印尼乳製品及乳製品替代品市场

2025年，受健康意识增强、数位应用和消费习惯演变等因素的推动，印尼乳製品及乳製品替代品市场销售额预计将实现强劲成长。当地消费者越来越寻求既能适应其快节奏生活方式，又能提供功能性益处的产品，例如高蛋白、益生菌和无乳糖产品。这种转变在都市区千禧世代和Z世代中尤其明显，他们选择乳製品不仅出于以下原因，也是为了适应不断变化的生活方式：

Euromonitor International的《印尼乳製品及替代品市场》报告深入分析了印尼市场在国家层面的状况，提供了无与伦比的区域洞察和理解。报告列举了主要企业、品牌和零售商，并提供了2020年至2024年的最新零售数据，并评估了消费者需求和销售成长背后的关键趋势和人口结构变化。报告清晰地阐述了健康与保健、永续性和疫情后復苏等关键趋势如何塑造当今市场，以及它们在未来五年将如何发展，并进行了预测。

目标产品：婴儿食品、乳製品、植物性乳製品

数据覆盖：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解乳製品和替代品市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为策略规划提供参考。

目录

目录和表格列表

执行摘要

• 2025 年乳製品及替代品：整体情况
• 2025年的主要趋势

竞争格局

• 通路开发
• 乳製品及其替代品的未来如何？

市场数据

免责声明

资讯来源

印尼婴儿食品

关键数据结果

2025年的发展

• 到2025年，政府措施将推动婴儿食品成长
• Sarihusada 凭藉 SGM 品牌引领产业发展，Yummy Bites 正在经历快速成长
• 便利商店是印尼购买婴儿食品的首选管道

前景与机会

• 预测期内，婴儿食品的价值预计将大幅成长
• 不断增强的健康意识推动发展
• 更严格的监管和本地参与企业推动进步

分类资料

印尼奶油和酱料

关键数据结果

2025年的发展

• 预计 2025 年黄油和涂抹酱增长将放缓
• Upfield 以广受欢迎的蓝带品牌引领潮流
• 随着便利商店不断扩张，小型本地杂货店仍然是首选管道

前景与机会

• 黄油和涂抹酱的强劲增长预期
• 功能性、植物来源和其他健康声明预计在未来会变得更加普遍
• 日益严格的法规和社群媒体趋势继续影响进化

分类资料

印尼乳酪

关键数据结果

2025年的发展

• 儘管经济状况持续不确定性，但起司仍受益于消费者意识的增强
• 卡夫继续大力投资促销活动，保持领先地位。
• 超级市场在配送方面处于领先地位，但市场份额正在被便利商店蚕食

前景与机会

• 预计印尼起司价值将在预测期内大幅成长
• 健康与保健趋势持续对品类发展产生重大影响
• 法规和认证鼓励消费者做出更健康的选择

分类资料

印尼的乳製品消费量

关键数据结果

2025年的发展

• 政府政策将使经济成长放缓
• Ultrajaya 凭藉信任和创新倡议取得领先
• 小型本地杂货店是最受欢迎的管道，电子商务成长最快

前景与机会

• 喝牛奶继续受益于日益增强的意识
• 健康问题主导购买决策
• 宣传活动仍然是成长的关键驱动力

分类资料

印尼优格和酸乳製品

关键数据结果

2025年的发展

• 交通便利性和可负担性提高推动强劲成长
• 养乐多 (Yakult) 领先，Heavenly Nutrition 势头强劲
• 优格销售大部分来自直销。

前景与机会

• 优格和优格製品预计将呈指数级增长
• 健康选择不断扩展
• 数位化参与对推动销售变得越来越重要

分类资料

印尼的其他乳製品

关键数据结果

2025年的发展

• 预计 2025 年其他乳製品的价值增长将放缓，其中奶油预计将增长最快
• Frisian Flag 继续在印尼其他乳製品类别中领先
• 随着电子商务的不断扩张，小型本地杂货店仍将是主要的分销管道。

