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全球无麸质饼干市场 - 2023-2030Global Gluten-Free Biscuits Market - 2023-2030 |
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2022年,全球无麸质饼干市场达到7.218亿美元,预计2030年将达到12.7871亿美元,2023-2030年预测期间CAGR为7.41%。
消费者对方便食品的需求不断增长,推动了无麸质饼干市场的市场成长。对于生活方式忙碌的消费者来说,无麸质饼干是方便的随身零食选择。有食物过敏的消费者正在选择无麸质产品,以避免小麦食品中潜在的过敏原,推动了对无麸质饼干市场的需求。
政府不断扩大无麸质饼干产品的措施有助于推动预测期内的市场成长。例如,2022年4月30日,APEDA推出了多款适合各年龄层的小米产品。 APEDA推出的所有产品均不含麸质且100%天然。新推出的产品包括奶油饼干、盐饼干、牛奶饼干、ragi花生酱、jowar花生酱、jowar upma等。
市场上的一些主要参与者在市场上推出了新产品,这有助于推动预测期内的市场成长。例如,2022 年 5 月 16 日,Arnott’s 在市场上推出了新系列的无麸质产品。市面上有 3 种类型的无麸质饼干:薄荷片、脆饼奶油和 TeeVee Snacks Original。
消费者对健康零食的需求不断增长,促使许多製造商推出无麸质饼干,这些饼干含有强化活性成分(主要是纤维、蛋白质和维生素),有益于健康。由于消费者正在寻找健康的食品选择,消费者健康意识的增强有助于促进市场成长。无麸质饼干采用天然甜味剂和较少的人工添加剂製成。无麸质饼干被视为更健康的零食选择之一,因为它对希望减少麸质消费的消费者有益。
一些主要参与者在市场上推出了新产品以满足消费者的需求。例如,2022 年 3 月 2 日,美国 Kameda, Inc. 的子公司 Mary's Gone Crackers 透过在市场上推出 Mary's Gone Kookies 扩大了业务。它有蜂蜜、巧克力、肉桂等三种口味可供选择。这些产品以 5 盎司盒装出售,并在 Sprouts 商店和其他零售店推出。
乳糜泻患者通常需要定期购买饼干等无麸质产品,以维持无麸质饮食。这导致无麸质饼干的持续和重复购买,支持市场成长。消费者对乳糜泻的认识不断提高,促使人们在正式诊断之前就寻求无麸质选择。全球无麸质饼干的主要参与者正在改善无麸质饼干的口味和质地,这进一步有助于增加无麸质饼干的销售。
根据美国国家医学图书馆2023年提供的资料,乳糜泻是全球最常见的遗传性疾病。全世界约有 1% 的人患有这种疾病。乳糜泻的盛行率在北美和非洲为 0.5%,在南美洲为 0.4%,在亚洲为 0.6%,在欧洲为 0.8%。乳糜泻的日益普及有助于促进无麸质饼干市场的成长。
由于使用替代麵粉、淀粉和生产实践,无麸质饼干的製造成本更高。无麸质饼干的高成本限制了它们向更广泛的消费者群体的普及。随着无麸质饼干市场的成长,主要参与者之间的竞争加剧。一些品牌提供价格较低的无麸质选择,这给其他品牌带来了降低价格以保持竞争力的压力。
由于生产成本较高,主要参与者选择将其无麸质饼干定位为优质产品,但这将潜在客户群限制为那些愿意为感知品质支付溢价的人。 Pure Foods 在市场上销售经典 Ajwain 无麸质饼干。 140克饼干的价格为125卢比,比普通饼干高。这些饼干有五种不同的口味,如双巧克力、草莓麦片、脆脆椰子、经典 Ajwain 和香蕉麦片。
Global Gluten-Free Biscuits Market reached US$ 721.80 million in 2022 and is expected to reach US$ 1278.71 million by 2030, growing with a CAGR of 7.41% during the forecast period 2023-2030.
Growing consumer demand for convenience food to boost the market growth of the gluten-free biscuits market. Gluten-free biscuits are convenient and on-the-go snack options for consumers with busy lifestyles. Consumers with food allergies are choosing gluten-free products to avoid potential allergens present in wheat-based foods, driving demand for gluten free biscuits market.
Growing Government initiative for the expansion of gluten-free biscuit products helps to boost market growth over the forecast period. For instance, on April 30, 2022, APEDA launched a variety of millet products for all age groups. All the products launched by APEDA are Gluten-free and 100% natural. The newly launched products include cream biscuits, salt biscuits, milk biscuits, ragi peanut butter, jowar peanut butter, jowar upma and others.
Some of the major key players in the market launched new products in the market which helps to boost market growth over the forecast period. For instance, on May 16, 2022, Arnott's launched new range of gluten free products in the market. There are 3 type of Gluten free biscuits are available in the market as Mint Slice, Shortbread Cream and TeeVee Snacks Original.
The increasing consumer demand for healthy snacks has prompted many manufacturers to release gluten-free biscuits that are beneficial to health with their fortified active ingredients, which are primarily fiber, protein, and vitamins. Growing consumer awareness about health helps to boost market growth due to consumers are looking for healthy food options. Gluten-free biscuits that are manufactured with natural sweeteners, and fewer artificial additives. Gluten-free biscuits are consumed as one of the healthier snack options, as it is beneficial for consumers who are looking to reduce gluten consumption.
