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市场调查报告书
商品编码
1336677
全球益生菌汽水市场 - 2023-2030Global Probiotic Soda Market - 2023-2030 |
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2022年,全球益生菌汽水市场达到2.421亿美元,预计到2030年将达到4.224亿美元,2023-2030年预测期间年复合成长率为7.1%。益生菌汽水市场趋势是由消费者对肠道健康益处的认识不断提高所推动的。随着人们优先考虑消化健康,对益生菌汽水等肠道友好饮料的需求激增。
益生菌汽水市场的增长也得益于移动使用的便利性。随着忙碌的生活方式和对便携式茶点的需求,益生菌汽水提供了一种快速、简单的方法,将有益于肠道的饮料融入日常生活中。单份包装和即买即走的选择使益生菌汽水成为註重健康、在旅途中寻求营养饮料的人们的便捷选择。
建议女性每日纤维摄入量为 25 克,男性每日纤维摄入量为 38 克,每 12 盎司罐装含有 2 至 9 克纤维的益生元苏打水越来越受欢迎。 Olipop 等品牌声称支持消化系统健康,Vina 则宣传脑肠连接功效,进一步激发了消费者的兴趣。随着注重健康的人们优先考虑自己的福祉,益生元汽水市场出现了显着增长
益生菌苏打水的可用性和可及性不断提高,推动市场渗透和扩张
益生菌汽水产品的可用性和可及性不断增加是市场扩张的主要推动力。益生菌苏打水越来越多地在各种零售店出售,包括超市、保健食品商店和在线平台。这种增强的分销网络使消费者更容易获得和购买益生菌汽水,从而推动了市场渗透。
此外,网上购物的便利性使消费者能够探索不同品牌的各种益生菌汽水选择,从而提高消费者对这些肠道友好饮料的认识和偏好。随着越来越多的人将这些功能性饮料融入他们的日常生活中,益生菌汽水产品的可及性和覆盖范围的提高有助于益生菌汽水市场份额和市场规模的整体增长。
对消化健康和功能饮料的日益关注推动了益生菌汽水的需求
人们对消化健康和功能性饮料的日益关注导致对益生菌汽水的需求激增。随着消费者寻求除解渴之外还具有健康益处的饮料,益生菌汽水作为一种有益于肠道和功能性的选择而受到关注。益生菌作为支持消化健康的天然手段的观念引起了注重健康的人们的共鸣,从而推动了对益生菌汽水的需求。
此外,随着消费者对自己的健康变得更加积极主动,益生菌汽水的市场规模和市场份额也随之增长。清爽的苏打水与有助于消化的活菌相融合,使益生菌苏打水成为那些寻求美味、营养且具有额外健康益处的饮料的人的首选。
消费者意识有限限制了益生菌汽水市场的增长
虽然益生菌汽水市场的市场份额和规模大幅增长,但一个显着的限制是消费者对益生菌饮料益处的认识有限。儘管占有重要的市场份额,但许多消费者仍然没有意识到富含活性菌的有益肠道的苏打水的潜在优势。这种认识的缺乏阻碍了市场作为消化健康饮料选择的全部潜力。
製造商和营销人员需要投资于教育活动,以强调益生菌苏打水对肠道健康的积极影响。克服这一限制将释放进一步的增长机会,并巩固益生菌汽水作为寻求清爽和营养饮料的健康意识人士的首选的地位。
COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定价动态(包括与新冠疫情前情景相比的大流行期间和大流行后的价格变化)、供需谱(需求和供应变化)供应由于贸易限制、封锁和后续问题)、政府倡议(政府机构振兴市场、部门或行业的倡议)和製造商战略倡议(製造商为缓解新冠肺炎问题所做的努力将在此介绍)。
Global Probiotic Soda Market reached US$ 242.1 million in 2022 and is expected to reach US$ 422.4 million by 2030 growing with a CAGR of 7.1% during the forecast period 2023-2030. The probiotic soda market trend is driven by increasing consumer awareness about gut health benefits. As people prioritize digestive wellness, the demand for gut-friendly beverages like probiotic soda has surged.
The probiotic soda market's growth is also fueled by the convenience of on-the-go use. With busy lifestyles and the need for portable refreshments, probiotic sodas offer a quick and easy way to incorporate gut-friendly beverages into daily routines. The availability of single-serve packaging and grab-and-go options makes probiotic sodas a convenient choice for health-conscious individuals seeking nourishing drinks while on the move.