前景与机会

• 炼乳扩张，带动其他乳製品进一步稳定成长
• 健康和保健问题将进一步影响发展
• 社群媒体是主要的成长动力

分类资料

印尼的植物乳製品

关键数据结果

2025年的发展

• 植物来源乳製品成长强劲
• 亨氏仍处于领先地位，而燕麦片的销售成长更为迅速。
• 2025 年，小型本地杂货店仍将是最大的通路

前景与机会

• 预计印尼植物来源乳製品在预测期内将持续强劲成长
• 植物奶受益于人们认知度的提高
• 风味创新将推动未来成长

分类资料

In 2025, dairy products and alternatives in Indonesia is recording strong value sales growth, driven by a combination of rising health consciousness, digital engagement and evolving consumption habits. Local consumers increasingly seek products that offer functional benefits, such as high protein, probiotics and lactose-free options, while also fitting into their fast-paced lifestyles. This shift is particularly evident among urban millennials and Gen Z, who embrace dairy not just for

Euromonitor International's Dairy Products and Alternatives in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
• Table 5 Penetration of Private Label by Category: % Value 2020-2025
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Government efforts help push growth in baby food in 2025
• Sarihusada leads through its SGM brand as Yummy Bites enjoys rapid rises
• Convenience stores as favoured channel for baby food purchases in Indonesia

PROSPECTS AND OPPORTUNITIES

• Baby food faces strong value growth for forecast period
• Rising health awareness will drive development
• Tightened regulations and local players set to shape progress

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2020-2025
• Table 10 Sales of Baby Food by Category: Value 2020-2025
• Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
• Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
• Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
• Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
• Table 16 Distribution of Baby Food by Format: % Value 2020-2025
• Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
• Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030

BUTTER AND SPREADS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Butter and spreads sees slowed growth in 2025
• Upfield leads with popular Blue Band brand
• Small local grocers remains favoured channel as convenience stores continues to expand

PROSPECTS AND OPPORTUNITIES

• Further strong growth forecast for butter and spreads
• Functional, plant-based and other health claims set to become more prevalent
• Tighter regulations and social media trends will continue to impact evolution

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
• Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
• Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030

CHEESE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Cheese benefits from rising consumer awareness despite ongoing economic uncertainty
• Kraft continues to lead, investing heavily in promotional events
• Supermarkets leads distribution though is ceding share to convenience stores

PROSPECTS AND OPPORTUNITIES

• Cheese will see strong value growth in Indonesia throughout the forecast period
• Health and wellness trends remain critical influences on category development
• Regulation and certification promote healthier choices among consumers

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2020-2025
• Table 33 Sales of Cheese by Category: Value 2020-2025
• Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
• Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
• Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
• Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
• Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
• Table 39 NBO Company Shares of Cheese: % Value 2021-2025
• Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
• Table 41 Distribution of Cheese by Format: % Value 2020-2025
• Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
• Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030

DRINKING MILK PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Slowed growth sustained by government programme
• Ultrajaya leads, benefiting from trust and innovative efforts
• Small local grocers as most popular channel, with e-commerce rising fastest

PROSPECTS AND OPPORTUNITIES

• Drinking milk to continue to benefit from raised awareness
• Health concerns as central to purchasing decisions
• Digital campaigns will remain critical growth-builders

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
• Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030

YOGHURT AND SOUR MILK PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Solid growth driven by increased accessibility and affordability
• Yakult leads while Heavenly Nutrition rises fastest
• Direct selling accounts for most sales in yoghurt

PROSPECTS AND OPPORTUNITIES

• Rapid rises predicted for yoghurt and sour milk products
• Healthy options continue to expand
• Digital engagement becomes increasingly important to push sales

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030

OTHER DAIRY IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Other dairy sees slowed value growth in 2025, with cream rising fastest
• Frisian Flag continues to lead overall other dairy in Indonesia
• As e-commerce expands further, small local grocers remains primary distribution channel

PROSPECTS AND OPPORTUNITIES

• Condensed milk set to expand and help drive further steady growth for other dairy
• Health and wellness concerns will have increased impact on development
• Social media as critical growth driver

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2020-2025
• Table 70 Sales of Other Dairy by Category: Value 2020-2025
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
• Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
• Table 73 Sales of Cream by Type: % Value 2020-2025
• Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
• Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
• Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
• Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030

PLANT-BASED DAIRY IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Plant-based dairy records robust rises
• Heinz still ahead of the rest, with Float Oat seeing further growth
• Small local grocers remains biggest distribution channel in 2025

PROSPECTS AND OPPORTUNITIES

• Forecast period will see persistent strong growth for plant-based dairy in Indonesia
• Plant-based milk set to benefit from improved awareness
• Flavour innovation will help fuel future growth

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030