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1390167

全球卫生棉条市场 - 2023-2030

Global Tampons Market - 2023-2030

出版日期: 2023年12月05日 | 出版商:

DataM Intelligence | 英文 211 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2022年，全球卫生棉条市场规模达42亿美元，预计2030年将达到68亿美元，2023-2030年预测期间CAGR为6.3%。

由于人们对经期卫生意识的增强以及对更方便、更谨慎的经期产品的转变，卫生棉条市场正在经历全球的重大增长。卫生棉条以其易用性和便携性而闻名，受到许多女性的青睐。此外，随着社会强调女性赋权和健康，对安全有效的经期产品的需求正在上升。

市场也受到环境议题的影响，推动环保和永续卫生棉条的发展。此外，全球政府为解决经期贫困和提供负担得起的经期产品而采取的各种倡议正在推动市场成长。最后，有机和可生物降解卫生棉条等创新产品的开发正在吸引消费者的兴趣并推动市场的扩张。

由于卫生棉条製造商广泛的营销活动、教育和品牌意识努力，北美在卫生棉条市场上占有最大的份额，使该地区的女性高度认识到卫生棉条及其好处。此外，一次性文化和围绕月经产品的一些文化耻辱导致北美女性更喜欢卫生棉条。多种因素综合作用，促成了北美在卫生棉条市场的主导地位。

动力学

政府采取措施解决经期贫穷并推动经期产品需求

全球范围内的政府措施正在透过解决经期贫穷问题并向有需要的人提供免费经期产品来增加对卫生棉条和经期卫生产品的需求。这些倡议认识到，对于那些买不起经期卫生用品的个人来说，月经可能是一种经济负担，这可能导致他们使用卫生纸和抹布等不安全的替代品。透过分发免费的卫生棉条和卫生棉，政府旨在消除阻碍个人充分参与社会的障碍，例如教育和工作。

然而，值得注意的是，许多政府计划主要提供一次性产品，而月经平等活动人士则主张采取更广泛的方法，包括可重复使用和环保的替代品，如经期内衣、月亮杯等。这些措施代表了全球朝着月经公平和解决经期贫穷问题迈出的积极一步。

在环境议题的背景下，环保卫生棉条推动市场成长

卫生棉条市场是由环保卫生棉条的进步所推动的。对一次性卫生棉条的担忧导致了有机卫生棉条等环保材料的开发。消费者越来越多地在女性卫生产品领域寻求更永续和对环境负责的选择，反映出人们对环境问题的认识不断增强以及减少浪费的愿望。

义大利医疗用品公司 Corman 与斯洛维尼亚卫生用品公司 Tosama 合作，开发一种由小麦、玉米和甘蔗等废料製成的生物塑胶卫生棉条涂抹器。经过十年的开发，涂抹器将以 Organyc 品牌销售，计划于第三季推出。这项创新标誌着卫生棉条产业在实现永续发展方面迈出了重要一步，为传统塑胶涂抹器提供了更环保的替代品。

需求增加导致卫生棉条短缺

卫生棉条市场面临严重限制，导致短缺。 COVID-19 大流行及其相关供应链中断等因素在限制卫生棉条的供应方面发挥了至关重要的作用。工厂关闭和港口延误扰乱了这些重要女性卫生用品的製造和分销。同时，由于疫情相关的不确定性，消费者囤积库存，导致需求增加，加剧了短缺。

某些卫生棉条品牌的日益普及以及卫生棉条的持续高需求，进一步导致供应紧张。短缺扩大到各个地区，影响了人们获得经期卫生用品的机会。线上市场上的价格也飙升，导致卫生棉条变得更加昂贵。这些因素共同导致了疫情期间卫生棉条市场的限制。

Overview

Global Tampons Market reached US$ 4.2 billion in 2022 and is expected to reach US$ 6.8 billion by 2030, growing with a CAGR of 6.3% during the forecast period 2023-2030.

The tampons market is experiencing major global growth which is driven by growing awareness of menstrual hygiene and a shift towards more convenient and discreet menstrual products. Tampons are known for their ease of use and portability and are preferred by many women. Also, as societies emphasize women's empowerment and health, the demand for safe and effective menstrual products is rising.

The market is also being influenced by environmental concerns, with a push towards eco-friendly and sustainable tampons. Also, various government initiatives globally to address period poverty and provide access to affordable menstrual products are fueling market growth. Finally, innovative product developments, such as organic and biodegradable tampons, are capturing consumer interest and driving the market's expansion.

North America holds the largest share in the tampons market due extensive marketing campaigns, education and brand awareness efforts by tampon manufacturers have made women highly conscious of tampons and their benefits in the region. Also, the throwaway culture and some cultural stigmas surrounding menstrual products have led North American women to prefer tampons. The combination of factors has contributed to North America's dominant position in the tampons market.

