全球消费性电子市场 - 2024-2031

概述

全球消费性电子市场将于 2023 年达到 69 亿美元，预计到 2031 年将达到 98 亿美元，2024-2031 年预测期间CAGR为 4.1%。

在 COVID-19 大流行期间，全球各国政府实施了封锁，导致人们留在室内。由于封锁，人们对室内娱乐选择更加感兴趣。电影製片厂在顶级平台上的影院关闭的同时发布了他们的作品。新电影可以透过串流媒体服务租借或购买，观众可以在智慧电视和智慧型手机上观看，这增加了对消费性电子产品的需求。

它导致线上视讯串流显着增加，进而增加了对智慧电视的需求。为了满足各种消费者的需求，市场领导者正在推出具有竞争力的价格和独特功能的新商品。例如，三星电子有限公司于 2022 年 4 月推出了 Neo QLED 8K 智慧电视系列。此次发布的电视包括萤幕尺寸为 65 吋和 85 吋的电视。

到2023年，北美预计将成为第二主导地区，占据全球消费性电子市场1/4以上的份额。北美消费性电子产业由于渗透率高，可望发展成为最重要的区域产业。智慧型手机的进入门槛显着降低，这在很大程度上得益于Android作业系统和许多参考设计平台的普及。

动力学

科技不断进步

消费性电子市场是由精通技术的人口、高可支配收入和对最新设备的强烈渴望所推动的。电脑、智慧型手机和智慧型家电的市场占有率很大。智慧音箱、串流媒体服务和 5G 技术都越来越受欢迎。微软、IBM 和谷歌等电脑产业巨头正在尖端人工智慧领域进行大量投资。在预测期内，创新的感测技术也可能改变消费性电子产品。

区域协会举办博览会和贸易展览，因为它们认识到创新是成功的关键组成部分。例如，一年一度的消费电子盛会是由代表美国消费科技产业的协会消费者技术协会所举办的全球贸易盛会。该展会的目标是促进和加速技术创新，以彻底改变客户体验电子设备的方式。

家庭需求的增加与生活方式的改变

全球消费性电子市场的成长归因于多种因素，例如可支配收入的成长、融资管道的改善、个人生活方式的改变以及家庭需求的增加。印度的消费电子产业吸引了全球市场主要参与者的大量外国直接投资和併购政策。

电子发展基金政策是根据印度製造的推动而采用的，其目标是合理化转移的关税制度。为了进一步提供约 15-20% 的资本支出补贴，引入了修改后的特别激励计划 (M-SIPS)。未来几年，消费性电子製造商计划增加研发、生产和分销方面的支出，这将推动市场的成长。

仿冒品的存在

假冒产品削弱了消费者对合法品牌的信任。消费者对品牌产品的合法性和品质产生怀疑，导致信心下降。假冒产品不仅损害品牌信誉，还会减少收入。此外，它还会妨碍用户的安全。

为了保持竞争优势并捍卫客户利益，企业必须优先考虑创新、品质控制和防伪措施。正品生产商面临来自假冒者的不公平竞争，这些假冒者以较低的成本提供外观相似的产品。对正牌企业的市占率和获利能力产生负面影响。

目录

第 1 章：方法与范围

• 研究方法论
• 报告的研究目的和范围

第 2 章：定义与概述

第 3 章：执行摘要

• 按类型分類的片段
• 按配销通路分類的片段
• 最终使用者的片段
• 按地区分類的片段

第 4 章：动力学

• 影响因素
  • 司机
    • 科技不断进步
    • 家庭需求的增加与生活方式的改变
  • 限制
    • 仿冒品的存在
  • 机会
  • 影响分析

第 5 章：产业分析

• 波特五力分析
• 供应链分析
• 定价分析
• 监管分析
• 俄乌战争影响分析
• DMI 意见

第 6 章：COVID-19 分析

• COVID-19 分析
  • 新冠疫情爆发前的情景
  • 新冠疫情期间的情景
  • 新冠疫情后的情景
• COVID-19 期间的定价动态
• 供需谱
• 疫情期间与市场相关的消费性电子倡议
• 製造商策略倡议
• 结论

