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市场调查报告书
商品编码
1766189

硬苏打水市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Hard Seltzer Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 245 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024年，全球硬苏打水市场规模达185亿美元，预计到2034年将以14.7%的复合年增长率成长，达到721亿美元。这一显着增长的动力源于人们对更健康酒精饮料日益增长的需求。硬苏打水越来越受欢迎，尤其是在千禧世代和Z世代消费者中，他们更青睐低卡路里、无麸质和无糖的饮料。这一趋势与日益兴起的健康运动相契合，强调适度饮酒、便利性和自我保健。此外，创新风味组合的引入和天然成分的使用增强了消费者和品牌的吸引力，从而实现了更大的市场差异化。

硬苏打水市场 - IMG1

网红行销和明星代言加速了市场渗透，尤其是在社群媒体上，而不断扩张的电商产业也提高了可及性。然而，来自即饮鸡尾酒 (RTD) 和风味麦芽饮料的竞争，以及与产品标籤和酒精含量声明相关的监管挑战，可能会带来未来的风险。硬苏打水因其便携性和易于携带的包装，经常在海滩旅行、派对或节日等社交活动中饮用。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 185亿美元
预测值 721亿美元
复合年增长率 14.7%

2024年，酒精度（ABV）在5%至6.9%的硬苏打水市场中占据了显着份额。这一酒精度区间之所以吸引人，是因为它能带来适度的兴奋感，同时又保持了社会接受度，并且与标准啤酒相当。此外，它符合许多关于低酒精饮料的法规，因此广告和分销更加宽鬆。在这个酒精度区间中运作的主要品牌，例如美国品牌，透过专注于清爽低卡路里的口味，巩固了其市场地位。

2024年，罐装硬苏打水市场规模达130亿美元，占了相当大的份额。罐装饮料因其便携性、成本效益和环保优势而备受青睐。它们尤其受到户外运动爱好者和派对爱好者的青睐，因为它们方便携带。与玻璃瓶相比，罐装饮料还能更好地阻隔光线和氧气，有助于维持饮料的碳酸化和风味。此外，其紧凑的尺寸和美观的包装设计也吸引了製造商和消费者。家用和派对用罐装硬苏打水的销量有所增长，进一步提升了它们的受欢迎程度，并巩固了其市场地位。

2024年，北美硬气泡水市场产值达80亿美元。预计到2034年，美国市场的复合年增长率将达到11.6%。该地区的领先企业，例如White Claw、Truly和百威淡啤酒气泡水，正透过创新、季节性行销和明星代言来推动成长。美国拥有强大的分销网络，并且对即饮饮料（尤其是低卡路里饮料）的需求旺盛。作为北美的行业先驱，美国公司正在引领影响全球市场的趋势。

全球硬苏打水市场的主要参与者包括百威英博、摩森库尔斯饮料公司、马克安东尼国际品牌公司、星座集团和波士顿啤酒公司。硬苏打水市场的公司正在积极拓展产品线，推出新的口味和变化，以吸引更广泛的消费者群体。许多公司正在利用名人代言和网红行销来瞄准年轻群体，尤其是在社群媒体平台上。

专注于开发符合消费者低卡路里、低糖和无麸质偏好的产品，有助于品牌在竞争激烈的市场中脱颖而出。此外，与电商平台建立策略合作伙伴关係以及进军国际市场，也提升了品牌的可及性和知名度。各大公司也正在投资永续实践，包括环保包装，以吸引具有环保意识的消费者。

目录

第一章：方法论

  • 市场范围和定义
  • 研究设计
    • 研究方法
    • 资料收集方法
  • 资料探勘来源
    • 全球的
    • 地区/国家
  • 基础估算与计算
    • 基准年计算
    • 市场评估的主要趋势
  • 初步研究和验证
    • 主要来源
  • 预测模型
  • 研究假设和局限性

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 供应商格局
    • 利润率
    • 每个阶段的增值
    • 影响价值链的因素
    • 中断
  • 产业衝击力
    • 成长动力
    • 产业陷阱与挑战
    • 市场机会
  • 成长潜力分析
  • 监管格局
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲
  • 波特的分析
  • PESTEL分析
  • 价格趋势
    • 按地区
    • 按产品
  • 未来市场趋势
  • 技术和创新格局
    • 当前的技术趋势
    • 新兴技术
  • 专利态势
  • 贸易统计资料（HS 编码） 註：仅提供主要国家的贸易统计数据
    • 主要进口国
    • 主要出口国
  • 永续性和环境方面
    • 永续实践
    • 减少废弃物的策略
    • 生产中的能源效率
    • 环保倡议

第四章：竞争格局

  • 介绍
  • 公司市占率分析
    • 按地区
      • 北美洲
      • 欧洲
      • 亚太地区
      • 拉丁美洲
      • MEA
  • 公司矩阵分析
  • 主要市场参与者的竞争分析
  • 竞争定位矩阵
  • 关键进展
    • 併购
    • 伙伴关係与合作
    • 新产品发布
    • 扩张计划

