菲律宾乳製品及替代品市场

在持续的通膨压力下，菲律宾乳製品和乳製品替代品的销售额预计将持续强劲增长至2025年。然而，婴儿配方奶粉和奶粉等被视为必需品的产品已证明具有韧性，现有企业专注于成本控制策略和行销努力来维持稳定的需求。

Euromonitor International的研究报告《菲律宾乳製品及替代品市场》深入分析了菲律宾市场，展现了无与伦比的区域洞察力和理解力。报告列举了主要企业、品牌和零售商，并提供了2020年至2024年的最新零售数据，并评估了消费者需求和销售成长背后的关键趋势和人口结构变化。报告清晰地阐述了健康与保健、永续性和疫情后復苏等关键趋势如何塑造当今市场，以及它们在未来五年将如何发展，并进行了五年展望。

目标产品：婴儿食品、乳製品、植物乳製品。

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解乳製品和替代品市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，分析师网路遍布100个国家。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 2025 年乳製品和替代品：整体情况
• 2025年的主要趋势

竞争格局

• 通路开发
• 乳製品及其替代品的未来如何？

市场数据

免责声明

资讯来源

菲律宾婴儿食品

关键数据结果

2025年的发展

• 儘管出生率下降带来压力，但预计 2025 年婴儿食品仍将保持正成长
• 美赞臣菲律宾以强大的品牌组合引领婴儿食品市场
• 现代零售通路利用其品质和安全声誉来主导分销格局

前景与机会

• 「其他」婴儿食品和已烹调婴儿食品预计零售价格复合年增长率最高
• 注重消费者教育和社区参与，帮助品牌在竞争激烈的类别中脱颖而出
• 永续性由地方政府的严格执法和主要製造商的努力推动

分类资料

菲律宾奶油和涂抹酱

关键数据结果

2025年的发展

• 黄油透过策略品牌定位和烹饪趋势激发消费者兴趣
• Magnolia 持续投资于产品类别和消费者参与度
• 电子商务作为黄油和涂抹酱的分销管道持续增长

前景与机会

• 透过增加分销、行销和教育来振兴该类别
• 全球价格波动，健康意识增强推动奶油需求
• 经济压力可能会影响预算友善模式的转变

分类资料

菲律宾乳酪

关键数据结果

2025年的发展

• 起司受到品牌建立和On-Trade趋势的支持
• 领先品牌Eden在2025年获得强大的行销支持
• 参与企业将投资于大型杂货零售商和电子商务的商品行销

前景与机会

• 加工起士预计将引领此类别
• 硬起司属于小众市场，但预计儘管面临阻力，仍将稳定成长
• 永续性努力可能受到经济问题的限制

分类资料

菲律宾的乳製品饮料

关键数据结果

2025年的发展

• 饮用乳将持续成长，到 2025 年，奶粉将引领潮流
• 雀巢菲律宾将在 2025 年继续保持饮用乳领先地位
• 现代零售通路将取代传统杂货零售商

前景与机会

• 风味乳饮料受益于新产品的推出和便利性驱动的需求
• 常温期牛奶和生牛奶的供应量和存在量正在增加。
• 随着地方政府致力于提高国内乳製品生产能力，永续性将进一步融入企业营运

分类资料

菲律宾酸奶和酸奶製品

关键数据结果

2025年的发展

• 2025年，饮用优格将继续引领市场
• 养乐多菲律宾公司致力于扩大其生产、分销和消费群。
• 2025 年，超级市场仍将是主要的分销管道，但电子商务将推动此类别的发展

前景与机会

• 预测期内，优格市场整体将发展和成长
• 酸奶产业竞争预计将加剧
• 参与企业利用数位能力接触消费者

分类资料

菲律宾的其他乳製品

关键数据结果

2025年的发展

• 淡奶预计是 2025 年成长最快的类别
• 阿拉斯加牛奶公司利用强大的品牌知名度、价格谈判能力和消费者参与度来主导市场
• 超级市场仍然是主要的分销管道，但电子商务继续获得发展势头

前景与机会

• 品牌伙伴关係在食品服务通路推广其他乳製品
• 平价品牌的涌入可能会加剧价格竞争
• 适用于各种行销和支付业务的数位化功能

分类资料

菲律宾的植物乳製品

关键数据结果

2025年的发展

• 「其他」植物奶持续增长势头
• 降价和更小的封装提高了汽车侧的性能
• 电子商务为植物来源乳製品製造商提供了令人兴奋的新机会

前景与机会

• 「其他」植物奶继续振兴植物乳製品
• 餐饮服务仍是「其他」植物奶的重要市场
• 永续性仍然是品牌故事的重中之重

分类资料

Retail current value sales of dairy products and alternatives in the Philippines are projected to continue to rise at a strong rate over 2025, amid ongoing inflationary pressures. Nonetheless, the performance demonstrates the resilience of products seen as daily necessities, such as milk formula or powder milk. Efforts by incumbent players to focus on cost-containment strategies and marketing efforts support consistent demand.

