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全球微型蔬菜市场 - 2023-2030
市场调查报告书
商品编码
1336751

全球微型蔬菜市场 - 2023-2030

Global Microgreens Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 181 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

全球微型蔬菜市场在 2022 年达到 17 亿美元，预计到 2030 年将达到 45 亿美元，2023-2030 年预测期间年复合成长率为 13.1%。

人们对健康和保健的日益关注正在增加消费者对营养丰富食品的需求。微型蔬菜具有浓缩的营养成分和健康益处，作为超级食品在註重健身的消费者中广受欢迎。与成熟的西兰花相比，堆肥种植的西兰花微绿植物含有更多的矿物质，如磷、钾、镁、锰、锌、铁、钙、钠和铜。

Microgreens 鲜艳的色彩、独特的风味和精緻的外观使其成为增强菜餚视觉吸引力和味道的理想选择。烹饪行业已经采用微型蔬菜来创造视觉上令人惊嘆的创新食品展示。

市场动态

越来越多地采用水培法和气培法等先进生长介质

无论外部天气条件如何，水培法和气培法都可以全年种植微型蔬菜。这种连续生产确保了新鲜微型蔬菜的稳定供应，满足消费者和食品服务机构的持续需求。

与传统的土壤方法相比，水培法和气培法可促进更快的生长速度和更高的作物产量。生产力的提高使种植者在有限的空间内最大化产量，从而使他们受益。水培技术公司创始人V.Chandrshekaran发表的一项研究显示，在土基农业中，每英亩生菜的平均年产量为9-10吨，而在水培农业中，为300-400吨。

优质食品支出增加

微型蔬菜提供丰富的口味和广泛的口味特征，从胡椒味到坚果味再到浓烈味。厨师和美食爱好者认识到微型蔬菜的烹饪多功能性，利用它们来提升菜餚的味道和外观。近 51% 的厨师预测微型蔬菜将成为餐厅的流行趋势。微型蔬菜的优质口味和烹饪吸引力吸引了寻求卓越用餐体验的消费者。

微型蔬菜有多种植物类型，其中一些是外来植物，在传统沙拉或菜餚中并不常见。寻求新颖和独特食品体验的消费者被多样化的微型蔬菜选择所吸引，从而推动了对优质品种的需求。根据美国科罗拉多州立大学食品科学与人类营养係发表的一份报告，平均一半的受访者（50.5%）每週食用微型蔬菜1-2次，并保存6天或更短时间（80.3%） ）消费前。

保质期短

微型蔬菜的保质期很短，在适当的储存条件下只能持续几天。例如，在 4 度C (39°F) 下，某些微型蔬菜的保质期为 14-21 天，但当温度升高至 6 度C (11°F) 时，保质期会缩短 50%。如此短的保质期给分销带来了挑战，因为它需要高效、及时的供应链管理来确保新鲜度。

如果消费者在微型蔬菜变质之前无法使用它们，他们可能会犹豫是否购买微型蔬菜。在保鲜期如此短的产品上浪费金钱的风险可能会让一些潜在买家望而却步。

COVID-19 影响分析

在大流行期间，人们变得更加註重健康，这推动了对营养和增强免疫力食品的需求。微型蔬菜因其营养成分高而受到希望将更健康的选择纳入饮食的消费者的青睐。

然而，由于疫情期间运输限制和劳动力短缺，微型蔬菜市场面临供应链中断。例如，2020年西兰花总产量为1580万英担，比2019年下降5%。收穫面积为100,300英亩，也比2019年下降4%。

目录

第 1 章：方法和范围

  • 研究方法论
  • 报告的研究目的和范围

第 2 章：定义和概述

第 3 章：执行摘要

  • 按类型分類的片段
  • 农场片段
  • 生长培养基片段
  • 按分销渠道分類的片段
  • 最终用户的片段
  • 按地区分類的片段

第 4 章：动力学

  • 影响因素
    • 司机
      • 越来越多地采用水培法和气培法等先进生长介质
      • 优质食品支出增加
    • 限制
      • 保质期短
    • 机会
    • 影响分析

