泰国乳製品及乳製品替代品市场

由于监管压力和消费者偏好的变化，泰国乳製品产业正经历转型期。泰国食品药物管理局(FDA) 收紧了「健康之选」标识产品的认证要求，对基准值。这迫使製造商改进产品，推出更健康的选择，以保持竞争力。例如，Dutch Mill 有限公司在 2025 年推出了一款四合一饮料。

Euromonitor International的研究报告《泰国乳製品及替代品市场》深入分析了泰国市场，展现了无与伦比的区域洞察力和理解力。报告列举了主要企业、品牌和零售商，并提供了2020年至2024年的最新零售数据，并评估了消费者需求和销售成长背后的关键趋势和人口结构变化。报告清晰地阐述了健康与保健、永续性和疫情后復苏等关键趋势如何塑造当今市场，以及它们在未来五年将如何发展，并进行了五年展望。

目标产品：婴儿食品、乳製品、植物乳製品

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解乳製品和替代品市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，分析师网路遍布100个国家。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 2025 年乳製品和替代品：整体情况
• 2025年的主要趋势

竞争格局

• 通路开发
• 乳製品及其替代品的未来如何？

市场数据

免责声明

资讯来源

泰式婴儿食品

关键数据结果

2025年的发展

• 新晋父母越来越青睐优质功能性婴儿食品
• 政府对加工婴儿食品的监管更加严格
• 大卖场和超级市场是首选分销管道

前景与机会

• 出生率下降造成艰难的环境
• 父母越来越注重健康
• 推广母乳哺育对配方奶粉品牌构成挑战

分类资料

泰式奶油和涂抹酱

关键数据结果

2025年的发展

• 随着消费者追求更高品质、更美味的产品，优质化趋势正在不断发展
• 人造奶油品牌正在采取不同的策略
• 超级市场和大卖场将占据主导地位，但黄油将透过电子商务零售商变得更加普及。

前景与机会

• 自有品牌机会与优质化趋势背道而驰
• 日益增强的健康意识需要创新
• 便利商店零售商可以帮助促进黄油消费

分类资料

泰国起司

关键数据结果

2025年的发展

• 起司在泰国文化中越来越受欢迎
• KCG Corp Co 以多层次投资组合成长，利基品牌站稳脚步
• 超级市场和零售电商都是有吸引力的管道

前景与机会

• 起司价格两极化满足不同收入群体的需求
• 参与企业转向满足泰国消费者的健康需求
• 拓展新的包装形式和分销

分类资料

泰国的乳製品饮料

关键数据结果

2025年的发展

• 来自纽西兰和澳洲的低价乳製品进口减缓了价值成长
• 集中格局催生新公司
• 电子商务受知名度提升推动，实体零售商占主导

前景与机会

• 随着乳製品替代品越来越受欢迎，销售成长放缓
• 健康趋势推动功能性饮用乳的需求
• 关于更健康选择产品的监管变化

分类资料

泰国优格和优格製品

关键数据结果

2025年的发展

• 优格仍然是泰国家庭的主食
• Yolida 成长强劲，Dutch Mill 继续占据主导地位
• 通路偏向现代贸易

前景与机会

• 扩大产品范围的可能性
• 功能性产品需求不断成长，推动品类发展
• 零售电子商务持续崛起

分类资料

泰国的其他乳製品

关键数据结果

2025年的发展

• 其他乳製品是泰国饮食和食品服务业的支柱
• 马利集团1962有限公司发展动能进一步增强
• 电子商务平台日益普及

前景与机会

• 该产品深植于泰国当地文化，预计成长前景看好。
• 泰国消费者想要更健康的选择
• 包装创新使产品更易于获取和储存

分类资料

泰国植物乳製品

关键数据结果

2025年的发展

• 植物奶的快速成长
• 其他植物奶品牌的崛起
• 零售电商平台的便利性吸引消费者

前景与机会

• 随着品类的扩大，该品牌瞄准了年轻一代
• 增强植物奶功能益处的不同方法
• 品牌找到接触消费者的新方法

分类资料

The Thai dairy sector is entering a period of transformation, shaped by regulatory pressures and shifting consumer priorities. The Thai Food and Drug Administration (FDA) has tightened the requirements for products qualifying for the "Healthier Choice" logo, with more stringent thresholds on sugar and fat content. This has pushed manufacturers to reformulate their offerings and launch healthier variants to remain competitive. In 2025, for example, Dutch Mill Co Ltd introduced a 4-in-1 drinking y...

