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全球男装市场 - 2023-2030
市场调查报告书
商品编码
1382502

全球男装市场 - 2023-2030

Global Menswear Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 198 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球男装市场规模达到5,602亿美元，预计2030年将达到7,900亿美元，2023-2030年预测期间CAGR为4.4%。

不断变化的时尚趋势、消费者意识的增强以及社交媒体影响力的不断增强，推动了对男装的更高需求。电子商务和线上零售通路使时尚变得更容易获得，这进一步扩大了市场，公司也正在转向自己的电子商务平台，以方便地访问其时尚产品系列。

此外，朝向更休閒和多样化风格的转变促使男性对自己的衣柜进行投资，从而推动了各种服装的销售，包括休閒装、运动装和配件。全球可支配收入和城市化水准的提高也支撑了男装市场的成长。总体而言，这些因素正在促进男装行业的蓬勃发展，为品牌和零售商提供大量机会。

人口成长、可支配收入增加以及具有强烈时尚意识的年轻人口推动亚太地区在男装市场占据最大份额。电子商务和快时尚品牌的激增，以及对全球时尚趋势的认识不断增强，进一步提升了亚太地区在全球男装市场中的地位。

动力学

男士流行趋势：风格多元、独特、创新

持续不断的新趋势预计将推动男装市场呈现多样化和独特的时尚趋势。从时尚的风衣到拉炼连帽衫、奇特的羊毛帽以及背心与裤子的融合，这是风格实验的一年。人字拖的回归和四四方方的飞行员夹克的流行增添了意想不到的曲折。

丝巾和精緻的鞋履重新定义了配饰，而老闆级西装外套则让人回想起 80 年代的精緻。将衣服塞进裤腰是一种流行的选择，展示个人风格和腰带。这些趋势代表了一个个性和创意表达的时代，让男士能够策划超越传统的独特时尚宣言，在服装中融合復古与现代元素，推动全球市场男士时尚趋势。

电子商务影响力不断增强

男装市场预计将受到电子商务全球扩张的推动。根据 FIS 全球预测，到 2026 年，全球电子商务市场价值将接近 8.5 兆美元。儘管疫情爆发初期电子商务的快速成长略有放缓，但电子商务市场规模仍成长了 10%。2021 年至 2022年全球电子商务交易额将达近6兆美元。

电子商务活动的持续上升轨迹反映了市场的弹性以及男装品牌在数位零售领域蓬勃发展的持续机会。随着线上服饰购物的趋势日益增长，各大公司都开始转向自己的电子商务平台，以瞄准全球更广泛的受众。

通膨上升带来的挑战与策略

男装市场正面临多种限制，主要是由于通膨上升及其连锁效应。燃料和运输成本的增加给物流公司带来了财务负担，而物流公司又对使用其服务的服装品牌征收附加费。这些附加费迫使品牌将额外成本转嫁给零售店，可能导致消费者的产品价格上涨。

在应对通货膨胀的过程中，零售商可能面临维持利润率的挑战。材料的高成本正在影响製造商和供应商，他们可能很难提供有竞争力的价格。为了应对这些挑战，企业可以考虑大量采购、寻找新供应商和谈判更好的条款等策略。

目录

第 1 章：方法与范围

  • 研究方法论
  • 报告的研究目的和范围

第 2 章：定义与概述

第 3 章：执行摘要

  • 按类型分類的片段
  • 按季节摘录
  • 按配销通路分類的片段
  • 按地区分類的片段

第 4 章：动力学

  • 影响因素
    • 司机
      • 男士流行趋势：风格多元、独特、创新
      • 电子商务影响力不断增强
    • 限制
      • 通膨上升带来的挑战与策略
    • 机会
    • 影响分析

第 5 章：产业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析
  • 俄乌战争影响分析
  • DMI 意见

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆发前的情景
    • 新冠疫情期间的情景
    • 新冠疫情后的情景
  • COVID-19 期间的定价动态
  • 供需谱
  • 疫情期间政府与市场相关的倡议
  • 製造商策略倡议
  • 结论

第 7 章：按类型

  • 上衣
  • 底裤
  • 内衣
  • 鞋类
  • 运动服
  • 其他

第 8 章：按季节

  • 夏天
  • 冬天
  • 所有季节

第 9 章：按配销通路

  • 3 超市与大卖场
  • 多品牌零售店
  • 网上商店
  • 专卖服饰店
  • 其他的

第 10 章：按地区

  • 北美洲
    • 我们
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 亚太其他地区
  • 中东和非洲

第 11 章：竞争格局

  • 竞争场景
  • 市场定位/份额分析
  • 併购分析

第 12 章：公司简介

  • Nike Inc.
    • 公司简介
    • 产品组合和描述
    • 财务概览
    • 主要进展
  • Adidas AG
  • Puma
  • VF Corporation
  • HanesBrands
  • LVMH Moet Hennessy Louis Vuitton
  • Kering
  • Ermenegildo Zegna
  • Giorgio Armani

第 13 章：附录

简介目录
Product Code: FMCG7407

Overview

Global Menswear Market reached US$ 560.2 billion in 2022 and is expected to reach US$ 790.0 billion by 2030, growing with a CAGR of 4.4% during the forecast period 2023-2030.