第五章：市场估计与预测：依 ABV 含量，2021-2034 年

  • 主要趋势
  • 酒精浓度：1% 至 4.9%
  • 酒精度5%至6.9%
  • 酒精度 7% 以上

第六章：市场估计与预测：依口味，2021-2034

  • 主要趋势
  • 柑橘口味
    • 柠檬/酸橙
    • 柚子
    • 橘子
    • 其他柑橘口味
  • 莓果口味
    • 覆盆子
    • 草莓
    • 黑莓
    • 混合莓果
    • 其他莓果口味
  • 热带风味
    • 芒果
    • 凤梨
    • 椰子
    • 百香果
    • 其他热带风味
  • 草本和植物口味
  • 原味/无味
  • 其他的

第七章：市场估计与预测：依包装类型，2021-2034

  • 主要趋势
  • 罐头
  • 瓶子
  • 多件装
  • 其他的

第八章：市场估计与预测：按配销通路，2021-2034 年

  • 主要趋势
  • 非现场交易
    • 超市和大卖场
    • 专卖店
    • 便利商店
    • 网路零售
    • 其他的
  • 现场消费
    • 酒吧和酒馆
    • 餐厅
    • 俱乐部和休息室
    • 其他的

第九章：市场估计与预测：按地区，2021-2034

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
    • 亚太其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 南非
    • 阿联酋
    • 中东和非洲其他地区

第十章：公司简介

  • Mark Anthony Brands International
  • The Boston Beer Company
  • Anheuser-Busch InBev
  • Molson Coors Beverage Company
  • Constellation Brands, Inc.
  • Diageo plc
  • Heineken NV
  • Pernod Ricard
  • Carlsberg Group
  • E. & J. Gallo Winery
  • Craft Brew Alliance
  • Polar Beverages
  • Future Proof Brands LLC
  • Lift Bridge Brewing Company
  • Oskar Blues Brewery
简介目录
Product Code: 14077

The Global Hard Seltzer Market was valued at USD 18.5 billion in 2024 and is estimated to grow at a CAGR of 14.7% to reach USD 72.1 billion by 2034. This significant growth is driven by the increasing demand for healthier alcoholic beverage options. Hard seltzers have gained popularity, particularly among millennials and Gen Z consumers, who favor low-calorie, gluten-free, and sugar-free beverages. This trend aligns with the rising wellness movement, emphasizing moderation in alcohol consumption, convenience, and self-care. In addition, the introduction of innovative flavor combinations and the use of natural ingredients have enhanced consumer and brand appeal, leading to greater market differentiation.

Hard Seltzer Market - IMG1

Influencer marketing and celebrity endorsements have accelerated market penetration, particularly through social media, while the expanding e-commerce sector has increased accessibility. However, competition from ready-to-drink (RTD) cocktails and flavored malt beverages, along with regulatory challenges related to product labeling and alcohol volume declarations, may pose future risks. Hard seltzers are often consumed during social activities such as beach trips, parties, or festivals due to their portability and easy-to-carry packaging.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$18.5 Billion
Forecast Value$72.1 Billion
CAGR14.7%

The 5% to 6.9% alcohol by volume (ABV) segment in the hard seltzer market held a notable share in 2024. This range is appealing because it offers a moderate buzz while remaining socially acceptable and comparable to standard beers. Additionally, it aligns with many regulations governing light alcoholic beverages, allowing for more relaxed advertising and distribution. Major brands operating in this ABV range, such as those in the U.S., have solidified their market presence by focusing on flavors that are both refreshing and low in calories.

The cans segment in the hard seltzer market held a substantial share of USD 13 billion in 2024. Cans are preferred due to their portability, cost-effectiveness, and environmental benefits. They are particularly popular with outdoor enthusiasts and partygoers for their convenience and easy transport. Cans also offer better protection from light and oxygen compared to glass bottles, helping maintain the carbonation and flavor of the beverage. Furthermore, their compact size and visually appealing packaging design make them attractive to both manufacturers and consumers. The sale of canned hard seltzers for home consumption and parties has seen a rise, further boosting their popularity and solidifying their position in the market.

North America Hard Seltzer Market generated USD 8 billion in 2024. The U.S. market is anticipated to grow at a CAGR of 11.6% through 2034. Leading companies in the region, such as White Claw, Truly, and Bud Light Seltzer, are driving growth through innovation, seasonal marketing, and celebrity endorsements. The U.S. benefits from a robust distribution network and a significant demand for RTD beverages, particularly those with lower calorie counts. As the industry pioneers in North America, U.S.-based companies are setting trends that influence global markets.

Key players in the Global Hard Seltzer Market include Anheuser-Busch InBev, Molson Coors Beverage Company, Mark Anthony Brands International, Constellation Brands, Inc., and The Boston Beer Company. Companies in the hard seltzer market are actively expanding their product lines with new flavors and variations to appeal to a wide consumer base. Many are leveraging celebrity endorsements and influencer marketing to target younger demographics, particularly on social media platforms.

