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乳製品

市场调查报告书

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1372124

全球功能性乳製品市场 - 2023-2030

Global Functional Dairy Products Market - 2023-2030

出版日期: 2023年10月18日 | 出版商:

DataM Intelligence | 英文 202 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球功能性乳製品市场规模达430亿美元，预计2030年将达到626亿美元，2023-2030年预测期间复合年增长率为4.8%。

在迎合消费者偏好变化和健康意识增强等多种因素的推动下，全球功能性乳製品市场正在强劲扩张。功能性乳製品包括一类超越传统营养的乳製品，透过强化必需营养素、益生菌和生物活性化合物来提供额外的健康益处。

市场的成长凸显了人们对健康和保健的日益重视，特别是对消化健康的认可，以及对增强整体活力的产品的需求。对消化健康的认识不断提高是推动市场成长的另一个重要因素。越来越多的人正在努力应对消化系统不适和肠躁症（IBS）和乳糖不耐症等疾病。

同样，北美在功能性乳製品市场上占据主导地位，占据了超过 1/3 的最大市场份额。这种增长是由于对增强肠道健康的追求，加上对肠道与健康之间错综复杂的关联的更广泛理解，进一步凸显了对功能性乳製品的需求。这些产品越来越被视为寻求全面改善整体健康的个人的主动选择。

动力学

消化健康意识

功能性乳製品市场的强劲成长很大程度上归功于人们对消化健康的认识不断增强。消费者越来越意识到肠道健康与整体健康之间的深刻联繫，从而推动了对乳製品的需求，乳製品不仅提供基本营养，还支持平衡的肠道微生物组并缓解消化不适。

根据世界卫生组织 2022 年报告，全世界每年有 42 万人死亡，估计有 6 亿人因消化问题而生病，失去 3,300 万年的健康寿命。因此，人们正在积极寻找乳製品来缓解这些担忧，并创造促进消化和谐的肠道环境。

在这种背景下，功能性乳製品获得了巨大的关注，特别是那些富含益生菌的乳製品。益生菌是活的有益细菌，以其对肠道微生物群产生积极影响的能力而闻名。含有这些益生菌的优格、克菲尔和发酵奶等产品已成为寻求缓解消化问题的消费者的首选。

便利与创新

便利性和创新在推动功能性乳製品市场方面发挥关键作用，显着影响消费者的选择和偏好。在现今快节奏的生活方式中，消费者重视符合其繁忙日程且易于消费的产品。功能性乳製品透过提供一系列方便的形式和包装选项来满足这些需求。

此外，创新在推动需求方面发挥着至关重要的作用。乳製品製造商不断开发新的口味、配方和组合，以保持消费者的参与和兴趣。芒果百香果优格或添加益生菌的杏仁奶等独特且充满异国情调的风味，激发了消费者的好奇心，鼓励他们探索功能性乳製品。

2023 年 6 月，Chobani 推出了新系列不添加糖的饮用优格。 Chobani零糖饮用优格有四种口味：草莓起司蛋糕、混合莓果、桃子和奶油、以及牛奶和饼干。这些透过自然发酵生产的饮料被宣传为具有「优质」蛋白质来源和数十亿益生菌。

这种持续的创新保持了市场的活力，并吸引了更广泛的受众，包括年轻、注重健康的消费者，他们总是在寻找令人兴奋和新颖的选择。此外，包装创新使功能性乳製品更具吸引力和实用性。单份瓶装、可重新密封的袋子和可持续的包装选项可满足不同消费者的需求。

来自植物替代品的竞争

功能性乳製品市场面临的另一个巨大限制来自于植物性替代品带来的激烈竞争。寻求消化健康或免疫支持的消费者现在可能会选择植物性食品，认为它们是更健康或更环保的选择。

此外，植物性替代品通常迎合有饮食限制的个人，例如乳糖不耐症和乳製品过敏，这曾经是传统乳製品的利基市场。这种更广泛的吸引力扩大了植物性功能性乳製品替代品的消费者基础。

为了保持竞争优势，乳製品公司必须促进创新并调整其产品组合，以满足对植物性功能性产品不断增长的需求。这可能涉及引入植物性产品线或以植物性成分丰富其乳製品产品。此外，植物基乳製品行业作为「更健康」和「可持续」的选择享有良好的营销和品牌形象，这可能对可能被认为不太环保或註重健康的传统乳製品提出挑战。