Euromonitor International's Dairy Products and Alternatives in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
• Table 5 Penetration of Private Label by Category: % Value 2020-2025
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• New parents are increasingly drawn to premium functional baby food
• More government regulations imposed within processed baby food
• Hypermarkets and supermarkets are the preferred distribution channel

PROSPECTS AND OPPORTUNITIES

• Lower birth rates creates a challenging climate
• Parents are becoming more health-conscious
• Push to promote breastfeeding creates challenge for milk formula brands

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2020-2025
• Table 10 Sales of Baby Food by Category: Value 2020-2025
• Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
• Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
• Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
• Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
• Table 16 Distribution of Baby Food by Format: % Value 2020-2025
• Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
• Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030

BUTTER AND SPREADS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation trend evolves as consumers seek products with higher quality and flavour
• Margarine brands adopt very different strategies
• Supermarkets and hypermarkets dominate whilst butter gains traction via e-commerce retailers

PROSPECTS AND OPPORTUNITIES

• Private label opportunities at opposite polars to the premiumisation trend
• Rising health consciousness calls for innovation
• Convenience store retailers can help encourage butter consumption

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
• Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
• Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030

CHEESE IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising popularity of cheese in Thai culture
• KCG Corp Co achieves growth with multi-tiered portfolio as niche brands gain a foothold
• Supermarkets and retail e-commerce are both appealing channels

PROSPECTS AND OPPORTUNITIES

• Price polarisation in cheese meets the needs of diverging income groups
• Players will pivot to meet the health concerns of Thai consumers
• New packaging formats and distribution to expand

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2020-2025
• Table 33 Sales of Cheese by Category: Value 2020-2025
• Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
• Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
• Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
• Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
• Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
• Table 39 NBO Company Shares of Cheese: % Value 2021-2025
• Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
• Table 41 Distribution of Cheese by Format: % Value 2020-2025
• Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
• Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030

DRINKING MILK PRODUCTS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value growth slows as lower-priced milk products are imported from New Zealand and Australia
• New players emerge in concentrated landscape
• Physical retailers take the lead as e-commerce is driven by increased visibility

PROSPECTS AND OPPORTUNITIES

• Lower growth in value sales as dairy alternatives gain appeal
• Health consciousness drives demand for functional products within drinking milk products
• Changes in regulations regarding healthier choice products

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
• Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030

YOGHURT AND SOUR MILK PRODUCTS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Yoghurt remains a staple in Thai households
• Dutch Mill continues to dominate as Yolida shows dynamic growth
• Distribution channels are skewed towards the modern trade

PROSPECTS AND OPPORTUNITIES

• Potential for expansion of product ranges
• Evolving need for functional products supports category development
• The continued rise of retail e-commerce

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030

OTHER DAIRY IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Other dairy is a core product in Thai diet and foodservice
• Mali Group 1962 Co Ltd gains further traction
• Increasing popularity of e-commerce platforms

PROSPECTS AND OPPORTUNITIES

• Promising growth as products are embedded in local Thai culture
• Thai consumers are looking for healthier variants
• Packaging innovations enable better access and storage of products

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2020-2025
• Table 70 Sales of Other Dairy by Category: Value 2020-2025
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
• Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
• Table 73 Sales of Cream by Type: % Value 2020-2025
• Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
• Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
• Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
• Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030

PLANT-BASED DAIRY IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rapid growth of plant-based milk
• The rise of other plant-based milk brands
• Convenience of retail e-commerce platforms attracts shoppers

PROSPECTS AND OPPORTUNITIES

• Brands target younger generations as category expands
• Various approaches to enhance functional benefits in plant-based milk
• Brands will find new ways to appeal to consumers

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030