男装市场规模、份额及成长分析（依产品、男装季、通路及地区）－2025-2032 年产业预测

预计2023年男装市场规模将达到5,820亿美元，从2024年的6198.3亿美元成长到2032年的1,2,582亿美元，预测期间（2025-2032年）的复合年增长率为6.5%。

由于向订製服装的转变，男装市场正在经历显着增长，反映出男性时尚意识的增强。结构化、耐用的面料、中性色彩和精緻的装饰是该行业的特点，包括运动服、冬季​​服装、休閒服、正装和传统服装。电子商务蓬勃发展，让男性可以轻鬆地在网上购物。此外，环保意识正在影响消费者的选择，许多品牌推出了由有机材料製成的环保服装。拉尔夫·劳伦、巴宝莉和阿玛尼等主要高端品牌正在扩大其男装阵容，而社交媒体影响力、名流代言和促销销售等积极的营销策略正在推动市场成长。总体而言，这些趋势显示男装产业正在发生动态变化。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究分析
• 客户和购买标准分析
• 供应链分析

男装市场规模：依产品及复合年增长率（2025-2032）

• 市场概览
• 服饰
  • 裤子
  • 丹宁布料
  • 衬衫和T恤
  • 传统服饰
  • 其他的
• 配件
• 鞋类

男装市场规模：依季节及复合年增长率（2025-2032）

• 市场概览
• 夏季服装
• 冬天
• 四季皆宜的服装

男装市场规模（依分销通路划分）及复合年增长率（2025-2032 年）

• 市场概览
• 超级市场和大卖场
• 限量店
• 多品牌零售商
• 网路商店
• 其他的

男装市场规模：依地区及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• H&M（Sweden）
• Zara（Inditex）（Spain）
• Nike（United States）
• Adidas（Germany）
• Uniqlo（Japan）
• Levi Strauss & Co.（United States）
• Gap Inc.（United States）
• PVH Corp.（Calvin Klein, Tommy Hilfiger）（United States）
• Ralph Lauren（United States）
• Burberry（United Kingdom）
• Giorgio Armani（Italy）
• Lululemon Athletica（Canada）
• Under Armour（United States）
• Puma（Germany）
• Kering Group（Gucci, Saint Laurent）（France）
• Fast Retailing（J Brand, Theory, Comptoir des Cotonniers）（Japan）
• LVMH（Louis Vuitton, Dior, Kenzo）（France）
• Richemont（Cartier, Dunhill, Montblanc）（Switzerland）
• Michael Kors Holdings（United States）

结论和建议

Men's Wear Market size was valued at USD 582.0 billion in 2023 and is poised to grow from USD 619.83 billion in 2024 to USD 1025.82 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The menswear market is experiencing significant growth driven by a shift towards customization and tailored clothing, reflecting an increasing fashion consciousness among men. Structured and durable fabrics, along with neutral colors and subtle embellishments, characterize this segment, which encompasses sportswear, winter wear, casuals, formals, and ethnic options. E-commerce is booming, enabling men to shop conveniently online, with rising disposable incomes prompting greater spending on apparel. Additionally, eco-consciousness is shaping consumer choices, with many brands introducing eco-friendly clothing made from organic materials. Leading premium brands such as Ralph Lauren, Burberry, and Armani are expanding their menswear offerings, while aggressive marketing strategies-including social media influence, celebrity endorsements, and promotional sales-bolster market growth. Overall, these trends signify a dynamic shift in the menswear landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Men's Wear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Men's Wear Market Segments Analysis

Global Men's Wear Market is segmented by Product, Menswear Season, Distribution Channel and region. Based on Product, the market is segmented into Clothing/Apparel, Accessories and Footwear. Based on Menswear Season, the market is segmented into Summer Wear, Winter Wear and All-Season Wear. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Exclusive Stores, Multi-Brand Retail Outlets, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Men's Wear Market

In the coming years, the men's wear market is expected to see significant growth driven by the increasing adoption of social media. Influencers and fashion icons leverage their social media presence to showcase the latest trends, directly impacting consumer purchasing decisions. Platforms like Instagram have enhanced this dynamic by introducing features that allow creators to sell products directly through the app, facilitating a seamless shopping experience. As influencers connect with their audience and promote various products, the men's wear sector stands to benefit from this new wave of integrated marketing strategies. Overall, social media's evolution will play a key role in shaping the future of the global men's wear market.

Restraints in the Men's Wear Market

The Men's Wear market faces significant challenges due to increasing restrictions on free trade. Various industrialized and developing countries are imposing trade limitations to boost their domestic economies. The US, for instance, has adopted a protectionist stance by renegotiating NAFTA and increasing tariffs on goods produced in China. These changes could potentially escalate into broader trade conflicts, reversing the momentum toward global free trade. Such trade barriers, projected to raise import costs by 10% and decrease exports by 15% between 2016 and 2020, could hinder the men's apparel market, which heavily relies on the efficient and cost-effective international movement of goods.

Market Trends of the Men's Wear Market

The Men's Wear market is experiencing a notable shift as men increasingly assume the role of primary consumers, outpacing women in shopping enthusiasm both online and offline. This trend, highlighted in Forbes' analysis of the "New Male Power Shopper," underscores a departure from traditional stereotypes, with millennials leading the charge as both hedonistic and utilitarian purchasers. The rise of e-commerce is pivotal, amplifying access and convenience. Additionally, the growing global purchasing power of men prompts brands like Untuckit, Lululemon, Gap, and Bonobos to tailor their offerings directly to male consumers. Celebrity influence further drives fashion trends, solidifying Men's Wear as a dynamic and evolving sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis
• Supply Chain Analysis

Global Men's Wear Market Size by Product & CAGR (2025-2032)

• Market Overview
• Clothing/Apparel
  • Trousers
  • Denims
  • Shirts & T-shirts
  • Ethnic Wear
  • Others
• Accessories
• Footwear

Global Men's Wear Market Size by Menswear Season & CAGR (2025-2032)

• Market Overview
• Summer Wear
• Winter Wear
• All-Season Wear

Global Men's Wear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others

Global Men's Wear Market Size & CAGR (2025-2032)

• North America (Product, Menswear Season, Distribution Channel)
  • US
  • Canada
• Europe (Product, Menswear Season, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Menswear Season, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Menswear Season, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Menswear Season, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• H&M (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zara (Inditex) (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uniqlo (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Levi Strauss & Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gap Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (Calvin Klein, Tommy Hilfiger) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burberry (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Giorgio Armani (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kering Group (Gucci, Saint Laurent) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fast Retailing (J Brand, Theory, Comptoir des Cotonniers) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH (Louis Vuitton, Dior, Kenzo) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Richemont (Cartier, Dunhill, Montblanc) (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michael Kors Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations