马来西亚乳製品及替代品市场

2025年，马来西亚乳製品及乳製品替代品市场将呈现混合趋势，以金额为准将持续成长，而零售量则略有下降，儘管其市占率略高于食品服务通路。销售额的成长源自于以下事实：奶油和抹酱、起司和饮用乳等主要产品类型是所有人群日常消费的必需品。

Euromonitor International的《马来西亚乳製品及替代品市场》报告深入分析了国家层面的市场情况，提供了无与伦比的区域洞察和理解。报告列举了主要企业、品牌和零售商，并提供了2020年至2024年的最新零售数据，并评估了消费者需求和销售成长背后的关键趋势和人口结构变化。报告清晰地阐述了健康与保健、永续性和疫情后復苏等关键趋势如何塑造当今市场，以及它们在未来五年将如何发展，并进行了五年展望。

目标产品：婴儿食品、乳製品、植物性乳製品

数据覆盖：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解乳製品和替代品市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格列表

执行摘要

• 2025 年乳製品及替代品：整体情况
• 2025年的主要趋势

竞争格局

• 通路开发
• 乳製品及其替代品的未来如何？

市场数据

免责声明

资讯来源

马来西亚婴儿食品

关键数据结果

2025年的发展

• 人口变化限制马来西亚婴儿食品的成长
• Dutch Lady Milk Industries 在综合竞争格局中保持领先地位
• 多种分销管道满足不同消费者需求

前景与机会

• 出生率下降抑制市场成长前景
• 人们对功能性的兴趣日益浓厚，推高了婴儿食品的价值
• 参与企业正在寻求创新和扩张以保持竞争力

分类资料

马来西亚奶油和抹酱

关键数据结果

2025年的发展

• 忙碌的生活方式和餐厅竞争阻碍了零售需求
• Upfield 在整合的竞争格局中巩固领导地位
• 便利性和有竞争力的价格帮助小型本地杂货店占据主导地位。

前景与机会

• 预测期内零售需求面临的进一步挑战
• 健康和保健趋势日益影响新产品的开发
• 参与企业的扩张策略与控製成本

分类资料

马来西亚乳酪

关键数据结果

2025年的发展

• 加工起士仍然很受欢迎，但餐饮服务继续推动整体需求
• 亿滋国际在日益激烈的竞争中保持领先地位
• 靠近社区有利于小型本地杂货店

前景与机会

• 在停滞的类别中，参与企业寻求多元化其投资组合和消费机会
• 宣传健康和保健益处将变得越来越活性化
• 更严格的监管可能会影响新产品的开发

分类资料

马来西亚的乳製品饮料

关键数据结果

2025年的发展

• 健康观念支持人们积极饮用乳製品
• Fresh Farms 进一步获利，荷兰女装牛奶巩固领先地位
• 小型本地杂货店在分销领域占据主导地位，餐饮服务受益于咖啡文化的兴起

前景与机会

• 虽然前景乐观，但糖税上调可能会影响调味乳饮料
• 健康意识推动牛奶需求强劲
• 扩大本地生产和进一步投资的潜力

分类资料

马来西亚优格和优格产品

关键数据结果

2025年的发展

• 饮用优格因其方便性和便携性而销售持续成长。
• Dutch Lady Milk Industries 的退出使主要公司受益
• 当地杂货店和大型超级市场可满足各种购物需求

前景与机会

• 奢华的方面可能会阻碍更强劲的表现
• 健康和保健方面提供成长机会
• 糖税上调或将影响饮用优格的未来发展

分类资料

马来西亚的其他乳製品

关键数据结果

2025年的发展

• 其他乳製品在马来西亚的零售和餐饮服务领域仍然是一个受欢迎的类别。
• Fraser & Neave Holdings 领先其他乳製品製造商
• 便利性和价格实惠帮助小型本地杂货店占据主导地位

前景与机会

• 成熟类别预计在预测期内将出现温和成长
• 健康趋势可能会影响其他乳製品产业
• 新产品开发着重于植物来源成分和特定的健康益处

分类资料

马来西亚的植物乳製品

关键数据结果

2025年的发展

• 由于价格和知名度较低，利基类别的覆盖范围有限
• Fraser & Neave Holdings 在整合领域保持微弱领先
• 小型本地杂货店和大型超级市场适合各种购物机会