第 5 章：行业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆发前的情景
    • 新冠疫情期间的情景
    • 新冠疫情后的情景
  • COVID-19 期间的定价动态
  • 供需谱
  • 疫情期间政府与市场相关的倡议
  • 製造商战略倡议
  • 结论

第 7 章：按类型

  • 十字花科
    • 捲心菜
    • 花椰菜
    • 菜花
    • 其他的
  • 菊科
    • 莴苣
    • 菊苣
    • 其他的
  • 苋科
    • 苋菜
    • 菠菜
    • 藜麦
    • 其他的
  • 葫芦科
    • 微黄瓜
    • 微型瓜
    • 其他的
  • 唇形科
    • 罗勒
    • 薄荷
    • 迷迭香
    • 其他的
  • 扁豆
  • 洋葱、大蒜和韭菜
  • 其他的

第 8 章：按农场

  • 室内农业
  • 温室种植
  • 垂直农业
  • 其他的

第 9 章：按生长培养基

  • 椰子椰壳纤维
  • 泥炭藓
  • 土壤
  • 卫生纸
  • 其他的

第 10 章：按分销渠道

  • 超市/大卖场
  • 零售店
  • 电子商务
  • 其他的

第 11 章：最终用户

  • 零售
  • 餐饮服务
  • 其他的

第 12 章：按地区

  • 北美
    • 我们
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 俄罗斯
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第13章：竞争格局

  • 竞争场景
  • 市场定位/份额分析
  • 併购分析

第 14 章：公司简介

  • Fresh Origins
    • 公司简介
    • 产品组合和描述
    • 财务概览
  • 坂田
  • 农箱绿地
  • 航空农场有限责任公司
  • 生命地球农场
  • 地铁微型蔬菜
  • 厨师花园公司
  • 哥谭绿党
  • 2B新鲜
  • 好叶农场

第 15 章：附录

简介目录
Product Code: AG2623

Overview

Global Microgreens Market reached US$ 1.7 billion in 2022 and is expected to reach US$ 4.5 billion by 2030, growing with a CAGR of 13.1% during the forecast period 2023-2030.

The increasing focus on health and wellness is increasing consumer demand for nutrient-dense foods. Microgreens, having concentrated nutrients and health benefits, have gained popularity as a superfood preference among fitness-conscious consumers. Compost-grown broccoli microgreens have 1.15 and 2.32 times more minerals, like phosphorus, potassium, magnesium, manganese, zinc, iron, calcium, sodium and copper, compared to their mature counterpart.

Microgreens' vibrant colors, unique flavors and delicate appearance make them ideal for enhancing the visual appeal and taste of dishes. The culinary industry has embraced microgreens to create visually stunning and innovative food presentations.

Market Dynamics

Increasing Adoption of Advanced Growth Mediums Such as Hydroponics and Aeroponics

Hydroponics and aeroponics enable year-round cultivation of microgreens, regardless of external weather conditions. This continuous production ensures a steady supply of fresh microgreens, meeting the consistent demand from consumers and food service establishments.

Hydroponics and aeroponics promote faster growth rates and higher crop yields compared to conventional soil-based methods. This increased productivity benefits growers by maximizing their output within a limited space. According to a study published by V.Chandrshekaran, founder of a hydroponic technology firm, in soil-based agriculture, the average annual yield of lettuce per acre was 9-10 tonnes, while in hydroponics agriculture, it was 300-400 tonnes.

Rise in Spending on Premium Food Products

Microgreens offer excessive flavors and a wide range of taste profiles, from peppery to nutty to tangy. Cooks and food lovers recognize the culinary versatility of microgreens, using them to elevate the taste and appearance of dishes. Nearly 51% of the chefs predict that microgreens are a raging trend in eateries. The premium taste and culinary appeal of microgreens attract consumers seeking exceptional dining experiences.

