中国的乳製品及替代品市场

2025年，中国乳製品及乳製品替代品的零售和销售量均出现下降。婴儿食品、乳製品和植物性乳製品的零售额均出现下降，其中婴儿食品的销售额略有下降，这主要是由于人口压力和该类别的成熟度。 2024年龙年的生育高峰，受传统龙年吉年观念的影响，暂时增加了出生人数，但这更像是一次小型婴儿潮。

Euromonitor International的《中国乳製品及替代品研究报告》深入分析了国家级市场，提供了无与伦比的区域洞察和理解。报告列出了主要企业、品牌和零售商，并提供了2020年至2024年的最新零售数据，并评估了消费者需求和销售成长背后的关键趋势和人口结构变化。报告清晰地阐述了健康与保健、永续性和疫情后復苏等关键趋势如何塑造当今市场，以及它们在未来五年将如何发展，并进行了五年展望。

目标产品：婴儿食品、乳製品、植物性乳製品

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解乳製品和替代品市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格列表

执行摘要

• 2025 年乳製品及替代品：整体情况
• 2025年的主要趋势

竞争格局

• 通路开发
• 乳製品及其替代品的未来如何？

市场数据

免责声明

资讯来源

中国婴儿食品

关键数据结果

2025年的发展

• 婴儿食品在整体下滑的情况下仍保持部分区域韧性
• 随着利基市场的出现，领导者仍保持其地位
• 传统非食品零售仍是信任的支柱

前景与机会

• 结构性变化造成市场两极化
• 对机能性食品食品和有机食品的需求不断增加
• 数位与科技创新：从通路管理到消费者忠诚度

分类资料

中式奶油和酱料

关键数据结果

2025年的发展

• 到 2025 年，黄油将推动整体成长
• 恆天然以广受欢迎的主力品牌引领潮流
• 电子商务是购买黄油的首选管道

前景与机会

• 中国黄油和涂抹酱市场进一步成长预测
• 健康与保健创新的局限性
• 社群商务的重要性日益增加

分类资料

中国起司

关键数据结果

2025年的发展

• 起司表现持续下滑但正在改善
• 随着贝尔的不断发展，Milkground 继续保持领先地位
• 超级市场引领乳酪分销

前景与机会

• 预测期内起司价格将进一步上涨
• 无添加趋势正在加速
• Bel 专注于拓展消费机会

分类资料

中国的乳製品饮料

关键数据结果

2025年的发展

• 常温牛奶的需求减少了牛奶消费量
• 2025年，伊利将引领产业发展，规模较小的企业也将获得发展
• 超级市场引领饮用乳

前景与机会

• 原奶和奶粉推动成长
• 牛奶健康宣导日益增多
• ESL技术扩展，竞争加剧

分类资料

中国优格和优格製品

关键数据结果

2025年的发展

• 2025年优格和优格製品销售量将大幅下降
• 伊利是整体领导者，乐纯科技最具活力
• 超级市场仍为首选通路，折扣店成长最快。

前景与机会

• 饮用优格预计将进一步下滑
• 健康和保健趋势影响发展
• 低热量甜味剂可能更受欢迎

分类资料

中国的其他乳製品

关键数据结果

2025年的发展

• 随着餐饮业的成长，预计到 2025 年其他乳製品的零售额将进一步下降
• 儘管竞争加剧，雀巢市占率下降，但仍维持领先地位
• 超级市场成为主要分销管道，电商成长最快

前景与机会

• 预计其他乳製品的销售量在预测期内将继续下降
• 健康意识的提高将使参与企业专注于健康属性
• 当地消费者更喜欢小包装

分类资料

中国植物乳製品

关键数据结果

2025年的发展

• 兴趣下降导致销售额下降
• 河北阳原智慧引领中国植物来源乳市场
• 主要在超级市场购买的植物乳製品

前景与机会

• 植物奶的销售量预计将会增加
• 以健康和保健趋势为中心的创新
• 透过加强监管解决安全问题

分类资料

Overall dairy products and alternatives in China is recording falls in both retail value and volume sales in 2025. Baby food, dairy, and plant-based dairy are all in decline, with baby food seeing value sales slightly decrease primarily due to demographic pressure and category maturity. The dragon year baby bump in 2024 did bring temporary lift in birth numbers thanks to traditional beliefs about auspicious years, which include the Year of the Dragon; however, this was more of a mini baby boom t...

