市场调查报告书
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1423449
全球咖啡浓缩液市场 - 2023-2030Global Coffee Concentrate Market - 2023-2030 |
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概述
2022年,全球咖啡浓缩液市场规模达27亿美元,预计2030年将达39亿美元,2023-2030年预测期间CAGR为4.7%。
浓缩咖啡是预先冲泡的咖啡的浓缩形式,在使用前需要稀释。对于那些喜欢简单、持续使用产品的人来说,浓缩咖啡是一种方便的咖啡使用方式。多种形式的咖啡浓缩物的可用性,例如不同品种的液体和粉末形式,有助于消费者满足不同的偏好和需求。
咖啡浓缩物具有多种用途,可以用水或牛奶稀释,热饮或冷饮,以及在鸡尾酒、冰沙和其他产品製剂等多种配方中的使用,促进了全球市场的扩张。此外,随着消费者收入和购买力的不断提高,他们在日常生活中吸引了更多的优质产品。
北美日益增长的咖啡消费偏好对该地区咖啡浓缩物市场的成长产生了积极影响,主要参与者推出了新产品。例如,2020 年 6 月,星巴克在其产品组合中添加了一款新产品,在美国市场推出了冷萃浓缩液系列,该系列在全国杂货店均有销售。生产商专注于消费者对在家准备咖啡师风格饮料的兴趣。
动力学
全球咖啡消费量增加
咖啡因其对人体和健康的功能益处而成为世界上广泛喜爱的饮料。由于其咖啡因含量,咖啡是消费者首选的消除疲劳和增加能量水平的咖啡。它还透过降低 2 型糖尿病和忧郁症的风险提供健康益处,并有助于体重管理。
随着消费者对咖啡益处的认识不断增强,全球咖啡消费量迅速增加。根据国际咖啡组织的数据,2021-22咖啡年世界咖啡产量达1.685亿袋,预计2022-23年将达到1.713亿袋。此外,该组织还报告称,2021-2022年世界咖啡消费量增加4.2%,达到1.756亿袋。
浓缩咖啡方便易用的特性使其受到随时随地寻求舒适咖啡体验的人们的欢迎。咖啡浓缩物提供的高品质和优质咖啡体验方便地积极推动了市场成长。
消费者对便利产品的高需求
随着工作人口的增加和消费者忙碌的生活方式,对易于使用的产品的需求和需求正在迅速增加。生活方式忙碌的消费者选择浓缩咖啡是因为其方便且容易取得。无论传统的冲泡方法如何,浓缩咖啡都很容易製备,并且被认为是随身携带的选择。
浓缩咖啡可立即使用,无需从头开始进行任何准备。咖啡浓缩液以方便的形式提供,例如单份包装、便携式袋装和瓶装,使其可以轻鬆携带到任何地方,无需事先准备,并根据个人对咖啡口味和浓度的偏好立即享受咖啡体验。
价格敏感度与消费者对现煮咖啡的偏好
浓缩咖啡深受广大人口的青睐,但同时,由于浓缩咖啡价格较普通咖啡高,且对新鲜咖啡的需求量大,市场也面临着消费者认知度较低、消费者对该产品偏好程度较低的挑战。冲泡咖啡体验。大多数咖啡爱好者喜欢现煮的咖啡而不是现成的咖啡。对新鲜和热咖啡的消费需求减少了产品需求。
在全球范围内,消费者更喜欢去咖啡店和咖啡馆享受新鲜的咖啡并与朋友和家人保持社交联繫。 2022 年春季全国咖啡数据趋势报告称,增加外来咖啡消费的美国人增加了 8%。此外,根据国家咖啡数据趋势报告,在美国,咖啡店的消费者访问量和咖啡消费量总共增加了 20%。
Overview
Global Coffee Concentrate Market reached US$ 2.7 billion in 2022 and is expected to reach US$ 3.9 billion by 2030, growing with a CAGR of 4.7% during the forecast period 2023-2030.
Coffee concentrates are the concentrated form of the coffee that is brewed priorly and needs to be diluted before use. Coffee concentrates are a convenient mode of coffee use for people with a preference for easy and ongoing product usage. The availability of coffee concentrate in multiple forms such as in liquid and powder forms in different varieties helps the consumer to deal with various preferences and needs.
The versatility offered by the coffee concentrates for its use in multiple ways by diluting them with water or milk, consuming them hot or cold and its use in multiple recipes such as cocktails, smoothies and other product preparations boost the market expansion in the global level. In addition, with the increasing income and purchasing power of the consumers, they attract more of the premium range of products in daily life.
The increasing coffee consumption preference in North America positively impacted the coffee concentrate market growth in the region with new product launches from major players. For instance, in June 2020, Starbucks added a new product to its portfolio with the introduction of the Cold Brew Concentrate line in U.S. market that is available in nationwide groceries. The producer focussed on the interest of consumers preference for preparing barista-style drinks at home.
Dynamics
Increasing Global Coffee Consumption
Coffee is a widely preferred beverage in the world due to its functional benefits to the human body and health. Coffee is preferred by consumers to deal with their tiredness and increase their energy levels due to its caffeine content. It also provides health benefits by lowering the risk of type 2 diabetes and depression and helps in weight management.
