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全球行动电视市场 - 2023-2030

Global Mobile TV Market - 2023-2030

出版日期: 2023年12月15日 | 出版商:

DataM Intelligence | 英文 205 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

全球行动电视市场将于 2022 年达到 115 亿美元，预计到 2030 年将达到 227 亿美元，2023-2030 年预测期间CAGR为 10.2%。

透过行动电视更方便地观看国际节目，为全球更多观众开启了市场。由于行动电视的成长和更广泛的国际内容传播，用户可以享受本地内容。订阅式手机电视服务的成长趋势有助于推动消费者对手机电视市场的需求。

行动电视应用程式具有用户友好的介面，使观众可以轻鬆导航和发现内容，进一步鼓励使用。数位支付方式与应用程式内购买的整合简化了订阅流程，让使用者可以轻鬆地进行支付。

到2022年，北美预计将成为成长最快的地区，占全球市场的份额不到1/4。主要参与者增加产品推出有助于推动预测期内的市场成长。例如，2023 年 10 月 5 日，Spectrum 宣布向美国另外 1,700 多个家庭和小型企业推出 Spectrum 网路、行动电视和语音服务。该产品的推出有助于推动行动电视市场的成长。

动力学

提高行动电视上的内容可用性

增加行动电视上的内容可用性确实是推动行动电视产业市场成长的关键因素。各种内容的可用性，包括直播电视频道、点播影片、电影、体育、新闻等，是一个重要的推动力。随着越来越多的内容提供者和广播公司针对行动消费优化其产品，它吸引了更大的用户群。

行动网路基础设施的改善，包括5G技术的推出，有助于推动市场成长。便利因素鼓励更多人订阅行动电视服务。根据2022年8月20日发布的消息，YouTube表示，用户每天在电视萤幕上观看YouTube的时间超过1.8亿小时。行动平台上免费影片串流的 YouTube 应用程式正在不断增长。

全球智慧型手机普及率不断上升

智慧型手机普及率的上升确实对推动智慧型手机镜头市场的成长发挥了重要作用。许多用户在考虑升级时优先考虑相机质量，从而导致对具有改进相机镜头的智慧型手机的需求不断循环。智慧型手机製造商之间的激烈竞争推动了相机技术的创新。

智慧型手机用户在旅途中观看电视节目、体育赛事和其他内容。这种灵活性符合现代生活方式，人们经常在旅行期间透过智慧型手机寻求娱乐和资讯。根据年度教育状况报告（ASER）调查，印度农村地区智慧型手机的普及率2018年为36.5%，2020年将增至61.8%，2021年将增至67.6%。智慧型手机普及率在过去三年翻了一番。

网路覆盖范围有限

行动电视有限的网路覆盖范围确实对市场成长产生了重大影响。行动电视是指在移动时透过智慧型手机和平板电脑等行动装置观看电视内容的能力。为了提供无缝且令人满意的行动电视体验，强大且广泛的网路基础设施至关重要。

网路覆盖范围有限会导致讯号强度较差或不一致。它会导致串流媒体中断、缓衝问题以及普遍不佳的观看体验。行动电视提供广泛的内容，例如直播电视和串流媒体服务。印度 LocalCircle 于 2023 年 2 月进行的调查显示，69% 的行动用户每天都面临讯号问题。

Overview

Global Mobile TV Market reached US$ 11.5 billion in 2022 and is expected to reach US$ 22.7 billion by 2030, growing with a CAGR of 10.2% during the forecast period 2023-2030.

Greater accessibility of international programming via mobile TV has opened up the market to more viewers globally. Users may enjoy local content owing to the growth of mobile TV and wider international material reach. The growing trend of subscription-based mobile TV services helps to boost consumers demand for the mobile TV market.

Mobile TV apps have user-friendly interfaces that make it easy for viewers to navigate and discover content, further encouraging usage. The integration of digital payment methods and in-app purchases simplifies the subscription process and allows users to make payments conveniently.

In 2022, North America is expected to be the fastest growing region having less than 1/4th of the global market. An increase in product launches by the major key players helps to boost market growth over the forecast period. For instance, on October 05, 2023, Spectrum announced a launch of Spectrum Internet, Mobile TV and Voice services to more than 1,700 additional homes and small businesses in U.S. The product launch helps to boost market growth of the mobile TV.

Dynamics

Increasing Content Availability on the Mobile TV

Increasing content availability on mobile TV is indeed a crucial factor driving market growth in the mobile TV industry. The availability of a diverse range of content, including live TV channels, on-demand videos, movies, sports, news and more, is a significant driver. As more content providers and broadcasters optimize their offerings for mobile consumption, it attracts a larger user base.

The improvement in mobile network infrastructure, including the rollout of 5G technology helps to boost the market growth. The convenience factor encourages more people to subscribe to mobile TV services. According to the news published on August 20, 2022, YouTube said that users watch more than 180 million hours of YouTube on TV screen every day. YouTube application for free video streaming on mobile platforms is growing.

Rising Smartphone Penetration Globally

Rising smartphone penetration indeed plays a significant role in boosting the growth of the smartphone lens market. Many users prioritize camera quality when considering an upgrade, leading to a continuous cycle of demand for smartphones with improved camera lenses. Intense competition among smartphone manufacturers drives innovation in camera technology.

Smartphone users watch TV shows, sports events and other content while on the move. The flexibility aligns with the modern lifestyle where people often seek entertainment and information on their smartphones during travel. According to the Annual Status of Education Report (ASER) survey, the availability of smartphones in rural India was 36.5% in 2018 and increased to 61.8% in 2020 and 67.6% in 2021. Smartphone penetration is doubled in the past three years.

Limited Network Coverage

Limited network coverage for mobile TV indeed has a significant impact on market growth. Mobile TV refers to the ability to watch television content on mobile devices such as smartphones and tablets while on the go. To provide a seamless and satisfying mobile TV experience, a robust and widespread network infrastructure is essential.

Limited network coverage results in poor or inconsistent signal strength. It leads to interruptions in streaming, buffering issues and a generally subpar viewing experience. Mobile TV offer wide range of content such as live TV and streaming services. According to the survey conducted by the LocalCircle in India on February 2023, 69% of mobile users faced signal issues on daily basis.

Segment Analysis

The global mobile tv market is segmented based on Content, technology, service, application and region.

Increase in the Adoption of IPTV Technology in Mobile TV

IPTV technology segment holds the 1/3rd of the global market share in due to the increase in industrial adoption. Users often customize their IPTV subscriptions, selecting only the channels and content they are interested in. Many IPTV services offer time-shifted viewing options, allowing users to pause, rewind or record live TV, which is particularly useful for mobile users who may have interruptions while watching.

An increase in product launches by major key players helps to boost segment growth over the forecast period. For instance, on January 26, 2023, RailTel launched an IPTV service over RailWire from January. IPTV service delivers television programming and other visual content using the internet protocol or transmission control protocol.

Geographical Penetration

Rising Popularity of the Mobile TV in Asia-Pacific

Asia-Pacific held around 50% the market share of the global mobile TV market due to its rich and diverse content landscape. Local content providers produce a wide array of content, including movies, TV shows and live events. International content is also popular, making the region a vibrant mobile TV market.

The rising popularity of online streaming services has surged in the region. Services like Amazon Prime Video, Netflix, Disney+ and local platforms offer a vast library of content accessible on mobile devices. An increase in Government initiatives helps to boost market growth over the forecast period. For instance, on February 21, 2023, the Government of India launched an Over-the-Top (OTT) platform for the Prasar Bharati. The Government also aims to take tier 2 and tier 3 cities with more auctions for new FM radio stations.