监理复杂性

功能性乳製品市场的一个显着限制源自于复杂且不断发展的监管框架。乳製品产业在政府机构和卫生组织制定的严格法规和标准框架内运作。这些标准涵盖各个方面，包括标籤要求、健康声明证实、成分批准和品质控制标准。

对于功能性乳製品製造商来说，遵守这些法规可能是一项艰鉅的挑战。特别是在提出与健康相关的主张时，例如与免疫支持或消化健康相关的主张，科学证据必须验证这些主张。实现合规性通常需要投入大量时间和资源。

监管指南本身可能会发生变化，随着时间的推移可能会变得更加严格，这增加了复杂性。这就需要持续监控和调整产品配方和行销策略。可能会出现特定益生菌菌株失去批准或健康声明受到修改的情况，从而影响某些功能性乳製品的适销性。

The global functional dairy products market is witnessing robust expansion, driven by a combination of factors that cater to shifting consumer preferences and heightened health-consciousness. Functional dairy products encompass a category of dairy items that go beyond traditional nutrition, offering additional health benefits through fortification with essential nutrients, probiotics, and bioactive compounds.

The market's growth underscores the increasing emphasis on health and wellness, particularly the recognition of digestive health, and the demand for products that enhance overall vitality. Increasing awareness of digestive health is another significant factor propelling market growth. A growing number of individuals grapple with digestive discomfort and conditions such as irritable bowel syndrome (IBS) and lactose intolerance.

Similarly, North America dominates the functional dairy products market, capturing the largest market share of over 1/3rd. The growth is due to the quest for enhanced gut health, coupled with the broader understanding of the intricate connection between the gut and well-being, further underscores the demand for functional dairy products. These products are increasingly viewed as a proactive choice for individuals seeking comprehensive improvements in their overall health.

Dynamics

Digestive Health Awareness

The robust growth of the functional dairy products market can be largely attributed to the growing awareness surrounding digestive health. Consumers have become increasingly attuned to the profound connection between gut well-being and overall health, thereby driving the demand for dairy products that not only provide basic sustenance but also support a balanced gut microbiome and alleviate digestive discomfort.

According to WHO report 2022, every year, 420 000 people worldwide die and an estimated 600 million get sick from digestive problems, losing 33 million years of healthy life. As a result, individuals are actively seeking dairy products that can offer respite from these concerns and foster a gut environment that promotes digestive harmony.

In this context, functional dairy products have gained substantial traction, particularly those enriched with probiotics. Probiotics are living beneficial bacteria renowned for their ability to positively influence the gut microbiota. Products like yogurt, kefir, and cultured milk that incorporate these probiotics have emerged as preferred choices for consumers seeking digestive relief.

Convenience and Innovation

Convenience and innovation play pivotal roles in driving the functional milk products market, significantly influencing consumer choices and preferences. In today's fast-paced lifestyles, consumers value products that align with their busy schedules and provide ease of consumption. Functional milk products have adapted to meet these demands by offering a range of convenient formats and packaging options.

Moreover, innovation plays a crucial role in driving demand. Dairy manufacturers continually develop new flavors, formulations, and combinations to keep consumers engaged and intrigued. Unique and exotic flavor profiles, such as mango-passionfruit yogurt or probiotic-infused almond milk, pique consumers' curiosity and encourage them to explore functional milk products.

In June 2023, a new line of drinkable yogurt with no added sugar was introduced by Chobani. The four flavors of Chobani Zero Sugar drinking yogurts are strawberry cheesecake, mixed berry, peaches & cream, and milk & cookies. The beverages, which are manufactured through natural fermentation, are advertised as having an "excellent" source of protein and billions of probiotics.

This continuous innovation keeps the market dynamic and attracts a broader audience, including younger, health-conscious consumers who are always on the lookout for exciting and novel options. Additionally, packaging innovation has made functional milk products more appealing and practical. Single-serving bottles, resealable pouches, and sustainable packaging options cater to diverse consumer needs.

Competition from Plant-Based Alternatives

Another formidable constraint confronting the Functional Dairy Product Market arises from heightened competition posed by plant-based alternatives. Consumers seeking digestive health or immune support may now opt for plant-based options, perceiving them as healthier or more ecologically responsible choices.

Furthermore, plant-based alternatives often cater to individuals with dietary limitations, such as lactose intolerance and dairy allergies, which were once a niche market for traditional dairy products. This broader appeal has expanded the consumer base for plant-based functional dairy alternatives.