With the increased consumer awareness regarding the benefits of coffee, there is a rapid increase in coffee consumption globally. According to the International Coffee Organization, world coffee production reached 168.5 million bags in the coffee year 2021-22 and is expected to reach 171.3 million bags in 2022-23. Further, the organization also reported that world coffee consumption increased by 4.2 % to 175.6 million bags in 2021-2022.
The convenient and easy-to-use nature of concentrated coffee makes it popular among people in search of a comfortable coffee experience anywhere and everywhere. The high quality and premium coffee experience offered by the coffee concentrate conveniently positively drives the market growth.
High Demand for Convenient Products Among Consumers
With the increasing working population and hectic lifestyle of consumers, the need and demand for products that are easy to use is increasing rapidly. Consumers with busy lifestyles opt for coffee concentrates due to their convenient and readily available nature. Irrespective of the traditional brewing methods, coffee concentrate is easy to prepare and is considered an on-to-go option.
The coffee concentrate is used instantly without any preparation from scratch. The availability of the coffee concentrates in convenient options such as single-serve packets, portable pouches and bottles make it easy to carry it along anywhere without any prior preparations and enjoy the coffee experience instantly according to one preferences over coffee taste and strength.
Price Sensitivity and Consumer Preference Towards Freshly Brewed Coffee
The coffee concentrate is highly preferred by a huge population base, but at the same time, the market also faces challenges with lower consumer awareness and less consumer preference towards the product due to its high price compared to regular coffee and demand for high demand for freshly brewed coffee experience. Most of the coffee lovers prefer coffee that is freshly brewed instead of readily available. The need for fresh and hot coffee consumption reduces the product demand.
Globally, consumers prefer visiting coffee shops and cafes for a fresh coffee feel and to maintain socialization with friends and family. The Spring 2022 National Coffee Data Trends reported that there is an increase of 8% of Americans who have increased their coffee consumption away from home. Further, according to the National Coffee Data Trends report, in U.S. there is a total of 20% increase in consumer visits and coffee consumption in coffee shops.
The global coffee concentrate market is segmented based on bean, roast, brew, form, type, product, distribution channel and region.
Superior Taste and Texture of Arabica Beans
The global coffee concentrate market is segmented based on beans into Robusta, Liberia, Arabica and others. The Arabica bean segment of the global coffee concentrate accounted for the largest share due to its superior taste and texture. Arabica beans are highly preferred by consumers due to their delicate and fruity flavors. The low caffeine content in the Arabica bean compared to that of others increases its demand among people wanting to control their caffeine intake considering the taste of the coffee.
The high demand for Arabica beans in the market results in the new and improved product launches of coffee concentrate with the use of Arabica beans. For instance, in May 2023, Estate '98, an American launched Ultra-Concentrated Coffee which is made from made from 100% Arabica beans. The product offers a sustainable and convenient way to make tasty and quality coffee in less time.
Increasing Demand for the Convenient Coffee Products in North America
North America dominated the global coffee concentrate market. The regional market demand is primarily driven by the increasing adoption of coffee culture among regional consumers. In addition, the high demand for convenient and ready-to-use products in this region due to hectic lifestyles helps in expanding the growth of coffee concentrate with its simple and easy-to-use nature.
According to USDA December 2023 statistics, 24,000 60-kg bag beans were imported into U.S. during 2023-2024 as the domestic consumption was reported to be 25,475 60-kg bean bags. According to the National Coffee Association, more than any other beverage, 66% of Americans drink coffee each day as of March 2022. With the increasing coffee consumption, the imports of coffee beans for the region also increasing to meet the demand.
The new product launches in the regional retail market are expanding the market size. For instance, in August 2023, Tim Hortons, North America's largest restaurant chain introduced Tim Hortons Cold Brew Concentrate in the U.S. The new product coffee concentrate is available in four new flavors such as Medium Blend Black, Birthday Cake, Cinnamon Swirl, and Mocha Cereal. The product is available in almost 50 states in U.S. retail market.
The major global players in the market include Tata Nutrikorner, Javy Coffee Company, Grady's Cold Brew, Kohana Coffee, The J.M. Smucker Company, Nestle, MONIN INCORPORATED., Climpson & Sons, Beangood Private Limited and Kerry Group plc.
The COVID-19 pandemic has both positive and negative impacts on the global coffee concentrate market. The market faced challenges during the pandemic situation due to sudden lockdown conditions and interrupted industrial and retail processes. The disrupted supply chain activities reduced the raw material procurement for product production.
The production plants were temporarily shut down causing a greater loss for the manufacturers. The pandemic resulted in the shutdown of cafes and coffee shops due to strict lockdown restrictions by government organisations. The unavailability of fresh rewed products in the lockdown condition created a greater need and demand for readily available and convenient products.
The new products during the pandemic time to meet the increased demand of the product expanded the market size. For instance, in September 2020, in mid-pandemic time, a Singapore-based startup, Wake The Crew was established with a vision to provide high-quality coffee concentrates to customers through an e-commerce platform.
The global coffee concentrate market report would provide approximately 94 tables, 96 figures and 246 Pages.
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