Microgreens come in a wide range of plant types, some of which are exotic and not commonly found in traditional salads or dishes. Consumers seeking novelty and unique food experiences are drawn to the diverse selection of microgreens available, driving demand for premium varieties. According to a report published by the Department of Food Science and Human Nutrition, Colorado State University, USA, on average one-half of respondents (50.5%) consumed microgreens 1-2 times per week and stored them 6 days or less (80.3%) before consumption.

Short Shelf Life

Microgreens have a short shelf life lasting only a few days under proper storage conditions. For instance, At 4°C (39°F), the shelf life for some microgreens are 14-21 days but when the temperature is increased to 6°C (11°F) and the shelf life is reduced by 50%. This short shelf life poses a challenging situation for distribution as it requires efficient and timely supply chain management to ensure freshness.

Consumers may be hesitant to purchase microgreens if they won't be able to use microgreens before they spoil. The perceived risk of wasting money on a product with such a short freshness window might discourage some potential buyers.

COVID-19 Impact Analysis

During the pandemic, people became more health-conscious which drives demand for nutritious and immune-boosting foods. Microgreens, considered for their high nutritional content, were preferable by consumers looking to incorporate more healthful options into their diets.

However, the microgreens market faced supply chain disruptions due to transportation restrictions and labor shortages during the pandemic. For instance, the total production of broccoli in 2020 totaled 15.8 million cwt, down 5% from 2019. The area harvested, at 100,300 acres, was also down 4% from 2019.

Segment Analysis

The global microgreens market is segmented based on type, farm, growth medium, end-user, distribution channel and region.

Rising Demand For Brassicaceae for Different Culinary Application

The Brassicaceae family includes various microgreens varieties, like broccoli, radish, arugula, mustard and lettuce. Every variety provides distinct flavors, colors and textures, imparting a diverse selection for consumers and chefs. According to FAO, the total amount of lettuce produced in China was 14.36 million tons in 2021.

Brassicaceae microgreens are versatile in various culinary applications. They can be used as a garnish, added to salads, sandwiches and wraps or incorporated into a wide range of dishes to enhance their flavor and visual appeal. Consumers are increasingly seeking unique and premium food experiences and Brassicaceae microgreens offer just that. Their distinct flavors and attractive appearance appeal to adventurous eaters and food enthusiasts, driving demand for these microgreens.

Geographical Analysis

Asia-Pacific's Growing Urbanization

The growing urbanization in the region has led to increased demand for fresh, healthy and locally produced foods, including microgreens. In February 2023, An entrepreneur from Uzbekistan established the production of microgreens in the basement of a multi-story block. He supplies the products to local cafes, restaurants and supermarkets.

The popularity of urban agriculture and rooftop farming has been on the rise in the Asia Pacific region. Microgreens' quick growth cycle and suitability for indoor cultivation make them ideal choices for urban farming initiatives. In India, Chennai Entrepreneur earns INR 80K per month from microgreens with only a 10*10 room.

Competitive Landscape

The major global players include: Fresh Origins, SAKATA, Farmbox Greens, AeroFarms LLC, Living Earth Farms, Metro Microgreens, Chef's Garden Inc, Gotham Greens, 2BFresh and GoodLeaf Farms.

Why Purchase the Report?

  • To visualize the global microgreens market segmentation based on type, farm, growth medium, end-user, distribution channel and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of microgreens market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The global microgreens market report would provide approximately 77 tables, 86 figures and 181 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Type
  • 3.2. Snippet by Farm
  • 3.3. Snippet by Growth Medium
  • 3.4. Snippet by Distribution Channel
  • 3.5. Snippet by End-User
  • 3.6. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Increasing Adoption of Advanced Growth Mediums Such as Hydroponics and Aeroponics
      • 4.1.1.2. Rise in Spending on Premium Food Products
    • 4.1.2. Restraints
      • 4.1.2.1. Short Shelf Life
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Brassicaceae*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
    • 7.2.3. Cabbage
    • 7.2.4. Broccoli
    • 7.2.5. Cauliflower
    • 7.2.6. Others
  • 7.3. Asteraceae
    • 7.3.1. Lettuce
    • 7.3.2. Chicory
    • 7.3.3. Others
  • 7.4. Amaranthaceae
    • 7.4.1. Amaranth
    • 7.4.2. Spinach
    • 7.4.3. Quinoa
    • 7.4.4. Others
  • 7.5. Cucurbitaceae
    • 7.5.1. Micro Cucumber
    • 7.5.2. Micro Melons
    • 7.5.3. Others
  • 7.6. Lamiaceae
    • 7.6.1. Basil
    • 7.6.2. Mint
    • 7.6.3. Rosemary
    • 7.6.4. Others
  • 7.7. Lentils
  • 7.8. Onion, Garlic and Leeks
  • 7.9. Others

