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全球硬苏打水市场 - 2023-2030
市场调查报告书
商品编码
1359942

全球硬苏打水市场 - 2023-2030

Global Hard Seltzer Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 186 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述 ：

2022年，全球硬苏打水市场规模达71亿美元，预计2030年将达到182亿美元，2023-2030年预测期间复合年增长率为12.5%。

硬苏打水的日益普及推动了千禧世代和年轻一代对低酒精饮料的需求激增。此外，消费者减少饮酒和探索「清醒好奇」概念的倾向也影响了对非酒精饮料的需求增加。

此外，硬苏打水的热量比啤酒少，酒精含量也比啤酒少，酒精度在1%到8%之间。大多数品种的热量约为 100 卡路里。因此，适度饮酒的人更喜欢用硬苏打水代替啤酒。在预测期内，预计这些特性将增加该产品在全球的销售量。

市场上的产品已有众多製造商提供。例如，Mass Bay Brewing Co. 生产的硬苏打水含有 100 卡路里热量和 3 克碳水化合物。北美市场需求旺盛，尤其是年轻消费者。 2022 年北美市占率最高，约 46.2%

动态：

消费者对无麸质和低热量酒精饮料的偏好日益增长

消费者对无麸质和低热量酒精饮料的偏好不断增加，导致全球硬苏打水市场显着成长。关心健康的消费者越来越多地寻找能够支持其健康目标而又不牺牲风味或享受的产品。

与啤酒或鸡尾酒等更传统的酒精饮料相比，硬苏打水（通常由碳酸水、酒精和天然香料製成）呈现出诱人的主张，因为它们通常被认为更轻且热量密度更低。此外，透过迎合对麸质敏感的人或遵循无麸质饮食的人，无麸质成分的使用增加了硬苏打水对更广泛受众的吸引力。

健康与保健的上升趋势

当前的健康消费趋势预计将有助于全球硬苏打水市场的扩张。随着人们优先考虑自己的健康和福祉，对支持人们健康生活方式决策的饮料的需求正在上升。由于硬苏打水经常被宣传为传统酒精饮料的更健康替代品，因此它们变得越来越受欢迎。

此外，一些硬苏打水含有水果萃取物等天然添加剂，赋予它们清爽的味道和一点营养价值。由于硬苏打水与更健康的生活方式选择之间存在积极联繫，因此在那些想要享受酒精饮料而又不损害对个人健康的承诺的消费者中越来越受欢迎。

由于消费者人均收入的膨胀，对多样化和清爽口味的需求不断增加

各种復兴口味的吸引力推动了全球硬苏打水市场的成长。製造商已经认识到提供多种风味选择以满足不同消费者口味和偏好的重要性。虽然市场已经发展到包含更多异国情调和创意选择，例如热带水果、香草和植物浸泡液，但柠檬、酸橙和浆果等传统水果口味仍然被广泛使用。

这些有趣的风味组合的出现引起了消费者的兴趣并增加了消费。硬苏打水市场不断进行的产品创新和口味实验培养了消费者的发现感和新奇感，这使得一系列人群对这些饮料持续感兴趣。

由于社群媒体和名人代言的影响，硬苏打水的知名度和接受度有所提高

硬苏打水品牌已成功利用 Instagram、Twitter 和 TikTok 等社群媒体网站创建并推广其产品。这些管道提供了一种视觉上吸引人的方式来突出产品的清爽和低热量品质。透过创造视觉上吸引人的硬苏打水包装来提高用户参与度并与影响者和客户合作，品牌积极利用了这种社群媒体热潮。根据美国银行的研究，2020 年 1 月 Instagram 上有关硬苏打水的讨论数量是 2019 年 1 月的六倍。消费者现在可以在社交媒体平台上分享他们使用硬苏打水的个人体验。

