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市场调查报告书
商品编码
1547954
马来西亚乳製品和替代品市场Dairy Products and Alternatives in Malaysia |
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价格
简介目录
马来西亚乳製品及其替代品持续受到乳製品原料价格上涨的影响。由于马来西亚是一个依赖进口的国家，其货币持续贬值加剧了这种情况。此外，能源补贴的合理化正在加速零售单价的上涨，营运成本的上升正迫使各大企业将成本转嫁给终端消费者。
本报告调查了马来西亚乳製品和替代品市场，分析和预测了婴儿食品、黄油和涂抹酱、奶酪、饮用乳、酸奶和乳酸产品以及植物来源乳製品的市场规模和结构，并提供了市场预测我们对市场进行策略分析，包括主要参与企业的趋势。
目录
执行摘要
市场资料
免责声明
资讯来源
马来西亚婴儿食品
主要资料结果
2024年发展
- 2024年所有婴儿食品品类零售量将下降
- 企业活动将在 2023 年和 2024 年推动此类别的发展
- 社会经济因素影响婴儿食品需求
前景和机会
- 由于出生率下降和价格上涨，对婴儿食品的需求持续下降
- 生长季节奶粉以价格和创新优势受到青睐
- 婴幼儿食品优质发展空间
分类资料
马来西亚奶油和酱
主要资料结果
2024年发展
- 2024年，价格上涨将维持零售，但零售量将大幅下降
- 高品质黄油的数量正在增加，但价格上涨限制了其采用。
- 顶级人造奶油公司拥有国内製造和强大分销的优势
前景和机会
- 人造奶油和价差在价格和多功能性方面继续占据主导地位
- 潜在的供应链中断促使参与企业专注于分销
- 新的重点是食品服务，而一些公司享受更自由的供应链
分类资料
马来西亚乳酪
主要资料结果
2024年发展
- 儘管零售需求因价格飙升而下降，但起司仍继续繁荣
- 2024年起司产业采取策略在严峻的商业环境中竞争
- 主要企业压力加大
前景和机会
- 预计将进一步从零售业转向食品服务业，预计企业活动将跨这些管道进行
- 乳酪製造商透过创新抓住消费机会
- 预计从欧洲和美国进口的品牌的供应链将中断
分类资料
马来西亚乳製品饮料
主要资料结果
2024年发展
- 随着平均单价差异缩小和零售量增加，原乳将在 2024 年超过常温储存乳。
- Farm Fresh 正大力投资饮用乳。
- 2024 年，鲜奶将帮助现代杂货零售商从当地小型杂货店夺取零售价值份额
前景和机会
- 砂糖税将在预测期内打击奶粉需求
- 随着牛奶需求的成长，纯乳製品风味奶饮料的创新仍在持续。
- 投资生产饮用乳的参与企业
分类资料
马来西亚优格和优格製品
主要资料结果
2024年发展
- 2024年营运成本上升优格单价将飙升
- 新推出的优格激发了审查期末喝优格的兴趣
- 保持品牌相关性的行销策略
前景和机会
- 在困难的经济环境下，这一类别将因被视为奢侈品而受到影响。
- 参与企业在预测期内制定优格行销的关键策略
- 创新和新产品开发以保持我们在优格行业的地位
分类资料
马来西亚的其他乳製品
主要资料结果
2024年发展
- 积极和忙碌的生活方式限制了其他乳製品的使用
- 其他酪农行业本地业者面临的巨大挑战
- 参与企业看到健康和保健趋势的成长机会
前景和机会
- 注重健康的食品消费削弱了原味炼乳的成长潜力
- 预测期内预计交付范围和包装投资
- 奶油为家庭和食品服务提供了使用机会
分类资料
马来西亚植物来源
主要资料结果
2024年发展
- 豆饮料和「其他」植物奶的需求预计将在 2024 年下降
- 参与企业正在寻求新产品、行销和分销以保持领先
- 公司以新的健康产品积极进入市场
前景和机会
- 大豆饮料可能被「其他」植物奶取代
- 玩家应该透过行销宣传活动和新产品来提升他们的品牌形象。
- 植物来源乳酪和优格仍需要大量投资才能普及
分类资料
简介目录
Product Code: DAMY
Dairy products and alternatives in Malaysia continues to be affected by hikes in dairy raw material prices. This is exacerbated by the continued weakening of the local currency in an import reliant country. In addition, the rationalisation of energy subsidies have accelerated retail unit price growth, as higher operational costs force the leading players to pass them on to end consumers.
Euromonitor International's Dairy Products and Alternatives in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Dairy products and alternatives in 2024: The big picture
- Key trends in 2024
- Competitive landscape
- Channel developments
- What next for dairy products and alternatives?