8. By Farm

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Farm
    • 8.1.2. Market Attractiveness Index, By Farm
  • 8.2. Indoor Farming*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Greenhouse Farming
  • 8.4. Vertical Farming
  • 8.5. Others

9. By Growth Medium

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Growth Medium
    • 9.1.2. Market Attractiveness Index, By Growth Medium
  • 9.2. Coconut Coir*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Peat Moss
  • 9.4. Soil
  • 9.5. Tissue Paper
  • 9.6. Others

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarket/Hypermarket*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Retail Stores
  • 10.4. E-Commerce
  • 10.5. Others

11. By End-User

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.1.2. Market Attractiveness Index, By End-User
  • 11.2. Retail*
    • 11.2.1. Introduction
    • 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 11.3. Food Service
  • 11.4. Others

12. By Region

  • 12.1. Introduction
    • 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 12.1.2. Market Attractiveness Index, By Region
  • 12.2. North America
    • 12.2.1. Introduction
    • 12.2.2. Key Region-Specific Dynamics
    • 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Farm
    • 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Growth Medium
    • 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.2.8.1. U.S.
      • 12.2.8.2. Canada
      • 12.2.8.3. Mexico
  • 12.3. Europe
    • 12.3.1. Introduction
    • 12.3.2. Key Region-Specific Dynamics
    • 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Farm
    • 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Growth Medium
    • 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.3.8.1. Germany
      • 12.3.8.2. UK
      • 12.3.8.3. France
      • 12.3.8.4. Italy
      • 12.3.8.5. Russia
      • 12.3.8.6. Rest of Europe
  • 12.4. South America
    • 12.4.1. Introduction
    • 12.4.2. Key Region-Specific Dynamics
    • 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Farm
    • 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Growth Medium
    • 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.4.8.1. Brazil
      • 12.4.8.2. Argentina
      • 12.4.8.3. Rest of South America
  • 12.5. Asia-Pacific
    • 12.5.1. Introduction
    • 12.5.2. Key Region-Specific Dynamics
    • 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Farm
    • 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Growth Medium
    • 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.5.8.1. China
      • 12.5.8.2. India
      • 12.5.8.3. Japan
      • 12.5.8.4. Australia
      • 12.5.8.5. Rest of Asia-Pacific
  • 12.6. Middle East and Africa
    • 12.6.1. Introduction
    • 12.6.2. Key Region-Specific Dynamics
    • 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Farm
    • 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Growth Medium
    • 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

13. Competitive Landscape

  • 13.1. Competitive Scenario
  • 13.2. Market Positioning/Share Analysis
  • 13.3. Mergers and Acquisitions Analysis

14. Company Profiles

  • 14.1. Fresh Origins*
    • 14.1.1. Company Overview
    • 14.1.2. Product Portfolio and Description
    • 14.1.3. Financial Overview

Recent Developments

  • 14.2. SAKATA
  • 14.3. Farmbox Greens
  • 14.4. AeroFarms LLC
  • 14.5. Living Earth Farms
  • 14.6. Metro Microgreens
  • 14.7. Chef's Garden Inc
  • 14.8. Gotham Greens
  • 14.9. 2BFresh
  • 14.10. GoodLeaf Farms

LIST NOT EXHAUSTIVE

15. Appendix

  • 15.1. About Us and Services
  • 15.2. Contact Us