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市场调查报告书
商品编码
1401322
全球饼干市场 - 2023-2030Global Biscuits Market - 2023-2030 |
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概述
2022年全球饼干市场规模达1,084.5亿美元,预估至2030年将达1,663.1亿美元,2023-2030年预测期间CAGR为5.49%。
吃零食的习惯被全球消费者广泛采用,以满足他们日常饮食间隔的要求。饼干有咸味、甜味饼干、薄脆饼干等多种类型,在口味和营养上满足消费者对零食的需求。市场上各种营养成分饼干品种的增加推动了全球饼干市场的成长。
在饼干生产中使用天然和有机成分已成为消费者的趋势。低糖、低脂、高纤维饼干越来越受到注重健康的消费者的欢迎。各种口味饼干的推出正在推动市场成长。对饼干等包装且易于获取的食品选择的需求不断增长,推动了该地区饼干市场的成长。
全球市场参与者之间发生的各种伙伴关係、合作和收购有助于市场的广泛扩张。例如,2021年3月,美国跨国企业亿滋国际宣布收购澳洲食品公司Gourmet Food Holdings Pty Ltd。此次收购有助于该公司改善其在澳洲的产品供应。
动力学
全球消费者对健康零食的需求不断增长
消费者对方便、健康的零食选择的日益偏好推动了市场的成长。为了满足对健康零食日益增长的需求,饼干行业製造商正在使用高品质和营养成分来提高产品价值。在产品生产中使用各种健康营养成分,如多种谷物、水果和坚果、香料、燕麦等,正在扩大市场成长。
製造商推出基于健康成分的饼干,吸引了注重健康的消费者的注意。例如,2022年6月,印度跨国食品加工公司Parle Products推出了Parle G Oats & Berries和Parle G Kismi Cinnamon Biscuits。同样,2022 年 6 月,Britania Good Day 推出了新的 Good Day Harmony,其中含有榛子、腰果、皮斯塔和杏仁等四种丰富的坚果。
创新产品介绍
随着消费者食品和饮食偏好的变化,製造商也在透过必要的产品创新更新其产品线,以满足消费者的需求并在竞争激烈的市场中保持竞争力。製造商推出的新产品和创新产品推动了市场的成长。
2021 年 3 月,领先的零食生产公司家乐氏推出了两种更薄、更脆的饼干版本。该公司还推出了海盐和牧场风味的 Club Crisps 以及海盐和黑胡椒的 Town House Diping Thins。同样,2023 年 9 月,Biscuit International 公司宣布推出他们的新产品 DONKIS。这款巧克力原味饼干装饰有辛普森一家的图像,以吸引孩子们。
其他零食选择的可用性
市面上一些饼干的含糖量和脂肪含量较高,导致人们担心它们对健康的影响。高糖和高脂肪的摄取会导致各种生活方式疾病,如糖尿病、肥胖、心臟病和其他问题。随着这些生活方式障碍的日益流行,消费者正在寻找其他选择来保持更好的健康。
来自替代产品的日益激烈的竞争正在阻碍市场的成长。市面上有许多替代零食选择,例如能量棒和蛋白质棒,并作为饼干的更健康替代品进行行销。由于其功能优势,人们选择此类产品而不是饼干。
Overview
Global Biscuits Market reached US$ 108.45 billion in 2022 and is expected to reach US$ 166.31 billion by 2030, growing with a CAGR of 5.49% during the forecast period 2023-2030.
Snacking habit is widely adopted by global consumers to deal with their daily food interval requirements. Biscuits are available in various types such as savory, sweet biscuits, and crackers and reach consumer snacking requirements with taste and nutrition. The increasing availability of various biscuit varieties in the market induced with nutritional ingredients drives the growth of the global biscuits market.
The use of natural and organic ingredients in biscuit production trending among consumers. Low-sugar, low-fat, and high-fibre biscuits are increasingly popular among health-conscious consumers. Introducing various flavors of biscuits is boosting the market growth. The rising demand for packaged and easily accessible food options such as biscuits drives the region's biscuit market growth.
Various partnerships, collaborations and acquisitions taking place among global market players help in the wide expansion of the market. For instance, in March 2021, Mondelez International, an American multinational company announced the acquisition of Gourmet Food Holdings Pty Ltd, an Australian food company. The acquisition helps the company to improve its product offerings in Australia.
Dynamics
Growing Demand for Healthy Snacks Among Global Consumers
The increasing consumer preference for convenient, healthy snacking options drives the market growth. To meet the increasing demand for healthy snacking options, biscuits industry manufacturers are using high-quality and nutritious ingredients to improve the product value. The use of various healthy and nutritious ingredients such as multiple grains, fruits & nuts, spices, oats and others in product production is expanding the market growth.
