男士外套和夹克市场报告：2031 年趋势、预测和竞争分析

全球男士外套和夹克市场的未来前景光明，线上和线下市场都存在机会。预计到 2031 年全球男士外套和夹克市场规模将达到 653 亿美元，2025 年至 2031 年的复合年增长率为 4.6%。该市场的主要驱动因素是企业文化的接受度不断提高、由于环境因素变化而对物理保护的需求不断增加以及购买力和人均收入的提高。

• Lucintel 预测，在纺织品类别中，聚酯纤维将在预测期内实现最高成长，因为它是一种更实惠且更耐用的材料。
• 在分销通路类别中，由于线下门市可以买到各种各样的男装，因此线下可能继续成为主要细分市场。
• 根据地区划分，预计欧洲将在预测期内实现最高成长，这得益于英国、法国和德国等已开发国家对男士服装（如外套和夹克）的需求不断增加。

男士外套和夹克市场的策略性成长机会

受消费者偏好和技术进步的推动，男士外套和夹克市场提供了各种策略成长机会。这个竞争激烈的市场为每个品牌提供了成长空间，并让其充分利用现有机会。

• 扩展到新兴市场：扩展到新兴市场为寻求接触新消费者群体的品牌提供了机会。由于可支配收入的增加和时尚意识的增强，东南亚和拉丁美洲等地区预计将见证显着的市场渗透和成长。
• 高科技纺织品的开发：开发具有湿度和温度控制的高科技性能纺织面料可以吸引高端技术消费者。这些纤维也透过增加市场价值提供了竞争优势。
• 注重永续生产：采用环保生产方法可增加具有环保意识的客户的销售。专注于采购和使用永续材料的公司将能够在满足全球需求的同时提高其市场地位。
• 客製化和个人化：透过让消费者修改或个人化产品，品牌可以满足他们的需求。这将使顾客获得更满意的购物体验，从而提高忠诚度并瞄准客自订外套市场。
• 利用电子商务管道：扩大您的线上商务能力并投资线上销售将使您的品牌更具知名度和可近性。随着线上采购系统的不断发展，现在可以覆盖更大的市场并增加销售。

这一成长不仅将促进男士大衣和夹克的销售，还将带动市场品牌的延伸、创新和消费者的互动。抓住这些机会的公司将在快速变化的竞争环境中占据最佳优势并取得成功。

男士外套和夹克市场的驱动因素和挑战

男士外套和夹克行业的特点是存在多种市场驱动因素和挑战，包括技术、不断变化的消费者偏好和市场经济。如果您希望在市场中运作和发展，了解这些动态非常重要。

推动男士外套和夹克市场发展的因素有：

• 技术变革：技术变革：织物成分、保暖合成隔热材料经验和长袍等新技术是该行业的主要驱动力。这些发展提高了外套和夹克的有效性并吸引了注重技术的顾客。
• 消费者对永续性的需求不断增加：消费者对环境健康的关注促使品牌提供环保产品。然而，此类环保产品和製程在市场上是最受需求的。
• 时尚趋势日益多样化：时尚趋势的不断改进和对替代时尚外套的需求不断增长正在推动市场的成长。引领潮流的品牌可能会研究和开发新产品来吸引消费者的兴趣。
• 电子商务的兴起：电子商务的成长带动了消费者购买力的快速提升，确保了市场的成长。网路正在成为人们购买大衣和夹克的流行替代媒介。
• 新兴经济体的可支配收入不断增加：新兴经济体的平均收入率不断上升和生活水平不断提高，对奢华、昂贵和高品质外套的需求不断增加。这种经济发展为上述品牌扩大市场范围创造了新的途径。

男士大衣和夹克市场面临的挑战是：

• 生产成本高：生产专业零件和引入高科技功能通常成本非常高。生产优质产品的成本往往超过实施成本效益措施所需的收入。
• 市场竞争日益激烈：市场竞争激烈，许多参与者提供类似的产品。提供多种风格、技术和环保的传统产品非常重要。
• 资源限制：从海外购买也会为消费者带来可用性问题和成本问题，通常是由于供应链问题造成的。公司需要针对供应链限制进行规划，以防止产品延迟并确保按时交货。
• 消费者感知：对价值和品质的定性和定量感知是推动购买决策的因素。为了培养品牌忠诚度，製造商必须提供耐用且高效的解决方案。
• 法规遵循：劳资关係中存在多种类型的履约义务，以及许多被视为监管要求的规则，例如环境法规。实现合规不仅需要资本投入，还需要不断的努力。

由于技术创新、消费者对环境永续性的需求不断增加、时尚、电子商务和经济成长的成长，男士外套和夹克市场目前正在扩大。然而，要想在市场上取得成功，他们需要克服生产成本挑战、来自其他参与者的竞争、供应链中断、消费者对产品的看法以及法规遵循等障碍。

目录

第一章执行摘要

2. 全球男士外套与外套市场动态

• 简介、背景和分类
• 供应链
• 产业驱动因素与挑战

第 3 章 2019 年至 2031 年的市场趋势与预测分析

• 宏观经济趋势（2019-2024）与预测（2025-2031）
• 全球男士外套和夹克市场趋势（2019-2024 年）和预测（2025-2031 年）
• 男士外套和夹克市场（按布料划分）
  • 棉布
  • 聚酯纤维
  • 纤维素
  • 其他的
• 全球男士外套和夹克市场按分销管道划分
  • 离线
  • 在线的

第 4 章 2019 年至 2031 年各地区的市场趋势与预测分析

• 男士外套和夹克市场（按地区）
• 北美男士外套和夹克市场
• 欧洲男士外套和夹克市场
• 亚太地区男士外套及外套市场
• 其他地区男士外套及外套市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球男士外套和夹克市场成长机会、纤维、
  • 全球男士外套和夹克市场按分销管道分類的成长机会
  • 全球男士外套和夹克市场成长机会（按地区划分）
• 全球男士外套和夹克市场的新趋势
• 战略分析
  • 新产品开发
  • 全球男士外套和夹克市场产能扩张
  • 全球男士外套和夹克市场的合併、收购和合资企业
  • 认证和许可

第七章主要企业公司简介

• Dior
• H&M
• CHANEL
• Guccio Gucci
• PRADA
• Burberry Group
• Giorgio Armani
• Dolce & Gabbana
• Gianni Versace
• Louis Vuitton

The future of the global men's coat & jacket market looks promising with opportunities in the offline and online markets. The global men's coat & jacket market is expected to reach an estimated $65.3 billion by 2031 with a CAGR of 4.6% from 2025 to 2031. The major drivers for this market are the increasing acceptance of corporate culture, the growing need to shield the body from changing environmental factors, and the rising purchasing power and per capita income.

• Lucintel forecasts that, within the fiber category, the polyester segment is expected to witness the highest growth over the forecast period because it is a more affordable and long-lasting material.
• Within the distribution channel category, offline will remain a larger segment due to the availability of a wide selection of men's clothing under one roof.
• In terms of regions, Europe is expected to witness the highest growth over the forecast period due to increasing demand from industrialized countries like the U.K., France, and Germany for men's clothing items like coats and jackets.

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Emerging Trends in the Men's Coat & Jacket Market

The men's coat and jacket market is undergoing significant changes, with a succession of new trends emerging. These trends resonate with shifts in the market, technology, and the environment and are defining the future of outerwear fashion for men.

• Sustainable Materials: Sustainable materials are increasingly being used, including recycled non-woven and organic fibers. Companies are embracing these materials in order to respond to the needs of the customers for green goods and to help in conservation.
• Smart Fabrics: There is rising popularity for the incorporation of smart fabrics that have temperature control and processual hydration features. These materials meet the needs of the current consumers who require both styles and comfort in their dressing.
• Versatile Designs: One of the more noticeable trends is that versatility is being designed into coats and jackets for a variety of applications and temperatures. This enhances the garments' handle, as it makes it possible for them to be adapted to different environments.
• Technological Innovations: Technological improvements in materials have led to advances in features like insulation and water-resistant coatings of coats and jackets. These innovations enhance users' defense against weather and increase longevity.
• Customizable Options: Registers personalization of the clothing with the customers edging up as well there's a perfect fit for the customers. The market is getting unique outerwear that satisfies the tastes and preferences of the users.

These developments are transforming the men's coat & jacket market by fostering enhancements in their material, design, and purpose. As sustainability, technology, as well as customization, become more available, they shape the preferences of the consumers and force the brands to change.

Recent Developments in the Men's Coat & Jacket Market

The recent changes in the target men's coat & jacket market feature improvements in areas of design, technology as well as metabolism. Changes in the market are therefore seen and affecting production as well as consumption patterns.

• Introduction of Smart Jackets: There is an increase in the number of smart jackets that contain technologies for heating or connecting with devices. Such innovations are not just aimed at improving the comfort of wearing the jackets but also add functionality to the clothes for the customers who are 'cheap tech' and place the brand at the forefront of fashion clinics.
• Growth in Sustainable Fashion: The utilization of recycled materials and organic production standards is being practiced by an increasing number of brands. This change responds to the consumer's changing attitudes towards fashion toward a more socially responsible one and is contributing to effecting change in the industry.
• Expansion of Modular Designs: Modular designs that facilitate user modifications and adjustments to different seasons are becoming more popular. Modular designs are enhancing the functions of coats and jackets making them less boring and appealing to more people.
• Advancements in Fabric Technology: The availability of technologically enhanced types of fabrics that have high weather and thermal insulating properties is a growing trend in the industry. Such advancements in technologies offer better efficiency and quality of outerwear in meeting the expectations of such consumers.
• Rise of Direct-to-Consumer Models: On the other hand, a good number of industries are working towards a direct-to-customer business model which will enable them to offer a unique and personalized shopping experience that will not make them rely on other foreign businesses. This strategy helps in establishing a proper brand and customer relationship.

These key developments are changing the men's coat & jacket market by integrating new technologies, focusing on sustainable development, and increasing the level of consumer interaction. They are impacting the future of the upper garment in the fashion world, as well as the growth of the sector.

Strategic Growth Opportunities for Men's Coat & Jacket Market

The men's coat & jacket market provides various strategic growth opportunities that are fueled by the changing tastes of consumers and technological improvements. This segment in competition provides room for the brands to grow and make the most of the available opportunities.

• Expansion into Emerging Markets: Expansion into emerging markets poses an opportunity for brands searching for new consumer bases. Due to increased disposable incomes and improved fashion consciousness, there could be significant penetration and growth of the market in regions like Southeast Asia and Latin America.
• Development of High-Tech Fabrics: Developing hi-tech high-performance textile fabrics that control moisture and temperature can attract high-end technological consumers. These fabrics also offer a competitive advantage by providing additional value in the market.
• Focus on Sustainable Production: Adopting environmentally friendly practices will increase sales from customers who are conscious of green concepts. Companies that focus on sourcing and using sustainable materials can improve their market position as they will be responding to global demands.
• Customization and Personalization: Allowing the consumers to make changes to the products and have them made solely for them helps the brand to address the needs of the consumers. This way customers are more satisfied with their purchase, in turn increasing their loyalty and targeting the market for custom outerwear.
• The Use of E-Commerce Channels: Enlarging online commerce capabilities and the funds allocated to selling over the net allows the brand to be more visible and more available. As the development of the online purchasing system has increased, this has made it possible to reach out to a larger market and increase sales.

This growth not only leads to more men's coat & jacket sales but also brand expansion, innovation, and consumer interaction in the market. Companies that leverage these opportunities will be in the best possible situation to thrive in a very fast-changing and competitive environment.

Men's Coat & Jacket Market Driver and Challenges

The men's coat & jacket industry is characterized by the presence of several drivers and challenges such as the purposing technologies, shifts in consumer tastes, and the market economy. These dynamics are important to understand when attempting to operate in the market and grow.

The factors responsible for driving the men's coat & jacket market include:

• Changes in Technology: Emerging technologies in fabric composition, experiencing warm synthetic insulation, and robes have been the key drivers of the industry. These developments increase the effectiveness of coats and jackets and include those customers who are interested in technology.
• Increasing Sustainability Demand from Consumers: Consumers' concerns regarding the health of the environment are resulting in brands offering eco-friendly products. Such environmentally friendly products and processes are, however, the most sought-after in the market.
• Promoting Diversity in Fashion Trends: Continuous enhancement in fashion trends and the increasing need for alternative fashionable outerwear are propelling the market growth. Trendy and cutting-edge brands will most likely research and develop new products in order to capture consumers' attention.
• Increase in Popularity of E-Commerce: The growth of e-commerce is ensuring growth in this market by enhancing consumer voltage quickly. The internet is emerging as a popular alternative medium where people are increasingly buying coats and jackets.
• Increase in Disposable Income in Emerging Economies: Better average income rates and better living in emerging economies increase the demand for luxurious, expensive, and quality outerwear. This economic development creates new avenues for the aforementioned brands to broaden their market scope.

Challenges in the men's coat & jacket market are:

• High Production Expenses: Professional-grade components' production and introduction of high-tech features are often extremely costly. The expense of producing well-made goods often exceeds the income required by implementing cost-effective measures.
• High Competition in the Market: The competitive side of the market is advanced in that many players are offering similar products. Offering conventional products with diverse styles, technology, and eco-friendliness is important.
• Resource Constraints: Buying from foreign countries may also create consumer availability issues as well as cost issues because of supply chain issues in general. Companies should prepare for supply chain limitations to prevent delays and ensure goods are delivered on time.
• Consumer Perceptions: Both qualitative and quantitative perceptions of value and quality can assist in deciding whether to make a purchase or not. In order to foster brand loyalty, manufacturers need to provide solutions related to durability and performance.
• Regulatory Compliance: There are many types of performance obligations pertaining to industrial relations and many rules that could be characterized as regulatory requirements such as environmental regulations. Achieving compliance requires constant efforts as well as the injection of capital.

The men's coat & jacket market is currently expanding due to technological change, growing consumer demand for environmental sustainability, fashion, growth of e-commerce, and economic growth, among others. Nevertheless, barriers such as production cost challenges, competition from other players, supply chain disruption, consumer perception of the product, and regulatory compliance should be resolved in order to gain market success.

List of Men's Coat & Jacket Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies men's coat & jacket companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the men's coat & jacket companies profiled in this report include-

• Dior
• H&M
• CHANEL
• Guccio Gucci
• PRADA
• Burberry Group
• Giorgio Armani
• Dolce & Gabbana
• Gianni Versace
• Louis Vuitton

Men's Coat & Jacket by Segment

The study includes a forecast for the global men's coat & jacket market by fiber, distribution channel, and region.

Men's Coat & Jacket Market by Fiber [Analysis by Value from 2019 to 2031]:

• Cotton
• Polyester
• Cellulosic
• Others

Men's Coat & Jacket Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Offline
• Online

Men's Coat & Jacket Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Men's Coat & Jacket Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below are highlights of recent developments by major men's coat & jacket producers in key regions: the USA, China, India, Japan, and Germany.

• United States: The United States proves no exception in the market with an increase of multifunctional overcoats and outerwear including smart fabrics and climate control elements. Sustainable materials are also flourishing as consumers become more and more concerned about the environment thereby placing pressure on brands to change how they do their production and come up with unique designs.
• China: In the Chinese market, the emphasis is now on cross-cultural fashions. The figure is that there is a growing market for technical fabrics that are both easy to wear and perform well. Young talents among local designers are getting more and more creative with materials and patterns as they consider both the outside and the domestic market.
• Germany: When it comes to commercial benchmarks in men's outerwear with creative usage of technology, Germany leads the market. Devices such as advanced insulation and evaporation management and super moisture-absorbing fabrics are becoming pretty common. German marketers are similarly embracing eco-friendliness as the increasing use of reclaimed and biological sources of raw materials is noticed.

Features of the Global Men's Coat & Jacket Market

Market Size Estimates: Men's coat & jacket market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Men's coat & jacket market size by fiber, distribution channel, and region in terms of value ($B).

Regional Analysis: Men's coat & jacket market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different fiber, distribution channel, and regions for the men's coat & jacket market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the men's coat & jacket market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the men's coat & jacket market by fiber (cotton, polyester, cellulosic, and others), distribution channel (offline and online), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Men's Coat & Jacket Market: Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Men's Coat & Jacket Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Men's Coat & Jacket Market by Fiber
  • 3.3.1: Cotton
  • 3.3.2: Polyester
  • 3.3.3: Cellulosic
  • 3.3.4: Others
• 3.4: Global Men's Coat & Jacket Market by Distribution Channel
  • 3.4.1: Offline
  • 3.4.2: Online

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Men's Coat & Jacket Market by Region
• 4.2: North American Men's Coat & Jacket Market
  • 4.2.1: North American Market by Fiber: Cotton, Polyester, Cellulosic, and Others
  • 4.2.2: North American Market by Distribution Channel: Offline and Online
• 4.3: European Men's Coat & Jacket Market
  • 4.3.1: European Market by Fiber: Cotton, Polyester, Cellulosic, and Others
  • 4.3.2: European Market by Distribution Channel: Offline and Online
• 4.4: APAC Men's Coat & Jacket Market
  • 4.4.1: APAC Market by Fiber: Cotton, Polyester, Cellulosic, and Others
  • 4.4.2: APAC Market by Distribution Channel: Offline and Online
• 4.5: ROW Men's Coat & Jacket Market
  • 4.5.1: ROW Market by Fiber: Cotton, Polyester, Cellulosic, and Others
  • 4.5.2: ROW Market by Distribution Channel: Offline and Online

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Men's Coat & Jacket Market by Fiber
  • 6.1.2: Growth Opportunities for the Global Men's Coat & Jacket Market by Distribution Channel
  • 6.1.3: Growth Opportunities for the Global Men's Coat & Jacket Market by Region
• 6.2: Emerging Trends in the Global Men's Coat & Jacket Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Men's Coat & Jacket Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Men's Coat & Jacket Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Dior
• 7.2: H&M
• 7.3: CHANEL
• 7.4: Guccio Gucci
• 7.5: PRADA
• 7.6: Burberry Group
• 7.7: Giorgio Armani
• 7.8: Dolce & Gabbana
• 7.9: Gianni Versace
• 7.10: Louis Vuitton