MARKET DATA
- Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
- Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
- Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
- Table 5 Penetration of Private Label by Category: % Value 2019-2024
- Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
- Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
- Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BABY FOOD IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Retail volume sales dip for all baby food categories in 2024
- Company activity stimulates the category in 2023 and 2024
- Social and economic factors inform the demand for baby food
PROSPECTS AND OPPORTUNITIES
- Baby food to continue on a downward demand trajectory amid a falling birth rate and rising prices
- Powder growing-up milk formula to gain traction due to price and innovation advantages
- Space for premium development in baby food
CATEGORY DATA
- Table 9 Sales of Baby Food by Category: Volume 2019-2024
- Table 10 Sales of Baby Food by Category: Value 2019-2024
- Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
- Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
- Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
- Table 14 NBO Company Shares of Baby Food: % Value 2020-2024
- Table 15 LBN Brand Shares of Baby Food: % Value 2021-2024
- Table 16 Distribution of Baby Food by Format: % Value 2019-2024
- Table 17 Forecast Sales of Baby Food by Category: Volume 2024-2029
- Table 18 Forecast Sales of Baby Food by Category: Value 2024-2029
- Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
- Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
BUTTER AND SPREADS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Price hikes sustain retail value sales amid a strong decline in retail volume sales in 2024
- Growing presence of premium quality butter but high prices limit take up
- Top margarine players gain advantages through domestic manufacturing and strong distribution
PROSPECTS AND OPPORTUNITIES
- Margarine and spreads to continue to hold price and versatility advantages
- Players to focus on distribution amid possible supply chain interruptions
- Renewed focus on foodservice while some players enjoy freer supply chains
CATEGORY DATA
- Table 21 Sales of Butter and Spreads by Category: Volume 2019-2024
- Table 22 Sales of Butter and Spreads by Category: Value 2019-2024
- Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
- Table 24 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
- Table 25 NBO Company Shares of Butter and Spreads: % Value 2020-2024
- Table 26 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
- Table 27 Distribution of Butter and Spreads by Format: % Value 2019-2024
- Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
- Table 29 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
- Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
- Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
CHEESE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Cheese continues to exhibit dynamism although price surges stem retail demand
- Cheese players employ strategies to compete in a tough business climate in 2024
- The pressure increases on the leading player
PROSPECTS AND OPPORTUNITIES
- Further shift from retail to foodservice anticipated but company activity is expected across these channels
- Cheese players to exploit consumption occasions via innovation
- Supply chain interruptions expected for imported brands from Western countries
CATEGORY DATA
- Table 32 Sales of Cheese by Category: Volume 2019-2024
- Table 33 Sales of Cheese by Category: Value 2019-2024
- Table 34 Sales of Cheese by Category: % Volume Growth 2019-2024
- Table 35 Sales of Cheese by Category: % Value Growth 2019-2024
- Table 36 Sales of Spreadable Cheese by Type: % Value 2019-2024
- Table 37 Sales of Soft Cheese by Type: % Value 2019-2024
- Table 38 Sales of Hard Cheese by Type: % Value 2019-2024
- Table 39 NBO Company Shares of Cheese: % Value 2020-2024
- Table 40 LBN Brand Shares of Cheese: % Value 2021-2024
- Table 41 Distribution of Cheese by Format: % Value 2019-2024
- Table 42 Forecast Sales of Cheese by Category: Volume 2024-2029
- Table 43 Forecast Sales of Cheese by Category: Value 2024-2029
- Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
- Table 45 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DRINKING MILK PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Narrowing average unit price difference to help fresh milk outpace shelf stable milk in retail volume growth terms in 2024
- Farm Fresh invests heavily in drinking milk products
- Fresh milk to help modern grocery retailers gain retail value share from small local grocers in 2024
PROSPECTS AND OPPORTUNITIES
- Sugar tax to hit powder milk demand in the forecast period
- Innovation for dairy only flavoured milk drinks while cow's milk is set to see growing demand
- Players to invest in the production of drinking milk products
CATEGORY DATA
- Table 46 Sales of Drinking Milk Products by Category: Volume 2019-2024
- Table 47 Sales of Drinking Milk Products by Category: Value 2019-2024
- Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
- Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
- Table 50 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
- Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
- Table 52 Distribution of Drinking Milk Products by Format: % Value 2019-2024
- Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
- Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
- Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
- Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
YOGHURT AND SOUR MILK PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Unit price surges for yoghurt amid higher operational costs in 2024
- New launches stimulate drinking yoghurt towards the end of the review period
- Marketing strategies to sustain brand importance
PROSPECTS AND OPPORTUNITIES
- The category is set to suffer from an indulgence perception in a tough economic climate
- Players to devise key strategies to push yoghurt over the forecast period
- Innovation and new product developments to sustain players' footholds in yoghurt
CATEGORY DATA
- Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
- Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
- Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
- Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
- Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
- Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
- Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
- Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
- Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
- Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
- Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
- Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
OTHER DAIRY IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Active and out-of-home lifestyles limit the use of other dairy products
- Strong challenges for local operators in other dairy
- Players look to the health and wellness trend for growth opportunities
PROSPECTS AND OPPORTUNITIES
- Plain condensed milk's growth potential is dampened by health-focused food consumption
- Investments in distribution coverage and packaging anticipated over the forecast period
- Cream provides at-home and foodservice usage opportunities
CATEGORY DATA
- Table 69 Sales of Other Dairy by Category: Volume 2019-2024
- Table 70 Sales of Other Dairy by Category: Value 2019-2024
- Table 71 Sales of Other Dairy by Category: % Volume Growth 2019-2024
- Table 72 Sales of Other Dairy by Category: % Value Growth 2019-2024
- Table 73 Sales of Cream by Type: % Value 2019-2024
- Table 74 NBO Company Shares of Other Dairy: % Value 2020-2024
- Table 75 LBN Brand Shares of Other Dairy: % Value 2021-2024
- Table 76 Distribution of Other Dairy by Format: % Value 2019-2024
- Table 77 Forecast Sales of Other Dairy by Category: Volume 2024-2029
- Table 78 Forecast Sales of Other Dairy by Category: Value 2024-2029
- Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
- Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
PLANT-BASED DAIRY IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Soy drinks and "other" plant-based milk see lower demand in 2024
- Players look to new products, marketing and distribution to get ahead
- Players enter the fray aggressively with new health-orientated products
PROSPECTS AND OPPORTUNITIES
- Soy drinks is likely to lose ground to "other" plant-based milk
- Players are expected to boost brand image through marketing campaigns and novelties
- Plant-based cheese and yoghurt still await strong investments in order to take off
CATEGORY DATA
- Table 81 Sales of Plant-Based Dairy by Category: Value 2019-2024
- Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
- Table 83 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
- Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
- Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
- Table 86 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
- Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
- Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029