Manufacturers are capturing the attention of health-conscious consumers with the launch of healthy ingredients-based biscuits. For instance, in June 2022, Parle Products, an Indian multinational food processing company, launched Parle G Oats & Berries, and Parle G Kismi Cinnamon Biscuits. Similarly, in June 2022, Britania Good Day launched the new Good Day Harmony, which is loaded with four, rich nuts such as hazelnut, cashew, pista and almond.
Innovative Product Introductions
With the changing consumer food and diet preferences, manufacturers are also updating their product line with necessary product innovations to meet the consumer requirements and sustain in the competitive market. The new and innovative product launches from the manufacturers drive the market growth.
In March 2021, Kellogg, a leading snack-producing company, introduced two cracker versions that are thinner and crispier. The company also introduced Club Crisps in sea salt and ranch flavour and Town House Dipping Thins in sea salt and black pepper. Similarly, in September 2023, Biscuit International company announced the launch of their new product, DONKIS. This chocolate plain biscuit is decorated with images from the Simpsons to attract children.
Availability of Other Snacking Options
Some of the biscuits in the market are high in sugar and fat which led to concerns about their impact on health. Consumption of high sugar and fat can cause various lifestyle diseases such as diabetes, obesity, heart issues, and other issues. With the increasing prevalence of these lifestyle disorders, consumers are looking for other options to maintain better health.
The increasing competition from alternative products is hindering market growth. Plenty of alternative snack options, such as energy bars and protein bars, are available in the market and are being marketed as healthier alternatives to biscuits. People are choosing such products over biscuits due to their functional benefits.
The global biscuits market is segmented based on type, category, flavor, industry vertical, packaging, distribution channel, end-use and region.
Increasing Need for Gluten-Free Products among Gluten-Sensitive People
The global biscuits market is segmented based on category into gluten-based and gluten-free biscuits. With the increasing consumer preference towards gluten-free products, The gluten-free biscuit segment accounted for the largest share of the global market. Gluten intolerance cases are increasing globally with high cases reported in North Africa. According to World Population Review 2023, approximately 2.5 % of adults in Finland, 1.43% of Algeria and 1.3% of Turkey are gluten intolerant.
The increasing prevalence of gluten intolerance is driving the need and demand for gluten-free products in various food and beverage sectors including biscuits. The new launches primarily help in increasing the market seize. For instance, Arnott's company, an Australian biscuits and snack food producer, launched gluten-free versions of some of its biscuit brands in July 2021.
Further, in November 2023 Sweet Loren's, a U.S.-based natural cookie dough brand, introduced a new line of gluten-free and nutrient-packed breakfast biscuits into the market. The new product is gluten-free and vegan-based attracting consumers who prefer a specialised and healthy diet. The product is packed with good content of proteins, fibre and vitamins.
Increasing Snacking Habits in North America
North America dominated the global biscuits market. With increasing busy lifestyles and hectic work schedules, consumers of this region are actively looking for convenient and on-to-go food products that are healthy and tasty at the same time. With the increasing working population in this region, the need for light and better snacks is increasing, providing an opportunity for the biscuits market.
An increase in new and innovative product launches by major key players in the region helps to boost market growth. For instance, in February 2023, Nutella introduced two new products namely, Nutella B-Ready and Nutella Biscuits into U.S. market. These biscuits are designed to be a mid-afternoon snack or an after-dinner treat.
The increasing developments in the retail and online distribution channels fuel the market expansion. Rising disposable income, urbanisation, changing lifestyles, and increasing working population fuel the need for convenient foods. High demand for convenient foods and increasing adoption of various snacking habits.
The major global players in the market include Burton's Biscuits Co, Mondelez International, Parle, ITC Limited, Britannia Industries, BAHLSEN, Walker's Shortbread, Kellogg's (Aust.) Pty. Ltd, Pladis Global, Pickwick Hygienic Products Pvt. Ltd.
The COVID-19 pandemic moderately impacted the global biscuits market. The market faced both positive and negative impacts during the pandemic time. The pandemic has disrupted global supply chains, including the procurement of raw materials and transportation of goods. The government restrictions towards the shutdown of various industries on a temporary level.
The travel and distribution channel restrictions in addition to a reduced workforce led to challenges for the manufacturers negatively impacting the availability of products. The demand for packaged and shelf-stable food products has increased rapidly during the pandemic. People had more leisure time which increased their inclination towards snacking, which positively impacted the market demand for biscuits, which are used as convenient snacks.
The pandemic has influenced consumer preferences and purchasing behaviours. Health and wellness considerations have become more prominent, leading to an increased interest in healthier and natural snacks. In addition, the easy and flexible availability of the products through the online sales platform has improved the product's reach to consumers in lockdown conditions.
The war between Russia and Ukraine potentially affected the import and export of various products and services in global trade. Trade regulations and political barriers impacted the availability and affordability of various required resources affecting the price of biscuits. The political conflict also caused price fluctuations. Economic instability leads to reduced consumer spending in multiple markets, including the biscuits market.
The global biscuits market report would provide approximately 93 tables, 102 figures and 243 Pages.
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