To maintain their competitive edge, dairy companies must foster innovation and adapt their product portfolios to meet the rising demand for plant-based functional items. This may involve introducing plant-based product lines or enriching their dairy-based offerings with plant-derived ingredients. Additionally, the plant-based dairy sector enjoys favorable marketing and branding as a "healthier" and "sustainable" option, which can present challenges to conventional dairy products that may be perceived as less environmentally conscious or health-oriented.

Regulatory Complexities

A notable constraint in the functional dairy product market stems from the intricate and continually evolving regulatory framework. The dairy industry operates within a framework of stringent regulations and standards established by governmental bodies and health organizations. These standards encompass various facets, including labeling requirements, health claims substantiation, ingredient approvals, and quality control criteria.

For manufacturers of functional dairy products, compliance with these regulations can be a formidable challenge. Particularly when making health-related claims, such as those related to immune support or digestive health, scientific evidence must validate these assertions. Achieving compliance often entails considerable investments of time and resources.

Adding to the complexity, regulatory guidelines themselves are subject to change and may become more rigorous over time. This necessitates continuous monitoring and adaptation of product formulations and marketing strategies. Instances might arise where specific probiotic strains lose their approval or health claims become subject to modification, affecting the marketability of certain functional dairy products.

Segment Analysis

The global functional dairy products market is segmented based on product, function, distribution channel and region.

Probiotic Yogurt Fuel Surge in Functional dairy products Market

The probiotic yogurt segment held 34.5% in the global market share. Probiotic yogurt has emerged as a prominent and steadily growing segment within the functional dairy products market, propelled by several key factors that reflect changing consumer preferences and an increasing focus on health-conscious choices.

A primary driver behind the escalating demand for probiotic yogurt is the growing emphasis on digestive health among consumers. Probiotics, which are live beneficial bacteria, are well-known for their ability to promote a healthy gut microbiome. As awareness deepens regarding the pivotal role of gut health in overall well-being, more individuals are seeking dietary solutions to nurture or restore a balanced gut flora. Probiotic yogurt, laden with these beneficial microorganisms, has become the preferred choice for those looking to naturally support their digestive systems.

Key players are investing to expand their product portfolio. In September 2023, SIG and AnaBio Technologies introduced the first long-life probiotic yogurt on the market. A long-life probiotic yogurt in shelf-stable aseptic packaging has been introduced to the market for the first time ever by SIG and nanotechnology specialists AnaBio.

Another compelling factor driving the demand for probiotic yogurt is its association with bolstering the immune system. Emerging research underscores the intricate relationship between gut health and immune function. Probiotics in yogurt can modulate the gut microbiota, potentially enhancing the body's immune response. Probiotic yogurt seamlessly aligns with this trend, delivering not only the nutritional richness of dairy but also the promise of digestive ease and immune reinforcement.

Probiotic yogurt enjoys wide accessibility, lends itself effortlessly to daily routines, and showcases versatility in culinary applications. It can be savored as a standalone snack, blended into nourishing smoothies, employed in cooking and baking endeavors, or seamlessly integrated into a diverse range of dishes. This adaptability positions it as an enticing choice for consumers seeking both convenience and nutritional value

Geographical Penetration

Demand for Fortified Milk Products in North America

The North America functional dairy products market held the largest market share of 40.3% in 2022 in the functional dairy products market analysis. In recent years, the market has risen substantially in North America, primarily due to greater emphasis on health and wellbeing and shifting consumer preferences. Functional milk and dairy products accounted for 10.6% of the overall energy in the average American's diet. Cheese represented 6.8% of the whole, followed by milk at 3.8% and dairy desserts at 2.2%.

Consumers are getting attracted to the dairy products that offer more than basic nutrition; they seek products that deliver additional health advantages, such as improved immune system support, digestive health, and enhanced bone strength. Convenience remains a pivotal consideration for modern consumers. Functional milk products are available in diverse formats, encompassing drinkable yogurts, smoothies, and portable options.

Continuous innovation in flavors and packaging has made it increasingly convenient for consumers to integrate these products into their daily routines. With an aging population, there's an escalating interest in functional milk products that address age-related health concerns. Examples include calcium-enriched milk for promoting bone health or protein-fortified dairy to support muscle maintenance, which are designed to cater to specific demographic segments.

Digestive health stands as a paramount driver of the demand for functional milk products. Products like probiotic-rich yogurt and kefir have witnessed surging popularity owing to their potential to cultivate a healthy gut microbiome. Consumers are turning to these products to address digestive concerns and sustain overall well-being.

