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市场调查报告书

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全球发酵饮料市场 - 2023-2030

Global Fermented Beverages Market - 2023-2030

出版日期: 2023年09月11日 | 出版商:

DataM Intelligence | 英文 181 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

全球发酵饮料市场在 2022 年达到 400 万美元，预计到 2030 年将达到 650 万美元，2023-2030 年预测期间复合年增长率为 5.8%。

发酵饮料包括康普茶、开菲尔、精酿啤酒和传统发酵饮料等多种产品。在消费者对益生菌和独特口味的需求不断增长的推动下，发酵饮料市场正在持续扩张。该市场的增长受到健康意识模式和对正宗手工製品日益增长的倾向的推动，从而推动了其在全球的流行。

康普茶、姜汁啤酒、格瓦斯和开菲尔饮料可能会保留发酵过程中残留的酒精。澳大利亚新西兰食品标准法典规定，酒精含量超过 0.5% 的饮料必须在标籤上标明酒精含量。具体来说，在新南威尔士州 (NSW)，酒精含量超过 1.15% ABV 的产品被归类为酒精饮料。这些指南保证了透明度，并使消费者能够对这些广泛消费的发酵饮料中的酒精含量做出明智的决定。

北美占全球发酵饮料市场的近 2/5，该地区增长和进步的一个显着增长动力是消费者对肠道健康和富含益生菌的需求不断增长。值得注意的是，在更广阔的市场中，酒精饮料占据了 65% 的主导份额，这表明消费者倾向于选择发酵酒精。这种对酒精饮料的偏好表明了市场与传统和多样化风味特征的紧密联繫。

动力学

健康与保健趋势的范式转变

消费者对健康和保健的关注日益增长，推动了发酵饮料市场的发展，从而推动了对富含益生菌的饮料的需求。随着消费者寻求对肠道健康有益的功能性饮料，康普茶和开菲尔等产品越来越受欢迎，从而导致市场扩张。

随着人们对肠道健康与整体健康之间联繫的认识不断增强，发酵饮料的市场份额预计将大幅增长。因此，主要行业参与者正在创新，提供多样化的风味选择，以满足不断变化的消费者偏好，进一步扩大市场规模。

对手工艺和手工生产方法的吸引力与日俱增

发酵饮料市场受到对真实性和工艺的偏好的推动，刺激了对手工产品的需求。消费者越来越被手工製作的饮料所吸引，例如小批量精酿啤酒和传统发酵混合物，寻求独特的风味和体验。消费者偏好的相应转变导致市场份额显着增加。

手工生产方法和对优质原料的关注是抓住市场增长的关键。随着消费者继续优先考虑独特和优质的选择，发酵饮料市场规模预计将扩大，为该行业的老牌和新兴企业创造机会。

严格的法规和监管的复杂性

发酵饮料市场份额容易受到严格监管要求的影响，这可能会阻碍市场增长。遵守不同的健康和安全法规、标籤标准和酒精含量限制可能会给老牌企业和新兴企业带来障碍。应对这些复杂的法规通常需要大量资源和专业知识，这可能会限制市场进入和扩张。

随着监管复杂性的不断发展，发酵饮料市场规模受到与确保法律合规相关的不确定性和成本的影响。行业参与者必须积极应对这些挑战，以维持增长、确保产品完整性并在这个动态和不断变化的市场环境中获得竞争优势。

Overview

Global Fermented Beverages Market reached US$ 4.0 million in 2022 and is expected to reach US$ 6.5 million by 2030, growing with a CAGR of 5.8% during the forecast period 2023-2030.

Fermented beverages includes diverse offerings such as kombucha, kefir, craft beer and conventional fermented drinks. The fermented beverages market is witnessing consistent expansion, propelled by increasing consumer demand for probiotics and distinctive tastes. The market's growth is fueled by health-conscious patterns and a rising inclination toward authentic and handmade options, driving its global prevalence.