The focus on developing products that align with consumer preferences for low-calorie, low-sugar, and gluten-free options is helping brands capture attention in a competitive market. Additionally, strategic partnerships with e-commerce platforms and expansion into international markets are increasing accessibility and brand visibility. Companies are also investing in sustainable practices, including eco-friendly packaging, to appeal to environmentally conscious consumers.

Table of Contents

Chapter 1 Methodology

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 3600synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 ABV Content
    • 2.2.3 Flavor
    • 2.2.4 Packaging type
    • 2.2.5 Distribution channel
  • 2.3 TAM Analysis, 2025-2034
  • 2.4 CXO perspectives: Strategic imperatives
    • 2.4.1 Executive decision points
    • 2.4.2 Critical success factors
  • 2.5 Future Outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
    • 3.1.5 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
    • 3.2.2 Industry pitfalls and challenges
    • 3.2.3 Market opportunities
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
    • 3.4.1 North America
    • 3.4.2 Europe
    • 3.4.3 Asia Pacific
    • 3.4.4 Latin America
    • 3.4.5 Middle East & Africa
  • 3.5 Porter's analysis
  • 3.6 PESTEL analysis
    • 3.6.1 Technology and innovation landscape
    • 3.6.2 Current technological trends
    • 3.6.3 Emerging technologies
  • 3.7 Price trends
    • 3.7.1 By region
    • 3.7.2 By product
  • 3.8 Future market trends
  • 3.9 Technology and Innovation landscape
    • 3.9.1 Current technological trends
    • 3.9.2 Emerging technologies
  • 3.10 Patent Landscape
  • 3.11 Trade statistics (HS code) Note: the trade statistics will be provided for key countries only
    • 3.11.1 Major importing countries
    • 3.11.2 Major exporting countries
  • 3.12 Sustainability and environmental aspects
    • 3.12.1 Sustainable practices
    • 3.12.2 Waste reduction strategies
    • 3.12.3 Energy efficiency in production
    • 3.12.4 Eco-friendly initiatives

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 LATAM
      • 4.2.1.5 MEA
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By ABV Content, 2021-2034 (USD Billion) (Thousand Liters)

  • 5.1 Key trends
  • 5.2 1% to 4.9% ABV
  • 5.3 5% to 6.9% ABV
  • 5.4 7% and Above ABV

Chapter 6 Market Estimates & Forecast, By Flavor, 2021-2034 (USD Billion) (Thousand Liters)

  • 6.1 Key trend
  • 6.2 Citrus flavors
    • 6.2.1 Lemon/lime
    • 6.2.2 Grapefruit
    • 6.2.3 Orange
    • 6.2.4 Other citrus flavors
  • 6.3 Berry flavors
    • 6.3.1 Raspberry
    • 6.3.2 Strawberry
    • 6.3.3 Blackberry
    • 6.3.4 Mixed berry
    • 6.3.5 Other berry flavors
  • 6.4 Tropical flavors
    • 6.4.1 Mango
    • 6.4.2 Pineapple
    • 6.4.3 Coconut
    • 6.4.4 Passion fruit
    • 6.4.5 Other tropical flavors
  • 6.5 Herbal and botanical flavors
  • 6.6 Original/unflavored
  • 6.7 Others

Chapter 7 Market Estimates & Forecast, By Packaging Type, 2021-2034 (USD Billion) (Thousand Liters)

  • 7.1 Key trend
  • 7.2 Cans
  • 7.3 Bottles
  • 7.4 Multipacks
  • 7.5 Others

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Thousand Liters)

  • 8.1 Key trend
  • 8.2 Off-trade
    • 8.2.1 Supermarkets and hypermarkets
    • 8.2.2 Specialty stores
    • 8.2.3 Convenience stores
    • 8.2.4 Online retail
    • 8.2.5 Others
  • 8.3 On-trade
    • 8.3.1 Bars and pubs
    • 8.3.2 Restaurants
    • 8.3.3 Clubs and lounges
    • 8.3.4 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Liters)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 Australia
    • 9.4.5 South Korea
    • 9.4.6 Rest of Asia Pacific
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Argentina
    • 9.5.4 Rest of Latin America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 South Africa
    • 9.6.3 UAE
    • 9.6.4 Rest of Middle East & Africa

Chapter 10 Company Profiles

  • 10.1 Mark Anthony Brands International
  • 10.2 The Boston Beer Company
  • 10.3 Anheuser-Busch InBev
  • 10.4 Molson Coors Beverage Company
  • 10.5 Constellation Brands, Inc.
  • 10.6 Diageo plc
  • 10.7 Heineken N.V.
  • 10.8 Pernod Ricard
  • 10.9 Carlsberg Group
  • 10.10 E. & J. Gallo Winery
  • 10.11 Craft Brew Alliance
  • 10.12 Polar Beverages
  • 10.13 Future Proof Brands LLC
  • 10.14 Lift Bridge Brewing Company
  • 10.15 Oskar Blues Brewery