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市场调查报告书
商品编码
1360149
全球有机谷物市场 - 2023-2030Global Organic Cereals Market - 2023-2030 |
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全球有机谷物市场在 2022 年达到 43 亿美元,预计到 2030 年将达到 74 亿美元,2023-2030 年预测期间复合年增长率为 6.9%。
消费者对健康饮食的健康益处意识不断增强,这为有机谷物带来了重大机会。该行业主要参与者增加併购策略有助于推动预测期内的市场成长。例如,2023 年 6 月,北美最大的有机零食和早餐公司 Nature's Path Organic Foods 透过收购加拿大价值 4.99 亿美元和美国价值 8.5B 美元的 Love Child Organics 扩大了业务。
植物性饮食和纯素饮食的日益普及带来了巨大的市场机会。有机谷物通常不含动物性成分,适合有机谷物的饮食偏好并以此进行销售。不同口味和质地的有机谷物的各种选择的增加进一步有助于促进有机谷物的市场成长。
植物性饮食和纯素饮食的日益普及推动了对有机谷物的需求,由于其植物性的性质,有机谷物通常适合这些饮食偏好。管理有机产品的严格法规和认证标准使消费者相信贴有「有机」标籤的产品符合特定的品质和生产标准,从而刺激了需求。
许多零售商扩大了有机产品范围,包括有机谷物,使消费者更容易获得和看到它们。许多卫生组织提高了人们对有机谷物消费及其健康益处的认识。此外,微加工食品和天然食品的成长趋势进一步有助于推动有机谷物市场的成长。
消费者通常更喜欢本地采购的产品,支持有机运动和当地农业。零售商开发自己的自有品牌有机谷物产品,并以具有竞争力的价格提供。这可以增加负担得起的有机谷物的供应并推动市场成长。
电子商务平台的发展使消费者更容易获得各种有机谷物。线上可用性有助于市场成长,特别是对于喜欢线上购物的消费者而言。有机谷物製造商在市场上推出新产品,以满足消费者不断增长的需求。例如,2023 年 9 月 11 日,SunOpta 在其 SOWN 有机燕麦奶精系列中推出了 Newest Flavor。
维持整个供应链有机认证的完整性可能成本高且复杂。确保原料从农场到餐桌始终保持有机状态需要严格的标准和审核,这可能会增加生产成本。与有机认证和法规相关的政府政策也会影响成本。
这些政策的变化可以减轻或加剧有机谷物生产商的成本挑战。寻求更健康早餐选择的消费者可能会选择谷物的替代品,例如优格、冰沙或新鲜水果,这可能会影响谷物产品的市场,包括有机品种。
Global Organic Cereals Market reached US$ 4.3 billion in 2022 and is expected to reach US$ 7.4 billion by 2030, growing with a CAGR of 6.9% during the forecast period 2023-2030.
The increasing health benefits awareness of the consumers of a healthy diet presents a major opportunity for organic cereals. An increase in the merger and acquisition strategies by the major key players in the industry helps to boost market growth over the forecast period. For instance, in June 2023, Nature's Path Organic Foods, North America's largest organic snack and breakfast company expanded its business with the acquisition of love child organics valued at $499M in Canada and $8.5B in the United States.
The growing popularity of plant-based and vegan diets presents a substantial market opportunity. Organic cereals often free from animal-derived ingredients, are suitable for organic cereals dietary preferences and marketed as such. An increase in the availability of various options of organic cereals in different flavors and textures further helps to boost the market growth of organic cereals.
The increasing popularity of plant-based and vegan diets has driven demand for organic cereals, which are often suitable for these dietary preferences due to their plant-based nature. Strict regulations and certification standards governing organic products provide consumers with confidence that products labeled as "organic" meet specific quality and production criteria, which boosts demand.
Many retailers have expanded their organic product offerings, including organic cereals, making them more readily available and visible to consumers. Many health organizations create awareness about the consumption of organic cereals and their health benefits. Also, the increasing trend of minimaly processed food and natural food further helps to boost market growth of the organic cereals market.
Consumers often prefer products that are sourced locally, supporting both the organic movement and local agriculture. Retailers develop their own private-label organic cereal products, offering them at competitive prices. This can increase the availability of affordable organic cereals and drive market growth.