前景与机会

• 预测期内，食品服务业对植物来源乳製品的前景看好
• 健康养生趋势带来新的发展机会
• 大豆进口关税可能导致价格上涨，这是负面因素

分类资料

In 2025, dairy products and alternatives in Malaysia demonstrated mixed trends, with retail value sales continuing to grow while retail volume sales, which held a marginally higher share than the foodservice channel, recording a slight decline. The growth in value sales can be attributed to the essential nature of key dairy categories such as butter and spreads, cheese, and drinking milk products, which are consumed daily across all demographic segments. These products benefit from wide

Euromonitor International's Dairy Products and Alternatives in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
• Table 5 Penetration of Private Label by Category: % Value 2020-2025
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demographic changes limit baby food's growth in Malaysia
• Dutch Lady Milk Industries retains leadership in consolidated competitive landscape
• Mix of distribution channels to satisfy different consumer needs

PROSPECTS AND OPPORTUNITIES

• Sluggish growth prospects in market with falling birth rates
• Rising interest in functionality set to drive up value of baby food
• Players look to innovation and expansion to remain relevant

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2020-2025
• Table 10 Sales of Baby Food by Category: Value 2020-2025
• Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
• Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
• Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
• Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
• Table 16 Distribution of Baby Food by Format: % Value 2020-2025
• Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
• Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030

BUTTER AND SPREADS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Busy lifestyles and foodservice competition hinder retail demand
• Upfield strengthens leadership in consolidated competitive landscape
• Convenience and competitive pricing support dominance of small local grocers

PROSPECTS AND OPPORTUNITIES

• Further challenges for retail demand over the forecast period
• Health and wellness trend to increasingly influence new product development
• Players' strategies to expand presence and manage costs

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
• Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
• Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030

CHEESE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Processed cheese remains popular option, but foodservice continues to drive overall demand
• Mondelez retains leadership amid increasing competition
• Proximity to communities favours small local grocers

PROSPECTS AND OPPORTUNITIES

• In stagnant category, players will look to diversify portfolios and consumption occasions
• Marketing health and wellness benefits likely to increasingly emerge
• More stringent regulations could influence new product development

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2020-2025
• Table 33 Sales of Cheese by Category: Value 2020-2025
• Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
• Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
• Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
• Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
• Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
• Table 39 NBO Company Shares of Cheese: % Value 2021-2025
• Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
• Table 41 Distribution of Cheese by Format: % Value 2020-2025
• Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
• Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030

DRINKING MILK PRODUCTS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Healthy perception supports positive performance of drinking milk products
• Dutch Lady Milk strengthens leadership, while Fresh Farm makes further gains
• Small local grocers leads distribution, while foodservice benefits from rising coffee culture

PROSPECTS AND OPPORTUNITIES

• Positive outlook but sugar tax increase to potentially impact flavoured milk drinks
• Health and wellness awareness to strongly support demand for cow's milk
• Expansion and further investment in local production likely

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
• Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030

YOGHURT AND SOUR MILK PRODUCTS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Drinking yoghurt continues to drive sales, favoured for its convenience and portability
• Major players benefit from exit of Dutch Lady Milk Industries
• Small local grocers and hypermarkets suited to different shopping occasions

PROSPECTS AND OPPORTUNITIES

• Indulgence aspect likely to hinder stronger performance
• Health and wellness aspect offers some growth opportunities
• Rise in sugar tax likely to impact drinking yoghurt's future development

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030

OTHER DAIRY IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Other dairy remains popular category for both retail and foodservice in Malaysia
• Fraser & Neave Holdings strengthens convincing lead of other dairy
• Convenience and affordability support dominance of small local grocers

PROSPECTS AND OPPORTUNITIES

• Moderate growth predicted for mature category over the forecast period
• Health and wellness trend has potential to shape other dairy
• New product development to focus on plant-based and specific health benefits

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2020-2025
• Table 70 Sales of Other Dairy by Category: Value 2020-2025
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
• Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
• Table 73 Sales of Cream by Type: % Value 2020-2025
• Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
• Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
• Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
• Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030

PLANT-BASED DAIRY IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Niche category has limited reach due to pricing and lack of awareness
• Fraser & Neave Holdings retains slim lead of consolidated competitive landscape
• Small local grocers and hypermarkets appeal to different shopping occasions

PROSPECTS AND OPPORTUNITIES

• Foodservice offers greater prospects for plant-based dairy over forecast period
• Health and wellness trend offers new development potential
• Potential price hikes due to import tariffs on soybeans will be negative factor

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030