Kombucha, ginger beer, kvass and kefir beverages may retain residual alcohol from the fermentation process. The Australia New Zealand Food Standards Code mandates that beverages surpassing 0.5% ABV must indicate alcohol content on labels. Specifically, in New South Wales (NSW), products with alcohol levels exceeding 1.15% ABV are classified as alcoholic beverages. These guidelines guarantee transparency and enable consumers to make informed decisions about the alcohol content in these widely consumed fermented drinks.

North America accounted for almost 2/5th of the global fermented beverages market, a prominent growth driver for the region's growth and progress is the increasing consumer demand for gut-healthy and probiotic-rich options. Notably, within the broader market, alcoholic beverages hold a dominant share of 65%, showcasing consumers' inclination towards fermented alcoholic choices. This preference for alcoholic variants is indicative of the market's strong association with traditions and diverse flavor profiles.

Dynamics

Paradigm Shift in Health and Wellness Trend

The fermented beverages market is driven by a growing consumer focus on health and wellness, propelling demand for probiotic-rich drinks. As consumers seek functional beverages offering gut health benefits, products such as kombucha and kefir have gained popularity, thereby causing market expansion.

With increasing awareness of the link between gut health and overall well-being, the fermented beverages market share is projected to witness substantial growth. As a result, key industry players are innovating to offer a diverse range of flavorful options that cater to evolving consumer preferences, further amplifying the market size.

Growing Attraction Towards Craftsmanship and Artisanal Production Methods

The fermented beverages Market is driven by a preference for authenticity and craftsmanship, spurring the demand for artisanal offerings. Consumers are increasingly drawn to handcrafted beverages, such as small-batch craft beer and traditional fermented concoctions, seeking unique flavors and experiences. The respective shift in consumer preference has led to a notable increase in the market share.

Artisanal production methods and a focus on quality ingredients are pivotal in capturing market growth. As consumers continue to prioritize distinct and premium options, the fermented beverages market size is anticipated to expand, creating opportunities for both established and emerging players in the industry.

Stringent Regulations and Regulatory Complexities

The fermented beverages market share is susceptible to the influence of stringent regulatory requirements, which can impede market growth. Compliance with varying health and safety regulations, labeling standards and alcohol content limits can present barriers for both established and emerging players. Navigating these intricate regulations often requires substantial resources and expertise, potentially limiting market entry and expansion.

As regulatory complexities continue to evolve, the fermented beverages market size is affected by the uncertainty and costs associated with ensuring legal compliance. Industry participants must proactively address these challenges to sustain growth, ensure product integrity and secure a competitive edge in this dynamic and evolving market landscape.

Segment Analysis

The global fermented beverages market is segmented based on type, source, distribution channel and region.

Availability Of Distinct Flavors and Characteristics

The fermented alcoholic beverages segment holds a 65% market share within the fermented beverages market, it involves the transformation of sugars into ethanol and carbon dioxide through the fermentation process. The intricate conversion is driven by microorganisms, primarily yeast, which play a pivotal role in breaking down sugars into alcohol.

Alcoholic beverages segment encompasses a diverse range of products, including beer, wine and spirits, each offering distinct flavors and characteristics due to variations in fermentation techniques. The Alcoholic Beverages segment significantly contributes to the overall fermented beverages market size and share, attracting a significant consumer base with its wide array of options and cultural significance. Yeast-driven fermentation remains a cornerstone of this segment, shaping the market's offerings and growth trajectory.

Geographical Penetration

Strong Emphasis on Natural Products and Availability of Probiotic-Rich Options

North America dominates the fermented beverages market with a strong emphasis on natural, probiotic-rich options like kombucha. The region's consumers are increasingly drawn to these craft beverages due to their health benefits attributed to beneficial bacteria. Kombucha, a prominent player, aligns with the growing demand for gut-friendly choices, offering a natural source of probiotics.

