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市场调查报告书

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1729381

2025 年至 2033 年日本男装市场报告（依产品类型、季节、配销通路和地区划分）。

Japan Menswear Market Report by Product Type, Season, Distribution Channel, and Region 2025-2033.

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7个工作天内

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简介目录

2024年日本男装市场规模达369亿美元。展望未来， IMARC Group预计到2033年市场规模将达到587亿美元，2025-2033年期间的成长率（CAGR）为5.3%。人们对外表的意识不断增强、对网上购物管道的倾向不断增加以及透过名人和社交媒体影响者进行的广告活动数量不断增加是推动市场发展的一些关键因素。

男装是指以精湛的工艺、精心的製作和高品质的服装。它涵盖各种风格、剪裁和设计，可分为正式服装、休閒服装和半正式服装。它包括裤子、T 恤、衬衫、牛仔布、运动服、冬季服装、休閒服、晚装和民族服装。它通常具有多种颜色、尺寸和设计，并采用不同的面料，例如棉、尼龙、人造丝、羊毛和牛仔布。它在修饰和造型方面发挥着重要作用，有助于增强男性的整体自信。它还可以根据消费者的要求进行客製化。目前，对采用智慧面料製成的男装的需求正在上升，这种面料本身融入了感测器、微晶片和导电材料。这些织物可以监测体温、心率和其他生理参数，从而提高穿着者的舒适度和性能。

日本男装市场趋势：

社群媒体的强大影响力以及人们对外表意识的不断增强正在促进日本市场的成长。此外，人们越来越倾向于使用线上购物管道，因为这种管道提供便利的购物体验和广泛的产品目录，有利于该国市场的成长。除此之外，各大城市举办的时装周和活动越来越多，引发了人们的关注，并激发了人们对男装系列的兴趣，推动了该国市场的成长。此外，日本男性越来越重视个人修饰和自我护理，这是推动男装需求的另一个关键因素。此外，在该国运营的领先製造商正在引入 3D 身体扫描室，以准确测量消费者的身体并提供服装尺寸和合身度的个人化建议。这项技术还可以生产适合个人体型和喜好的订製服装，从而提升整体客户体验。他们还推出了环保且永续的服装，这些服装采用可回收的布料材料和其他新颖的材质製成，可以满足敏感肌肤消费者的需求。除此之外，不断发展的时尚潮流也推动了该国市场的成长。日本消费者俱有强烈的时尚意识，他们热切地接受新风格、新设计和新美学。从街头服饰到订製服装，该国的时尚界不断发展，这刺激了对满足不同品味的时尚男装的需求。日本男人经常透过服装来表达自己的个性，这使得时尚成为他们生活方式的重要方面。

日本男装市场细分：

按产品类型细分：

裤子
牛仔裤
衬衫和T恤
民族服饰
其他的

按季节分手：

夏装
冬装
四季皆宜的服装

依配销通路分类：

超市和大卖场
专卖店
多品牌零售店
网上商店
其他的

竞争格局：

该报告也对市场竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪表板和公司评估象限等竞争分析。此外，也提供了所有主要公司的详细资料。

本报告回答的关键问题：

日本男装市场目前表现如何？未来几年会如何表现？
新冠疫情对日本男装市场有何影响？
根据产品类型，日本男装市场是如何分類的？
日本男装市场按季节如何划分？
日本男装市场根据配销通路如何划分？
日本男装市场的价值链分为哪些阶段？
日本男装市场的主要驱动因素和挑战是什么？
日本男装市场的结构是怎么样的？主要参与者是谁？
日本男装市场的竞争程度如何？

本报告回答的关键问题：

日本男装市场目前表现如何？未来几年会如何表现？
新冠疫情对日本男装市场有何影响？
根据产品类型，日本男装市场是如何分類的？
日本男装市场按季节如何划分？
日本男装市场依照配销通路的划分是怎样的？
日本男装市场的价值链分为哪些阶段？
日本男装市场的主要驱动因素和挑战是什么？
日本男装市场的结构是怎么样的？主要参与者是谁？
日本男装市场的竞争程度如何？

The Japan menswear market size reached USD 36.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 58.7 Billion by 2033, exhibiting a growth rate (CAGR) of 5.3% during 2025-2033. The growing consciousness among individuals about their physical appearances, increasing inclination towards online shopping channels, and rising number of advertising campaigns via celebrity and social media influencers represent some of the key factors driving the market.