The changing fashion trends, increased consumer awareness and the growing influence of social media have contributed to higher demand for men's clothing. E-commerce and online retail channels are making fashion more accessible which further expanding the market also companies are shifting towards their own e-commerce platform to provide easy access to the their fashion lineup.

Also, a shift toward more casual and diverse styles has prompted men to invest in their wardrobes, driving sales of a wide range of clothing items, including casual wear, activewear and accessories. The menswear market's growth is also supported by a global rise in disposable income and urbanization. Overall, these factors are fostering a thriving menswear industry with numerous opportunities for brands and retailers.

Asia-Pacific holds the largest share in menswear market is driven with a growing population, rising disposable incomes and a strong fashion-conscious youth population. The proliferation of e-commerce and fast fashion brands, along with a growing awareness of global fashion trends, has further boosted the Asia-Pacific's prominence in the globally menswear market.

Dynamics

Men's Fashion Trends: Diverse, Unique and Innovative Styles

The ongoing new trends are expected to drive the menswear market with characterized by diverse and unique fashion trends. From sleek trench coats to zip-up hoodies, quirky fleece hats and a fusion of tanks with trousers, it's a year of style experimentation. The return of flip flops and the prominence of boxy bombers add unexpected twists.

Silk scarves and dainty footwear redefine accessories, while boss-level blazers recall '80s sophistication. Tucking in garments is a popular choice, showcasing personal style and belts. The trends represent an era of individuality and creative expression, allowing men to curate distinctive fashion statements that go beyond convention, embracing a fusion of retro and contemporary elements in their attire, which are driving the men's fashion trends in global market.

Growing Influence of E-commerce

The menswear market is expected to be driven by the global expansion of e-commerce. As per FIS Global Projections indicate that the global e-commerce market will approach a value of approximately US$8.5 trillion by 2026. Despite a slight reduction in the rapid e-commerce growth witnessed during the initial pandemic years, there was a 10% increase in global e-commerce transaction value from 2021 to 2022, reaching nearly US$6 trillion.

The sustained upward trajectory in e-commerce activity reflects the market's resilience and continued opportunities for menswear brands to thrive in the digital retail landscape. As there is a growing trends for online cloths shopping, the major companies are shifting towards their own e-commerce platforms to target the bigger audience globally.

Challenges and Strategies Amid Rising Inflation

The menswear market is facing several restraints, primarily due to rising inflation and its cascading effects. Increased fuel and transportation costs are imposing financial burdens on logistics companies, which, in turn, are imposing surcharges on clothing brands that use their services. The surcharges are compelling brands to pass on the additional costs to retail outlets, potentially leading to increased product prices for consumers.

Retailers may face challenges in maintaining profit margins as they grapple with inflation. The high cost of materials is impacting manufacturers and suppliers, who may struggle to offer competitive prices. To navigate these challenges, businesses can consider strategies like bulk buying, finding new suppliers and negotiating better terms.

Segment Analysis

The global menswear market is segmented based on type, season, distribution channel and region.

Topwear Dominance: Comfort Takes the Lead in Men's Fashion

Topwear clothing dominates the menswear market due to the newfound importance of comfort over style. The pandemic's impact shifted preferences towards comfortable, relaxed silhouettes. Oversized shirts, XXL jackets and baggy t-shirts have found favor on runways and in collections from Louis Vuitton, Balenciaga, Prada, Valentino, Schiaparelli, Fendi and more.

The trend is about well-tailored, structured clothing rather than merely sizing up. Brands like Valentino and The Row reimagine classic pieces with a modern twist, emphasizing comfort without compromising elegance. Furthermore, fitness trends like gym clothing are the major factor driving the market for topwear for men, as people are seeking comfortable sports t-shirt wear.

Geographical Penetration

Asia-Pacific Dominance: The Growth Factors in the Menswear Market

Asia-Pacific holds the largest share in the menswear market due to its immense population of 4.3 billion, encompassing China and India, the world's most populous countries. The region boasts a diverse demographic landscape with varying fertility and mortality rates, urbanization trends and migration flows.

