硬苏打水市场：现况分析与预测（2023-2030）

Hard Seltzer Market: Current Analysis and Forecast (2023-2030)

出版日期: 2023年12月30日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 144 Pages | 商品交期: 最快1-2个工作天内

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简介目录

硬苏打水，也称为加标苏打水或硬苏打水，是一种通常含有碳酸水、酒精和开放水果口味的饮料。硬苏打水有时是透过发酵蔗糖或麦芽製成的。硬苏打水是最好的酒精替代品，因为它的热量最低，且仅含有约 5% 的酒精。硬苏打水是一种低热量、低碳水化合物、无糖酒精饮料，酒精含量为 5% 或稍高，清澈、起泡、味道清淡。由于旅游业扩大、旅游经济以及酒精饮料、咖啡和酒吧线上销售增加等因素，硬苏打水市场正在扩大。消费市场的扩张将受到城市化、新兴市场消费者偏好变化以及酒类爱好者观点变化等因素的影响。

由于低糖和无糖饮料的增加，预计从 2023 年到 2030 年，硬苏打水市场将以约 13% 的复合年增长率稳步增长。预计推动全球酒精饮料产业需求的主要因素是酒精饮料的消费趋势呈上升趋势。啤酒公司正在推出硬苏打水，以扩大千禧世代饮酒者的市场。例如，根据NIQ 的数据，60% 到70% 的法定饮酒年龄（21 岁及以上）的千禧世代饮酒者将硬苏打水归为一个单独的类别，这就是啤酒製造商销售Bud Light Seltzer 和Corona Seltzer 的原因。为什么他们开发自己的硬苏打水产品。

依ABV类型，市场分为ABV小于5%和ABV大于5%。 ABV5%及以上是硬苏打水市场的主要部分。由于消费者的高度偏好，ABV 成长了 5% 以上。该细分市场的成长是由于消费者对酒精度为 5% 或更高的硬苏打水的需求不断增长，而不是威士忌、啤酒和葡萄酒等酒精饮料。硬苏打水的原料比例通常为5%，且常由製造商生产。

依销售管道的类型，市场分为场内和场外。非贸易领域在全球硬苏打水市场中占有很大份额。硬苏打水在零售店、小型市场、葡萄酒商店、超市和大型超市（如沃尔玛、Target、Costco 和 Tesco）很容易买到。由于城市化进程的不断加速和零售业的快速扩张，硬苏打水市场在非贸易通路中不断成长。例如，公司正在透过葡萄酒商店进行行销活动和产品促销，以提高消费者对硬苏打水的认识。场外交易在分销管道中所占比例最大，2021 年占总收入的 70.0% 以上。

依包装类型，市场分为金属罐和瓶子。 2020年，金属罐将主导市场。金属罐在饮料行业被广泛用作容器，具有耐用、多色印刷、方便、可持续等诸多优点，这就是为什么金属罐拥有很大的市场份额并且还在不断增长。製造商推出罐装硬苏打水，因为该产品明亮的颜色和设计赋予其更优质的感觉并增加其整体吸引力。例如，Coca-Cola于 2020 年 8 月在墨西哥和巴西推出了采用时尚铝罐装的 Topo Chico Hard Seltzer，吸引了消费者。

为了更了解硬苏打水市场的采用情况，该市场分为北美（美国、加拿大和北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利和欧洲其他地区）、亚太地区（根据世界其他地区（中国、日本、印度、亚太其他地区）和世界其他地区的全球影响力进行分析。 2020年，北美拥有压倒性的市场份额。北美硬苏打水市场扩张的主要驱动力是美国、加拿大和墨西哥等经济体青年人口的增加。北美硬苏打水市场的成长也受到政府和非政府组织加强措施的推动，这些措施旨在提高公众对碳酸饮料和苏打饮料的过度消费和负面影响的认识。该公司正在向市场推出新口味并增加在该地区的市场份额。例如，2021年3月，Stewarts Enterprises推出了Stewart's Spiked Seltzer，这是一个低热量硬苏打水品牌，有根汁、橙色奶油和黑樱桃三种口味，种植在美国东北部。

Hard seltzer, also referred to as spiked seltzer or hard sparkling alcohol water, is a beverage that typically contains carbonated water, alcohol, and open fruit flavouring. Cane sugar or malted barley fermentation may also produce hard seltzer. Hard seltzer is the best alcohol substitute because it has the least amount of calories and only contains about 5% alcohol. Hard seltzer is a low-calorie, low-carb, sugar-free alcoholic beverage with a 5% or slightly higher alcohol content that is clear, bubbly, and lightly flavoured. The hard seltzer market is expanding as a result of factors like the expanding travel sector, the tourism economy, and the rise in online sales of alcoholic beverages, coffee, and bars. The expansion of this consumer market will be impacted by urbanisation, shifting consumer preferences in developing nations, and shifting alcoholics' perspectives.

The hard seltzer market is expected to grow at a steady rate of around CAGR of 13% from 2023 to 2030 owing to rise in low or non-sugar drinks. The main factors anticipated to drive demand for the global alcoholic beverage segment are the rising trend of consumption of alcoholic beverages among the young generation and millennials as a result of changing consumer choices, rising disposable income, and peer influence among consumers. Beer companies introducing hard seltzer to expand its market among millennial drinkers. For instance, According to NIQ, 60 % to 70% of millennial drinkers who are of legal drinking age (over 21) categorise hard seltzers as a separate category, which is probably why beer manufacturers developed their own hard seltzer products, such as Bud Light Seltzer and Corona Seltzer.

Based on ABV type, the market is segmented into ABV less than 5% and ABV more than 5%. ABV more than 5% is the dominant segment for Hard Seltzer Market. Due to the high level of consumer preference, ABV greater than 5% is growing. Segment growth is driven by an increase in consumer demand for hard seltzer with more than 5% ABV over alcoholic beverages like whisky, beer, and wine. The usual proportion of ingredients for hard seltzer, which is mostly created by manufacturers, is 5% ABV.

Based on sales channel type, the market is segmented into on-trade and off-trade. The off-trade segment holds a significant share of the global hard seltzers market. Easily availability of hard seltzer in retail stores, mini-markets, wine shops, supermarket and hypermarkets like Walmart, Target, Costco, and Tesco. Increasing urbanization and the swift retail sector expansion helps to grow hard seltzer market through off-trade channels. For Instance, Companies are concentrating on marketing campaigns and product promotion through wine stores to raise consumer awareness of hard seltzers. Off-trade holds the largest portion of distribution channels and contributed over 70.0% of total income in 2021.

Based on packaging type, the market is segmented into metal cans and bottles. Metal cans dominant the market in 2020. As metal cans are widely used as containers in the beverage industry and have many advantages including durability, the ability to print in multiple colours, convenience, and sustainability, metal cans hold a larger market share and are still increasing their share. Manufacturers are introducing hard seltzer in canned form because the product's vibrant colour and design give it a more premium appearance and increase its all-around appeal. For Instance, in August 2020, The Coca Cola Company launched Topo Chico hard seltzer in sleek aluminum cans in Mexico and Brazil to attract the consumers.

For a better understanding of the market adoption of the hard seltzer market, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America dominant market share in 2020. The main drivers of the expansion of the North American hard seltzer market are the rising young populations in countries with economies like the United States, Canada, and Mexico. The growth of the North American Hard Seltzer Market is further supported by rising initiatives from the government and NGOs to raise public awareness about excessive consumption and the negative effects of carbonated beverages and soda drinks. Companies introducing new flavours in the market to rise its share in the region. For Instance, in March 2021, Stewarts Enterprises introduced Stewart's Spiked Seltzer, a brand of low-calorie hard seltzers in three flavors-Root Beer, Orange Cream, and Black Cherry in order to grow in the northeastern United States.

Some of the major players operating in the market include: Mark Anthony Brands International; Anheuser-Busch InBev; The Coca Cola Company; Diageo plc; Heineken N.V.; The Boston Beer Company; Molson Coors Beverage Company; Constellation Brands, Inc.; Kopparberg; San Juan Seltzer, Inc.

1 MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Hard Seltzer Market
2.2. Research Methodology of the Hard Seltzer Market
2.4. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE HARD SELTZER MARKET

6 GLOBAL HARD SELTZER MARKET REVENUE, 2020-2030F

7 MARKET INSIGHTS BY ABV TYPE

7.1. ABV Less than 5%
7.2. ABV More than 5%

8 MARKET INSIGHTS BY SALES CHANNEL

8.1. On-Trade
8.2. Off-Trade

9 MARKET INSIGHTS BY PACKAGING TYPE

9.1. Metal Cans
9.2. Bottle

10 MARKET INSIGHTS BY REGION

10.1 NORTH AMERICA HARD SELTZER MARKET
- 10.1.1. U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2 EUROPE HARD SELTZER MARKET
- 10.2.1. Germany
- 10.2.2. U.K.
- 10.2.3. France
- 10.2.4. Italy
- 10.2.5. Spain
- 10.2.6. Rest of Europe
10.3 ASIA PACIFIC HARD SELTZER MARKET
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. India
- 10.3.4. Rest of Asia-Pacific
10.4 REST OF THE WORLD HARD SELTZER MARKET