The market's expansion in the region is fueled by a robust preference for artisanal products that prioritize authenticity and taste. Further, the North American market is at the forefront of innovation, leveraging the potential of bacterial fermentation to create beverages that resonate with health-conscious individuals seeking flavorful, wholesome alternatives. The region's commitment to fostering unique and healthful options cements its dominance in the global fermented beverages market.

Competitive Landscape

The major global players include: PepsiCo, Inc, Reeds Inc., Raw Kombucha, Dohler GmbH, Anheuser Busch Inc., Fresh Harvest Inc., Rasa, Carlsberg Breweries A/S, E. & J. Gallo Winery, and Treasury Wine Estates Ltd.

COVID-19 Impact Analysis

The COVID-19 pandemic exerted a multifaceted impact on the fermented beverages market. Lockdowns and supply chain disruptions hindered production and distribution, leading to a temporary decline in consumer access. On-premises consumption, a significant segment, suffered due to the closures of restaurants and cafes. However, the pandemic catalyzed a shift towards health and wellness, with consumers seeking products that boost immunity and gut health.

This shift, combined with the rise of e-commerce, bolstered demand for fermented beverages, enabling producers to reach consumers directly. As restrictions eased, the market exhibited resilience, adapting with convenience-oriented offerings and immune-boosting attributes. Overall, while the pandemic posed initial challenges, the fermented beverages market showcased its capacity to evolve and align with changing consumer preferences.

Russia- Ukraine War Impact

The Russia-Ukraine war has created uncertainties that ripple through the fermented beverages market. Trade disruptions, economic instability and geopolitical tensions impact supply chains, potentially leading to ingredient shortages and price fluctuations. Export and import challenges could hinder the distribution of these products, affecting market access and availability.

Further, consumer spending patterns has also shifted due to economic concerns, influencing consumption habits. Additionally, market dynamics are altered due to shifting priorities, trade restrictions and changing consumer sentiments. Nonetheless, the ongoing conflict's wide-ranging implications introduce a level of unpredictability, potentially influencing the production, distribution and consumption of fermented beverages in the region.

By Type

Alcoholic
Non-Alcoholic

By Source

Grains
Fruits
Dairy
Tea
Vegetables
Others

By Distribution Channel

Supermarkets/ Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Other

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On July 01, 2021, PepsiCo-owned fermented beverage brand, KeVita, is launched a new range of on-the-go prebiotic shots that aim to help support digestive health. Containing 3g of prebiotic fiber, KeVita's new 2oz shots are fermented with water kefir culture.
On November 01, 2022, Arla Foods Ingredients launched a whey-based solution that enables the creation of clear and protein-enriched fermented drinks. Due to the high demand for ready-to-drink beverages, Arla's new ingredient is said to offer new ways to give fermented beverages a twist.
On August 10, 2021, The Boston Beer Company and PepsiCo announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverages. The partnership unites Boston Beer's expertise in alcoholic drinks with one of PepsiCo's most iconic and beloved brands.

Why Purchase the Report?

To visualize the global fermented beverages market segmentation based on type, source, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of fermented beverages market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global fermented beverages market report would provide approximately 61 tables, 61 figures and 181 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Source
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Health and Wellness Trend
  - 4.1.1.2. Craftsmanship and Artisanal Appeal
- 4.1.2. Restraints
  - 4.1.2.1. Stringent Regulatory Challenges
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Alcoholic*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Non-Alcoholic

8. By Source

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 8.1.2. Market Attractiveness Index, By Source
8.2. Grains*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Fruits
8.4. Dairy
8.5. Tea
8.6. Vegetables
8.7. others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/ Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Specialty Stores
9.5. Online Stores
9.6. Other

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. PepsiCo, Inc *
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Recent Developments
12.2. Reeds inc.
12.3. Raw Kombucha
12.4. Dohler GmbH
12.5. Anheuser Busch Inc.
12.6. Fresh Harvest Inc.
12.7. Rasa
12.8. Carlsberg Breweries A/S
12.9. E. & J. Gallo Winery
12.10. Treasury Wine Estates Ltd

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

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