Some of the major key players launched new products in the market to fulfill consumer's demands. For instance, on March 02, 2022, Mary's Gone Crackers, a subsidiary of Kameda, USA, Inc. expanded its business by the launch of Mary's Gone Kookies in the market. It is available in three flavors such as honey, chocolate, and cinnamon. The products are sold in the 5oz box and launched at Sprouts stores and other retail stores.
Coeliac patients often need to buy gluten-free products like biscuits regularly to maintain their gluten-free diets. This results in consistent and repeat purchases of gluten-free biscuits, supporting market growth. Growing consumer awareness about coeliac disease has prompted individuals to seek gluten-free options even before a formal diagnosis. Globally major key players in gluten-free biscuits are improving the taste, and texture of gluten-free biscuits which further helps to increase the sales of gluten-free biscuits.
According to the data given by the National Library of Medicine in 2023, Celiac disease is the most common genetic disorder globally. There are around 1% of people suffer from this disease across the world. The prevalence values for celiac disease were 0.5% in North America and Africa, 0.4% in South America, 0.6% in Asia, and 0.8% in Europe. The growing prevalence of coeliac disease helps to boost market growth of the gluten free biscuits market.
Gluten-free biscuits are more expensive to manufacture because of the use of alternative flour, starches, and production practices. The high cost of gluten-free biscuits limits their accessibility to a broader consumer base. As the market for gluten-free biscuits grows competition among key players increases. Some brands offer lower-priced gluten-free options, which puts pressure on others to reduce their prices to remain competitive.
Major key players choose to position their gluten-free biscuits as premium products due to the higher production costs, but this limits the potential customer base to those willing to pay a premium for perceived quality. Pure Foods is selling Classic Ajwain gluten free cookies in the market. The cost of the cookies is RS 125 for the 140 grams which is higher than the regular biscuit. These biscuits are available in five different flavors as Double Chocolate, Strawberry Muesli, Crunchy Coconut, Classic Ajwain, and Banana Muesli.
The global gluten-free biscuits market is segmented based on type, distribution channel, end user and region.
On the basis of type, the gluten-free biscuit market is segmented into plain, milk, chocolate, and others. The chocolate type segment held 38.15 % of the market share in the global gluten-free biscuits market. Chocolate flavor cookies are a popular and indulgent treat. The chocolate flavor is popular among the all age population from small children to adults. The availability of chocolate-flavored gluten-free cookies has expanded in supermarkets, health food stores, and online retailers, making them more accessible to a broader consumer base.
Some of the major key players in the market launched new products in the market to fulfill consumers' demands. For instance, on December 19, 2022, Mondelez International launched gluten-free mint chocolate sandwich cookies under its cookies and double stuff cookies market. These cookies are made from real cocoa and a blend of gluten-free flour. The gluten-free cookies are available for sale in retail stores.
North America accounted largest market share accounting for 40.12% of the global gluten-free biscuits market. United States and Canada accounted largest market share due to the increase in the consumer demand for gluten-free biscuits due to their health benefits. Some of the major key players expand their business to fulfill consumer's demand for gluten-free products. For instance, on November 01, 2023, Dr. Schar USA Inc., was expanding its manufacturing facility in the North American market to increase its sales.
The company invested $18 million to double its manufacturing capacity. The company's specialized food products include crackers and biscuits. According to the data given by Beyond Celiac company, 1 in 133 Americans, or about 1% of the population, has celiac disease. Also, recent screening studies showed that the United States has more than 1% of the population, has celiac disease.
Some of the major key players launched new products in the region to expand their business. For instance, on April 14, 2023, Mars Incorporated, a United States-based company launched gluten-free Galaxy and Twix cookies in the market. These two varieties were initially launched under its brands Galaxy and Twix. These biscuits are available in packs of four. These gluten-free cookies represent 69% of conventional cookie value sales in the market.
The major global players in the market include: Northumbrian Fine Foods, United Biscuits, Not A Trace, Granarolo S.p.A., Orgran, Company Cafe, Varyas Gluten Free Products, General Mills, Kellogg's Company, and Paljeeskookies.
The pandemic prompted significant changes in consumer behavior. With lockdowns and restrictions in place, more people turned to snack and comfort foods, including gluten-free biscuits. The increased demand for at-home snacks drove sales in the segment. Growing consumer demand for healthier food products like gluten-free biscuits helps to boost consumer demand for gluten-free biscuits.
With growing concerns about in-person shopping, e-commerce sales of gluten-free biscuits surged. Many consumers turned to online grocery shopping for convenience and safety, which contributed to the growth of the online retail channel. The pandemic disrupted supply chains globally, affecting the availability of ingredients and production processes. While demand for gluten-free biscuits increased, manufacturers faced challenges in ingredient sourcing and production due to supply chain interruptions.
The conflict between Russia and Ukraine disrupts the global supply chain for ingredients and raw materials used in the production of gluten-free biscuits. Russia and Ukraine are significant suppliers of gluten-free biscuits interruptions in supply lead to production delays and increased costs. Gluten-free biscuit manufacturing depends on a range of raw materials such as corn, rice, and oats. The agricultural production and export volatility hampers market growth of the gluten-free biscuits market.
Geopolitical conflicts lead to economic instability in affected regions and beyond. Such instability influences consumer behavior and impacts purchasing decisions, potentially affecting the demand for gluten-free biscuits. Geopolitical tensions lead to fluctuations in currency exchange rates, which impact the cost of imported and exported gluten-free biscuits. Changes in exchange rates affect pricing and international trade dynamics.
The global gluten-free biscuits market report would provide approximately 62 tables, 62 figures and 190 pages.
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