Competitive Landscape

The major global players in the market include: Danone, Nestle SA, Yakult Honsha, Chobani LLC, General Mills, Lifeway Foods, Fonterra, Valio Ltd, Meiji Holdings Co., Ltd., and FrieslandCampina.

COVID-19 Impact Analysis

The pandemic underscored the significance of a robust immune system and overall well-being. Consequently, there was a surge in demand for functional dairy products fortified with immune-boosting vitamins, minerals, and probiotics. This bolstered sales of products like probiotic yogurt and vitamin-enriched milk. With lockdowns and social distancing measures in effect, online grocery shopping and dairy product purchases witnessed substantial growth.

Companies that invested in e-commerce platforms and home delivery services experienced increased sales as consumers sought convenient access to functional dairy products without venturing to physical stores. Extended periods at home prompted a resurgence in home cooking and baking. Functional dairy products, including yogurt and kefir, became essential ingredients for crafting homemade smoothies, desserts, and probiotic-infused recipes.

This resurgence elevated the demand for these products. Driven by concerns related to health and sustainability, some consumers shifted toward plant-based dairy alternatives during the pandemic. This shift introduced heightened competition in the market, prompting dairy companies to intensify their innovations within the functional dairy product segment.

Russia-Ukraine War Impact Analysis

The conflict's repercussions have reverberated through supply chains, causing difficulties in sourcing raw materials and transporting finished dairy products. Such disruptions have introduced unpredictability and fluctuations in the availability of functional dairy products in the region. Economic instability, particularly in Ukraine, has had ramifications on consumers' purchasing power.

Consequently, some consumers have scaled back their consumption of premium functional dairy products, favoring more economical alternatives. Ukraine is recognized for its dairy exports, but the conflict has impeded the nation's ability to export dairy products to international markets. This transformation has brought about shifts in the global dairy trade, influencing the accessibility and pricing of functional dairy products in various parts of the world.

In response to the evolving circumstances, certain dairy companies in the region have focused on innovation and adapting products to local preferences. They have devised new offerings customized to regional tastes, including functional dairy products designed to resonate with local consumers.

By Product

Yogurt
Cheese
Butter
Milk
Others

By Function

Brain Health
Immune Support
Weight Management
Bone Health
Others

By Distribution Channel

Supermarkets/Hypermarkets
Drug Stores
Convenience Stores
E-Commerce
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

In May 2023, With a "disruptive and new take on milk" Dairy Farmers of America (DFA) has launched a lactose-free probiotic milk. The farmer-owned dairy cooperative has partnered with cottage cheese start-up Good Culture to bring the product to life, and the milk will be sold under the Good Culture brand.
In July 2022, In response to parents' requests for vegetarian and flexible diet options for their infants, Danone announced the introduction of the first-ever Dairy and Plants Blend baby formula. Almost 70% [69%] of parents now prefer their children eat more plant-based foods, and plant-based consumption is rising significantly, with over one-third [37%] of EU consumers selecting a vegan, vegetarian, or flexitarian diet.
In December 2020, Promilk Yogfluid and Promilk B Max, two new functional milk proteins from Ingredia, offer more health-driven alternatives for creamy, very indulgent dairy products for on-the-go snacking. According to Ingredia, Promilk Yogfluid was created especially for consuming yogurts high in protein and has the ability to increase the protein content by up to 12%.

Why Purchase the Report?

To visualize the global functional dairy products market segmentation based on product, function, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of functional dairy products market-level with all segments.
The PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global functional dairy products Market Report would provide approximately 61 tables, 65 figures and 202 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet By Product
3.2. Snippet By Function
3.3. Snippet By Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Digestive Health Awareness
  - 4.1.1.2. Convenience and Innovation
- 4.1.2. Restraints
  - 4.1.2.1. Competition from Plant-Based Alternatives
  - 4.1.2.2. Regulatory Complexities
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers' Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Yogurt*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Cheese
7.4. Butter
7.5. Milk
7.6. Others

8. By Function

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 8.1.2. Market Attractiveness Index, By Function
8.2. Brain Health*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Immune Support
8.4. Weight Management
8.5. Bone Health
8.6. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Drug Stores
9.4. Convenience Stores
9.5. E-Commerce
9.6. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Nestle S.A.
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Bionova
12.3. Cargill, Incorporated.
12.4. Unilever
12.5. Airen Herbals
12.6. Amway Corp.
12.7. Tanmiah Food Company
12.8. Zydus Wellness
12.9. Vitabiotics
12.10. Bayer AG

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

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