Euromonitor International's Dairy Products and Alternatives in Philippines report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
• Table 5 Penetration of Private Label by Category: % Value 2020-2025
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Baby food continues to see positive growth in 2025, despite pressure from the downward trend in the birth rate
• Mead Johnson Philippines leads baby food with a strong brand portfolio
• Modern retail channels leverage a reputation for quality and safety to dominate the distribution landscape

PROSPECTS AND OPPORTUNITIES

• "Other" baby food and prepared baby food are projected to see the highest retail value CAGRs
• Focus on consumer education and community engagement to support brand differentiation within a competitive category
• Sustainability to be driven by tighter local enforcement and efforts by key manufacturers

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2020-2025
• Table 10 Sales of Baby Food by Category: Value 2020-2025
• Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
• Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
• Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
• Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
• Table 16 Distribution of Baby Food by Format: % Value 2020-2025
• Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
• Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030

BUTTER AND SPREADS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Butter piques consumer interest through strategic brand positioning and culinary trends
• Magnolia continues to invest in the category and consumer engagement
• E-commerce continues to develop as a distribution channel in butter and spreads

PROSPECTS AND OPPORTUNITIES

• Distribution expansion, marketing and education to provide a boost to the category
• Health-conscious shift to spur butter amid global price volatility
• Economic pressures may influence a shift toward budget-friendly formats

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
• Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
• Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030

CHEESE IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Cheese is supported by brand building efforts and on-trade trends
• The leading brand Eden enjoys strong marketing support in 2025
• Players invest in merchandising in large grocery retailers and e-commerce

PROSPECTS AND OPPORTUNITIES

• Processed cheese is expected to drive the category
• Hard cheese while niche, is expected to grow steadily amidst headwinds
• Sustainability efforts may be tempered by economic challenges

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2020-2025
• Table 33 Sales of Cheese by Category: Value 2020-2025
• Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
• Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
• Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
• Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
• Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
• Table 39 NBO Company Shares of Cheese: % Value 2021-2025
• Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
• Table 41 Distribution of Cheese by Format: % Value 2020-2025
• Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
• Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030

DRINKING MILK PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Drinking milk products continues to expand, with powder milk leading the way in 2025
• Nestle Philippines continues to lead drinking milk products as the competition grows in 2025
• Modern retail channels gain on traditional grocery retailers

PROSPECTS AND OPPORTUNITIES

• Flavoured milk drinks to gain from the offer of new products and convenience-orientated demand
• Growing offer and presence of shelf stable milk and fresh milk
• Sustainability to be more integrated into business operations while local authorities seek to improve domestic dairy production capabilities

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
• Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030

YOGHURT AND SOUR MILK PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Drinking yoghurt continues to shape the category in 2025
• Yakult Philippines focuses on expanding production, distribution and the consumer base
• Supermarkets remains the dominant distribution channel in 2025, but e-commerce adds dynamism to the category

PROSPECTS AND OPPORTUNITIES

• Development and growth is expected across yoghurt in the forecast period
• Stronger competition is to be expected within yoghurt
• Players leverage digital capabilities to reach consumers

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030

OTHER DAIRY IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Evaporated milk is the most dynamic category in 2025
• Alaska Milk Corp leverages a strong brand name, price deals and consumer engagement to dominate
• Supermarkets remains the key distribution channel but e-commerce continues to gain ground

PROSPECTS AND OPPORTUNITIES

• Brand partnerships to boost other dairy in the foodservice channel
• Price competition may intensify with the influx of affordable brands
• Digital capabilities to be used for various marketing and payment operations

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2020-2025
• Table 70 Sales of Other Dairy by Category: Value 2020-2025
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
• Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
• Table 73 Sales of Cream by Type: % Value 2020-2025
• Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
• Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
• Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
• Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030

PLANT-BASED DAIRY IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• "Other" plant-based milk continues to gain momentum
• Price reductions and small packaging boost the performance of Oatside
• E-commerce offers new and exciting opportunities for plant-based dairy players

PROSPECTS AND OPPORTUNITIES

• "Other" plant-based milk to continue to add dynamism to plant-based dairy
• Foodservice remains a key avenue for "other" plant-based milk
• Sustainability remains at the forefront of brand narratives

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030