Social commerce is on the rise, with social media platforms facilitating in-app shopping and livestream shopping becoming a significant trend in the region. Lastly, brick-and-mortar retail remains relevant, with brands investing in omnichannel commerce and innovative physical retail experiences. The growing populations and e-commerce are significant factors for the growing menswear market in the region.

COVID-19 Impact Analysis

The COVID-19 pandemic has significantly impacted the menswear market. Lockdowns, social distancing measures and remote working led to a decrease in demand for formal and office wear, causing a shift towards more casual and comfortable clothing. Physical retail stores faced closures and reduced foot traffic, pushing consumers towards online shopping. Many menswear retailers struggled due to disrupted supply chains and declining sales.

However, there was a surge in loungewear and athleisure as people sought comfort and style for working from home. The pandemic also accelerated the adoption of e-commerce in the menswear sector. As the world emerges from the pandemic, the menswear market is adapting to new consumer preferences and a blend of formal and casual styles, reflecting the changes in work and lifestyle.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine conflict has reverberated through the menswear market primarily due to the surge in commodity prices, especially in food and energy sectors. The price spikes have a cascading effect on the textiles and apparel industry. While ocean freight rates have not been significantly affected at the moment, disruptions have intensified in rail and air freight services.

The disruptions made from the conflict's economic impact and geopolitical tensions, have the potential to disrupt the supply chain of textiles and apparel. As a result, menswear brands may face challenges in sourcing materials and delivering products, which could lead to increased production costs and, in turn, affect pricing and availability in the market.

By Type

  • Topwear
  • Bottomwear
  • Innerwear
  • Footwear
  • Sportswear
  • Other

By Season

  • Summer
  • Winter
  • All Season

By Distribution Channel

  • Supermarkets and Hypermarkets
  • Multi-brand Retail Stores
  • Online Stores
  • Exclusive Apparel Stores
  • Others

By End-User

  • Cereals
  • Pulses
  • Legumes
  • Oil seed
  • Cotton seed
  • Fertilizers
  • Other

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In May 2023, Louis Stitch, a prominent fashion brand, expanded its product range by introducing a men's clothing line. The strategic move aligns with the company's goal to establish itself as a comprehensive fashion destination for contemporary men. The initial launch of the men's clothing line includes premium shirts and polo T-shirts, with Louis Stitch planning to release 150-200 unique designs monthly to cater to various style preferences among its male customer base.
  • In March 2023, Muzo, a prominent luxury menswear brand in India, unveiled its new summer collection. The collection includes premium Giza cotton shirts and linen shirts, designed for warm weather. The launch event took place on March 1, 2023, in Mumbai and garnered the attention of fashion enthusiasts and influencers.
  • In October 2023, Marks & Spencer (M&S) introduced its 'Anything but Ordinary' Autumn Menswear campaign, marking its first standalone menswear campaign since 2015. Filmed in Manchester at the iconic Salford Lads' & Girls' Club, the campaign aims to transform perceptions of M&S menswear.

Competitive Landscape

major global players in the market include: Nike Inc., Adidas AG, Puma, VF Corporation, HanesBrands, LVMH Moet Hennessy Louis Vuitton, Kering, Ermenegildo Zegna, Giorgio Armani.

Why Purchase the Report?

  • To visualize the global menswear market segmentation based on type, season, distribution channel and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of menswear market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global menswear market report would provide approximately 58 tables, 58 figures and 198 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Type
  • 3.2. Snippet by Season
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Men's Fashion Trends: Diverse, Unique and Innovative Styles
      • 4.1.1.2. Growing Influence of E-Commerce
    • 4.1.2. Restraints
      • 4.1.2.1. Challenges and Strategies Amid Rising Inflation
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Topwear*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Bottomwear
  • 7.4. Innerwear
  • 7.5. Footwear
  • 7.6. Sportswear
  • 7.7. Other

8. By Season

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
    • 8.1.2. Market Attractiveness Index, By Season
  • 8.2. Summer*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Winter
  • 8.4. All Season

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. 3 Supermarkets and Hypermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Multi-brand Retail Stores
  • 9.4. Online Stores
  • 9.5. Exclusive Apparel Stores
  • 9.6. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Nike Inc.*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Adidas AG
  • 12.3. Puma
  • 12.4. VF Corporation
  • 12.5. HanesBrands
  • 12.6. LVMH Moet Hennessy Louis Vuitton
  • 12.7. Kering
  • 12.8. Ermenegildo Zegna
  • 12.9. Giorgio Armani

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us