The growth of e-commerce platforms has made it easier for consumers to access a wide range of organic cereals. Online availability contributes to market growth, particularly for consumers who prefer online shopping. Manufacturers of organic cereals launched new products in the market to fulfill consumer's increased demand. For instance, on, September 11, 2023, SunOpta launched Newest Flavor in its SOWN organic oat creamer lineup.
Maintaining the integrity of organic certification throughout the supply chain can be costly and complex. Ensuring that ingredients remain organic from farm to table involves rigorous standards and auditing, which can add to production costs. Government policies related to organic certification and regulations can also influence costs.
Changes in these policies can either alleviate or exacerbate cost challenges for organic cereal producers. Consumers seeking healthier breakfast options may choose alternatives to cereal altogether, such as yogurt, smoothies, or fresh fruit, which can impact the market for cereal products, including organic varieties.
The global organic cereals market is segmented based on type, application, distribution channel and region.
Oats have received positive media coverage and endorsements from health experts, reinforcing their image as a nutritious and wholesome choice for breakfast. Oat-based cereals are easy to prepare and consume, making them a convenient option for busy individuals and families. Oats have received positive media coverage and endorsements from health experts, reinforcing their image as a nutritious and wholesome choice for breakfast.
Some of the major key players launched new products in the market that helped to boost market growth over the forecast period. For instance, on June 08, 2023, SunOpta and Seven Sundays together launched Oat Protein Cereal in the market with SunOpta's upcycled oat protein powder. The newly launched product is available in four flavors such as super fruity, simply honey, maple cinnamon and chocolate sea salt.
The United States and Canada are major shareholding countries in the region due to an increase in the disposable income of the consumers and an increase in the health benefits awareness of consumers about consuming organic cereals. Also, the increase in the consumer's awareness of environmental issues and sustainable agriculture practices is on the rise that positively impacted on the market growth.
An increase in product launches by the major key players in the region helps to boost the regional growth of the market over the forecast period. For instance, on January 26, 2023, Kellogg Canada launched a New Innovation Line-Up in the region. The newly launched product consists of Vector Apple Cinnamon Crunch Cereal, Special K Cinnamon Pecan Cereal, Maple Cinnamon Frosted Flakes Cereal, Krave Brownie Flavour Cereal, Kellogg's Cinnabon Cereal, Kashi Maple Waffle Crisp Cereal, Eggo Thick & Fluffy Waffles among others.
The major global players in the market include: Kellogg Co., General Mills,Inc., The Kroger Co, The Hain Celestial Group, Inc., Organic India, EcoFarms Ltd., Cereal Partners Worldwide SA., Bagrrys India Ltd., B&G Foods Inc, and Nestle SA.
On the other hand, at the initial stage of the COVID-19, the organic cereals market faced supply chain disruptions, particularly in the early stages of the pandemic. Delays in transportation and logistical challenges affected the availability of organic cereals. Farms and processing facilities experienced labor shortages due to health concerns and lockdowns. This impacted the harvesting and processing of organic cereals.
The closure of restaurants, cafes, and food service establishments led to reduced demand for organic cereals used in commercial food preparation. International trade faced disruptions due to border closures and trade restrictions. This impacted the import and export of organic cereals between countries.
After the first wave of the COVID-19 pandemic, the organic cereal market was impacted positively. The pandemic heightened consumer awareness regarding the importance of a healthy diet. Many individuals turned to organic and healthier food options, including organic cereals, to support their immune systems and overall well-being. With lockdowns and social distancing measures in place, there was a surge in online grocery shopping. Many consumers turned to e-commerce platforms to purchase organic cereals, leading to increased online sales and distribution.
Ukraine and Russia are significant grain producers and exporters, including organic grains. Any disruptions in the region's agricultural supply chain due to conflict-related issues, such as transportation disruptions, could impact the availability of organic cereals globally. The conflict influenced global grain prices, including those of organic cereals. If Ukraine's or Russia's organic cereal exports are significantly affected, it may lead to price volatility in the organic cereals market, potentially causing price increases for consumers.
Geopolitical tensions lead to trade restrictions, tariffs, and disruptions in the export and import of organic cereals. Exporters and importers in affected regions may need to navigate changing regulations and logistics. Exchange rate fluctuations between the Russian ruble, Ukrainian hryvnia, and other major currencies impacted the cost of organic cereal imports and exports, affecting pricing and market dynamics.
The global organic cereals market report would provide approximately 61 tables, 64 figures and 190 Pages.
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