With the recommended daily fiber intake of 25 grams for women and 38 grams for men, prebiotic sodas, containing 2 to 9 grams of fiber per 12-oz can, are gaining popularity. Brands like Olipop, claiming digestive health support, and Vina, promoting brain-gut connection benefits, have further fueled consumer interest. As health-conscious individuals prioritize their well-being, the prebiotic soda market witnesses significant growth
Rising Availability and Accessibility of Probiotic Soda Drives Market Penetration and Expansion
The growing availability and accessibility of probiotic soda products are major drivers behind the expansion of the market. Probiotic soda is increasingly becoming available in various retail outlets, including supermarkets, health food stores, and online platforms. This enhanced distribution network has made it easier for consumers to access and purchase probiotic soda, thereby driving market penetration.
Additionally, the convenience of online shopping allows consumers to explore a wide range of probiotic soda options from different brands, boosting consumer awareness and preference for these gut-friendly beverages. The improved accessibility and wider reach of probiotic soda products contribute to the overall growth in probiotic soda market share and market size as more people integrate these functional beverages into their daily routines.
Rising Focus on Digestive Wellness and Functional Beverages Fuels Probiotic Soda Demand
The increasing focus on digestive wellness and functional beverages has led to a surge in demand for probiotic soda. As consumers seek beverages that offer health benefits beyond quenching thirst, probiotic soda has gained traction as a gut-friendly and functional option. The perception of probiotics as a natural means to support digestive health has resonated with health-conscious individuals, propelling the demand for probiotic soda.
Moreover, as consumers become more proactive about their well-being, the probiotic soda market size and market share have grown in response to this trend. The fusion of refreshing soda with live cultures that aid digestion has positioned probiotic soda as a preferred choice among those seeking a tasty and nourishing beverage with added health benefits.
Limited Consumer Awareness Poses Restraint to Probiotic Soda Market Growth
While the probiotic soda market has experienced substantial growth in market share and size, a notable restraint is the limited consumer awareness about the benefits of probiotic beverages. Despite holding a significant market share, many consumers remain unaware of the potential advantages of gut-friendly soda enriched with live cultures. This lack of awareness hinders the market's full potential as a digestive health drink option.
Manufacturers and marketers need to invest in educational campaigns to highlight the positive impact of probiotic soda on gut health. Overcoming this restraint would unlock further growth opportunities and solidify probiotic soda's position as a favored choice among health-conscious individuals seeking refreshing and nourishing beverages.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading res trictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The global probiotic soda market has been segmented by type, packaging, flavors, form, distribution channel, and region.
Plant-Based Probiotic Soda Market Soars with a 30% Market Share, Fueling a Health-Conscious Beverage Revolution
The global probiotic soda market has been segmented by form into dairy-based probiotic soda, and plant-based probiotic soda.
The plant-based probiotic soda market has gained a significant 30% market share, solidifying its position as a prominent segment in the probiotic soda industry. As consumers increasingly prioritize plant-based and vegan options, the demand for these gut-friendly beverages has surged. Plant-based probiotic sodas offer a diverse array of flavors and the benefits of live cultures, making them a favorable choice among health-conscious individuals seeking nutritious and sustainable drinks.
With a substantial market share, this segment continues to grow as consumers embrace the fusion of refreshing soda with the goodness of probiotics derived from plant sources. The 30% market share underscores the popularity and acceptance of plant-based probiotic sodas, indicating a promising and flourishing future for this dynamic and rapidly expanding market.
Asia-Pacific Emerges as the Fastest-Growing Probiotic Soda Market with 12% Market Share
By region, the probiotic soda market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.
The Asia-Pacific region is experiencing a rapid surge in the probiotic soda market, holding a significant 12% market share. Consumers in this region are increasingly seeking gut-friendly soda options enriched with live cultures, which contribute to better digestive health. The demand for soda infused with various probiotic strains, including low-sugar and carbonated alternatives, is witnessing a remarkable uptick among health-conscious individuals.
As awareness about the benefits of probiotics spreads across the region, Asia-Pacific emerges as the fastest-growing destination for digestive health drinks and probiotic soda. This dynamic and thriving market underscores a promising lot of opportunities and future for the probiotics soda market and also probiotic beverage industry in the Asia-Pacific region.
The major global players in the market include: Nestle SA, Yakult Honsha Co. Ltd., Danone S.A., Chobani LLC, NextFoods, Harmless Harvest, Bio-K Plus International Inc., GCMMF (Amul), PepsiCo, and Fonterra Co-operative Group.
The global probiotic soda market report would provide approximately 69 tables, 65 figures, and 190 Pages.
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