真正的认可和推荐可以在用户生成的内容中找到，例如照片和评论。如果人们发现他们的朋友喜欢这些饮料，他们可能更有可能尝试这些饮料。硬苏打水品牌可以透过名人代言获得信誉和明星影响力。知名名人推广这些饮料可以吸引更多观众并引起媒体注意。此外，名人经常在他们的社交媒体帖子中加入硬苏打水，作为正常活动或事件期间谨慎的产品植入。由于这种曝光，该产品可能看起来更具吸引力和更容易获得。

缺乏营养价值

硬苏打水缺乏显着的营养价值，可被视为潜在的市场限制，因为这可能会降低其对某些消费者的吸引力，并引发对其健康潜在影响的质疑。硬苏打水通常含有很少的卡路里和碳水化合物，这使得它们对试图控制体重或碳水化合物摄取量的人很有吸引力。然而，由于它们不提供必要的营养，一些消费者可能会认为这些饮料是「空卡路里」来源。由于饮食偏好或限制，有些人优先考虑营养丰富的饮料。例如，坚持某些饮食（例如素食或无麸质饮食）的人可能会喜欢具有适合其饮食偏好的特定营养成分的酒精饮料。

硬苏打水价格高

年轻的消费者和可支配收入较低的消费者更有可能对价格敏感，如果他们认为硬苏打水太贵，他们可能会选择价格更合理的酒精饮料。由于它可能会限制一些消费者对硬苏打水的承受能力和可及性，因此硬苏打水的高成本可能会限制该产品的市场。酒精饮料市场竞争极为激烈，消费者有多种选择。如果硬苏打水比其他同类酒精产品贵得多，则其市场份额和成长潜力可能会受到影响。因此，高价格可能会将市场限制在更专业或更高檔的消费者群体中，从而阻碍硬苏打水的更广泛采用。

目录

第 1 章：方法与范围

  • 研究方法论
  • 报告的研究目的和范围

第 2 章：定义与概述

第 3 章：执行摘要

  • ABV 内容片段
  • 包装片段
  • 按口味摘录
  • 按配销通路分類的片段
  • 按地区分類的片段

第 4 章：动力学

  • 影响因素
    • 司机
      • 消费者对低热量和无麸质酒精饮料的偏好转变
      • 健康与保健的上升趋势
      • 由于消费者人均收入的膨胀，对多样化和清爽口味的需求不断增加
      • 社群媒体和名人代言的影响力提高了硬苏打水的知名度和采用率
    • 限制
      • 缺乏营养价值
      • 硬苏打水价格高
    • 机会
    • 影响分析

第 5 章：产业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析
  • 俄乌战争影响分析
  • DMI 意见

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆发前的情景
    • 新冠疫情期间的情景
    • 新冠疫情后的情景
  • COVID-19 期间的定价动态
  • 供需谱
  • 疫情期间政府与市场相关的倡议
  • 製造商策略倡议
  • 结论

第 7 章：按 ABV 内容

  • 1.0%至4.9%
  • 5.0%至6.9%
  • 其他的

第 8 章：按包装

  • 玻璃瓶
  • 金属罐

第 9 章：依口味

  • 无味
  • 调味
    • 黑樱桃
    • 莱姆
    • 红宝石葡萄柚
    • 芒果
    • 覆盆子
    • 其他的

第 10 章：按配销通路

  • 场内交易
  • 场外交易

第 11 章：按地区

  • 北美洲
    • 我们
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 亚太其他地区
  • 中东和非洲

第 12 章：竞争格局

  • 竞争场景
  • 市场定位/份额分析
  • 併购分析

第 13 章：公司简介

  • Mark Anthony Brands International
    • 公司简介
    • 产品组合和描述
    • 财务概览
    • 主要进展
  • Carlsberg Group
  • Anheuser-Busch InBev
  • The Coca-Cola Company
  • Diageo plc
  • Heineken NV
  • The Boston Beer Company
  • Molson Coors Beverage Company
  • Constellation Brands, Inc.
  • Kopparberg

第 14 章：附录

简介目录
Product Code: FB6994

Overview:

Global Hard Seltzer Market reached US$ 7.1 billion in 2022 and is expected to reach US$ 18.2 billion by 2030, growing with a CAGR of 12.5% during the forecast period 2023-2030.

