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市场调查报告书

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1347934

全球在线彩票市场 - 2023-2030

Global Online Lottery Market - 2023-2030

出版日期: 2023年09月11日 | 出版商:

DataM Intelligence | 英文 201 Pages | 商品交期: 约2个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

概述

全球在线彩票市场在 2022 年达到 111 亿美元，预计到 2030 年将达到 168 亿美元，2023-2030 年预测期间复合年增长率为 6.2%。

在线彩票为玩家提供了便利，让他们可以在舒适的家中参与游戏，这种便利性吸引了更广泛的受众，包括那些可能无法轻鬆接触实体彩票零售商的个人。在线平台使彩票能够跨越不同的地理边界。来自任何地区的玩家都可以参与国际在线游戏，他们可以访问各种不同的游戏和累积奖金。

在线彩票通常提供比传统数字彩票更广泛的游戏，包括刮刮卡、即赢游戏和其他吸引不同喜好的创新形式。在线平台采用了先进的技术，包括先进的移动应用程序和响应式网站，使玩家可以更轻鬆地在各种设备上购买门票和检查结果。据纽约 TCPalm 称，强力球头奖彩票已售出价值 6.4 亿美元。

亚太地区是全球在线彩票市场不断增长的地区之一，约占市场的 1/4，该地区的互联网普及率快速增长，为在线受众提供了大量的访问机会。该地区越来越多地使用移动设备，并且专门为基于移动的应用程序开发了多个在线平台，使用户可以方便地在线参与彩票。

动力学

市场采用区块链

区块链固有的透明度和不变性确保每笔交易和抽奖结果都记录在区块链上并且无法更改，这种透明度增强了参与者之间的信任，因为他们可以独立验证彩票过程的公平性。它提供高安全性的平台，并且可以在全球范围内访问。区块链技术可以实现直接的点对点交易。

例如，2022 年 8 月 28 日，Lucky Block 是一种基于区块链的去中心化彩票，在币安智能链上运行。该项目的主要目标是建立一个不受地域限制且不限于特定货币的平台。参与者可以投资该平台的专有代币 LBLOCK，而不是使用传统货币购买彩票。

政府政策增加需求

在线彩票可以通过门票销售为政府带来可观的收入。在线购票的便利性可以吸引更多的玩家群体，从而提高销售额并增加政府计划、项目和公共服务的收入。政府监管税收以确保遵守财务标准并帮助用户防止洗钱。

例如，2023 年 1 月 6 日，马哈拉施特拉邦住房和地区发展局在其在线住房彩票抽奖系统中引入了一项新规定，以提高透明度并防止重复。根据此规定，申请人在使用其详细信息登录后将被分配一个唯一的代码。该系统保存有关在任何彩票中赢得公寓的成功申请人的信息。

增加赌场的开放

在在线彩票平台中添加赌场部分可以增加收入。赌场提供多种游戏，如老虎机、桌面游戏和真人荷官游戏，可以吸引更广泛的受众并产生额外收入。在线彩票平台的增加提供了多样性并吸引了想要玩在线游戏的新玩家。赌场游戏具有各种互动功能、奖励和奖金，增加了在线平台的采用率。

例如，2023 年 8 月 18 日，B2B 在线赌场服务提供商 Evolution 扩大了与加拿大不列颠哥伦比亚省彩票公司的合作伙伴关係。根据新协议，Evolution 将为不列颠哥伦比亚省、曼尼托巴省和萨斯喀彻温省的BCLC 在线玩家推出两款新的高限额真人赌场赌桌VIP Blackjack 和VIP Baccarat，这一扩展反映了Evolution与BCLC 的牢固关係及其对提供优质在线游戏的承诺给玩家体验。

成瘾行为

轻鬆访问在线彩票游戏可能会导致成瘾行为，尤其是对于弱势群体而言。在线彩票因其易于获取和 24/7 全天候可用而导致强迫性赌博行为的增加，特别是对于容易上瘾的个人而言。没有物理障碍（例如访问零售店）可以使个人更容易重复参与彩票游戏。

由于在线彩票缺乏面对面的互动，成瘾的迹象可能会在较长一段时间内被忽视，而这种对问题认识的延迟可能会给个人带来更严重的经济和情感后果。轻鬆访问在线彩票游戏可能会导致成瘾者增加支出。如果没有交出现金等实际提示，就更容易忘记所花的金额。

Overview

Global Online Lottery Market reached US$ 11.1 billion in 2022 and is expected to reach US$ 16.8 billion by 2030, growing with a CAGR of 6.2% during the forecast period 2023-2030.

Online lotteries offer convenience to players by allowing them to participate from the comfort of their homes and this accessibility has attracted a broader audience, including individuals who might not have easy access to physical lottery retailers. Online platforms enabled lotteries to reach across different geographic borders. Players from any region can participate internationally and online they can access a variety of different games and jackpots.

Online lotteries often offer a wider range of games beyond traditional number-based lotteries, this includes scratch cards, instant win games and other innovative formats that appeal to different preferences. Online platforms incorporated advanced technology that includes advanced mobile apps and responsive websites that make it easier for the player to purchase tickets and check results on various devices. According to TCPalm in New York US$ 640 million of tickets were sold for Powerball jackpots.

