Products
    • 11.3.6 Renegade Powersports
    • 11.3.7 Scorpion Exhausts
    • 11.3.8 Tusk Racing
    • 11.3.9 Vortex Racing
    • 11.3.10 ZETA USA