第 7 章：按类型

• 电子设备
  • 数位摄影机/DVR 和相机
  • 智慧型手机/功能手机和平板电脑
  • 智慧电视
  • 印表机/机上盒
  • 个人电脑和游戏机
• 穿戴式装置
  • 智慧手錶
  • 智慧配件
  • 其他的
• 家用电器
  • 冰箱
  • 空调
  • 证券及暖通空调系统
  • 智慧厨房电器
  • 其他的
• 其他的

第 8 章：按配销通路

• 大型超市/超市
• 专卖店
• 多品牌店
• 网路零售商
• 批发商和分销商
• 其他的

第 9 章：最终用户

• 住宅
• 商业的

第 10 章：按地区

• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 俄罗斯
  • 欧洲其他地区
• 南美洲
  • 巴西
  • 阿根廷
  • 南美洲其他地区
• 亚太
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 亚太其他地区
• 中东和非洲

第 11 章：竞争格局

• 竞争场景
• 市场定位/份额分析
• 併购分析

第 12 章：公司简介

• Samsung Electronics Co. Ltd.
• 公司简介
• 产品组合和描述
• 财务概览
• 主要进展
• LG Electronics Co. Ltd.
• Apple, Inc.
• Hitachi Ltd.
• Koninklijke Philips NV
• Sony Corporation
• ThermaGreen Blocks
• Hewlett Packard Inc.
• Toshiba Corporation
• Panasonic Corporation

第 13 章：附录

Overview

Global Consumer Electronics Market reached US$ 6.9 billion in 2023 and is expected to reach US$ 9.8 billion by 2031, growing with a CAGR of 4.1% during the forecast period 2024-2031.

Governments globally imposed lockdowns during COVID-19 pandemic, leading individuals to remain indoors. People become more interested in indoor entertainment options as a result of the lockdowns. Film studios released their productions concurrently with the closure of theatres on over-the-top platforms. New films can be rented or bought on streaming services and viewers could watch them on smart TVs and smartphones, increasing demand for consumer gadgets.

It led to a significant increase in online video streaming, which in turn increased demand for smart TVs. To meet the needs of a variety of consumers, market leaders are launching new goods with competitive prices and unique features. For example, Samsung Electronics Co. Ltd. introduced its Neo QLED 8K smart TV line in April 2022. Televisions with screens measuring 65 and 85 inches were included in the launch.

In 2023, North America is expected to be the second-dominant region holding over 1/4th of the global consumer electronics market. The consumer electronics sector in North America is expected to develop into the most important regional industry due to its high penetration. Driven in large part to the popularity of the Android operating system and many reference design platforms, the entry barriers for smartphones have significantly decreased.

Dynamics

Growing Technological Advancements

The consumer electronics markets are driven by a tech-savvy population, high disposable incomes and a strong desire for the newest devices. The market share of computers, smartphones and smart home appliances is significant. Smart speakers, streaming services and 5G technology are all gaining popularity. Giants of the computer industry like Microsoft, IBM and Google are making significant investments in cutting edge AI. During the forecast period, innovative sensory technology is probably going to change consumer electronics as well.

Regional associations host expos and trade exhibitions because they recognise innovation as a critical component of success. For example, the annual consumer electronics event is a global trade event organised by the Consumer Technology Association, an association that represents U.S. consumer technology industry. The goal of the show is to promote and accelerate technological innovation in order to revolutionise the way customers experience electronic devices.

An Increase in Demand from Households and Changing Lifestyles

The rise in the global consumer electronics market is attributed to various factors such as growing disposable incomes, better access to financing, shifting lifestyles of individuals and increased demand from households. The consumer electronics industry in India has drawn significant foreign direct investment and merger and acquisition policies from major players in the global market.

The Electronic Development Fund Policy has been adopted in accordance with the Make in India drive, with the goal of rationalising a transposed duty system. To further offer a CAPEX subsidy of roughly 15-20%, the Modified Special Incentive Package Scheme (M-SIPS) has been introduced. In the upcoming years, consumer electronics manufacturers plan to increase their spending in R&D, production and distribution, which will propel the market's growth.