Competitive Landscape

The major global players in the market include: AT&T, Comcast, SPB TV, Time Warner Cable, Verizon Communications, Bell Canada, Bharti Airtel, Charter Communications, Consolidated Communications and Cox Communications.

COVID-19 Impact Analysis

Streaming platforms, such as Netflix, Amazon Prime Video, Disney+ and others, experienced significant growth during the pandemic. Many people subscribed to or increased their usage of these services to access a wide range of TV content on their mobile devices. The pandemic accelerated the trend of cord-cutting, as more consumers canceled traditional cable or satellite TV subscriptions in favor of streaming services accessible on mobile devices. The shift had a direct impact on the mobile TV market.

Major sporting events were postponed or canceled, leading to a temporary disruption in live sports programming. It affected mobile TV platforms that rely on sports content to attract viewers. The production of new TV content was disrupted due to lockdowns and safety measures, causing delays in the release of new series and episodes. It impacted the availability of fresh content on mobile TV platforms.

Russia Ukraine Impact

The Russia-Ukraine conflict creates economic uncertainty in the affected regions and globally. Economic instability may lead to reduced consumer spending, affecting subscriptions to mobile TV services. Currency fluctuations resulting from geopolitical tensions can impact the costs of mobile TV services, especially for businesses operating in or trading with countries directly affected by the conflict. Changes in exchange rates can affect pricing and profitability.

Mobile TV providers reconsider their plans for geographic expansion in regions directly impacted by the conflict. Uncertainty and risks associated with investing in these regions lead to delays or changes in expansion strategies. Content distribution agreements affected if there are disruptions to the supply chain or distribution networks. It impact the availability of certain TV channels or content on mobile TV platforms.

By Content

Video-on-Demand
Online Video
Live Streaming

By Technology

IPTV
OTT
Satellite
Others

By Service

Free to air service
Pay TV service

By Application

Commercial
Personal

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On August 01, 2023, Xiaomi launched Redmi 12 5G smartphone, Redmi Watch 3 Active and Xiaomi Smart TV X series. The company has been testing the Redmi 12 5G smart phone on the Amazon e-commerce website.
On August 05, 2023, Government of India launched direct-to-mobile technology for the live TV connections without data connection. Direct-to-mobile technology allow mobile phone users to watch TV on their devices.
On January 19, 2023, RailTel provided Internet Protocol Television (IPTV) services to RailWire subscribers. RailTail is partnered with Hyderabad-based IPTV service firm city online media to provide these services to Railwire customers under ULKA TV brand.

Why Purchase the Report?

To visualize the global mobile TV market segmentation based on content, technology, service, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of mobile TV market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global mobile TV market report would provide approximately 69 tables, 77 figures and 205 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Content
3.2. Snippet by Technology
3.3. Snippet by Service
3.4. Snippet by Application
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Content Availability on the Mobile TV
  - 4.1.1.2. Rising Smartphone Penetration Globally
- 4.1.2. Restraints
  - 4.1.2.1. Limited Network Coverage
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Content

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content
- 7.1.2. Market Attractiveness Index, By Content
7.2. Video-on-Demand*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Online Video
7.4. Live Streaming

8. By Technology

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 8.1.2. Market Attractiveness Index, By Technology
8.2. IPTV*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. OTT
8.4. Satellite
8.5. Others

9. By Service

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 9.1.2. Market Attractiveness Index, By Service
9.2. Free to air service*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Pay TV service

10. By Application

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.1.2. Market Attractiveness Index, By Application
10.2. Commercial*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Personal

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. AT&T*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Comcast
13.3. SPB TV
13.4. Time Warner Cable
13.5. Verizon Communications
13.6. Bell Canada
13.7. Bharti Airtel
13.8. Charter Communications
13.9. Consolidated Communications
13.10. Cox Communications

LIST NOT EXHAUSTIVE

14. Appendix

14.1. About Us and Services
14.2. Contact Us

02-2729-4219

+886-2-2729-4219

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