Menswear refers to garments manufactured with intricate craftsmanship, care, and quality. It encompasses various styles, cuts, and designs and can be categorized into formal, casual, and semi formal wear. It consists of trousers, t-shirts, shirts, denim, sports, winter, casual, night, and ethnic wear. It is commonly available in various colors, sizes, and designs using different fabrics, such as cotton, nylon, rayon, wool, and denim. It plays an important role in grooming and styling and assists in enhancing the overall confidence of men. It can also be tailored and customized as per the requirement of the consumer. At present, there is a rise in the demand for menswear made using smart fabrics, which incorporate sensors, microchips, and conductive materials into the fabric itself. These fabrics can monitor body temperature, heart rate, and other physiological parameters, which enhances comfort and performance for wearers.

Japan Menswear Market Trends:

A strong influence of social media and the increasing consciousness among individuals about their physical appearances is strengthening the growth of the market in Japan. Moreover, the rising inclination towards online shopping channels, which offer easy availability, convenience, and wide product catalogs, is favoring the growth of the market in the country. Apart from this, the increasing number of fashion weeks and events in major cities to create buzz and drive interest in menswear collections is propelling the growth of the market in the country. Furthermore, the increasing emphasis on personal grooming and self-care among Japanese men is another critical factor driving the demand for menswear. In addition, leading manufacturers operating in the country are introducing 3D body scanning booths to accurately measure the bodies of consumers and provide personalized recommendations for clothing sizes and fits. This technology also enables the production of custom-made garments that fit individual body shapes and preferences, which enhances the overall customer experience. They are also launching environment friendly and sustainable apparel, which are fabricated utilizing recyclable cloth materials and other novel variants that meet the requirement of consumers with sensitive skins. Besides this, evolving fashion trends bolstering the market growth in the country. Japanese consumers are highly fashion-conscious, and they eagerly embrace new styles, designs, and aesthetics. From streetwear to tailored ensembles, the fashion scene of the country continually evolves, which spurs demand for trendy menswear options that cater to diverse tastes. Japanese men often seek to express their individuality through clothing, which makes fashion an essential aspect of their lifestyle.

Japan Menswear Market Segmentation:

Breakup by Product Type:

Trousers
Denims
Shirts and T-Shirts
Ethnic Wear
Others

Breakup by Season:

Summer Wear
Winter Wear
All-Season Wear

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Exclusive Stores
Multi-Brand Retail Outlets
Online Stores
Others

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan menswear market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan menswear market?
What is the breakup of the Japan menswear market on the basis of product type?
What is the breakup of the Japan menswear market on the basis of season?
What is the breakup of the Japan menswear market on the basis of distribution channel?
What are the various stages in the value chain of the Japan menswear market?
What are the key driving factors and challenges in the Japan menswear market?
What is the structure of the Japan menswear market and who are the key players?
What is the degree of competition in the Japan menswear market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Menswear Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Menswear Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Menswear Market - Breakup by Product Type

6.1 Trousers
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Denims
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Shirts and T-Shirts
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Ethnic Wear
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Others
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)

7 Japan Menswear Market - Breakup by Season

7.1 Summer Wear
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Winter Wear
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 All-Season Wear
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Menswear Market - Breakup by Distribution Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Exclusive Stores
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Multi-Brand Retail Outlets
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Online Stores
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)
8.5 Others
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2019-2024)
- 8.5.3 Market Forecast (2025-2033)

9 Japan Menswear Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Menswear Market - Industry Analysis

11.1 Drivers, Restraints and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis