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市场调查报告书
商品编码
1800952
2025 年至 2033 年男装市场报告(按产品类型、季节、配销通路和地区)Menswear Market Report by Product Type, Season, Distribution Channel, and Region 2025-2033 |
2024年,全球男装市场规模达6,243亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到9,840亿美元,2025-2033年期间的复合年增长率(CAGR)为4.77%。男性族群时尚意识的增强、电商通路的拓展,以及采用天然材料製成的永续服装(可预防皮肤过敏)的推出,是推动市场成长的一些关键因素。
男性网购倾向日益增强
互联网普及率的提高和电子商务行业的扩张是推动市场成长的主要动力。此外,消费者可支配收入的增加和男性对外表的日益关注也刺激了男装市场对高端品牌和稀有产品的需求。此外,随着网路用户数量的增加,线上交易额和平均线上消费金额稳定上升。例如,2023年,亚马逊的合併净销售总收入达到5,750亿美元,其中1,310亿美元来自国际收入管道。北美是其最大的营运分部,全年累计净销售额近3,530亿美元。此外,许多奢侈品牌正在与科技公司建立合作关係,以提升人们的购物体验。例如,2022年2月,LMVH日本与软银公司签署了合作协议。该协议借助软银公司在数位化方面的专业知识,提升了LMVH的线上销售额。
生态服装需求不断成长
消费者日益增强的环保意识,增加了对永续服装材料的需求,这对男装市场前景产生了积极影响。为此,一些领先品牌正在推出由有机材料製成的生态服装,以取代可能引起皮肤过敏的合成纤维。根据永续时尚产业的资料,该市场预计将以 9.1% 的年复合成长率发展,到 2025 年达到 98.1 亿美元,到 2030 年达到 151.7 亿美元。这一增长归因于人们对道德时尚的认识不断提高。此外,根据麦肯锡 2020 年永续时尚统计数据报告,60% 的用户开始努力回收和再利用物品,而不是衝动购买。为此,各主要市场参与者正在使用由有机棉、竹子和再生聚酯纤维製成的面料,在不影响款式或品质的情况下为客户提供可持续的选择。预计产品製造的这种变化将在未来几年推动男装市场份额的成长。
增加产品种类
各大市场参与者正加大对更具创新性和永续性且价格实惠的时尚产品的投资。例如,2023 年推出的 Y Chroma 品牌在 2024 年 2 月的纽约男装週上展示了其抗衰老设计。这个新时尚品牌的目标是经常被忽视的中年人群。除此之外,各大男装品牌也在筹集资金,以扩大业务规模和增加客户群,预计这将在未来几年推动男装市场的收入成长。例如,2023 年 12 月,男士直销 (D2C) 时尚品牌 Snitch 在 SWC Global 和 IvyCap Ventures 共同领投的 A 轮融资中筹集了 11 亿印度卢比(约 1,319 万美元)。该公司将利用这笔新资金来扩大人才和技术储备,并建立线下零售策略。 Snitch 声称其 2023 财年的营业额已超过 10 亿印度卢比。此外,各大品牌纷纷推出大尺码服装,以满足不同体型的需求,确保各种体型都能找到合身又时尚的服装。例如,2023年4月,专注于时尚的多品牌零售连锁店Shoppers Stop宣布推出旗下名为「UR You」的大尺码自有品牌。
The global menswear market size reached USD 624.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 984.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.77% during 2025-2033. The rising fashion-consciousness among the male population, expanding e-commerce channel, and the introduction of sustainable clothing produced from natural materials to prevent skin allergies, are some of the key factors propelling the market growth.
Growing Inclination for Online Shopping Among Men
The increasing internet penetration and the expanding e-commerce sector are primarily driving the growth of the market. Furthermore, the inflating disposable incomes of consumers and the rising focus on physical appearances among men are also bolstering the menswear market demand for high-end brands and rare products. Moreover, with the increasing number of online users, there has been a steady rise in online transactions and the average amount of money spent online. For instance, in 2023, Amazon's total consolidated net sales revenue amounted to US$ 575 Billion, US$ 131 Billion of which were generated through international revenue channels. North America was the biggest operations segment, accumulating nearly US$ 353 Billion in net sales during the year. In addition to this, many luxury brands are forming partnerships with technology companies to enhance people's shopping experiences. For instance, in February 2022, LMVH Japan and SoftBank Corp. signed a partnership agreement. This agreement enhanced the online sales of LMVH with the help of the expertise of SoftBank Corp. in digitalization.
Increasing Demand for Ecological Clothing
The growing environmental consciousness among consumers is augmenting the need for sustainable clothing materials, which is positively impacting the menswear market outlook. In response to this, several leading brands are introducing ecological clothing made from organic materials as opposed to synthetic fabrics that can cause skin allergies. Based on data from the sustainable fashion industry, the market is projected to develop at a compound annual growth rate of 9.1%, reaching US$ 9.81 Billion in 2025 and US$ 15.17 Billion in 2030. This growth is attributed to the increasing awareness of ethical fashion. Additionally, according to the McKinsey Report 2020 sustainable fashion statistics, 60% of users are starting to make an effort to recycle and reuse items rather than buying them impulsively. In response to this, various key market players are utilizing fabrics made from organic cotton, bamboo, and recycled polyester to offer sustainable options to customers without compromising on style or quality. Such changes in product manufacturing are anticipated to propel the menswear market share in the coming years.
Increasing Product Offerings
Various key market players are increasingly investing in the development of more innovative and sustainable fashion products at affordable price ranges. For instance, Y Chroma, launched in 2023, showcased age-defying designs in February 2024, New York Fashion Week menswear. The new fashion brand is on a mission to target the often-ignored middle-aged bracket. Besides this, various menswear fashion brands are also raising funds to expand their operations and increase their customer base, which is projected to propel the menswear market revenue in the coming years. For instance, in December 2023, Men's direct-to-consumer (D2C) fashion brand Snitch raised INR 110 Cr (US$ 13.19 Million) in a Series A funding round co-led by SWC Global and IvyCap Ventures. The company will use the fresh capital to scale up its talent and technology, as well as to build an offline retail strategy. Snitch claims to have achieved a turnover of more than INR 100 Cr in FY23. Moreover, various brands are offering plus-size apparel to cater to diverse body types and ensure that individuals of all shapes and sizes can find well-fitting and stylish garments. For example, in April 223, fashion-focused multi-brand retail chain Shoppers Stop announced the launch of the company's plus-sized private label under the 'U R You' brand.
Shirts and t-shirts hold the largest market share
T-shirts and shirts are one of the most comfortable clothing apparel among menswear. The increasing number of male students in colleges and universities and the rising percentage of working professionals requiring a variety of shirts and T-shirts for daily wear are contributing to the growth of this segment. Various well-established brands are increasingly launching a new range of T-shirts and shirts to cater to the augmenting demand. For instance, in April 2024, Aeroswag launched a new T-shirt line. The new product line includes nearly 2,000 aircraft designs and includes military, GA, business aviation, helicopters, airliners, vintage, and even UAVs.
All-season wear currently exhibits clear dominance in the market
All-season wear menswear refers to clothing designed to be versatile and suitable for wear throughout the year, regardless of weather conditions. They are cost-effective, since they reduce the need for seasonal wardrobe updates, practicality in adapting to varying temperatures and climates, versatility in styling options for different occasions, and convenience for travelers or those with limited storage space. The growing demand for all-season menswear is anticipated to propel the menswear market recent price in the years to come.
Exclusive stores account for the majority of the total market share
Men's wear exclusive stores are retail establishments that specialize solely in clothing, accessories, and apparel tailored specifically for male customers, offering a curated selection of fashion items and personalized shopping experiences. These stores offer clothing and accessories tailored to individual tastes and preferences, and the opportunity to access unique and limited-edition designs. As per the menswear market overview, various market players are expanding via exclusive stores and increasing their customer footfall. For instance, D2C menswear brand DaMENSCH is aiming to open 100 stores by the end of 2024. The brand said it is catering to slow fashion demand and encouraging consumers to stock their wardrobes with clothes that can be used multiple times, thereby advocating a sense of sustainable clothing.
North America currently dominates the global market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for Menswear.
The growth in the region can be attributed to the presence of a younger population and inflating the spending capacities of consumers. For instance, in 2022, approximately 21.64 million young people between the ages of 15 to 19 years old lived in the United States. This was a slight increase from the previous year, when 21.57 million young people aged 15 to 19 lived in the U.S. Moreover, menswear market statistics by IMARC indicate that, the presence of well-established menswear brands in the region is increasingly driving their product offerings to expand the consumer base, which is creating a positive outlook for the overall market. For instance, in October 2023, U.S. Skims officially announced the launch of Skims Mens with an All-Star campaign featuring football icon Neymar Jr, 2022 NFL Defensive Player of the Year Nick Bosa, and NBA All-Star Shai Gilgeous-Alexander. The collection features technically constructed briefs, soft boxers, and comfortable tanks and tees.