Rising popularity of hard seltzers is fueling a surge in demand for low-alcohol beverages among millennials and the younger generation. In addition, the increased demand for non-alcoholic beverages has been influenced by consumers' propensity to cut back on alcohol consumption and explore the idea of being "sober-curious."

In addition, hard seltzer has fewer calories than beer and less alcohol than beer, with an ABV of between 1% and 8%. The majority of varieties have around 100 calories. As a result, moderate drinkers favor hard seltzer in place of beer. Over the forecast period, it is anticipated that these characteristics will increase the product's sales all over the world.

Products in the market have been available from numerous manufacturers. For instance, the hard seltzers from Mass Bay Brewing Co. have 100 calories and 3 grammes of carbohydrates. High demand has been seen in North America, particularly from young consumers. North America held highest market revenue share of about 46.2% in the year 2022

Dynamics:

Growing Consumer Preference for Gluten-Free and Low-Calorie Alcoholic Beverages

The increased consumer preference for alcoholic beverages that are gluten-free and has low in calories has led to a significant increase in the global hard seltzer market. Consumers who care about their health are increasingly looking for products that support their wellness objectives without sacrificing flavour or enjoyment.

When compared to more traditional alcoholic beverages such as beer or cocktails, hard seltzers-which are typically made with carbonated water, alcohol, and natural flavors-present an alluring proposition because they are frequently thought of as being lighter and less calorically dense. In addition, by catering to people with gluten sensitivities or those who follow gluten-free diets, hard seltzers' appeal to a wider audience is increased by the use of gluten-free ingredients.

Rising Trend of Health and Wellness

The current consumer trend towards health and wellness is expected to contribute for the expansion of the hard seltzer market globally. The demand for beverages that support people's healthy lifestyle decisions is rising as people prioritise their health and wellbeing. Because they are frequently promoted as a healthier alternative to traditional alcoholic beverages, hard seltzers have become more and more popular.

In addition, some hard seltzers have natural additives like fruit extracts that give them a refreshing flavour and a little nutritional value. Hard seltzers have become more popular among consumers who want to enjoy alcoholic beverages without compromising their commitment to personal wellness as a result of the positive association between them and healthier lifestyle options.

Escalating Demand for Diverse and Refreshing Flavors Due to Inflating Consumer Per Capita Income

The appeal of a wide range of reviving flavours has fueled the growth of the global hard seltzer market. The importance of providing a wide variety of flavour options to accommodate varying consumer tastes and preferences has been acknowledged by manufacturers. While the market has developed to include more exotic and creative options, such as tropical fruits, herbs, and botanical infusions, traditional fruit flavours like lemon, lime, and berry are still widely used.

The availability of these intriguing flavour combinations has aroused consumer interest and raised consumption. Consumers' sense of discovery and novelty has been cultivated by the ongoing product innovation and flavour experimentation in the hard seltzer market, which has sustained interest in these beverages across a range of demographics.

The Visibility and Acceptance of Hard Seltzers Have Increased as a Result of the Influence of Social Media and Celebrity Endorsements

Brands of hard seltzer have successfully created and promoted their products using social media sites like Instagram, Twitter, and TikTok. Such channels offer a visually appealing way to highlight the refreshing and low-calorie qualities of the product. By creating visually appealing hard seltzer packaging to increase user engagement and working with influencers and customers, brands have actively capitalised on this social media buzz. According to research by Bank of America, there were six times as many Instagram discussions about hard seltzer in January 2020 as there were in January 2019. Consumers can now share their personal experiences with hard seltzers on social media platforms.

Genuine endorsements and recommendations can be found in user-generated content, such as photos and reviews. People may be more likely to try these drinks if they observe their friends enjoying them. Brands of hard seltzer can gain credibility and star power from celebrity endorsements. The promotion of these drinks by well-known celebrities can draw in a larger audience and garner media attention. In addition, celebrities frequently include hard seltzers in their social media posts as discreet product placements during normal activities or events. The product may seem more appealing and accessible as a result of this exposure.