Euromonitor International's Dairy Products and Alternatives in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
• Table 5 Penetration of Private Label by Category: % Value 2020-2025
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Baby food enjoys pockets of resilience amid broader decline
• Leaders hold ground as niche players rise
• Traditional non-grocery retail still anchors trust

PROSPECTS AND OPPORTUNITIES

• Structural shifts shape a polarised market
• Rising demand for functional and organic offerings
• Digital and technological innovation: from channel control to consumer loyalty

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2020-2025
• Table 10 Sales of Baby Food by Category: Value 2020-2025
• Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
• Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
• Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
• Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
• Table 16 Distribution of Baby Food by Format: % Value 2020-2025
• Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
• Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030

BUTTER AND SPREADS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Butter drives overall growth in 2025
• Fonterra leads with its popular Anchor brand
• E-commerce as preferred channel for butter purchases

PROSPECTS AND OPPORTUNITIES

• Further growth forecast for butter and spreads in China
• Limited innovation in terms of health and wellness
• Rising importance of social commerce

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
• Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
• Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030

CHEESE IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Improved performance for cheese despite continued decline
• Milkground maintains leadership as Bel forges on
• Supermarkets leads distribution of cheese

PROSPECTS AND OPPORTUNITIES

• Cheese will see further rises during forecast period
• Free-from trends set to accelerate
• Bel focuses on expanding consumption occasions

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2020-2025
• Table 33 Sales of Cheese by Category: Value 2020-2025
• Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
• Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
• Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
• Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
• Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
• Table 39 NBO Company Shares of Cheese: % Value 2021-2025
• Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
• Table 41 Distribution of Cheese by Format: % Value 2020-2025
• Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
• Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030

DRINKING MILK PRODUCTS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shelf stable milk drives drop in drinking milk
• Yili leads while smaller players gain greater ground in 2025
• Supermarkets leads distribution of drinking milk products

PROSPECTS AND OPPORTUNITIES

• Fresh milk and powder milk as key growth drivers
• Health claims become more prevalent in fresh milk
• ESL technology expands, intensifying competition

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
• Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030

YOGHURT AND SOUR MILK PRODUCTS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Yoghurt and sour milk products suffers deep declines in 2025
• Yili leads overall, and Le Pur Tech enjoys greatest dynamism
• Supermarkets remains favoured channel, with discounters recording fastest growth

PROSPECTS AND OPPORTUNITIES

• Drinking yoghurt set to drive further decline
• Health and wellness trends impact development
• Low-calorie sweetener likely to become more prevalent

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030

OTHER DAIRY IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Further falls for retail sales of other dairy in 2025, as foodservice sees growth
• Nestle leads despite share loss amid intensifying competition
• Supermarkets as main distribution channel, with e-commerce rising fastest

PROSPECTS AND OPPORTUNITIES

• Other dairy set to remain in decline for forecast period
• Rising health consciousness will prompt players to sharpen focus on wellness attributes
• Local consumers favour smaller pack formats

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2020-2025
• Table 70 Sales of Other Dairy by Category: Value 2020-2025
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
• Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
• Table 73 Sales of Cream by Type: % Value 2020-2025
• Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
• Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
• Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
• Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030

PLANT-BASED DAIRY IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales decline amid waning interest
• Hebei Yangyuan Zhihui leads overall plant-based dairy in China
• Plant-based dairy products purchased mainly in supermarkets

PROSPECTS AND OPPORTUNITIES

• Rising sales forecast thanks to plant-based milk
• Innovation to centre around prevailing health and wellness trends
• Tightened regulations will address safety concerns

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030