Asia-Pacific is among the growing regions in the global online lottery market covering around 1/4th of the market and the region witnessed rapid growth in internet penetration that provides large access to audiences online. Mobile devices are increasingly used in the region and several online platforms are developed specifically for mobile-based apps that make it convenient for users to participate in lotteries online.

Dynamics

Adoption of Blockchain in Market

Blockchain's inherent transparency and immutability ensure that every transaction and drawing result is recorded on the blockchain and cannot be altered and this transparency enhances trust among participants, as they can independently verify the fairness of the lottery process. It provides high-security platforms and can be accessed globally. Blockchain technology enables direct peer-to-peer transactions.

For instance, on 28 August 2022, Lucky Block is a decentralized blockchain-based lottery, operating on the Binance Smart Chain. The project's primary goal is to establish a platform that operates without geographical restrictions and isn't limited to specific currencies. Instead of purchasing lottery tickets using conventional money, participants can invest in LBLOCK, the platform's proprietary token.

Government Policies Increase Demand

Online lotteries can generate significant revenue for governments through ticket sales. The convenience of purchasing tickets online can attract a larger player base, leading to higher sales and increased revenue for government programs, projects and public services. The government regulates taxes that ensure compliance with financial standards and help the user from money laundering.

For instance, on 6 January 2023, the Maharashtra Housing and Area Development Authority introduced a new provision in its online housing lottery draw system to enhance transparency and prevent duplication. Under this provision, applicants are assigned a unique code upon logging in with their details. The system saves information about successful applicants who win flats in any lottery.

Increasing Opening of Casino

Adding a casino section to an online lottery platform can lead to increased revenue generation. Casinos offer a wide range of games such as slots, table games and live dealer games, which can attract a broader audience and generate additional income. The addition of an online lottery platform offers diversity and attracts new player who wants to play online games. The casino games have various interactive features, rewards and bonuses that increase the adoption of online platforms.

For instance, on 18 August 2023, Evolution a B2B online casino services provider, extended its partnership with the British Columbia Lottery Corporation in Canada. Under the new agreement, Evolution is introducing two new high-limit live casino tables VIP Blackjack and VIP Baccarat for BCLC's online players in British Columbia, Manitoba and Saskatchewan and this expansion reflects Evolution's strong relationship with BCLC and its commitment to providing a premium online gaming experience to players.

Addictive Behavior

The easily access to online lottery games can lead to addictive behavior, especially among vulnerable individuals. Online lotteries with their easy accessibility and availability 24/7, lead to an increase in compulsive gambling behaviors, especially among individuals who are prone to addiction. The absence of physical barriers, such as visiting a retail outlet, can make it easier for individuals to repeatedly engage in lottery games.

As there is a lack of face-to-face interaction in online lotteries, signs of addiction may go unnoticed for a longer amount of period and this delay in recognizing the issue could result in more severe financial and emotional consequences for the individual. Easy access to online lottery games can lead to increased spending by addicted individuals. Without physical cues like handing over cash, it's easier to lose track of the amount spent.

Segment Analysis

The global online lottery market is segmented based on type, product, application, end-user and region.

The Lotto Type Increases Demand

The lotto type segment is expected to hold the major share of around 30.2% of the global market in 2022. Online lotteries break down geographical barriers, allowing players from around the world to participate in various lotteries and this expanded reach attracts a larger pool of participants and increases overall ticket sale .For instance, on 18 August 2023, the Lotto 4D games in Malaysia and Singapore provide a thrilling avenue for individuals to participate in the excitement of lottery gaming and possibly walk away with life-changing prizes.

For instance, On 16 August 2023, the Sask Valley Hospital Foundation is anticipating a significant boost to their fundraising campaign for a new hospital in Rosthern through their upcoming SVHF 50/50 Lotto. Pending final approval from the Saskatchewan Liquor and Gaming Authority. The SVHF 50/50 Lotto will feature tickets priced at US$ 10 each, with options for 10 tickets at US$ 25, 50 tickets at US$ 50 and 200 tickets at US$ 100.

Geographical Penetration

The Rising Secure Payment Gateways and Partnerships in North America

During the forecast period, North America is the largest region in the global online lottery market covering more than 1/3rd of the market and the region has advanced technology like secure payment gateways and random number generator that ensures security for users. Online lottery platforms have a partnership with various companies that provides confidentiality and security of their personal and financial information. A marketing and advertisement company that uses online platforms for promotions that increase awareness and contribute to the growth of the market.

For instance, on 16 August 2023, a leading provider of gaming and lottery solutions, Scientific Games had a partnership with Warner Bros for developing online and retail lottery products and these products are popularly based on the HBO series Games of Thrones and this partnership allows scientific games to create innovative and branded players that includes scratch games, fast play and digital lottery games.