Lack of Nutritional Value

Hard seltzers' lack of significant nutritional value can be seen as a potential market restraint because it may reduce their appeal to some consumers and raise questions about their potential effects on their health. Hard seltzers frequently contain few calories and carbohydrates, making them appealing to people trying to control their weight or carb intake. However, since they don't provide necessary nutrients, some consumers might consider these beverages to be "empty calories" sources. Some people prioritise nutrient-rich beverages due to dietary preferences or restrictions. For instance, people who adhere to certain diets (such as veganism or gluten-free eating) may favour alcoholic beverages with particular nutritional profiles that suit their dietary preferences.

High Price of Hard Seltzers

Younger consumers and those with lower disposable incomes are more likely to be price sensitive, and if they think hard seltzers are too expensive, they might opt for more reasonably priced alcoholic options instead. As it may restrict the affordability and accessibility of hard seltzers for some consumers, the high cost of hard seltzer can be a restraint on the market for this product. The market for alcoholic beverages is extremely competitive, and consumers have access to a wide variety of options. Hard seltzers' market share and growth potential may be impacted if they are significantly more expensive than other comparable alcoholic products. Thus, high prices might prevent hard seltzers from being adopted more widely by limiting the market to a more specialised or upscale segment of consumers.

Segment Analysis:

The global hard seltzer market is segmented based on ABV content, packaging, flavor, distribution channel and region.

Convenience and Portability Offered by Metal Cans

In 2022, the market was dominated by the metal cans category. The high share can be attributed to the portability and convenience they provide, making them a great packaging choice for drinks that are ready to drink, like hard seltzers. Cans fit in well with consumers' active and mobile lifestyles because they are lightweight, portable, and convenient for on-the-go consumption. Metal cans offer superior product integrity and defence against airborne contaminants like light and oxygen that can impair the quality and flavour of the beverage.

Metal cans help preserve the freshness and prevent spoilage of hard seltzers, which frequently have delicate flavours and carbonation. Metal cans also give beverage companies the chance to create visually appealing packaging that draws customers' attention on store shelves or in online marketplaces due to their ample space for branding and attractive designs.

Geographical Penetration:

High Demand From Young Consumers in North America

High demand has been seen in the region, particularly from young consumers. Leading manufacturers are using creative methods to promote their products. For instance, in June 2019, the well-known Mark Anthony Brands brand White Claw from Vancouver saw a significant increase in sales due to its active social media presence, which included YouTube videos and internet memes.

In order to capture spontaneous, momentary content inspired by the feeling White Claw evokes, Mark Anthony Brands' White Claw brand launched its first global marketing campaign in April 2021 in partnership with a diverse group of creators from the U.S. and other countries. Strong consumer demand and a wide variety of market players are expected to propel the U.S. market to a notable CAGR during the forecast period.

COVID-19 Impact Analysis

People who place a high priority on wellness and are looking for alcoholic beverages that fit in with their healthier lifestyle choices make up this target market. Due to a greater emphasis on health and wellbeing, the COVID-19 pandemic has had a significant impact on alcoholic beverage consumption, with consumers switching from high to low alcohol content preferences. Thus, hard seltzer sales on e-commerce platforms significantly increased.

In February and March 2020, alcohol delivery services like Drizly and Minibar experienced a sharp increase in orders, with total order costs more than 20% higher than average. Hard seltzers appeal to consumers who are mindful of their dietary choices and looking for refreshing alternatives to traditional alcoholic beverages due to their low calorie and low sugar profiles.

Russia-Ukraine War Impact Analysis

Russia-Ukraine uncertainty in the world economy brought on by war have affected consumer spending habits. The conflict affected consumer confidence and their willingness to spend on discretionary items, including alcoholic beverages like hard seltzers. The conflict between Russia and Ukraine disrupted supply chains for many different industries, have an impact on the manufacturing and distribution of hard seltzers.

Disruptions in the supply chain result in delays, shortages, and higher production costs, may have an impact on the availability and cost of the products. Governments adopted new regulations or changed existing ones in response to geopolitical events. These modifications to the import/export laws, labelling requirements, and marketing strategies for alcoholic beverages could have an effect on the market for hard seltzer.