Dynamics

Government Initiatives Tackling Period Poverty and Driving Demand for Menstrual Products

Government initiatives globally are increasing the demand for tampons and menstrual hygiene products by addressing period poverty and providing free period products to those in need. The initiatives recognize that menstruation can be a financial burden for individuals who cannot afford menstrual hygiene products, which can lead to using unsafe alternatives like toilet paper and rags. By distributing free tampons and pads, governments aim to remove barriers that hinder individuals' full participation in society, such as education and work.

However, it's important to note that many government programs primarily offer disposable products, while menstrual equity activists advocate for a broader approach that includes reusable and eco-friendly alternatives like period underwear, menstrual cups and more. The initiatives represent a positive step towards menstrual equity and addressing period poverty on a global scale.

Eco-Friendly Tampons Drive Market Growth Amid Environmental Concerns

The tampon market is driven by advancements in environmentalfriendly tampons. The concerns of disposable tampons have led to the development of eco-friendly material such as organic tampons. Consumers are increasingly seeking more sustainable and environmentally responsible options within the feminine hygiene product segment, reflecting a growing awareness of environmental issues and a desire to reduce waste.

Italian medical supplies company Corman has partnered with Slovenian sanitary supply firm Tosama to develop a bioplastic tampon applicator made from waste materials like wheat, corn and sugarcane. After a decade of development, the applicators will be sold under the Organyc brand, with the launch planned for the third quarter. The innovation marks a significant step in achieving sustainability in the tampon industry, offering a more eco-friendly alternative to traditional plastic applicators.

Increased Demand Lead to Tampon Shortage

The tampon market has faced significant restraints, resulting in a shortage. The factors like COVID-19 pandemic and its associated supply chain disruptions have played a crucial role in limiting the availability of tampons. Factory closures and port delays disrupted the manufacturing and distribution of these essential feminine hygiene products. Simultaneously, increased demand, driven by consumer stockpiling due to pandemic-related uncertainties, exacerbated the shortage.

The growing popularity of certain tampon brands and tampons' continuous high demand, have further strained the supply. The shortage extended to various regions, affecting people's access to menstrual hygiene products. Prices on online marketplaces also surged, making tampons less affordable. The factors collectively contributed to the tampon market's restraints during the pandemic.

Segment Analysis

The global tampons market is segmented based on product, material, source, nature, distribution channel and region.

Blended Tampons Dominate the Market with Innovative Design and Superior Performance

Blended tampons holds the largest share in the tampons market with their innovative design and effective performance. The tampons combine natural fibers, like cotton, with synthetic materials, creating a product that offers both comfort and absorbency. Blended tampons are known for their reliability in providing leak protection, making them a preferred choice among consumers. It are designed to adapt to the body's shape and provide maximum absorption without causing discomfort.

The combination of natural and synthetic materials caters to the diverse needs and preferences of menstruating individuals. Blended tampons have positioned themselves as the leading product in the market, reflecting the demand for both effectiveness and comfort in menstrual hygiene products.

Geographical Penetration

North America's Tampons Market: Dominance, Education and Cultural Barriers

North America's dominance in the tampons market is attributed to heightened awareness and extensive marketing campaigns conducted by tampon manufacturers in the region. The efforts have educated women about the benefits of tampons, making them a widely recognized and preferred menstrual hygiene product. However, traditional views, throwaway culture and lingering puritanical stigmas impede the adoption of cheaper and more environmentally friendly alternatives, such as menstrual cups.

Cultural factors and habits play a significant role in maintaining the demand for tampons. Although alternatives like menstrual cups offer eco-friendly and cost-effective solutions, overcoming deeply ingrained habits and cultural perceptions remains a challenge. Despite the potential for alternative products, tampons continue to maintain their dominance in North America's menstrual hygiene market.

COVID-19 Impact Analysis

The COVID-19 pandemic had significant effects on the tampons market. In the early stages, panic buying and supply chain disruptions led to temporary shortages of various consumer goods, including tampons. The increased demand and disrupted production temporarily impacted product availability. However, the pandemic also influenced consumer behavior. As people faced economic uncertainties, some shifted to cheaper alternatives like sanitary pads.

Furthermore, awareness of menstrual hygiene and health grew, with people focusing on personal well-being. Concerns over sustainability also gained prominence during the pandemic, leading to increased interest in eco-friendly menstrual products. Remote work and lockdowns altered daily routines, impacting tampon usage patterns. Overall, the market adapted to changing circumstances, with both challenges and opportunities emerging as a result of the pandemic.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war has had a significant impact on the tampons market, primarily due to its effect on cotton prices. The conflict, coupled with disruptions caused by the COVID-19 pandemic and weather-related challenges, has resulted in a substantial increase in cotton prices, with the World Bank warning of a nearly 40% rise in 2022.