Presence of Counterfeit Products

Counterfeit products undermine consumer trust in legitimate brands. Consumers become sceptical of the legitimacy and quality of products with a brand name, causing a drop in confidence. Counterfeit products not only damage brand credibility, but also reduce revenue. Additionally, it will hamper user safety and security.

To preserve a competitive advantage and defend customer interests, businesses must prioritise innovation, quality control and anti-counterfeiting measures. Genuine producers face unfair competition from counterfeiters who provide similar-looking products at a lower cost. It has a negative influence on the market share and profitability of genuine enterprises.

Segment Analysis

The global consumer electronics market is segmented based on type, distribution channel, end-user and region.

Rising Focus on Video and Music Streaming drives the Electronic Devices Growth

Electronic devices are expected to be the dominant segment with about 1/3rd of the market during the forecast period 2024-2031. The growing consumption of digital information, like video and music streaming, has driven up demand for large-screen televisions. Companies are launching their own operating systems for smart TVs to compete with mainstream operating systems. The product's increasing popularity has prompted market players to create new offerings employing QLED technology.

In October 2022, Samsung Electronics Co. Ltd announced new variants of The Frame TV in India. In Brazil, various firms, including TCL Electronics, sell televisions ranging in size from 32 to 85 inches. Over 20% of them are large-screen smart TVs using cutting-edge technologies like 4K and Quantum Dot. In 2021, smart TVs made up 86.6% of the company's globally sales volume, with an array of product options spanning from the X, C and P Series.

Geographical Penetration

Growing Spending on Residential Construction in Asia-Pacific

Asia-Pacific is the dominant region in the global consumer electronics market covering more than 30% of the market. Government initiatives and supporting regulations have helped to boost Asia-Pacific's consumer electronics industry. Governments in nations like China, India and South Korea have implemented initiatives to boost digital technology use, provide manufacturing subsidies and stimulate domestic production.

India's digital economy is predicted to reach US$ 1 trillion by 2026. Currently, the electronics market in India is about US$ 155 billion, with domestic manufacture accounting for 65%. Technology revolutions such as the introduction of 5G networks and IoT are hastening the uptake of electronics items. Initiatives like 'Digital India' and 'Smart City' projects have increased demand for IoT in the electronics device market and will bring in a new age for electronic items.

Competitive Landscape

The major global players in the market include Samsung Electronics Co. Ltd., LG Electronics Co. Ltd., Apple, Inc., Hitachi Ltd., Koninklijke Philips N.V., Sony Corporation, ThermaGreen Blocks, Hewlett Packard Inc., Toshiba Corporation and Panasonic Corporation.

COVID-19 Impact Analysis

Increased consumer demand for electronic devices led to the industry's expansion. According to 40% of globally electronics brands, COVID-19 was the most beneficial to the business. Computers and consumer electronics account for 22% of all e-commerce sales. American individuals spend 90 minutes per day online in 2018, 2.5 hours per day in 2019 and, due to COVID-19, 8 hours per day. The extraordinary increase also quickly raised the demand for technological equipment.

With consumers becoming accustomed to purchasing goods and services online, the electronics e-commerce industry has profited. As a result, the electronics e-commerce business is expected to generate over US$ 79 million in e-commerce sales in 2022, a 7% increase over 2021. Even though consumer trust in the electronics business has been fairly difficult, online stores that have won it have improved their revenues due to the huge demand for electronics.

AI Impact

AI in consumer electronics provides new opportunities for creativity and pleasure. AI-powered speakers may create music and podcasts based on the user's preferences and emotions. AI-enabled mobile devices can generate realistic and engaging virtual and augmented reality experiences. AI-powered generative computing will generate unique and diverse material, including art, tales and games.

The effect of AI in consumer electronics is reflected in societal and global AI trends and issues. One of the major trends is the growth of specialist AI applications in a variety of industries and areas, including insurance, media, education and healthcare. The applications use AI to deliver specialized and customized solutions for specific problems and demands, including fraud detection, content production, learning assessment and diagnostics.