By ABV Content

  • 1.0% to 4.9%
  • 5.0% to 6.9%
  • Others

By Packaging

  • Glass Bottles
  • Metal Cans

By Flavor

  • Unflavored
  • Flavored

By Distribution Channel

  • On-Trade
  • Off-Trade

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • On April 18, 2023, In Hyderabad, India, Spyk Hard Seltzer has been introduced. This 100% natural fruit-flavored beverage has a respectable 5.5 percent alcohol content, low calories, and low carbs. Spyk is freshly brewed, as opposed to other seltzers that use carbonated cocktail mixes, giving it a crisp, refreshing taste that is light and guilt-free. Spyk has introduced four delectable variants, each costing INR 210 for 330 ML and INR 240 for 500 ML. The flavours include lime, orange, mixed berry, and original.
  • On February 22, 2023, With the release of "Grizly" Hard Seltzer Ale, Indian craft beer brand Bira 91 entered the hard seltzer market. The launch followed the release of "Hill Station" Hard Cider Ale and is a part of the brand's goal to branch out beyond beers in order to meet the changing tastes of young consumers.
  • On July 10, 2023, With the introduction of the Truly Zero Gravity Bar, Boston Beer Company's Truly Hard Seltzer raised the bar for the seltzer season. Truly flavours will be enjoyed by drinkers as they sip, float, and flip at 32,000 feet in a similar zero gravity environment to that experienced by astronauts.

Competitive Landscape

The major global players in the market include: Carlsberg Group, Mark Anthony Brands International, Anheuser-Busch InBev, Diageo plc, The Coca-Cola Company, Heineken N.V., The Boston Beer Company, Constellation Brands, Inc., Molson Coors Beverage Company Kopparberg, San Juan Seltzer, Inc.

Why Purchase the Report?

  • To visualize the global hard seltzer market segmentation based on ABV content, packaging, flavor, distribution channel and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of hard seltzer market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global hard seltzer market report would provide approximately 61 tables, 58 figures and 186 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by ABV Content
  • 3.2. Snippet by Packaging
  • 3.3. Snippet by Flavor
  • 3.4. Snippet by Distribution Channel
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Shifting Consumer Preference for Low-Calorie and Gluten-Free Alcoholic Beverages
      • 4.1.1.2. Rising Trend of Health and Wellness
      • 4.1.1.3. Escalating Demand for Diverse and Refreshing Flavors Due to Inflating Consumer Per Capita Income
      • 4.1.1.4. Influence of Social Media and Celebrity Endorsements has Boosted the Visibility and Adoption of Hard Seltzers
    • 4.1.2. Restraints
      • 4.1.2.1. Lack of Nutritional Value
      • 4.1.2.2. High Price of Hard Seltzers
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By ABV Content

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
    • 7.1.2. Market Attractiveness Index, By ABV Content
  • 7.2. 1.0% to 4.9%*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. 5.0% to 6.9%
  • 7.4. Others

8. By Packaging

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 8.1.2. Market Attractiveness Index, By Packaging
  • 8.2. Glass Bottles*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Metal Cans

9. By Flavor

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 9.1.2. Market Attractiveness Index, By Flavor
  • 9.2. Unflavored*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Flavored
    • 9.3.1. Black Cherry
    • 9.3.2. Lime
    • 9.3.3. Ruby Grapefruit
    • 9.3.4. Mango
    • 9.3.5. Raspberry
    • 9.3.6. Others

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. On-Trade*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Off-Trade

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Mark Anthony Brands International*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Carlsberg Group
  • 13.3. Anheuser-Busch InBev
  • 13.4. The Coca-Cola Company
  • 13.5. Diageo plc
  • 13.6. Heineken N.V.
  • 13.7. The Boston Beer Company
  • 13.8. Molson Coors Beverage Company
  • 13.9. Constellation Brands, Inc.
  • 13.10. Kopparberg

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us