Cotton is a key raw material used in tampon production and such price increases can lead to higher manufacturing costs for tampon producers. The increased costs may, in turn, be passed on to consumers in the form of higher tampon prices. As a result, the war's economic ramifications have contributed to cost pressures in the tampons market, potentially impacting both manufacturers and consumers.

AI Impact Analysis

AI is significantly impacting the cloud-native platform market by enhancing automation, security and efficiency. AI technologies are being used to optimize resource allocation, improve performance monitoring and enhance cybersecurity within cloud-native environments. Machine learning and AI-driven analytics enable predictive maintenance and self-healing systems, reducing downtime and enhancing reliability. Moreover, AI plays a vital role in managing the complexity of modern cloud-native applications, making them more resilient and adaptable to changing workloads and user demands.

Sopra Banking Software (SBS) has introduced its SBP Core Platform, an AI-enabled core banking system that leverages cloud technology. The platform boasts open architecture, high scalability and integrated AI features, designed to support various banking services, including deposits, payments, lending, compliance and regulatory reporting. SBS's Digital Engagement Platform is seamlessly integrated with the SBP Core Platform, offering a cost-effective and quick-to-market solution for banks seeking comprehensive banking services.

By Product

Applicator Tampon
Non-Applicator Tampon

By Material

Cotton
Viscose
Blended

By Source

Organic
Conventional

By Nature

Scented
Unscented

By Distribution Channel

Wholesalers and Distributors
Supermarket/Hypermarkets
Specialty Stores
Pharmacy / Drug Stores
Online Retailers
Other

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In June 2022, Sequel, a startup co-founded by two Stanford engineers and high-level athletes, launched innovative leakage-preventing tampons. The company secured US$5 million in seed funding from investors like MaC VC, Pear Accelerator and more. Sequel's tampons feature a unique spiral design for even fluid absorption, addressing concerns athletes face during high-performance activities. With granted and pending patents, Sequel aims to raise women's product standards and plans to bring its pioneering tampons to the market.
In September 2019, o.b., a pioneering tampon brand created by a woman in 1950, introduced o.b. organic, a new product line featuring 100% certified organic cotton tampons from tip to string. For the first time, o.b. offered the choice of tampons with or without a Tru-Comfort plant-based applicator, aligned with their commitment to sustainability. The brand, which had traditionally provided applicator-free tampons for nearly 70 years, aimed to offer women an eco-friendly option without compromising protection.

Competitive Landscape

The major global players in the market include: Infosys Corp., Bacancy technology Pvt ltd., Pivotal infrastructure Pvt ltd., Cloudhelix Limited., LTI Infotech Corp., Computaris Inc., Cognizant Technology Inc., Indianic infotech ltd, Infostretch corporation and Sciencesoft Corp.

Why Purchase the Report?

To visualize the global tampons market segmentation based on product, material, source, nature, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of tampons market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key Products of all the major players.

The global tampons market report would provide approximately 77 tables, 77 figures and 211 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Material
3.3. Snippet by Source
3.4. Snippet by Nature
3.5. Snippet by Distribution Channel
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Government Initiatives Tackling Period Poverty and Driving Demand for Menstrual Products
  - 4.1.1.2. Eco-Friendly Tampons Drive Market Growth Amid Environmental Concerns
- 4.1.2. Restraints
  - 4.1.2.1. Increased Demand Lead to Tampon Shortage
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Applicator Tampon*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Non-Applicator Tampon

8. By Material

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 8.1.2. Market Attractiveness Index, By Material
8.2. Blended*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Viscose
8.4. Cotton

9. By Source

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 9.1.2. Market Attractiveness Index, By Source
9.2. Organic*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Conventional

10. By Nature

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.1.2. Market Attractiveness Index, By Nature
10.2. Scented*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Unscented

11. By Distribution Channel

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.1.2. Market Attractiveness Index, By Distribution Channel
11.2. Wholesalers and Distributors*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Supermarket/Hypermarkets
11.4. Specialty Stores
11.5. Pharmacy / Drug Stores
11.6. Online Retailers
11.7. Other

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. UK
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Russia
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. Bodywise Ltd*
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. Corman SpA
14.3. Lil-Lets UK Limited
14.4. Procter and Gamble Co
14.5. Kimberly-Clark Corporation
14.6. Edgewell Personal Care Company
14.7. Unicharm Corporation
14.8. Johnson & Johnson Inc.
14.9. Cora
14.10. First Quality Enterprises Inc.

LIST NOT EXHAUSTIVE

15. Appendix

15.1. About Us and Services
15.2. Contact Us

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