Russia-Ukraine War Impact

Russia launched a massive invasion of Ukraine and the current conflict is affecting various technology areas. The electronics industry is one of them. The dispute is expected to have an influence on global semiconductor supply because raw materials shipped from both countries, such as neon gas, chemical C4F6 and palladium, are crucial for semiconductor manufacturing.

As Russian forces push further into neighboring Ukraine, prices of critical raw commodities such as copper, aluminum, steel and plastic, in addition to overall inflation, are threatening to drive up the cost of white goods. Companies including Godrej Appliances, Usha International and TV producer Superplastronics have urged consumers to plan their purchases ahead of time in order to save money.

By Type

• Electronic Devices
  • Digital Camcorder/DVR and Camera
  • Smart Phones/Feature Phones & Tablets
  • Smart TV
  • Printers/ Set Top Box
  • Personal Computers & Gaming Consoles
• Wearable Devices
  • Smart Watches
  • Smart Accessories
  • Others
• Home Appliances
  • Refrigerators
  • Air Conditioners
  • Securities & HVAC Systems
  • Smart Kitchen Appliances
  • Others
• Others

By Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Multi-brand Stores
• Online Retailers
• Wholesalers & Distributors
• Others

By End-User

• Residential
• Commercial

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In May 2023, Ekka Electronics has announced a huge investment of US$ 121.1 million to build a manufacturing facility in Noida, India. The company plans to manufacture a variety of consumer gadgets, such as washing machines, smartwatches, wearables and true wireless stereo devices.
• In April 2023, OnePlus unveiled their flagship tablet, the OnePlus Pad. The OnePlus Pad exemplifies the brand's trademark design aesthetics, which combine elegance and functionality.
• In March 2023, CUI Devices announced that it has struck a distribution deal with J.P. Electronic Devices Pvt. Ltd., a supplier of electronic components, services and solutions to a variety of industries.

Why Purchase the Report?

• To visualize the global consumer electronics market segmentation based on type, distribution channel, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of consumer electronics market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global consumer electronics market report would provide approximately 62 tables, 56 figures and 203 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Distribution Channel
• 3.3. Snippet by End-User
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Growing Technological Advancements
    • 4.1.1.2. An Increase in Demand from Households and Changing Lifestyles
  • 4.1.2. Restraints
    • 4.1.2.1. Presence of Counterfeit Products
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. Russia-Ukraine War Impact Analysis
• 5.6. DMI Opinion

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Consumer Electronics Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Electronic Devices*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.2.3. Digital Camcorder/DVR and Camera
  • 7.2.4. Smart Phones/Feature Phones & Tablets
  • 7.2.5. Smart TV
  • 7.2.6. Printers/ Set Top Box
  • 7.2.7. Personal Computers & Gaming Consoles
• 7.3. Wearable Devices
  • 7.3.1. Smart Watch
  • 7.3.2. Smart Accessories
  • 7.3.3. Others
• 7.4. Home Appliances
  • 7.4.1. Refrigerators
  • 7.4.2. Air Conditioners
  • 7.4.3. Securities & HVAC Systems
  • 7.4.4. Smart Kitchen Appliances
  • 7.4.5. Others
• 7.5. Others

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. Hypermarkets/Supermarkets*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Specialty Stores
• 8.4. Multi-brand Stores
• 8.5. Online Retailers
• 8.6. Wholesalers & Distributors
• 8.7. Others

9. By End-User

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 9.1.2. Market Attractiveness Index, By End-User
• 9.2. Residential*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Commercial

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Russia
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Samsung Electronics Co. Ltd.*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. LG Electronics Co. Ltd.
• 12.3. Apple, Inc.
• 12.4. Hitachi Ltd.
• 12.5. Koninklijke Philips N.V.
• 12.6. Sony Corporation
• 12.7. ThermaGreen Blocks
• 12.8. Hewlett Packard Inc.
• 12.9. Toshiba Corporation
• 12.10. Panasonic Corporation

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us