Competitive Landscape

The major global players include: The Hong Kong Jockey Club, The Camelot Group, INTRALOT, Mizuho Bank Ltd., California Lottery., Francaise des Jeux, Singapore Pools, MDJS, Loterias y Apuestas del Estado and Florida Lottery.

COVID-19 Impact Analysis

The government imposed lockdowns and restrictions in place and consumers spent more time at home and turned to online activities for entertainment, this led to an increase in online lottery participation as individuals sought new forms of entertainment and the chance to win prizes from the comfort of their homes. Some regulatory policies and regulations accommodate to increase online lottery sales.

Lotteries that had not yet established a significant online presence were prompted to accelerate their digital transformation efforts and this involved developing or improving online platforms to accommodate the increased demand for online ticket sales. The impact of the pandemic on online lotteries varied depending on factors such as the severity of lockdown measures, regulatory frameworks and consumer behavior in different regions.

AI Impact

AI algorithms analyze user behavior and preferences to provide personalized recommendations for lottery games, this enhances user engagement and satisfaction by offering games that align with individual preferences. AI can analyze historical data and patterns to predict winning numbers and outcomes in lottery games and this provide players with insights and increase the excitement around playing.

AI-powered algorithms can detect fraudulent activities, such as multiple accounts or suspicious transactions and lead to ensure fair gameplay and maintain the integrity of the lottery system. AI-powered chatbots can handle customer inquiries, providing quick responses and assistance 24/7, this improves customer satisfaction and engagement by addressing queries in real-time.

For instance, on 9 March 2023, the Players Edge Lottery Picks™ is a cloud technology service developed by Ad Persistence and BringItHome Communities, designed to enhance players' chances of winning the Powerball and Mega Millions of lotteries and this service utilizes advanced AI, machine learning and pattern recognition technology to predict winning lottery numbers and offers players a competitive edge. The app incorporates AI, machine learning and pattern recognition technology to identify winning number patterns.

Russia- Ukraine War Impact

The conflict may lead to changes in regulations and policies within the affected regions. Governments could prioritize other matters, diverting attention and resources away from regulating and overseeing online lottery operations. Geopolitical tensions can lead to economic instability in the regions involved. Economic uncertainty could impact consumer spending habits, including discretionary spending on entertainment activities such as online lotteries.

The conflict could lead to currency fluctuations and economic downfall and this could affect the value of local currencies and it potentially impact the purchasing power of consumers who participate in online lotteries. Companies operating in the online lottery sector may face disruptions in their operations due to logistical challenges, sanctions or changes in trade relations resulting from the conflict.

By Type

The Lotto
Quizzes Type Lottery
Number Game
Scratch-off Instant Games
Others

By Product

Online Draw-Based Games
Online Instant Games
Online Sport Lottery

By Application

Online Store
Offline Store

By End-User

Desktop
Mobile

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On 9 January 2023, Jackpot.com, an online lottery ticket platform, launched in Texas with US$ 42 million in funding and strategic partnerships with professional sports franchises. The platform allows users to play the Powerball, Mega Millions, Lotto Texas and Texas Two Step lotteries through their phones or computers, offering convenience and accessibility.
On 1 August 2023, Jackpot.com launched its online lottery ticket platform in New York, allowing residents to conveniently purchase lottery tickets online for games like Powerball, Mega Millions, Cash4ife, New York Lotto and Pick 10. The platform aims to provide options for buying tickets at local stores or gas stations, allowing players to order tickets from the comfort of their homes.
On 23 June 2023, Zeal Network SE, an online lottery broker expanded its operations in Germany to include iGaming by launching online games on its websites, including LOTTO24 and Tipp24 and this expansion marks Zeal's entry into the online gaming market in addition to its existing lottery services. The company plans to further enhance its portfolio of online games, aiming to offer a total of 200 titles by the end of 2023 financial year.

Why Purchase the Report?

To visualize the global online lottery market segmentation based on type, product, application, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of online lottery market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global online lottery market report would provide approximately 69 tables, 67 figures and 201 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Product
3.3. Snippet by Application
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Driver
  - 4.1.1.1. Adoption of Blockchain in Market
  - 4.1.1.2. Government Policies Increase Demand
  - 4.1.1.3. Increasing Opening of Casino Boosts the Market
- 4.1.2. Restraints
  - 4.1.2.1. Addictive Behavior
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. The Lotto *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Quizzes Type Lottery
7.4. Number Game
7.5. Scratch-off Instant Games
7.6. Others

8. By Product

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 8.1.2. Market Attractiveness Index, By Product
8.2. Online Draw-Based Games *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Online Instant Games
8.4. Online Sport Lotterie

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Online Store *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Offline Store

10. By End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. Desktop *
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Mobile

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. The Hong Kong Jockey Club *
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. The Camelot Group
13.3. INTRALOT
13.4. Mizuho Bank Ltd.
13.5. California Lottery.
13.6. Francaise des Jeux
13.7. Singapore Pools
13.8. MDJS
13.9. Loterias y Apuestas del Estado
13.10. Florida Lottery

LIST NOT EXHAUSTIVE

14. Appendix

14.1. About Us and Services
14.2. Contact Us

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+886-2-2729-4219

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